Parade (magazine)

Parade is an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers in the United States. It was founded in 1941 and is owned by Athlon Publishing, which purchased it from Advance Publications. The most widely read magazine in the U.S., Parade has a circulation of 32 million and a readership of 54.1 million.As of 2015, its editor is Anne Krueger.

Publishing history

The magazine was started by Field Enterprises in 1941. John Hay Whitney, publisher of the New York Herald Tribune, bought Parade in 1958. Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became a separate operating unit within Advance.

The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspapers it accompanies but of lesser quality than magazine paper.

The magazine has one main feature article, often a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products, some with clipable coupons or tear-off business reply cards.