Papers by Tymoteusz Doligalski
Zeszyty Naukowe Politechniki Poznańskiej seria Organizacja i Zarządzanie, Aug 6, 2020
The purpose of this paper is to identify differences and similarities between business models and... more The purpose of this paper is to identify differences and similarities between business models and growth modes of Polish online companies. Following statistical segmentation, five companies were selected. The companies, as segment representatives, were the subject of qualitative research (case study). The analysed companies share some similarities (e.g. contribution to customer, breadth of selection) and differences (e.g. content management, co-creation of value with customer). The identified growth mode is based on entering foreign markets after reaching a certain scale on the domestic market.
Social Science Research Network, 2022
Studia i Prace Kolegium Zarządzania i Finansów SGH, 2023
Metawersum to zbiorcze określenie wirtualnych światów umożliwiających użytkownikom podejmowanie i... more Metawersum to zbiorcze określenie wirtualnych światów umożliwiających użytkownikom podejmowanie interakcji, budowę społeczności oraz zapewniających im rozrywkę. W artykule przedstawiono reklamę w metawersum z perspektywy etapów rozwoju internetu, reklamy internetowej oraz zastosowania technologii blockchain w reklamie. Wykorzystaną metodą badawczą były studia literaturowe oraz wywiady pogłębione z przedstawicielami firm zajmujących się reklamą internetową, reklamą w metawersum oraz technologią blockchain. Z badań wynika, że reklama w metaświatach nosi wiele charakterystyk reklamy internetowej z jej wczesnych etapów rozwoju. Zdaniem respondentów, reklama w metawersum charakteryzuje się jednakże większą immersyjnością, nastawiona jest bardziej na długookresową budowę marki, obarczona jest większym ryzykiem związanym z kontekstem jej wyświetlenia. Typowym reklamodawcą w metawersum jest duża firma o wypracowanej marce działająca na rynku odbiorców indywidualnych.
Electronic Commerce Research
This article presents a common typology of multi-sided platforms and virtual communities. The ana... more This article presents a common typology of multi-sided platforms and virtual communities. The analysed entities comprise 69 of Poland’s most prominent websites, representing one of two business models. Based on three dimensions: collaboration among users, reputation-based user competition, and user multi-sidedness, we identified four business models. These are problem community, object community, object market, and reputation market. The differences in their logics of value creation go beyond the traditional division between multi-sided platforms and virtual communities. The identified business models were depicted in qualitative system dynamics diagrams. The typology was verified using the statistical clustering technique, which yielded corresponding results.
Econometric Modeling: Forecasting eJournal, 2015
Based on search queries data and a macroeconomic index (PMI) we attempt to predict new car regist... more Based on search queries data and a macroeconomic index (PMI) we attempt to predict new car registrations. As the forecasting horizon is short, the modelling is performed in accordance with the idea of nowcasting. The study covers 48 monthly observations for sixteen car producers present on Polish market. The proposed model explains the level of new car registrations for the five major makes and allows to forecast the number of registrations for the current and next month.
Od redakcji
76 e-mentor nr 4 (16) e-biznes Niniejszy artykuł stanowi drugą część opracowania doty-czącego cec... more 76 e-mentor nr 4 (16) e-biznes Niniejszy artykuł stanowi drugą część opracowania doty-czącego cech przedsięwzięcia e-biznesowego w zakresie relacji z klientami, które ukazało się w poprzednim nume-rze e-mentora. Autor wyróżnia pięć cech przedsięwzięcia e-biznesowego w ...
The use of general descriptive names, registered names, trademarks, service marks, etc. in this p... more The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein.
Advances in Science, Technology, Higher Education and Society in the Conceptual Age: STHESCA, 2020
The text focuses on the most important aspects of marketing complexity in the online consumer mar... more The text focuses on the most important aspects of marketing complexity in the online consumer market, the knowledge of which is essential for the proper functioning of companies, consumer communities and markets. Marketing complexity is influenced by two opposite phenomena: The use of Internet-based communication translates into an increase of consumers' bargaining power in the relationships with companies, but at the same time there exist factors decreasing its influence, such as the possibility to monitor customers' behaviours through social media and far-reaching individualisation of communication, which contribute to increasing of the power of persuasion from the part of companies.
The article presents the relations between the business models of internet companies operating in... more The article presents the relations between the business models of internet companies operating in the B2C market and the types of goods they offer (i.e. private, club, common, and public goods). The analysis shows that internet companies provide all four types of goods distinguished in the theory of economics.
Efekty sieciowe oznaczają sytuację, w której wartości dla klienta zmieniają się wraz z liczbą uży... more Efekty sieciowe oznaczają sytuację, w której wartości dla klienta zmieniają się wraz z liczbą użytkowników danego produktu. Opracowanie przedstawia wyniki badań dotyczących wpływu różnych czynników z zakresu strategii produktowych na sukces w sektorze, w którym występują efekty ...
CompSciRN: Other Web Technology (Topic), 2018
This paper presents characteristics of business models adopted by Internet companies operating in... more This paper presents characteristics of business models adopted by Internet companies operating in the consumer market. The typology covers online vendors, e-service providers, content providers, multi-sided platforms, and community providers. The business model types are described here, also with respect to selected economic categories. Additionally, the paper discusses the notion of business models from systemic and typological perspectives and compares this term to the notion of strategy and revenue model.
The article presents the relations between the business models of internet companies operating in... more The article presents the relations between the business models of internet companies operating in the B2C market and the types of goods they offer (i.e. private, club, common, and public goods). The analysis shows that internet companies provide all four types of goods distinguished in the theory of economics.
... produktów, osoby młode, które pozostają pod wpływem kosmopolitycznych trendów oraz eksperci, ... more ... produktów, osoby młode, które pozostają pod wpływem kosmopolitycznych trendów oraz eksperci, którzy z racji swojej wiedzy wykorzystują globalne ... Wybrane przedsięwzięcia, wykorzystujące w istotnym stopniu technologie teleinformatyczne, odgrywały rolę wysp innowacji. ...
Theoretical and Practical Issues of Journalism, 2021
In the era of globalization, the problem of terrorism in all of its forms and aspects is one of t... more In the era of globalization, the problem of terrorism in all of its forms and aspects is one of the most important issues for the global society. This article reviewed the problem of deheroization of the image of a terrorist in modern mass media. Since the media today operate in a constantly updated digital space, the authors have tried to develop an algorithm of deheroization. In this regard, the sequence of creative operations is analyzed and presented, for a journalist or another subject of information activity is able to deprive a terrorist or a criminal group of a hero halo and any other aspects of solidarity with them. The theoretical and methodological basis of the research was scientific works devoted to the problems of counter-terrorism activities and the role of the mass media in its implementation. The empirical basis of the study was the thematic monitoring of 112 texts that covered the resonant terrorist acts of 2016–2021. Comparative analysis and secondary data analysi...
The article presents the findings of a survey of managers of Polish internet companies investigat... more The article presents the findings of a survey of managers of Polish internet companies investigating links between e-business value creation and financial performance. The theoretical framework was developed by Amit and Zott that conceptualized the main sources of value in internet-enabled companies. The study included 150 businesses with the largest representation of internet retailers and service providers. The major outcome of the study was developing logistic regression model that allowed to establish which variables were statistically significant predictors of the operational return on sales ratio. It implied that out of the four elements comprising Amit and Zott’s framework only Complementarities were closely linked with improved financial performance. The other two elements – Lock-in and Novelty – were not viable predictors, while the forth component – Efficiency – was negatively related to the performance metric.
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Papers by Tymoteusz Doligalski
Another key element of any platform is the matching mechanism, which determines the ways in which objects are available to their recipients. The diversity of this mechanism is illustrated by two extreme approaches. The first is to allow searching, filtering and browsing of objects made available on the platform without offering algorithmically selected objects. This is often the case on e-commerce platforms. The platform does not suggest any objects to users (except for the homepage, etc.), and the collection of objects itself is organized according to their basic parameters (name, subject, time of addition, price). Then mechanisms that increase the transparency of information play a key role. The essence of the second approach is the use of algorithmically selected objects. This is how some dating sites (e.g. eHarmony, eDarling) operate. They make available to their users only a few profiles of people per day with whom they can contact.
The main goal of this paper is to present the possibilities of Internet-based customer value management and a model describing this process. Problems of current state of knowledge of online customer needs and behaviours, associated with the first pillar, are not the main focus of the paper, for the author’s intention is to concentrate on the presentation of the concept in form of a model, and not to describe current tendencies, acquired data or prognoses. This approach stems from the stand taken by Shapiro and Varian in the monograph Information Rules: A Strategic Guide to the Network Economy, where the authors stress that they ‘seek models, not trends; concepts, not vocabulary; and analyses, not analogies’ (Shapiro & Varian 1998).
Compared to numerous publications on the use of the Internet in marketing, this book attempts rather at describing a managing approach to customer relationships than at presenting a particular tool of e-marketing. Moreover, the deliberations are not limited by branches or sectors – differences in the approach towards customer value management are perceived through the prism of different types of value exchange between the company and customers. The author believes that particular types of value exchange have a greater influence on the differentiation of actions associated with online customer value management than the type of market (B2C/B2B) on which the company operates.
This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries.
The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.