Lorenzo Cantoni
Lorenzo Cantoni graduated in Philosophy and holds a PhD in Education and Linguistics. He is full professor at USI - Università della Svizzera italiana (Lugano, Switzerland), Faculty of Communication, Culture and Society, where he is director of the Institute of Digital Technologies for Communication.
His research interests are where communication, education and new media overlap, ranging from computer mediated communication to usability, from eLearning to eTourism and digital Fashion, from ICT4D to eGovernment.
He is chair-holder of the UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites, established at USI in 2013.
He is USI's Pro-rector for Education and Students' experience, director of the Master in Digital Fashion Communication, done in collaboration with the Université Paris 1 Panthéon-Sorbonne, and vice-director of the Master in International Tourism.
L. Cantoni has been Dean of the Faculty (2010-2014) and President of IFITT - International Federation for IT in Travel and Tourism (2014-January 2018).
His research interests are where communication, education and new media overlap, ranging from computer mediated communication to usability, from eLearning to eTourism and digital Fashion, from ICT4D to eGovernment.
He is chair-holder of the UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites, established at USI in 2013.
He is USI's Pro-rector for Education and Students' experience, director of the Master in Digital Fashion Communication, done in collaboration with the Université Paris 1 Panthéon-Sorbonne, and vice-director of the Master in International Tourism.
L. Cantoni has been Dean of the Faculty (2010-2014) and President of IFITT - International Federation for IT in Travel and Tourism (2014-January 2018).
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Papers by Lorenzo Cantoni
This research is based on the analysis of pictorial tourism-related user-generated content from the mainland Chinese social network Sina Weibo, on the subject of “Switzerland” as a tourism destination. It explores the picturesque online representation of the destination.
440 user-generated pictures were analyzed; 46 drivers and 12 themes were discovered as a result in order to draw the destination’s online image. DMOs can find social networks as a useful tool for investigating perceived images of the destination in the eyes of current and potential tourists, and get implications on their future marketing and promotional strategies.
sector have been investigated, recently and
four main types of courses were identified
according to their provider: Academic,
Destination Management Organizations,
Corporate, and Independent. While for other
types several studies are available, there is a
lack of research when it comes to the online
independent courses. This study focuses on
e-learning courses issued by independent
providers: they include training offers of
very different nature, e.g.: language trainings
for waiters, food and wine matching courses,
sustainability communication training, cooking
for celiac people, etc. The results of this
exploratory study provide an initial map of
such educational offers; it discusses also some
inferential indicators of satisfaction expressed
by the users on social media, which may provide
useful insights for the identification of possible
quality indicators of tourism-related online
independent courses.
to the online image of Switzerland as a tourism destination. Main goal of this study is to investigate
online representation of Switzerland by Chinese travelers. Results show that the most mentioned topics
in the Chinese microblogging platform are tourism related products and services. Chinese tourists
express that the destination offers a pleasant atmosphere and a satisfying tourism experience. Moreover,
people express their desire to visit Switzerland, discuss stories they heard from others about traveling to
this country, and share information sources about Switzerland from third parties’ blogs or websites.
This research is based on the analysis of pictorial tourism-related user-generated content from the mainland Chinese social network Sina Weibo, on the subject of “Switzerland” as a tourism destination. It explores the picturesque online representation of the destination.
440 user-generated pictures were analyzed; 46 drivers and 12 themes were discovered as a result in order to draw the destination’s online image. DMOs can find social networks as a useful tool for investigating perceived images of the destination in the eyes of current and potential tourists, and get implications on their future marketing and promotional strategies.
sector have been investigated, recently and
four main types of courses were identified
according to their provider: Academic,
Destination Management Organizations,
Corporate, and Independent. While for other
types several studies are available, there is a
lack of research when it comes to the online
independent courses. This study focuses on
e-learning courses issued by independent
providers: they include training offers of
very different nature, e.g.: language trainings
for waiters, food and wine matching courses,
sustainability communication training, cooking
for celiac people, etc. The results of this
exploratory study provide an initial map of
such educational offers; it discusses also some
inferential indicators of satisfaction expressed
by the users on social media, which may provide
useful insights for the identification of possible
quality indicators of tourism-related online
independent courses.
to the online image of Switzerland as a tourism destination. Main goal of this study is to investigate
online representation of Switzerland by Chinese travelers. Results show that the most mentioned topics
in the Chinese microblogging platform are tourism related products and services. Chinese tourists
express that the destination offers a pleasant atmosphere and a satisfying tourism experience. Moreover,
people express their desire to visit Switzerland, discuss stories they heard from others about traveling to
this country, and share information sources about Switzerland from third parties’ blogs or websites.