Made in Taiwan

The Made in Taiwan (traditional Chinese: 台灣製造; simplified Chinese: 台湾制造; pinyin: Táiwān zhìzào) is the country of origin label affixed to products to indicate that the said product is made in Taiwan. As the economy of Taiwan increased production, the Made in Taiwan label was applied to products ranging from textiles, plastic toys, and bikes in the 1980s to laptops and computer chips in the 1990s; over 80% of the world's notebook computer design is made in Taiwan.

In 2010, there was a push by the Ministry of Economic Affairs to promote certified made-in-Taiwan products in Taiwan, including stocking participating items at major chain stores.

Representative brands of the Made in Taiwan label in the auto industry include Luxgen. The computer and electronics industry includes Acer, Asus, Garmin and HTC. Quanta Computer applied the Made in Taiwan label in manufacturing millions of computers for the One Laptop Per Child project.

References

Country of origin

Country of origin (COO), is the country of manufacture, production, or growth where an article or product comes from. There are differing rules of origin under various national laws and international treaties.

Effects on consumers

The effects of country of origin labeling on consumer purchasing have been extensively studied The country of origin effect is also known as the "made-in image" and the "nationality bias."

Research shows that consumers' broad general perceptions of a country, including of its national characteristics, economic and political background, history, traditions, and representative products, combine to create an overall image or stereotype that is then attached to the products of that country. This image has a significant influence on consumer perceptions and behaviours, and in situations in which additional information is unavailable or difficult to get can be the sole determinant of whether or not someone buys a product. Its effect is strongest on consumers who don't know much about the product or product type, and weakest on consumers who are well-informed. Sensitivity to country of origin varies by product category. It is strongest for durable goods and luxury goods and weakest for "low involvement" product categories such as shampoo and candy. In various studies it has also been proven that the Country-of-Origin Effect also applies to services.

Taiwan

Coordinates: 23°30′N 121°00′E / 23.500°N 121.000°E / 23.500; 121.000

Taiwan (ⁱ/ˌtaɪˈwɑːn/; Chinese: 臺灣 or 台灣; see below), officially the Republic of China (ROC; Chinese: 中華民國; pinyin: Zhōnghuá Mínguó), is a sovereign state in East Asia. The Republic of China, originally based in mainland China, now governs the island of Taiwan, which constitutes more than 99% of its territory, as well as Penghu, Kinmen, Matsu, and other minor islands, following its loss of the mainland China territory in 1949 in the Chinese Civil War. This remaining area is also constitutionally called the "Free area of the Republic of China" which is not ruled by the Communist Party of China in Beijing.

Neighboring states include the People's Republic of China (PRC) to the west (mainland China), Japan to the east and northeast, and the Philippines to the south. Taiwan is one of the most densely populated countries in the world with a population density of 649 people per km² in October 2015.Taipei is the seat of the central government, and together with the surrounding cities of New Taipei and Keelung forms the largest metropolitan area on the island.

Taiwan Province

Taiwan Province (Chinese: 臺灣省 or 台灣省; pinyin: Táiwān Shěng; Pe̍h-ōe-jī: Tâi-oân Séng) is one of the two administrative divisions of the Republic of China (ROC) that are officially referred to as "provinces". The province covers approximately 69% of the actual-controlled territory of the ROC, with around 31% of the total population.

Geographically it covers the majority of the island of Taiwan as well as almost all of its surrounding islands, the largest of which are the Penghu archipelago, Green Island, Xiaoliuqiu Island and Orchid Island. Taiwan Province does not cover territories of the special municipalities of Kaohsiung, New Taipei, Taichung, Tainan, Taipei, and Taoyuan, all of which are located geographically within the main island of Taiwan. It also does not include the counties of Kinmen and Lienchiang, which are located alongside the southeast coast of mainland China and administered as a separate Fujian Province (not to be confused with the PRC's Fujian Province).

Geography of Taiwan

Taiwan (historically called Formosa, from Portuguese: Ilha Formosa, "Beautiful Island", Portuguese pronunciation: [ˌiʎɐ fuɾˈmɔzɐ]) is an island in East Asia; it is located some 180 kilometres (112 miles) off the southeastern coast of mainland China across the Taiwan Strait. It has an area of 35,883 km² (13,855 sq mi) and spans the Tropic of Cancer. The East China Sea lies to the north, the Philippine Sea to the east, the Luzon Strait directly to the south and the South China Sea to the southwest. Taiwan proper makes up 99% of the territory of the Free Area of Republic of China, after the ROC lost its mainland China territory in the Chinese Civil War and fled to the island in 1949, and the country itself is commonly referred to as simply "Taiwan".

Taiwan is a tilted fault block, characterized by the contrast between the eastern two-thirds, consisting mostly of five rugged mountain ranges parallel to the east coast, and the flat to gently rolling plains of the western third, where most of Taiwan's population reside. There are several peaks over 3,500 m, the highest being Yu Shan at 3,952 metres (12,966 ft), making Taiwan the world's fourth-highest island. The tectonic boundary that formed these ranges is still active, and the island experiences many earthquakes, a few of them highly destructive. There are also many active submarine volcanoes in the Taiwan Straits.