Born Social

It’s official. We’re Campaign UK’s Agency of the Year for Digital Innovation 💥 We're absolutely thrilled to be acknowledged by the industry for the outstanding work that has led up to this award. A special thanks goes to our talented team and collaborative clients for making the agency what it is today. And thanks to Maisie McCabe, team & judges for awarding all our hard work - we’re over the moon 🥳 Don’t just take our word for it. Read Campaign UK’s write-up in the comments 👇

Creative Review on “How Guinness embraced social” In the latest Leadership Issue of Creative Review, Eliza Williams and Mark Sinclair explore how Guinness has evolved from a brand on social to a social-first brand, igniting a new generation of Guinness fans. With insights from Callum McCahon, Grainne Wafer and AMV BBDO, we're thrilled to share how Guinness has embraced this transformation, ushering in a new golden era for the iconic brand. Find the full story in the comments 👇 Diageo

Creative Review on “How Guinness embraced social” In the latest Leadership Issue of Creative Review, Eliza Williams and Mark Sinclair explore how Guinness has evolved from a brand on social to a social-first brand, igniting a new generation of Guinness fans. With insights from Callum McCahon, Grainne Wafer and AMV BBDO, we're thrilled to share how Guinness has embraced this transformation, ushering in a new golden era for the iconic brand. Find the full story in the comments 👇 Diageo

Lucy Edgerley. Director of Influence at Born Social and now named as one of Campaign UK’s Faces to Watch. Recognised for her industry leading and integrated approach to influencer partnerships, Lucy introduced Born’s 'Creators at the Core' proposition, delivering co-created partnerships that drive real-world conversations and brand success. This innovation has been transformative, delivering exceptional results for clients including Ford, Guinness and Peloton. The best in the biz, and we couldn't be prouder of your achievement. Read all about it in the comments👇

“So often these deals get the sideline sneers of “selling out” or “cashing in”. But for many agency founders, the chance to reach instant scale for your ideas, your people, your point of difference, is unignorable. Overnight impact has huge appeal.” This week our CEO, Ben Tyson spoke to Ben Bold at Campaign UK on the acquisition of NCA by WPP. Head here to check out what other industry leaders in adland thought on the news 👉 https://lnkd.in/eNNQh_Dx

Starting to plan your 2025 marketing strategy? Join us for the WARC Wrap-up: Insights from Cannes Lions International Festival of Creativity 2024, where WARC will distill the brightest ideas, award-winning campaigns, and emerging trends from the summer festival. Learn about Guinness’ world-class brand transformation from Diageo’s Grainne Wafer and Born CEO Ben Tyson, plus the latest insights on creative effectiveness from WARC and Contagious. 📅 Date: 9th September 🕓 Time: 5.30-8pm 📌 Location: Uncommon Holborn, WC1V 6DF, London Save your spot today 👉 https://lnkd.in/eaPXiNq2

“…while everyone says they can do social, the infrastructure needed behind this is high but hard to check in a pitch process." Our CEO, Ben Tyson talks to Ben Bold at Campaign UK about this year’s pitch trends, costs and how clients are finding the right social agency for them. Full article here 👉 https://lnkd.in/gPyVkc3x

WARC’s Creative Impact stream at the Cannes Lions International Festival of Creativity brought festival attendees the ultimate guide to proving the value of creativity. This wrap-up event will bring you the very best of the content and trends. In other words, it's what you need to know for your 2025 marketing strategy ✨ Learn from Diageo and Born Social about this world-class brand’s transformation, and hear from WARC and Contagious as we summarise the creative effectiveness trends at the week's core and how to translate these #trends into your #2025 #marketing strategies. Date: Monday 9th September Time: 5.30 pm - 8 pm Location: Uncommon Holborn, WC1V 6DF And for the insatiably curious amongst you, here are the timings: 🍕5.30 pm - 6.10 pm: Arrival, pizza and networking 📈6.10 pm - 6.30 pm: Welcome and trends in creative effectiveness from WARC 🍻6.30 pm - 6.50 pm: Guinness' brand transformation from Guinness and Born Social 🦸♂️6.50 pm - 7.10 pm: The Unlikely Heroes at this year's Cannes Lions Festival from Contagious 💬7.10 pm - 8 pm: Drinks and networking To register for the event, please click this link 👉 https://loom.ly/j7-xU5I

We’re a B Corp…ofc we partnered with minority-owned businesses to give to our team members ethically spicy goodies on our B Day 🌶️ B Lab 💚

Another year, another B Day milestone 💚 Today we’re proud to celebrate two years of B Lab certification with our annual B Impact Report. Publishing our efforts, achievements and future goals for leading positive social and environmental change in our industry. Our B Corp certification serves as a tool for transparency and a roadmap for our continued commitment to sustainability and responsible business practices in the way we work, grow, and influence 🤝 We’re committed to: 💚 Building Diversity: Through initiatives like Born Ready, Day of Wrk and Brixton Finishing School 💚 Positive Environmental Impact: With Ad Net Zero and our OnHand • the impact platform volunteering platform 💚 Industry Influence: Using the Change The Brief Alliance to drive sustainable actions and behaviors. Here’s to another year of progress and building better for people, planet and profit ✨ Report is linked in the comments👇