chapter 1
Lifestyle Migration:
escaping to the good Life?
Karen o’reilly and Michaela Benson
At first glance, it is not immediately apparent what British migrants in rural France,
swedish seasonal visitors to the spanish coasts, Westerners in Varanasi, ‘residential
tourists’ in spain and turkey, and ‘corporate refugees’ in the mid-western United
states could possibly have in common. they travel from and to very different
places with apparently diverse motivations; they demonstrate distinct mobility
patterns, some returning annually while others migrate permanently; finally, they
migrate at various points in the life course and in different familial situations.
however, the authors in this volume have spent long periods of time living amongst
and collecting the in-depth narrative accounts offered by these relatively affluent
twenty-first-century migrants. The accounts offered here reveal in intimate detail
the meanings, dreams and aspirations that inspired each individual migration
trajectory, the impetus supplied by personal tragedy or simply the dread of more
of the same, and the inspiration provided by specific landscapes. What is revealed
is the singularity of a fascinating phenomenon sharing several important themes in
common, albeit with disparate threads, with the common pursuit of the ‘good life’
uniting these lifestyle migrants.
the chapters in this collection explore the lives and lifestyle choices of a range
of contemporary migrants, including both international migrants and domestic,
downsizing, migrants, backpackers and retirement migrants, second-home owners
and those in cross-cultural marriages, and reveal a common narrative through
which respondents render their lives meaningful (cortazzi 2001). each and every
one of these mobile individuals presents migration as a route to a better and more
fulfilling way of life, especially in contrast to the one left behind. This way of life
can be distinguished from that sought by other migrants, such as labour migrants,
refugees and asylum-seekers, in its emphasis on lifestyle choices specific to
individuals of the developed world; migration for these migrants is often an antimodern, escapist, self-realization project, a search for the intangible ‘good life’
(Benson and o’reilly forthcoming).
the volume offers a dynamic and holistic analysis of contemporary lifestyle
migration, incorporating decision-making processes and experiences of migration
(and continuing mobility and settlement). it demonstrates similarities in rhetoric,
as well as the disparate ways migrants imagine a better way of life, the places
where they hope to find it, the ways in which they try to realize it, and the realities
2
Lifestyle Migration
and experiences of everyday life following migration. several of the chapters also
contextualize migrations, exploring how lifestyle goals emerge from individual
histories as well as from specific historical and material conditions. As a whole
this volume thus illustrates some of the impacts and impetuses of global social
transformations and the ways individuals and groups interpret and respond to
changing circumstances (castles 2008).
Lifestyle Migration as a Conceptual Framework
Despite the significant and increasing incidence of various privileged forms of
migration (with an increasing number of locations involved as both sending
communities and destinations), in general they remain poorly understood and
collectively conceptualized (amit 2007). Previous research has attempted to link
the mobilities to wider phenomena using umbrella concepts such as retirement
migration, leisure migration, (international) counterurbanization, secondhome ownership, amenity-seeking and seasonal migration (Buller and hoggart
1994; King et al. 2000; rodríguez et al. 2005; casado-Díaz 2006). as a result
of their restricted scope, to date none of these conceptualizations has succeeded
in uniting the various elements of what we believe is a wider phenomenon or
thereby addressing its full complexity. We are therefore using lifestyle migration
as a conceptual framework, through which to examine both the similarities and
differences within this growing trend as well as to begin to draw attention to its
location in wider structural and historical forces and its local and global impacts.
To offer a dynamic definition, which remains open to amendment in the light of
new empirical data, lifestyle migration is the spatial mobility of relatively affluent
individuals of all ages, moving either part-time or full-time to places that are
meaningful because, for various reasons, they offer the potential of a better quality
of life (Benson and o’reilly forthcoming).
the different lifestyles sought by respondents in the chapters in this volume
share some fundamental features, including alternative lifestyles (the ‘good’ or
‘simple’ life), escape from individual and community histories, or from changing
circumstances, and the opportunity for self-realization. These are often reflected in
the migrants’ everyday lives in the new destination. Lifestyles following migration
thus involve the (re)negotiation of the work–life balance, the pursuit of a good
quality of life and freedom from prior constraints. it is through these strategies
of reorientation that the migrants seek the greater good in life; lifestyle migration
is thus a search, a project, which continues long after the initial act of migration.
examining these strategies within the context of the wider lifestyle choices that
individuals make in their daily lives both before and after migration enables
migration to be seen as a part of the individual’s trajectory through life, avoiding
a narrow focus on the decision to migrate (which is often reconstructed after the
event), and concentrating instead on the entire migratory process as it develops
across space and over time (castles 2008).
Lifestyle Migration: Escaping to the Good Life?
3
however, these personalized stories of what appears to be a typically
Baumanesque pursuit of the individual good life (Bauman 2008) must also be
understood within their wider sociological, historical and material contexts. the
search for a better way of life, which on the surface appears no different to that held
by all migrants, is distinctive, reflecting the wider lifestyle choices that individuals
in the late, liquid or post-modern world make on a daily basis. indeed, although
personalized quests for utopia have persisted for centuries, the recent increase in
this phenomenon implies it emerges partly as a result of the reflexive assessment
of opportunities (whether life will be better here or there) that giddens (1991)
identified as only recently made possible, rather than a direct outcome of relative
economic privilege. there are a host of social transformations that have given rise
to, or enabled, this type of migration and which explain its emergence as a distinct
phenomenon over the last 50 or 60 years, these include, for example, globalization,
individualization, increased mobility and ease of movement, flexibility in working
lives, and increases in global relative wealth (Benson and o’reilly forthcoming;
cf. giddens 1991; Bauman 2000; amit 2007; Urry 2007). finally, the material
and social construction of particular places offering an alternative way of living is
crucial; this is what explains the exact destinations chosen, revealing the role of
imagination, myth and landscape within the decision to migrate.
Explaining ‘Lifestyle’
the stories here – from middle-class professionals in the United states escaping
the drudgery of city living, to young Westerners seeking spiritual enlightenment
(or good vibrations) in india; from second-home owners constantly on the move
between two or more homes, to British people in rural france, who only leave
once a year to visit friends and family – reflect the drive towards a better way
of life, the meaningfulness and values ascribed to particular places, but also the
potential for self-realization that is embedded within the notion of spatial mobility.
the ‘good life’ takes many shapes and forms; narratives articulate ongoing quests
to seek refuge from what they describe as the shallowness, individualism, risk
and insecurity of contemporary (Western) lifestyles in the perceived authenticity
of meaningful places. as the examples presented in this book (as well as many
previous studies) demonstrate, lifestyle migration is about escape, escape from
somewhere and something, while simultaneously an escape to self-fulfilment and
a new life – a recreation, restoration or rediscovery of oneself, of personal potential
or of one’s ‘true’ desires.
The Quest for a Better Way of Life
Lifestyle migrants’ quest for a better way of life is a relative endeavour, pitted
against negative presentations of life before migration. Migration is therefore
described as ‘getting out of the trap’, ‘making a fresh start’, or ‘a new beginning’
4
Lifestyle Migration
(e.g. helset et al. 2005; Karisto 2005; salvá tomás 2005). overwhelmingly, the
migration stories told in these chapters (cf. Benson, hoey, nudrali and o’reilly)
include tales of escape, from monotony and routine, or from the individualism,
materialism and consumerism of contemporary lifestyles. sometimes the migrants
are fleeing as a result of real experiences such as redundancy, divorce or crime; at
other times it is unpredictability and risk in their working lives, uncertainty about
economic futures or anxiety about crime that they describe as driving their mobility
(Benson this volume; cf. o’reilly 2007 and Benson forthcoming-a). they want to
avoid the futures they both foresee and dread, involving predictable monotony, the
burden of debt, lack of security, dead-end jobs or a lonely and isolated retirement
(nudrali and o’reilly this volume). But in many cases these were only imagined
futures, perceptions of a life not worth living had they not migrated (casado Diaz
this volume; oliver 2008). What is relevant is the way they narrate their migration
in terms of a trajectory away from negative lifestyles towards a fuller and more
meaningful way of life.
in Korpela’s chapter, on Westerners who sojourn in Varanasi for six months
each year, this sense of escape is writ large. these lifestyle migrants wholly and
actively reject life in ‘the big, bad West’, condemning voraciously the excessive
consumption, stifling working practices, unpalatable futures and daily misery they
have willingly fled. Alternatively, they warmly embrace what they perceive as the
spiritual and community ethos, the slow pace of life and the closeness to nature
provided through the ‘good vibes’ of life in india. the lives the migrants anticipate
in the destination thus gain their value in opposition to negative depictions and
predictions of life ‘back home’. Desiring refuge or retreat from those personalized
and societal-level features of contemporary Western lives discussed above, they
seek community, neighbours, family and togetherness with people who share
similar ideals (o’reilly this volume; casado Diaz this volume; and cf. oliver
2008; Benson forthcoming-a). as expressed in several chapters (Benson, casado
Diaz, gustafson, Korpela), they desire a slow and more meaningful way of life
that is characterized, at least in part, by leisure and relaxation.
Despite the focus on leisure, some migrants work after migration but they portray
this in terms of the improvement to their lives brought about by downshifting
or increased autonomy. Many of the migrants express an entrepreneurial spirit,
establishing their ‘dream’ businesses or demonstrating their flexibility within
the labour market. in these cases, migrants explained that they had wanted to be
their own boss; working for themselves was seen as a more fulfilling alternative,
allowing them greater control over their working lives (hoey this volume). others
work in low-paid jobs in order to realize the quality of life they aspired to. in
some cases, lifestyle migrants even return to their countries of origin in order to
earn enough money to finance their next trip to the migration destination (Korpela
this volume). for many of the migrants, establishing a more favourable work–life
balance was a key feature of the ‘good life’ of imagined future lives.
But the key feature of the imagined new ‘way of life’ is that it should be more
meaningful. a meaningful way of life is often described in terms of authenticity,
Lifestyle Migration: Escaping to the Good Life?
5
implying simplicity, purity and originality; it allows migrants to get ‘back to
basics’, or to the things that are important in life (hoey this volume; Korpela
this volume; and cf. Benson forthcoming-a). This desire is reflected in migrants’
practices as well as their descriptions of the new life. for example, as described
in chapters by Benson, hoey and Korpela, they celebrate their consumption of
locally produced and non-processed foods, of ‘simple’ or ‘pure’ religion, of an
unalienated relationship with the products of their labour, and/or of a slow pace
of life. finally, many of the migrants in these chapters emphasize the desire to
provide a better way of life for their children, who they wish to protect from the
materialism, excessive consumption and insecurity of Western lifestyles (Benson
this volume; o’reilly this volume; and cf. Matthews et al. 2000).
The Rhetoric of Self-realization
Behind the expansive (post-hoc) justifications and rationalizations for migration
discussed above lies a belief that spatial mobility in itself enables some form
of self-realization. as caroline oliver (2007, 2008) has shown for retirement
migrants living in spain, migration can be perceived as an opportunity to recast
one’s identity, to wipe clean past mistakes, misadventures, and even ties and
commitments (cf. o’reilly 2000; amit 2007). Migration is thus aspirational, not
only in the sense of what it holds in store for you, but also in terms of what you
can become. nudrali and o’reilly’s chapter describes the migration of British
working-class people living in Didim, turkey, for whom migration operates as
an individualized escape strategy, a turning point in their ‘Diy biographies’.
similarly, trundle’s chapter explains how ‘anglo’ women now living in florence,
married to italian men, had initially travelled to italy as ‘romance tourists’. their
tales of travel, to a florence which enabled them to embrace their creative spirits,
symbolized also the freedom inherent in the transition phase between childhood
and adulthood (and see Korpela this volume). When placed within the context of
lives before migration (or lives imagined without migration), narratives of selfrealization demonstrate the transformative potential of lifestyle migration (cf.
o’reilly 2000; oliver 2008). however, as we reveal later in this introduction, it is
not so easy in practice for the migrants to shed the skins that are their past lives.
how the migrants understand the decision to migrate and its impact on their
lives and identities is also revealing of a wider rhetoric of self-realization. they
present themselves as pioneers, breaking new ground, a metaphor underpinned
by the belief that they are somehow different, committed to their new lives while
others may not be (Benson this volume). Many claim a pioneering spirit, rejoicing
in their bravery and courage in making such a move (Korpela this volume); or
portraying themselves as worthy risk-takers (nudrali and o’reilly this volume).
several migrants’ narratives also emphasize migration as an unmediated personal
choice (trundle this volume), through which they gain personal agency that was
otherwise out of their reach (oliver 2008). finally, migration may emerge as a
response to some kind of personal crisis, a watershed event in life (hoey 2005, this
6
Lifestyle Migration
volume; Benson forthcoming-a). ironically, their migration to escape the horrors
of the contemporary world, many of which stem from excessive individualism, is
facilitated and explained precisely by the migrants’ own individuality.
Geographies of Meaning
one theme that unites the chapters in this volume is the search for, or move to,
specific geographical places which hold certain meanings for the migrants in terms
of their potential for self-realization. Lifestyle migrants seek literal and figurative
places of asylum or rebirth, characterized as therapeutic (hoey 2007, this volume),
as self-making and enabling (Korpela this volume; nudrali and o’reilly this
volume; trundle this volume), as hedonistic (casado Diaz this volume; Korpela
this volume) and as providing escape. these representations of the destinations
chosen were drawn from both personal experiences of the places through prior
tourism and travel, but were also derived from wider cultural narratives. they can
be categorized under three main headings: the rural idyll, the coastal retreat and
the cultural/spiritual attraction (Benson and o’reilly forthcoming).
Both Benson’s and hoey’s chapters highlight the role of imaginings of
rurality in migration. for hoey’s downshifting middle-class american workers,
the grand traverse in rural Michigan has been imagined in the american psyche
as a therapeutic and restorative landscape. it is thus through mobility that these
lifestyle migrants, whose migration often coincides with a specific watershed
event in their lives, restore their health and emotional well-being, but also their
faith in the American dream of personal fulfilment. ‘The rural’ offers them the
possibility of belonging, but also of self-transformation and personal renewal.
Benson’s chapter highlights the persistence of an idealized and romantic rurality
– the rural idyll – within the migrants’ renderings of the Lot, arguing that these
representations are later reflected in their discussions of how to live following
migration (cf. Benson forthcoming-a). By presenting themselves as adhering to
the moral principles of rural living, principally community involvement and social
integration, they distinguish themselves from other lifestyle migrants.
alternatively, the most widely studied lifestyle migrants have been heliotropic,
retirement (and younger) migrants in the Mediterranean and the southern United
states. the chapters by casado Diaz, gustafson, nudrali and o’reilly, and o’reilly
explore some of these mobilities to coastal destinations. here the social construction
of tourism spaces as places for leisure, pleasure and escape from routine is relevant
for migrants’ expectations of their lifestyles post-migration and for their performance
of mobility (o’reilly 2009). Leisured lifestyles and visits to the tourist destination
from friends and family facilitate a particular style of sociability in casado Diaz’s
chapter, while gustafson’s chapter describes migrants who want to have the ‘best of
two worlds’, seeking regular dwelling in the good life.
in contrast, trundle’s chapter tells a tale of the initial enchantment with
florence as a ‘renaissance wonderland’, a unique urban idyll with a long history of
culture, which was also characterized, at least for her respondents visiting as young
Lifestyle Migration: Escaping to the Good Life?
7
women, by an undeniable spirit of play. Korpela’s chapter similarly describes how
Varanasi, a large sprawling city in india, has come to represent ‘good vibrations’
and a more spiritually engaged life (see also D’andrea 2007). these associations
between places and the imaginings of life available there are not just drawn out of
the air; they rely on long histories of prior engagements and reflect wider cultural
imaginings about particular places. The destinations chosen have culturally specific
meanings derived from long histories – for example, florence as a destination on
the grand tour (trundle this volume), and india due to colonialism (Korpela this
volume) – which imply the privilege underlying these particular manifestations of
lifestyle migration (cf. amit 2007).
Investigating Everyday Lives
the explanations given for migration (even where reconstructed after the event)
are important not only in what they reveal about the motivations behind migration,
but also because they provide insights into the lives the migrants envisage leading
following migration. several of the chapters in this collection take as their focus
the everyday lives of the migrants within the destination and how they negotiate
the resulting transformations in their lives. When understood within the context
of migration explanations, a series of contradictions and ambivalences become
clear.
Negotiating New Lives
Migration is undoubtedly a massive upheaval, bringing about many transformations
in the migrants’ lives. Within the context of the individualized quest for a better
way of life, these transformations are presented as personal challenges to be
overcome through the migrants’ individual and group agency, as they learn how to
live with their lifestyle choices. as the chapters in this collection demonstrate, the
challenges of everyday life post-migration range from how to cope with lives led
in two or more places (gustafson this volume), to how to make new friends and,
indeed, who to make friends with (casado Diaz this volume); from negotiating
cultural difference (gustafson this volume; trundle this volume), to how to
achieve one’s dreams (Benson this volume).
gustafson (this volume) explores the ways in which swedish seasonal migrants
to spain negotiate multiple dwellings through different mobility strategies and
distinct relationships to place. however, gustafson also explores how lifestyle
migrants manage intercultural encounters, demonstrating their changing and
ambivalent relationship with spain through their residential strategies. trundle’s
chapter emphasizes that for her respondents in florence, cultural difference, which
was exciting and exhilarating when they experienced it as ‘romantic tourists’,
became the source of their disenchantment with the italian way of life following
marriage to italian men. they found that, as married migrants, they had become
8
Lifestyle Migration
part of the hierarchical structure of the italian family, with the result that their
personal autonomy, which enabled their migration in the first place, had been
limited. their lives following migration are thus characterized by compromise
and frustration.
the chapters also reveal the reality of migrants’ practice following migration,
often in contradiction to their stated aspirations. as chapters by casado Diaz,
Korpela, and o’reilly demonstrate, despite the geographies of meaning discussed
above, many lifestyle migrants seek social amenities which are often similarly
attended by their compatriots and other lifestyle migrants. casado Diaz’s chapter,
which focuses on members of the University of the third age (U3a), clearly
demonstrates the extent to which establishing new social relations is part of
everyday life following migration. through their participation in certain clubs,
voluntary organizations and attendance at particular events, migrants build up new
social relations and embed themselves within the ‘local’ social structure, in the
process accumulating social capital. But, as o’reilly’s chapter demonstrates, the
local that migrants refer to is often made up of other incomers, with the result that
there is little contact with host communities (o’reilly this volume).
The Contradictions between Expectations and Realities
the long-term qualitative research on which the chapters in this volume are based
allows for insights into life following migration and the extent to which expectations
were often idealized and romantic. as several of the chapters demonstrate, reality
bites once they have settled into life in the destination. the reality of the ‘simple
life’ is revealed to be somewhat out of keeping with their positions of relative
privilege, their embodied knowledge, or habitus, and their prior conceptions of the
good life. emphasizing the aesthetic appeal of their surroundings or venerating the
local way of life, the migrants thus often choose to neglect the mundane, which
by definition is routine, commonplace and even dull. Indeed, this neglect has
been reflected in much early literature on this type of migration, which focused
exclusively on trying to explain the decision to migrate (Buller and hoggart 1994;
King et al. 2000).
there is an irony in the fact that the ‘simple’ lifestyles which these migrants
have the luxury to pursue are lives led out of necessity by their hosts, who
would often happily give them up in favour of the more privileged lives of the
migrants. the social distance between those living in the desirable locations and
the migrants can be great and often becomes increasingly apparent following
migration. as expectation meets reality, migrants come face to face with the
limits of their knowledge of the local setting and way of life. While some had
hoped for integration, they find it difficult to learn the local language (Huber and
o’reilly 2004; oliver 2008; Benson forthcoming-b); the close-knit families that
they had admired are experienced instead as controlling and even sexist (trundle
this volume); or they find themselves spurned by members of the local community
(o’reilly this volume). Despite their pretence that their lives before migration are
Lifestyle Migration: Escaping to the Good Life?
9
deemed irrelevant, it soon becomes clear that they long for elements of them, or
benefit from a regular return (Gustafson this volume; Korpela this volume).
Ambivalence and Lifestyle Migration
Lifestyle migrants’ well-documented ambivalence, or liminality (cf. o’reilly
2007; oliver 2008; Benson forthcoming-a), is not only the result of being caught
between two cultures, but reflects the tension between reality and imagination.
following migration, everyday life becomes a constant negotiation whereby the
migrants seek to reconcile their experiences with their hopes and dreams. some do
not manage, despite protestations to the contrary, to release themselves from the
perceived shackles of life before migration; structural difference and inequalities
are reproduced rather than undermined (oliver and o’reilly forthcoming).
o’reilly’s chapter about the children of lifestyle migrants living on the costa
del Sol in Spain who attend an international school specifically examines the
extent to which lifestyle migration can be considered the individualized quest they
present it to be; it is apparent that class remains salient as the children distinguish
themselves from the wider spanish population. although they claim to desire the
benefits of community, this emerges as a largely imagined community, at odds
with their experiences of the ‘real’ spanish community. in Benson’s chapter, the
self-presentations of British living in rural France are influenced by a middle-class
habitus despite their allegations that they had left Britain to escape ‘keeping up
with the Joneses’. they continually engage in class-based processes of distinction
when comparing their lives in the Lot with the lives of their friends and families
back in Britain, lifestyle migrants in other destinations, and even their compatriots
living locally.
While lifestyle migrants may wish to leave their old lives behind, they rely
on aspects of these to facilitate their migration and their post-migration lifestyles.
Korpela’s chapter demonstrates the ambivalent position of Westerners in Varanasi,
who return to their home countries in order to earn the money they need to support
their lives in india, thus both relying on and reproducing the existing social
structure and their Western privilege. indeed, the lives they lead in the destination
are not comparable to those of many of their indian neighbours; the migrants
do not work, engaging in musical and spiritual pursuits and might even employ
people to work for them in their homes, or regularly pay for massages. it is thus
a result of their Western privilege (and money) that they are able to experience a
more fulfilling way of life in Varanasi. Past lives are not left behind in migration,
despite claims to the contrary; lifestyle migrants are and continue to be structurally
located within a global elite.
But the migrants are not the only people with expectations. in some cases,
particularly in spain but increasingly in other destinations including Panama,
Egypt, Costa Rica and Malaysia, local agencies are specifically promoting their
destination for ‘residential tourism’, the extension of tourism through foreign
investment in the second-home market. Despite the abundance of literature
10
Lifestyle Migration
critiquing the early developments in spain, very little attention is paid to the negative
consequences which can be similar to the environmental, social and cultural
degradation wrought by tourism (Mantécon 2008). nudrali and o’reilly’s chapter
uniquely focuses not only on what lifestyle migration means for the workingclass Britons moving to Didim, but also examines the ambivalent reception of the
extant Turkish population. The Turkish are positive about the financial stimulus
brought by investment and in-migration but express a number of concerns, which
often mirror their wider ambivalence about their position within the european
Union. Some expressed unease about the power and influence incomers might
eventually obtain, leaving themselves ‘second-class citizens’ in their own country.
other anxieties concern the degradation that could be wrought by the cultural
and religious differences between the two populations; they deprecate the culture
of their new British neighbours, on the grounds that they have no community or
family values and suggest the incomers have little respect for turkish cultural
values. however, few chapters in this volume address such issues and it is clear
there is a call for a greater degree of research into the wider consequences and
impacts of lifestyle migration. these migrations often perpetuate privilege yet
have their own social needs, related to factors such as ageing in place and the
migration of children.
The Ongoing Quest
as the chapters in this collection demonstrate, migration is not a one-off move to a
permanent destination, nor is it the final part of a journey. The search for the ‘good
life’ remains an impulse in their daily lives. as Benson argues in her chapter, the
British in rural france, through their continual efforts to distinguish their lives
from those of others, (re)define their identities while confirming their progress
en route to a better way of life. trundle’s chapter similarly demonstrates both the
persistence and the changing nature of the quest for a better way of life within
the life trajectories of ‘anglo’ women living in florence. in her chapter, o’reilly
argues that, engaged in this quest, lifestyle migrants are, to a degree, reminiscent
of Bauman’s liquid modern ‘hunters’, continually searching for a new hunting
ground. in this rendering, the ongoing quest parallels Bauman’s (2008) argument
that as ‘artists of life’, we are all continually engaged in the pursuit of (an albeit
vaguely defined) happiness. We might be seeking to live in utopia, but this is
always just out of reach.
the ongoing quest for a better way of life explains the ambivalence that many
of the migrants feel, while at the same time indicating that the initial destination
may not be the final destination. While Korpela’s Westerners admit to refining
their image of the ideal place to live, other migrants are not so explicit about
future migration. instead, they stress that they are keeping their options for further
migration open, emphasizing that if the place they had originally chosen becomes
spoiled by extensive in-migration of other lifestyle migrants, they could move on
to another place which offers the promise of the elusive good life. in this respect,
Lifestyle Migration: Escaping to the Good Life?
11
lifestyle migration can mirror the tourist’s search for the authentic, which, in
the process, destroys the authenticity it seeks (Maccannell 1976; tremblay and
o’reilly 2004).
however, there is the additional sense that the good life is there, in their chosen
destination, to be had if only they could learn how to get hold of it. their stories
tell tales of constant change and transformation on the level of the individual as
they strive to negotiate their way through life. Daily life following migration is
presented as a journey, as the migrants recall their travels through life (hoey this
volume). their success en route to a better way of life reinforces the sense that
they are bettering themselves; as individuals in the contemporary world, they
have taken their lives into their own hands and are engaged in the process of
improvement. Overcoming the obstacles in their way, their difficulties at adapting
to life in the destination are presented positively. they learn how to cope with
insecurity, turning it into a positive attribute, accepting their lack of pension
(Korpela this volume), or their uncertain futures (o’reilly this volume). indeed,
they express a sense of empowerment from taking individual responsibility for
their actions and lifestyles.
investigating the everyday lives of the migrants following migration, the chapters
in this collection demonstrate the extent to which dreams of self-realization and
improvement have been realized. they also demonstrate the ongoing nature of the
quest for a better way of life, presenting migration as one lifestyle choice within
a wider lifestyle trajectory (Benson and o’reilly forthcoming). nevertheless, the
chapters also demonstrate that lifestyle migration is experienced and rendered
differently.
Lifestyle migration is a complex and nuanced phenomenon, varying from
one migrant to another, from one location to the next. it holds at its core social
transformation and wider processes; it is at once an individualized pursuit
and structurally reliant; and it is a response to practical, moral and emotional
imperatives. the chapters in this contribution shed some light on its diverse and
complex nature, but even as we write, more locations are becoming involved,
privileged actors are placing their own unique signature on migration and everyday
lives within destinations are changing.
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