Papers by Debashish Sakunia
This research paper is based on a market case study which discusses the marketing techniques by P... more This research paper is based on a market case study which discusses the marketing techniques by Patanjali Ayurved Ltd (PAL), one of the leading FMCG company in India. Patanjali promoted by yoga guru, Baba Ramdev has seen a tremendous growth rate of the company, in a time less than a decade, due to its unique marketing strategies. It discusses the growing interests of the consumer for the 'swadeshi', herbal and organic products
This research paper is based on a market case study which discusses the marketing techniques by P... more This research paper is based on a market case study which discusses the marketing techniques by Patanjali Ayurved Ltd (PAL), one of the leading FMCG company in India. Patanjali promoted by yoga guru, Baba Ramdev has seen a tremendous growth rate of the company, in a time less than a decade, due to its unique marketing strategies. It discusses the growing interests of the consumer for the 'swadeshi', herbal and organic products
This research paper is based on a market case study which discusses the marketing techniques by P... more This research paper is based on a market case study which discusses the marketing techniques by Patanjali Ayurved Ltd (PAL), one of the leading FMCG company in India. Patanjali promoted by yoga guru, Baba Ramdev has seen a tremendous growth rate of the company, in a time less than a decade, due to its unique marketing strategies. It discusses the growing interests of the consumer for the 'swadeshi', herbal and organic products
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Papers by Debashish Sakunia