Journal of Tourism - Studies and Research in Tourism, 2015
Despite the increasing role of the online environment in the accommodation industry, little is kn... more Despite the increasing role of the online environment in the accommodation industry, little is known about Romanian small accommodation providers' practices and perceptions regarding online promotion. This paper has the role of partially filling this regional knowledge gap, by investigating, in an exploratory manner, the extent to which Romanian guesthouses use some of the most popular online promotion tools (websites, specialized search engines, social media, blogs), and their perceptions regarding the utility of such tools. An online survey was conducted among managers/owners of 48 guesthouses from Romania, results showing that despite the fact that most of the investigated guesthouses allocate small budgets to promotion, they understand the increasing importance of online promotion, allocating significant parts of their promotion budgets to the online environment.
Journal indexed, from 2006, in the C category by THE NATIONAL UNIVERSITY RESEARCH COUNCIL from RO... more Journal indexed, from 2006, in the C category by THE NATIONAL UNIVERSITY RESEARCH COUNCIL from ROMANIA, with the code 731. 7 11 40 48 64 83 133 153 Institutions, policies and efficiency in economies Corporate governance and financial globalization Performance measurement -the balanced scorecard perspective Divergences and similarities in the evolution of the human resources function in the western part of the Mediterranean Sea Measurement and evaluation of intellectual capital Erp and e-business Constituent dimensions of customer satisfaction: a study of nationalised and private banks An analysis of the brand loyalty based consumer typology
ICT's contribution to economic growth is mainly achieved by its use in the firms. Use of ICT ... more ICT's contribution to economic growth is mainly achieved by its use in the firms. Use of ICT is likely to stimulate the extensive and intensive development of the production and services sector. Regarding the extensive development, ICT provides the opportunity for Romanian companies to access new regional or global markets, or to promote and sell products and services electronically. Intensive development is due to decreased production management and disposal costs, due to the use of ICT, which can result in a significant increase in productivity of the factors used.
Belonging to the tertiary sector of the national economy, tourism plays the role of a barometer t... more Belonging to the tertiary sector of the national economy, tourism plays the role of a barometer that strictly measures its development, and the changes that occur in the economy bear upon it. Tourism plays a dual role: a direct economic role, which consists in generating revenues and creating receipts that feed the national income and an indirect economic role, that
Innovation in rural tourism represents a source both for increasing productivity and for improvin... more Innovation in rural tourism represents a source both for increasing productivity and for improving tourists' satisfaction as well. The main benefits reported by innovators are a significant increase in the number of tourists and in the length of stay, while the others are struggling to attract tourists. The purpose of this paper is to analyze the innovation activities implemented by the units acting in Cluj County's rural tourism. We applied a semi structured interview with business owners based on OECD approach of innovation. We focused on the identification of innovative activities (product innovation, process innovation, organizational innovation and marketing innovation) and on the innovation's sources, obstacles and results. We also tried to describe the profile of the innovator in terms of age, level of studies, experience in tourism before starting the business or training in tourism.
Journal of Tourism - Studies and Research in Tourism, 2015
Despite the increasing role of the online environment in the accommodation industry, little is kn... more Despite the increasing role of the online environment in the accommodation industry, little is known about Romanian small accommodation providers' practices and perceptions regarding online promotion. This paper has the role of partially filling this regional knowledge gap, by investigating, in an exploratory manner, the extent to which Romanian guesthouses use some of the most popular online promotion tools (websites, specialized search engines, social media, blogs), and their perceptions regarding the utility of such tools. An online survey was conducted among managers/owners of 48 guesthouses from Romania, results showing that despite the fact that most of the investigated guesthouses allocate small budgets to promotion, they understand the increasing importance of online promotion, allocating significant parts of their promotion budgets to the online environment.
Journal indexed, from 2006, in the C category by THE NATIONAL UNIVERSITY RESEARCH COUNCIL from RO... more Journal indexed, from 2006, in the C category by THE NATIONAL UNIVERSITY RESEARCH COUNCIL from ROMANIA, with the code 731. 7 11 40 48 64 83 133 153 Institutions, policies and efficiency in economies Corporate governance and financial globalization Performance measurement -the balanced scorecard perspective Divergences and similarities in the evolution of the human resources function in the western part of the Mediterranean Sea Measurement and evaluation of intellectual capital Erp and e-business Constituent dimensions of customer satisfaction: a study of nationalised and private banks An analysis of the brand loyalty based consumer typology
ICT's contribution to economic growth is mainly achieved by its use in the firms. Use of ICT ... more ICT's contribution to economic growth is mainly achieved by its use in the firms. Use of ICT is likely to stimulate the extensive and intensive development of the production and services sector. Regarding the extensive development, ICT provides the opportunity for Romanian companies to access new regional or global markets, or to promote and sell products and services electronically. Intensive development is due to decreased production management and disposal costs, due to the use of ICT, which can result in a significant increase in productivity of the factors used.
Belonging to the tertiary sector of the national economy, tourism plays the role of a barometer t... more Belonging to the tertiary sector of the national economy, tourism plays the role of a barometer that strictly measures its development, and the changes that occur in the economy bear upon it. Tourism plays a dual role: a direct economic role, which consists in generating revenues and creating receipts that feed the national income and an indirect economic role, that
Innovation in rural tourism represents a source both for increasing productivity and for improvin... more Innovation in rural tourism represents a source both for increasing productivity and for improving tourists' satisfaction as well. The main benefits reported by innovators are a significant increase in the number of tourists and in the length of stay, while the others are struggling to attract tourists. The purpose of this paper is to analyze the innovation activities implemented by the units acting in Cluj County's rural tourism. We applied a semi structured interview with business owners based on OECD approach of innovation. We focused on the identification of innovative activities (product innovation, process innovation, organizational innovation and marketing innovation) and on the innovation's sources, obstacles and results. We also tried to describe the profile of the innovator in terms of age, level of studies, experience in tourism before starting the business or training in tourism.
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Papers by Oana Gica