Papers by Ingrid de Saint-Georges
Visual Studies 15: 65-78, 2000
In this study, we integrate visual and linguistic research to analyze the relationship between a ... more In this study, we integrate visual and linguistic research to analyze the relationship between a city’s regional, national, transnational, and European identities as the face of four cities depicts it. We explore the cultural identity of Brussels, Luxembourg, Munich, and Dortmund through the study of public signs found in these cities. We examine how the choice of language, layout, typography, accompanying images, and positioning of city signs reflect the tension involving the change from a national or regional identity to a Pan-European identity. Our methodology combines an ethnographic approach and neutral observations with interviews of city inhabitants. By combining interpretive analysis with a meta-discursive approach to how signs are read and perceived, we consider both the production and reception ends of signs.
Serwe, Stefan Karl/de Saint-Georges, Ingrid (2014): “Ohne Glutamat/Without MSG”: Shelf label design in a Thai supermarket. In: Horner, K./de Saint-Georges, I./Weber, J. (eds) Multilingualism and Mobility in Europe: Policies and Practices. Frankfurt/Main: Peter Lang
Ethnic businesses are physical manifestations of the mobility of humans and goods around the glob... more Ethnic businesses are physical manifestations of the mobility of humans and goods around the globe. At the same time they constitute spaces for multilingual practices. One such practice is the design of shelf labels: typically small, rectangular pieces of paper attached to the edge of a product display featuring the price and the product’s name. This paper intends to shed light on the use of German and Thai on handwritten shelf labels in a small immigrant-owned convenience store in rural Germany. The data are a set of photographs of shelf labels and the products they are tagged to, ethnographic observations and fieldnotes, as well as anecdotes and statements by the owner of the store. The use of Scollon and Scollon’s (2003) analytical framework of geosemiotics reveals that in producing the inscriptions on the labels the owner draws on her knowledge of various semiotic systems strategically. The production of shelf labels can be seen as a complex activity that demands of the producer to possess the competencies to navigate an array of social discourses in order to cater to her clientele in the most relevant way.
Travail et formation des adultes, 2009
Processus interactionnels et situations éducatives, 2008
In December 1972 Ron and Suzie Scollon lived in Honolulu under the flight path of tankers flying ... more In December 1972 Ron and Suzie Scollon lived in Honolulu under the flight path of tankers flying to Guam to refuel B-52 bombers headed for Vietnam. From December 18 th through the 29 th , especially on Christmas Day, they noticed a great increase in the number of tankers. Ron reported this to friends who were active in protesting the war, but they did not believe his report, saying they had not read about it in the IF Stone weekly. This event marked an early stage in Ron's thinking about mediated discourse, as he observed that highly educated and well informed people would not believe what they could see with their own eyes and hear with their own ears had they chosen to do so. One, a professor of syntax, telephoned Senator Patsy Mink, who denied any knowledge of escalation. Not until they read about the operation in print did they believe it was happening. We now know that there was a secret "Operation Linebacker II", a massive bombing of Hanoi and Haiphong.
Researchers interested in anticipatory discourse are, generally speaking, concerned with discours... more Researchers interested in anticipatory discourse are, generally speaking, concerned with discourses in or about the future. They investigate how individuals, texts, or utterances project representations of future events, states, or relations. Unlike other areas of applied linguistics, the study of anticipatory discourse is still very much in its infancy. As yet, there is no set tradition or school for the study of such discourse, even if it has often been linked with critical discourse analysis. Given this state of affairs, this article focuses on research by authors who take the study of futurity as central to their work, although not all of them designate this work as " anticipatory discourse. "
Ethnic businesses are physical manifestations of the mobility of humans and goods around the glob... more Ethnic businesses are physical manifestations of the mobility of humans and goods around the globe. At the same time they constitute spaces for multilingual practices. One such practice is the design of shelf labels: typically small, rectangular pieces of paper attached to the edge of a product display featuring the price and the product's name. This paper intends to shed light on the use of German and Thai on handwritten shelf labels in a small immigrant-owned convenience store in rural Germany. The data are a set of photographs of shelf labels and the products they are tagged to, ethnographic observations and fieldnotes, as well as anecdotes and statements by the owner of the store. The use of analytical framework of geosemiotics reveals that in producing the inscriptions on the labels the owner draws on her knowledge of various semiotic systems strategically. The production of shelf labels can be seen as a complex activity that demands of the producer to possess the competencies to navigate an array of social discourses in order to cater to her clientele in the most relevant way.
Personal Homepages (HPs) belong to an emerging genre. Confronted with a kind of text which is sti... more Personal Homepages (HPs) belong to an emerging genre. Confronted with a kind of text which is still rather undefined, whose form and content are not freed and to which they haven 't had exposure before, authors of HPs tend to take as their model other personal HPs, thus ultimately participating in the conventionalization of a genre. By examining the system of deictic elements that can be found in personal HPs, I study these emerging patterns and show rules of function and stylistic characteristics of these texts. This ultimately leads to a tentative definition of the genre ofpersonal HP.
Vocations and Learning, 2010
When trainers or teachers in the field of initial vocational education explain abstract notions, ... more When trainers or teachers in the field of initial vocational education explain abstract notions, refer to technical objects or emphasize the specificities of technical skills, they often call forth concepts and practices different from those that are directly salient in the training situations in which they engage. The aim of this paper is to contribute to a better understanding of the empirical realities associated with such phenomena by promoting a discursive and interactional approach of what we propose to term “analogical discourse”. Considering that analogies are performed and shared trough language and speech, we propose that concepts and methodological tools borrowed from the field of linguistics can be profitably applied to the analysis of analogical discourse. Not only can they reveal the dynamic and collective nature of analogies as they are performed, disseminated and sometimes negotiated amongst participants, but they can also help reflect about the complexities of vocational learning as it takes place in specific material, practical and socio-cultural environments. From that standpoint, the paper proposes to see analogies not only as related to conceptual development and cognitive dimensions of learning, but as a substantial contribution to the social, cultural and relational dimensions of it.
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Papers by Ingrid de Saint-Georges