Papers by Jorge H Rodriguez Nieto
Iberoamerica Diseña Forum 2024, 2024
Culture is a central factor in both the understanding of organisations as human
communities and f... more Culture is a central factor in both the understanding of organisations as human
communities and from the perspective of business strategy. Organisations, as
communities, consist of human groups interacting, which subjects them to the
inherent uncertainty and fluctuation of human nature. As Bauman (2003)
observed, "Community is today another name to refer to the lost paradise
where we want to return with all our heart, and that is why we desperately
search for the paths that can lead us to it" (p. VII). This view acknowledges
that organisations are not only the products of human rationality but are also
driven by human emotions.
In organisational contexts, designing culture involves a deep understanding of
the human element. As Neumeier (2009) argues, “Innovation comes from
company culture” (p. 56). Culture, therefore, is not just a passive reflection of
an organisation’s values; it is an active driver of change and innovation. Given
the importance of culture in shaping organisational performance and success,
the need for a systematic approach to designing and managing culture
becomes evident.
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Papers by Jorge H Rodriguez Nieto
communities and from the perspective of business strategy. Organisations, as
communities, consist of human groups interacting, which subjects them to the
inherent uncertainty and fluctuation of human nature. As Bauman (2003)
observed, "Community is today another name to refer to the lost paradise
where we want to return with all our heart, and that is why we desperately
search for the paths that can lead us to it" (p. VII). This view acknowledges
that organisations are not only the products of human rationality but are also
driven by human emotions.
In organisational contexts, designing culture involves a deep understanding of
the human element. As Neumeier (2009) argues, “Innovation comes from
company culture” (p. 56). Culture, therefore, is not just a passive reflection of
an organisation’s values; it is an active driver of change and innovation. Given
the importance of culture in shaping organisational performance and success,
the need for a systematic approach to designing and managing culture
becomes evident.
communities and from the perspective of business strategy. Organisations, as
communities, consist of human groups interacting, which subjects them to the
inherent uncertainty and fluctuation of human nature. As Bauman (2003)
observed, "Community is today another name to refer to the lost paradise
where we want to return with all our heart, and that is why we desperately
search for the paths that can lead us to it" (p. VII). This view acknowledges
that organisations are not only the products of human rationality but are also
driven by human emotions.
In organisational contexts, designing culture involves a deep understanding of
the human element. As Neumeier (2009) argues, “Innovation comes from
company culture” (p. 56). Culture, therefore, is not just a passive reflection of
an organisation’s values; it is an active driver of change and innovation. Given
the importance of culture in shaping organisational performance and success,
the need for a systematic approach to designing and managing culture
becomes evident.