Everyman brand archetype

difference between sterotype and archetype.

The Regular Guy or The Regular Gal is also known as the egalitarian, realist, communitarian, friend, everyperson or guy / gal next door. The Regular Guy / Gal should use a friendly, colloquial voice. Avoid jargon, wild claims and gimmickry. The tone should be humble and practical. Imagery should be people-centric and may include wholesome families, collaboration or community. Color pallets tend toward neutral tones (nothing too bold or bright). Fonts should be easy to read.

Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.

Explore how understanding the 12 archetypes can shape a more meaningful and distinct brand style.

Jester brands are all about living life in the moment and enjoying every bit of it. They bring laughter and a playful energy to any situation. Customers gravitate to Jester brands because they exude a "let your hair down" mentality.

Is your brand voice lost in the crowd? Do you struggle to connect with your ideal customers? The secret to a powerful brand lies in its archetype – its core personality. Uncover your brand's true essence with our quick and insightful Brand Archetype Quiz. In just a few minutes, you'll discover: 💃 Your brand's dominant personality traits 🤩 How to resonate with your target audience on a deeper level 😇 Strategies to craft a more compelling brand message Take the Brand Archetype Quiz today!

Creator brands are the pioneering makers of the world. They are creative and resourceful, and seek to turn imagination into creation. Customers gravitate to Creator brands because they are inspired by the way the they think and innovate the world around us.

Every successful brand has a personality—a distinct voice and identity that resonates with its audience. This is where brand archetypes come in. They provide a framework to help businesses define their brand's character, creating emotional connections with customers and standing out in a crowded marketplace. But what exactly are brand archetypes, and how can you find yours? Let’s dive in.

As the Girl/Guy Next Door Brand Archetype (Everyman), your goal is to create community. Your strengths are being relatable and practical.

Welcome to the next installment in a series where we'll be sharing examples of archetypes in branding and showing you how to use them.