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Nike astethic

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Nike Swoosh Sketch: the original Nike logo was created in 1971 by Portland State University graphic design student Carolyn Davidson – for $35. None of the founders were enthusiastic about the 6 initial designs she created and simply picked the one “which was the least awful.” Carolyn Davidson, Foto Muro Collage, Nike Poster, Poster Graphic Design, Logo Design Love, Sneaker Posters, Mode Editorials, Logo Design Process, Nike Vintage
Carolyn Davidson
Foto Muro Collage
Nike Poster
Poster Graphic Design
Logo Design Love
Sneaker Posters
Mode Editorials
Logo Design Process
Nike Vintage

Swoosh: 40 Years Fly By – PRINT Magazine

Funny how 40 years swoosh by: June 1971 is the date the Nike Swoosh was launched. Designed by Carolyn Davidson for $35 – a “Bargain Brand,” the Dept. of Nike Archives notes in its extraordinarily understated tabloid-sized newsprint history of the mark (produced for the “benefit of Nike employees”). What others might take an entire book (and many trees) to convey – explaining the origin and history of the Swoosh logo – the “DNA” accomplished in a mere 28 pages. Included are co

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