Tone of voice guidelines

Defining a tone of voice for one of the biggest names in global finance. Words and ideas by Wreyford.

Do you have tone? 🫣 Your brand’s ‘tone of voice’ reflects it’s personality — it’s how your business communicates with the world. It’s how your business makes its customers and clients FEEL. ✨ To nail tone of voice, we suggest thinking about your brand’s core values as well as unique identity and even its quirky features. 😆 Are you cheeky and fun, or sleek and polished? Keep your tone consistent everywhere, from Instagram posts to customer emails. A clever and on point tone of voice makes…

BRIEF Create a new tone of voice for Gemini People, and write a set of guidelines that explains the new brand positioning to staff (as well as copywriters), gets them on board with it, and is something they can refer to when writing anything for the company, from social posts to emails. ANSWER Tone of voice guidelines that you actually want to read. Seeing as the staff were going to read them as much as a copywriter, these guidelines had to be simple, clear and above all, fun.

Develop and share your tone of voice guidelines to make sure your brand sounds consistent across multiple channels with our customizable template.

Learn how to create a comprehensive style guide that empowers everyone on your team to create cohesive, consistent brand content.

The tone of voice used in your communications with clients should reflect your brand's personality and core values. It should consider the words you use, how you write or say them, and how the message is sent — whether via your website, blog posts, newsletters, social media posts, emails, messages, marketing, or voice.

Stand out with a consistent tone of voice - Download as a PDF or view online for free

Learn how to create a consistent brand image across all marketing channels with our free guide. This presentation covers everything from choosing the right fonts and colors to developing a strong voice and tone. Get your copy