Papers by Muzzo (Muzaffer) Uysal
Managing Quality of Life in Tourism and Hospitality provides a portfolio of selected cases showin... more Managing Quality of Life in Tourism and Hospitality provides a portfolio of selected cases showing best practice and delivering them to the forefront of knowledge application, with examples in tourism and hospitality settings. Best practice case studies are included throughout, providing practical implications and lessons learned. These lessons can be applied by tourism and hospitality practitioners and community leaders, and be used to further research by academics working within tourism and hospitality.
The fi eld of travel and tourism has achieved a signifi cant amount of academic success and recog... more The fi eld of travel and tourism has achieved a signifi cant amount of academic success and recognition for the past 40 years or so. The accumulation of knowledge as refl ected in journals and other publication outlets support this. The scope of travel and tourism research has covered a broad range of issues such as antecedents of travel behaviour, satisfaction, motivation, benefi ts received, social-cultural and environmental impacts of tourism activities, host and guest interactions, tourism planning and development, and economic signifi cance of tourism in destinations where travel and tourism activities take place. Similarly, the research tools and approaches used to examine these issues also reveal a high degree of methodological sophistication and theoretical underpinnings that help us understand the production and consumption of tourism experiences and services. A most recent research trend also reveals that while acknowledging economic signifi cance, the value of tourism activities has transitioned to focus more on non-economic measures such as quality of life (QOL) of stake-holders, satisfaction, wellness, an increased focus on abstract forms of value such as perceived quality of life, sense of well-being and sustainable business practices. More specifi cally, there has been a notable increase in the amount of research that has focused on QOL and well-being of tourism stakeholders in the past 15 years or so. In this vein, the goal of this chapter is to contribute to this growing body of knowledge by developing a eudaimonia research agenda in travel and tourism. The chapter has three main sections. The fi rst section introduces the term of eudaimonia and its conceptual foundations. The second section, which is the main focus of the chapter, introduces to the reader selected eudaimonia theories and show how these theories can guide future research in travel and tourism. The chapter ends with a conclusion section.
We view leisure well-being as satisfaction in leisure life that contributes to subjective well-be... more We view leisure well-being as satisfaction in leisure life that contributes to subjective well-being. The model we propose focuses on how leisure activities contribute to leisure well-being. We surmise that a leisure activity contributes to leisure well-being by satisfying a set of basic needs (benefits related to safety, health, economic, sensory, escape, and/or sensation/stimulation needs) and growth needs (benefits related to symbolic , aesthetic, moral, mastery, relatedness, and/or distinctiveness needs). Also, further amplification occurs when certain benefits of leisure activities match corresponding personality traits and goals of the participants; safety consciousness,
Tourism and Hospitality Research
This study advances the discussion of sustainability within the hospitality literature through th... more This study advances the discussion of sustainability within the hospitality literature through the introduction of the concept of triple bottom line (TBL) sustainability and the potential synergistic benefits to competitiveness hospitality firms can achieve from practicing it. TBL sustainability transitions a firm’s attention away from solely focusing on short-term profits to a concentration on the firm’s long-term environmental, social, and economic performance. The study suggests that this transition to practicing TBL sustainability can result in “competitive synergy” for hospitality firms. The term “competitive synergy” is used to describe the phenomenon of when the anticipated benefits (e.g. reduced energy costs) from focusing on sustainability coalesce with the unanticipated benefits (e.g. increased employee job satisfaction) to make hospitality firms more competitive. One interviewee describes this synergy as a “resonant harmonic” because of the multiple benefits gained that were not part of the original motivations for engaging in sustainability. In an attempt to demonstrate industry examples of competitive synergy, three hospitality case studies practicing TBL sustainability are presented. These cases studies range from a small boutique hotel in Floyd, VA (Hotel Floyd), to a Caribbean resort in the Dominican Republic (Puntacana), and even to one of the world’s largest hotel groups (InterContinental). Findings from the interviews highlight the many tangential benefits discovered from implementing sustainable initiatives aimed at environmental, social, and economic sustainability.
The objectives of this study are threefold. The first objective is to understand the underlying d... more The objectives of this study are threefold. The first objective is to understand the underlying dimensions of motivation for attending a prominent city festival in Turkey and if motivation will vary with respect to the socio-demographic composition of attendees. The second objective is to ascertain how festival attendees perceive the socio-economic benefits of the festival and how these vary across select demographic variables. Finally, the study examines the nature of the relationship that may exist between festival motivation and perceived benefits of the festival.The results indicate that the only significant variation in motivation occurs across gender. Female visitors place significantly more importance on “escape and excitement,” “family togetherness,” and “event novelty.” The findings also reveal that younger attendees seem to place more importance on socialization and event loyalty, and older attendees place more importance on family togetherness. Multiple classification analysis indicates that as age increases, so does the importance placed on event novelty. This finding is also valid for increased educational level. Escape and excitement is a common motivator across all age, income, and occupation groups. The study findings also point out that local attendees see a positive relation between the perceived socioeconomic benefits of events, community cohesion, and motivation for attending such events. The article ends with both practical implications for the festival organizers and city officials and theoretical contributions to the growing research of event attendee behavior.
Quality of life (qol) and well-being research in tourism. A short history of qol and tourism. Tou... more Quality of life (qol) and well-being research in tourism. A short history of qol and tourism. Tourism and qol from the perspective of community residents. Tourism and qol from the perspective of community tourists. Future research direction and areas.
The 8th International Conference on Services Management -
Creating Value, Innovation in Deliverin... more The 8th International Conference on Services Management -
Creating Value, Innovation in Delivering Services
November 28-30, 2015- Washington D.C.
Abstract Submission Deadline Extended – September 28, 2015
Review Outcome Announced: September 21 – 30, 2015
The article explores the concept of cocreation of value, defined as the tourist's interest in men... more The article explores the concept of cocreation of value, defined as the tourist's interest in mental and physical participation in an activity and its role in tourist experiences. Based on the theoretical perspective of "the new service-dominant logic," customer participation in tourist experiences is explored and tested as a moderating variable on the perceived valuesatisfaction relationship. In essence, the customer partakes mentally and physically in an experience, which moderates the role that experience value has on overall satisfaction. The study thus hypothesizes that the higher the level of participation, the stronger the experience value-satisfaction link becomes and vice versa. Using a sample drawn from tourists in Norway, the results confirm that experience value is an effective predictor of tourist satisfaction. The study reveals that the level of cocreation moderates the effect between the experience value of winter tourism activities and satisfaction.
The purpose of this study is to understand hiking-tourist behavior by exploring tourist motivatio... more The purpose of this study is to understand hiking-tourist behavior by exploring tourist motivation, personal values, subjective well-being, and revisit intention. The study demonstrates the theoretical and empirical evidence of the relationships among the four constructs. Using a sample drawn from tourists in South Korea, an exploratory factor analysis (EFA) is carried out. As a result, "enjoying the natural environment and escaping from daily life", "pursuing new type of travel", "pursuing healthy life", and "pursuing intimacy" are classified as motivations for hiking tourists. Moreover, in order to investigate the relevant relationships among the four constructs, a structural equation modeling (SEM) approach is used. The results indicate that revisit intention is affected by tourist motivation and subjective well-being. Furthermore, hiking-tourists' motivation and personal values are effective predictors of subjective well-being.
The purpose of this paper is to examine the effect of manager mobbing behaviour on female employe... more The purpose of this paper is to examine the effect of manager mobbing behaviour on female employees' quality of working life and overall quality of life. A mobbing behaviour may be a long-term hostile behaviour detected in employees at workplaces. A total of 373 female employees who work in five-star hotels in Turkey participated in this study. First, correlation analysis was performed between manager mobbing behaviour and female employees' quality of working life, and overall quality of life. The results of the study revealed that there was a negative correlation between manager mobbing behaviour and female employees 'quality of life. Second, the structural equation model was applied to analyse the relationship among these three constructs. The results of this analysis showed that managers' mobbing behaviour has a significant negative effect on female employees 'quality of working life and overall quality of life. In addition, employees' quality of working life influences their overall quality of life.
The tremendous growth of social media and consumer-generated content on the Internet has inspired... more The tremendous growth of social media and consumer-generated content on the Internet has inspired the development of the so-called big data analytics to understand and solve real-life problems. However, while a handful of studies have employed new data sources to tackle important research problems in hospitality, there has not been a systematic application of big data analytic techniques in these studies. This study aims to explore and demonstrate the utility of big data analytics to better understand important hospitality issues, namely the relationship between hotel guest experience and satisfaction. Specifically, this study applies a text analytical approach to a large quantity of consumer reviews extracted from Expedia.com to deconstruct hotel guest experience and examine its association with satisfaction ratings. The findings reveal several dimensions of guest experience that carried varying weights and, more importantly, have novel, meaningful semantic compositions. The association between guest experience and satisfaction appears strong, suggesting that these two domains of consumer behavior are inherently connected. This study reveals that big data analytics can generate new insights into variables that have been extensively studied in existing hospitality literature. In addition, implications for theory and practice as well as directions for future research are discussed.
The purpose of this study is to better understand local residents' support for tourism developmen... more The purpose of this study is to better understand local residents' support for tourism development by exploring residents' perceived value of tourism development, life domain satisfaction (material/ non-material), and overall quality of life in their community. The study provides the theoretical and empirical evidence of the relationships among those constructs. Using a sample of residents from five different tourism destinations, the results of a structural equation modeling approach indicated that residents' perceived value of tourism development positively affects non-material and material life domain satisfaction; thereby, it contributes to overall quality of life. Finally, overall quality of life is an effective predictor of support for further tourism development.
concept itself but to the possibility of finding a universal method for its measurement. This stu... more concept itself but to the possibility of finding a universal method for its measurement. This study investigates the relationships between the supply-and-demand elements that contribute to the overall evaluation of destination attractiveness in a specific area.
Much of tourism takes place in destinations, and people travel to destinations to visit attractio... more Much of tourism takes place in destinations, and people travel to destinations to visit attractions to meet their intrinsic and extrinsic growth needs, participate in leisure activities, and enrich themselves with experiences preserved in memories and external forms for years into the future. Over time, destinations also change, and the level and rate of change consequently affect the nature of their appeal and the extent to which they benefi t from tourism activities.
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Papers by Muzzo (Muzaffer) Uysal
Creating Value, Innovation in Delivering Services
November 28-30, 2015- Washington D.C.
Abstract Submission Deadline Extended – September 28, 2015
Review Outcome Announced: September 21 – 30, 2015
Creating Value, Innovation in Delivering Services
November 28-30, 2015- Washington D.C.
Abstract Submission Deadline Extended – September 28, 2015
Review Outcome Announced: September 21 – 30, 2015