The article is a historical trip into the creation of the oldest kind of unspecialized store that... more The article is a historical trip into the creation of the oldest kind of unspecialized store that exists in the modern commercial landscape and whose pioneering concepts transformed the way in which consumers shop up today. The paper is divided into three sections, each of them contributing to achieve the purpose that is to examine the origins and the business model of the first department store in the world. The paper also enriches our knowledge about the department store and retailing history. In the first section, the author emphasizes on the particular economic context that allowed the creation of big retail surfaces, to the mid-1800s, and describes architecture, atmosphere and retail strategy specific to Bon Marché. In the second section, department store was defined and have been identified its key characteristics. The last section was devoted to the general future trends which can make possible the survival of the department stores in the modern commercial landscape. Finally ...
The article provides a number of issues involved in defining manipulation, because both in the cu... more The article provides a number of issues involved in defining manipulation, because both in the current language as in the specialty literature, the manipulation notion is used with multiple significations, often contradictory ones, and that it's not firmly delimited by other notions from the same sphere, like persuasion or propaganda. The aim of the article will be, in the end, removing ambiguity that surrounds this concept and offering a better understanding of its very real effects on human lives. We advance and sustain the hypothesis that manipulation is an illegitimate process, justified by the structure of the human conscience and by the mechanisms of the social life. In addition, the paper provides a concrete example of manipulation of public through advertising contracts offered by Roşia Montană Gold Corporation. Finally conclusions were outlined.
The article provides a number of issues involved in defining manipulation, because both in the cu... more The article provides a number of issues involved in defining manipulation, because both in the current language as in the specialty literature, the manipulation notion is used with multiple significations, often contradictory ones, and that it's not firmly delimited by other notions from the same sphere, like persuasion or propaganda. The aim of the article will be, in the end, removing ambiguity that surrounds this concept and offering a better understanding of its very real effects on human lives. We advance and sustain the hypothesis that manipulation is an illegitimate process, justified by the structure of the human conscience and by the mechanisms of the social life. In addition, the paper provides a concrete example of manipulation of public through advertising contracts offered by Roşia Montană Gold Corporation. Finally conclusions were outlined.
Advertising is a form of communication that through the mobilizing power of words and images in t... more Advertising is a form of communication that through the mobilizing power of words and images in the human consciousness, trying to seduce, influence and push anonymously consumer to an unnecessary over-consumption. Because in his approach, advertising uses various means of persuasion and influence, it is often associated or confused with three types of discursive practices of public character, making up a terminological triangle extremely complex and controversial: propaganda, persuasion, manipulation. This flagrant confusion is caused on the one hand by ignorance and on the other hand by the fact that advertising, as well as propaganda, persuasion or manipulation, seeks "mental directing of the masses", but obviously with different means and ends. The article provides a number of issues involved in defining propaganda, the aim being removing ambiguity that surrounds this concept and a better understanding of its very real effects on human lives. In addition, the paper hig...
Since the beginning of post-communist transformation in 1989, the media landscape in Romania has ... more Since the beginning of post-communist transformation in 1989, the media landscape in Romania has faced substantial changes. At the same time with entry of media multinationals, a completely renewed media system has emerged, characterized by a diversity of channels, formats, and contents. In time, not only the media themselves, but also the patterns of media use among audiences, their habits and expectations, have gone through a process of radical change. This is due to entry in digital age that apart from elimination of old barriers of time and space, brought for media new opportunities and threats afforded by what is called "convergence". Based on reviews of communication literature, the present paper intends to offer an answer to the following research questions: What means media convergence and what types of convergence could we find in media studies? Before an overview of various contexts and dimensions of media convergence, the article provides a short history of the ...
The article is a historical trip into the creation of the oldest kind of unspecialized store that... more The article is a historical trip into the creation of the oldest kind of unspecialized store that exists in the modern commercial landscape and whose pioneering concepts transformed the way in which consumers shop up today. The paper is divided into three sections, each of them contributing to achieve the purpose that is to examine the origins and the business model of the first department store in the world. The paper also enriches our knowledge about the department store and retailing history. In the first section, the author emphasizes on the particular economic context that allowed the creation of big retail surfaces, to the mid-1800s, and describes architecture, atmosphere and retail strategy specific to Bon Marche. In the second section, department store was defined and have been identified its key characteristics. The last section was devoted to the general future trends which can make possible the survival of the department stores in the modern commercial landscape. Finally ...
Based on reviews of communication literature, the present paper intends to analyze the functions ... more Based on reviews of communication literature, the present paper intends to analyze the functions of mass media from the theoretical points of view. It is established through the findings that mass media plays a significant role in modern society. They bring about a general diffusion of knowledge about life in the world today, thus influencing many aspects of our social, political and economic patterns. Mass media has certain important functions to perform which include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization, entertainment, educating the masses, and mobilization as well.
Ovidius University Annals: Economic Sciences Series, 2010
The media landscape has been greatly impacted by the general economical trends over the past few ... more The media landscape has been greatly impacted by the general economical trends over the past few years. Despite the fact that the recent economic landscape is affected by crisis and recession, the media market is undergoing adaptation and evolution. The article analyses the impact of the global financial and economic crisis on Romanian media and advertising market and assesses the potential for 2010 and 2011 recovery. In addition, the paper benchmarks crucial development indicators for Romanian advertising markets, assessing their maturity with regards to multi-channel development.
The article provides a number of issues involved in defining manipulation, because both in the cu... more The article provides a number of issues involved in defining manipulation, because both in the current language as in the specialty literature, the manipulation notion is used with multiple significations, often contradictory ones, and that it’s not firmly delimited by other notions from the same sphere, like persuasion or propaganda. The aim of the article will be, in the end, removing ambiguity that surrounds this concept and offering a better understanding of its very real effects on human lives. We advance and sustain the hypothesis that manipulation is an illegitimate process, justified by the structure of the human conscience and by the mechanisms of the social life. In addition, the paper provides a concrete example of manipulation of public through advertising contracts offered by Rosia Montană Gold Corporation. Finally conclusions were outlined.
This paper focuses on pinpointing the existence of a relationship between the variables family re... more This paper focuses on pinpointing the existence of a relationship between the variables family resilience, cognitive flexibility and parents’ transformative learning experiences. Findings (after applying the questionnaire to 100 parents) show a significant correlation between perceived transformative learning and family resilience, but cognitive flexibility does not associate with family resilience (though it does correlate with resilience in general) or with parents’ transformative learning in their relationship with the child. Giving a meaning to the problematic experience is a common point between the variables that correlate positively.
Advertising is a form of communication that through the mobilizing power of words and images in t... more Advertising is a form of communication that through the mobilizing power of words and images in the human consciousness, trying to seduce, influence and push anonymously consumer to an unnecessary over-consumption. Because in his approach, advertising uses various means of persuasion and influence, it is often associated or confused with three types of discursive practices of public character, making up a terminological triangle extremely complex and controversial: propaganda, persuasion, manipulation. This flagrant confusion is caused on the one hand by ignorance and on the other hand by the fact that advertising, as well as propaganda, persuasion or manipulation, seeks "mental directing of the masses", but obviously with different means and ends. The article provides a number of issues involved in defining propaganda, the aim being removing ambiguity that surrounds this concept and a better understanding of its very real effects on human lives. In addition, the paper hig...
Today the tourism is the fastest growing industry in the whole world. In comparison with other co... more Today the tourism is the fastest growing industry in the whole world. In comparison with other countries that have been taking advantage of these phenomena of travelling, Romania is lagging behind in terms of tourist arrivals. To capitalize our potential tourist destinations, the Romanian government launched a series of promotional campaigns in order to obtain a competitive advantage over their rivals. The article provides conceptual delimitations about tourist destination branding. Also, the paper intends to approach in an exploratory manner how Romania has been presented in the communication campaigns over the years and what efforts has been made by authorities to promote the country as a tourist destination. Finally conclusions were outlined that highlight why failed all campaigns that promoted Romania as tourist destination.
The article is a historical trip into the creation of the oldest kind of unspecialized store that... more The article is a historical trip into the creation of the oldest kind of unspecialized store that exists in the modern commercial landscape and whose pioneering concepts transformed the way in which consumers shop up today. The paper is divided into three sections, each of them contributing to achieve the purpose that is to examine the origins and the business model of the first department store in the world. The paper also enriches our knowledge about the department store and retailing history. In the first section, the author emphasizes on the particular economic context that allowed the creation of big retail surfaces, to the mid-1800s, and describes architecture, atmosphere and retail strategy specific to Bon Marché. In the second section, department store was defined and have been identified its key characteristics. The last section was devoted to the general future trends which can make possible the survival of the department stores in the modern commercial landscape. Finally ...
The article provides a number of issues involved in defining manipulation, because both in the cu... more The article provides a number of issues involved in defining manipulation, because both in the current language as in the specialty literature, the manipulation notion is used with multiple significations, often contradictory ones, and that it's not firmly delimited by other notions from the same sphere, like persuasion or propaganda. The aim of the article will be, in the end, removing ambiguity that surrounds this concept and offering a better understanding of its very real effects on human lives. We advance and sustain the hypothesis that manipulation is an illegitimate process, justified by the structure of the human conscience and by the mechanisms of the social life. In addition, the paper provides a concrete example of manipulation of public through advertising contracts offered by Roşia Montană Gold Corporation. Finally conclusions were outlined.
The article provides a number of issues involved in defining manipulation, because both in the cu... more The article provides a number of issues involved in defining manipulation, because both in the current language as in the specialty literature, the manipulation notion is used with multiple significations, often contradictory ones, and that it's not firmly delimited by other notions from the same sphere, like persuasion or propaganda. The aim of the article will be, in the end, removing ambiguity that surrounds this concept and offering a better understanding of its very real effects on human lives. We advance and sustain the hypothesis that manipulation is an illegitimate process, justified by the structure of the human conscience and by the mechanisms of the social life. In addition, the paper provides a concrete example of manipulation of public through advertising contracts offered by Roşia Montană Gold Corporation. Finally conclusions were outlined.
Advertising is a form of communication that through the mobilizing power of words and images in t... more Advertising is a form of communication that through the mobilizing power of words and images in the human consciousness, trying to seduce, influence and push anonymously consumer to an unnecessary over-consumption. Because in his approach, advertising uses various means of persuasion and influence, it is often associated or confused with three types of discursive practices of public character, making up a terminological triangle extremely complex and controversial: propaganda, persuasion, manipulation. This flagrant confusion is caused on the one hand by ignorance and on the other hand by the fact that advertising, as well as propaganda, persuasion or manipulation, seeks "mental directing of the masses", but obviously with different means and ends. The article provides a number of issues involved in defining propaganda, the aim being removing ambiguity that surrounds this concept and a better understanding of its very real effects on human lives. In addition, the paper hig...
Since the beginning of post-communist transformation in 1989, the media landscape in Romania has ... more Since the beginning of post-communist transformation in 1989, the media landscape in Romania has faced substantial changes. At the same time with entry of media multinationals, a completely renewed media system has emerged, characterized by a diversity of channels, formats, and contents. In time, not only the media themselves, but also the patterns of media use among audiences, their habits and expectations, have gone through a process of radical change. This is due to entry in digital age that apart from elimination of old barriers of time and space, brought for media new opportunities and threats afforded by what is called "convergence". Based on reviews of communication literature, the present paper intends to offer an answer to the following research questions: What means media convergence and what types of convergence could we find in media studies? Before an overview of various contexts and dimensions of media convergence, the article provides a short history of the ...
The article is a historical trip into the creation of the oldest kind of unspecialized store that... more The article is a historical trip into the creation of the oldest kind of unspecialized store that exists in the modern commercial landscape and whose pioneering concepts transformed the way in which consumers shop up today. The paper is divided into three sections, each of them contributing to achieve the purpose that is to examine the origins and the business model of the first department store in the world. The paper also enriches our knowledge about the department store and retailing history. In the first section, the author emphasizes on the particular economic context that allowed the creation of big retail surfaces, to the mid-1800s, and describes architecture, atmosphere and retail strategy specific to Bon Marche. In the second section, department store was defined and have been identified its key characteristics. The last section was devoted to the general future trends which can make possible the survival of the department stores in the modern commercial landscape. Finally ...
Based on reviews of communication literature, the present paper intends to analyze the functions ... more Based on reviews of communication literature, the present paper intends to analyze the functions of mass media from the theoretical points of view. It is established through the findings that mass media plays a significant role in modern society. They bring about a general diffusion of knowledge about life in the world today, thus influencing many aspects of our social, political and economic patterns. Mass media has certain important functions to perform which include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization, entertainment, educating the masses, and mobilization as well.
Ovidius University Annals: Economic Sciences Series, 2010
The media landscape has been greatly impacted by the general economical trends over the past few ... more The media landscape has been greatly impacted by the general economical trends over the past few years. Despite the fact that the recent economic landscape is affected by crisis and recession, the media market is undergoing adaptation and evolution. The article analyses the impact of the global financial and economic crisis on Romanian media and advertising market and assesses the potential for 2010 and 2011 recovery. In addition, the paper benchmarks crucial development indicators for Romanian advertising markets, assessing their maturity with regards to multi-channel development.
The article provides a number of issues involved in defining manipulation, because both in the cu... more The article provides a number of issues involved in defining manipulation, because both in the current language as in the specialty literature, the manipulation notion is used with multiple significations, often contradictory ones, and that it’s not firmly delimited by other notions from the same sphere, like persuasion or propaganda. The aim of the article will be, in the end, removing ambiguity that surrounds this concept and offering a better understanding of its very real effects on human lives. We advance and sustain the hypothesis that manipulation is an illegitimate process, justified by the structure of the human conscience and by the mechanisms of the social life. In addition, the paper provides a concrete example of manipulation of public through advertising contracts offered by Rosia Montană Gold Corporation. Finally conclusions were outlined.
This paper focuses on pinpointing the existence of a relationship between the variables family re... more This paper focuses on pinpointing the existence of a relationship between the variables family resilience, cognitive flexibility and parents’ transformative learning experiences. Findings (after applying the questionnaire to 100 parents) show a significant correlation between perceived transformative learning and family resilience, but cognitive flexibility does not associate with family resilience (though it does correlate with resilience in general) or with parents’ transformative learning in their relationship with the child. Giving a meaning to the problematic experience is a common point between the variables that correlate positively.
Advertising is a form of communication that through the mobilizing power of words and images in t... more Advertising is a form of communication that through the mobilizing power of words and images in the human consciousness, trying to seduce, influence and push anonymously consumer to an unnecessary over-consumption. Because in his approach, advertising uses various means of persuasion and influence, it is often associated or confused with three types of discursive practices of public character, making up a terminological triangle extremely complex and controversial: propaganda, persuasion, manipulation. This flagrant confusion is caused on the one hand by ignorance and on the other hand by the fact that advertising, as well as propaganda, persuasion or manipulation, seeks "mental directing of the masses", but obviously with different means and ends. The article provides a number of issues involved in defining propaganda, the aim being removing ambiguity that surrounds this concept and a better understanding of its very real effects on human lives. In addition, the paper hig...
Today the tourism is the fastest growing industry in the whole world. In comparison with other co... more Today the tourism is the fastest growing industry in the whole world. In comparison with other countries that have been taking advantage of these phenomena of travelling, Romania is lagging behind in terms of tourist arrivals. To capitalize our potential tourist destinations, the Romanian government launched a series of promotional campaigns in order to obtain a competitive advantage over their rivals. The article provides conceptual delimitations about tourist destination branding. Also, the paper intends to approach in an exploratory manner how Romania has been presented in the communication campaigns over the years and what efforts has been made by authorities to promote the country as a tourist destination. Finally conclusions were outlined that highlight why failed all campaigns that promoted Romania as tourist destination.
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Papers by Camelia Pavel