Brand trips aesthetic

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a woman laying on top of a bed next to a white hat and towel with the word ref written on it

After seeing @refybeauty take community members to Mallorca, every brand under the sun use the word ‘demure,’ and @ssense ask “Can Brands Have Friends?” I couldn’t help but wonder… *in my best Carrie Bradshaw voice*… Have we taken the personification of and world building around brands too far? Are we so seduced by branding that we’ve mistaken logos for lifelines and marketing for meaningful connections? Read the all my thoughts on @substack now !!! #linkinbio #substack #loewe #jwanderson...

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