Primary and secondary logo

How many logo variations does your business need? In general, I recommend you have at least 4 logo variations for your brand--primary, secondary, submark, and favicon.

When creating your logo, don't stop at just one! Having a few different logo variations is essential for creating a cohesive and intentional brand across platforms. Every brand should have a Primary Logo, Secondary Logo, and Submarks. #logodesign #branddesigntips #logodesigner #branddesigner #graphicdesigntips #typography #fontchoices #fontsforlogos #logofonts #logotips #logoideas

Logo suite for a brand development project for Long-Distance Family - a company offering family support and resources for remote workers. Logomark, wordmark, primary logo, secondary logo, horizontal logo, tagline. Professional, mature, modern, clean, crisp, established, recognizable, distinctive, distinguished. Welcoming, friendly, caring, compassionate, family, connection. Cool, crisp, trendy colors.

Understand how to use your primary logo and other brand files to make the most of your brand, and build a consistent, strong visual identity.

Every business needs a Logo Suite, which is made up of your primary logo, secondary logo, submark, and logo mark. This ensures that you show up as a professional leader within your industry by applying your brand across varies mediums. Read the blog to learn more about how to use these 4 logos and where to get your own if you don't currently own a Logo Suite!

How many logo variations is too many? 🤔 Well, there’s no one answer. At a minimum, a logo suite should have two - a primary and a secondary logo (which could be the horizontal version or even just the icon by itself). With so many different situations where your logo may be placed (website, packaging, printed on a pen, branded shirts, billboards etc) one logo very seldom ever fits every one perfectly and legibly. At a maximum? Well, as long as they can be used and still be identifiable…

What is a logo suite? And how do you use it? A logo suite is a set of variations of a logo that is included in a brand identity design package. This typically includes the primary logo, secondary logo and submark. The different variations ensure that the logo can be used in different contexts and situations. For example, the larger primary logo might be used in places with more space or where your business is being introduced for the first time such as business cards, signage, or…

Playful and professional brand board for an ABA therapist | Primary and Secondary Logo, Submark, Brand pattern, Brand photography | Buel Creative Design Studio

Ever wondered what logo variations are and why they’re crucial for your brand? Whether you’re just starting out or rebranding, having a variety of logo styles ensures your brand stays consistent and flexible across all platforms. Here’s a breakdown of the different types of logos and why they matter: • Primary Logo: The main, full version of your logo. This is the most detailed and versatile, used for your website, signage, and other large formats. • Secondary Logo: A simplified version of…

Ever wondered what logo variations are and why they’re crucial for your brand? Whether you’re just starting out or rebranding, having a variety of logo styles ensures your brand stays consistent and flexible across all platforms. Here’s a breakdown of the different types of logos and why they matter: • Primary Logo: The main, full version of your logo. This is the most detailed and versatile, used for your website, signage, and other large formats. • Secondary Logo: A simplified version of…