Review of International Studies (2024), page 1 of 23
doi:10.1017/S0260210524000299
R E S E A R C H A RT I C L E
Race, gender, and Occidentalism in global
reactionary discourses
Chenchen Zhang
School of Government and International Affairs, Durham University, Durham, UK
Email: chenchen.zhang@durham.ac.uk
(Received 16 March 2023; revised 1 February 2024; accepted 17 March 2024)
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
Abstract
This article seeks to deepen understanding of the global politics of reactionary discursive formations, which
at the current conjuncture increasingly coalesce around self-victimising articulations of racial nationalism and a rejection of social justice struggles, often delegitimated as ‘elitist’ in Western core contexts or
‘Western’ in postcolonial spaces. Drawing on insights from feminist and postcolonial scholarship on racial
entanglements, masculinism, and Occidentalism, I argue that racialised and gendered imaginations about
an emasculated and overly multiracial West and, relatedly, renewed East/West binaries enable reactionary
discourses in both Western societies and elsewhere through adaptable mechanisms of mediating between
the international and the domestic. I then extend an analysis of global racial entanglements and gendered
East/West binaries to Chinese anti-baizuo discourse from both online nationalists and dissident intellectuals, which provides a prime example of how grammars of global reactionary discourse are localised in
different political projects and ideological constellations. It demonstrates how reactionary imaginations of
the West are instrumental for animating narratives of racial-civilisational hierarchy and masculinist notions
of politics and society hostile to egalitarian and emancipatory ideals in a ‘non-Western’ context. Moreover,
by highlighting overlaps and divergence in the refashioning of dualistic constructs in American and Chinese
‘anti-woke’ narratives, I show that reactionary discourses operate not only across the geopolitical divide, but
also through it, invoked by opposing political forces sharing ethnonationalist and masculinist logics in processes of mutual othering to perpetuate antagonistic identities. The article contributes to the intersection
between critical research on the global right and postcolonial International Relations (IR).
Keywords: China; far right; global right; masculinism; Occidentalism; reactionary discourse
The Chinese Communist Party is building missiles and we’re arguing over gender pronouns.
China is laughing at us.
US conservative politician Nikki Haley’s post on X, 28 June 20231
When China is working on Made in China 2025 [a national strategy for manufacturing],
Americans are arguing over genders for the bathroom.
A Zhihu post on problems with the baizuo, 8 August 20192
1
2
Available at: {https://twitter.com/NikkiHaley/status/1674082309803311105}.
Available at: {https://www.zhihu.com/question/51331837}. All translations are my own.
© The Author(s), 2024. Published by Cambridge University Press on behalf of The British International Studies Association. This is an
Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://
creativecommons.org/licenses/by-nc-nd/4.0), which permits non-commercial re-use, distribution, and reproduction in any medium, provided
that no alterations are made and the original article is properly cited. The written permission of Cambridge University Press must be obtained
prior to any commercial use and/or adaptation of the article.
2
Chenchen Zhang
As Vladimir Putin depicts ‘cancel culture’ and ‘reverse racism’ as widespread problems afflicting Western societies,3 the Global Times, a newspaper owned by the Chinese Communist Party,
presents J. K. Rowling as a victim of ‘the West’s political correctness’.4 As men’s rights organisations
in India stigmatise feminism as ‘weapons of family destruction’ imported from ‘the West’, ‘memetic
alliances’ have emerged in the Farsi manosphere between Iran’s authoritarian ‘digital soldiers’ and
alt-right visual cultures.5 Studies of the far right have been accused of a persistent Eurocentrism
and electoralism,6 in that the scholarship is largely focused on electoral politics in Euro-American
contexts, and developments elsewhere tend not to be recognised as an integral part of ‘global farright narratives’.7 However, an emerging body of multidisciplinary literature has not only offered
rich empirical insights into the resurgence of the right in the Global Easts and South, but also, in
various ways, has come to terms with ‘the international as constitutive of far-right politics’.8
The global dimensions of right-wing politics have been examined from a variety of perspectives.
Some focus on the role of transnational advocacy networks and strategic alliances in the spread
of the so-called culture wars across national borders.9 Others highlight concurrent developments
and transnational affinities in the reinvigoration of ethnonationalist, authoritarian, and social conservative politics across different national settings, which do not necessarily involve the direct
influence of established transnational networks.10 Finally, perhaps most relevant to International
Relations (IR) is the discussion on the relationship between the global right and international
orders.11 The reinvigoration the right has been examined as reactionary responses to the crises
of neoliberal globalisation.12 It is viewed as ‘counter-order movements’ that oppose certain aspects
of ‘international liberal ordering’13 or driven by resentment towards the ‘status hierarchy’ in such
ordering.14
Building on these insights, this article is concerned with two tasks. First, it aims to contribute
to a global understanding of reactionary discursive formations in the present moment, which
increasingly coalesce around self-victimising articulations of racism and backlash against social
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
3
Kremlin, ‘Valdai Discussion Club meeting’ (21 October 2021), available at: {http://www.en.kremlin.ru/events/president/
news/66975}.
4
Gong Qian, ‘J.K. Rowling becomes target of “witchhunt” under the influence of the West’s “political correctness”’, Global
Times (25 November 2021), available at: {https://www.globaltimes.cn/page/202111/1239918.shtml}.
5
Sharmila Lodhia, “‘Stop importing weapons of family destruction!”: Cyberdiscourses, patriarchal anxieties, and the men’s
backlash movement in India’, Violence against Women, 20:8 (2014), pp. 905–36; Sama Khosravi Ooryad, ‘Alt-right and authoritarian memetic alliances: Global mediations of hate within the rising Farsi manosphere on Iranian social media’, Media Culture
& Society, 45:3 (2023), pp. 487–510.
6
Pietro Castelli Gattinara, ‘The study of the far right and its three E’s: Why scholarship must go beyond Eurocentrism,
electoralism and externalism’, French Politics, 18:3 (2020), pp. 314–33.
7
Eviane Leidig and Gabriel Bayarri, ‘Not your grandma’s fascism: Fame, femininity, and race in far-right postcolonial India
and Brazil’, Social Politics, 30:1 (2023), pp. 239–67 (p. 239).
8
Rodrigo Duque Estrada Campos, ‘The international turn in far-right studies: A critical assessment’, Millennium: Journal of
International Studies, 51:3 (2023), pp. 892–919 (p. 892).
9
Clifford Bob, The Global Right Wing and the Clash of World Politics (Cambridge: Cambridge University Press, 2012); Martin
Durham and Margaret Power (eds), New Perspectives on the Transnational Right (New York: Palgrave Macmillan, 2010).
10
Agnieszka Graff, Ratna Kapur, and Suzanna Danuta Walters, ‘Introduction: Gender and the rise of the global right’,
Signs: Journal of Women in Culture and Society, 44:3 (2019), pp. 541–60; Gisela Pereyra Doval and Gastón Souroujon (eds),
Global Resurgence of the Right: Conceptual and Regional Perspectives (London: Routledge, 2021); Lucy Nicholas and Christine
Agius, The Persistence of Global Masculinism: Discourse, Gender and Neo-Colonial Re-Articulations of Violence (Cham: Palgrave
Macmillan, 2018).
11
Alexander Anievas and Richard Saull, ‘The far-right in world politics/world politics in the far-right’, Globalizations, 20:5
(2023), pp. 715-30; Rita Abrahamsen, Jean-François Drolet, Alexandra Gheciu et al., ‘Confronting the international political
sociology of the new right’, International Political Sociology, 14:1 (2020), pp. 94–107.
12
Mark Rupert, Ideologies of Globalization: Contending Visions of a New World Order (London: Routledge, 2012); Owen
Worth, Morbid Symptoms: The Global Rise of the Far-Right (London: Bloomsbury Publishing, 2019).
13
Alexander Cooley and Daniel Nexon, Exit from Hegemony: The Unraveling of the American Global Order (Oxford: Oxford
University Press, 2020), p. 137.
14
Rebecca Adler-Nissen and Ayşe Zarakol, ‘Struggles for recognition: The liberal international order and the merger of its
discontents’, International Organization, 75:2 (2021), pp. 611–34.
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
Review of International Studies
3
justice struggles. They need to be analysed globally not only because of the transnational circulation of reactionary narratives, tropes, and memes, not least in the digital sphere, but also because
international and civilisational imaginaries are integral to their operation. Drawing on insights
from feminist and postcolonial scholarship on racial entanglement and masculinism, I argue that
raced and gendered imaginations about an emasculated and overly multiracial West and, relatedly,
renewed East/West binaries enable reactionary discourses in both the Western world and elsewhere through adaptable mechanisms of channelling between the international and the domestic.
While existing research has highlighted these narratives about civilisational decline and crisis in
Western far-right discourses, less attention has been paid to how they are produced and employed
elsewhere to bolster ethnonationalism and social conservatism in the ‘non-West’. I adopt a global
and co-constitutive approach to Occidentalism (and Orientalism) to illuminate the transnational
co-production of gendered East/West binaries and how they are invoked to legitimate reactionary
discourse from different geopolitical positionings.
Second, I extend an analysis of global racial entanglements and gendered East/West dichotomies
to Chinese anti-baizuo discourse, or discursive formations around the neologism that literally
translates as ‘white left’ and functions as a rhetorical device similar to ‘social justice warrior’ or
‘woke’.15 Examining both online discussions of the baizuo among nationalists and texts of Chinese
liberal intellectuals endorsing Trumpism,16 I show how, in a seemingly unlikely convergence, both
‘anti-Western’ nationalists and ‘pro-Western’ dissidents reproduce images of a feminised West troubled by immigration, leftist ideologies, and social justice politics in their localised iterations of
global reactionary discourses. They are nonetheless underpinned by different ideological orientations and animate different political projects. Nationalists mobilise discontents with Western
dominance in the international order to delegitimate certain values and movements as ‘Western’,
while reinscribing Eurocentric, racialist, and masculinist logics that posit China as essentially having ‘outwested the West’17 in its purported valuing of ethnocultural sameness, competition, and
techno-economic progress. For the liberal dissidents, their attraction to US far-right discourse is
rooted in the trajectory of Chinese Occidentalism that deploys an idealised image of the white,
Christian West to critique domestic conditions.18 Taken together, this empirical material offers us
a prime example of how global reactionary discourses, taking highly versatile and hybrid forms,
operate across and through geopolitical cleavage and the ‘West versus the Rest’ divide.
This article makes several contributions at the intersection between postcolonial IR and
critical research on the global politics of reactionary discourses, which increasingly blur the
boundary between the mainstream and the far right19 and are often euphemised as ‘populism’.
15
Chenchen Zhang, ‘Right-wing populism with Chinese characteristics? Identity, otherness and global imaginaries in debating world politics online’, European Journal of International Relations, 26:1 (2020), pp. 88–115; Yinghong Cheng, Discourses of
Race and Rising China (Cham: Palgrave Macmillan, 2019), chapter 5; Tian Yang and Kecheng Fang, ‘How dark corners collude:
A study on an online Chinese alt-right community’, Information, Communication & Society, 26:2 (2023), pp. 441–58.
16
Yao Lin, ‘Beaconism and the Trumpian metamorphosis of Chinese liberal intellectuals’, Journal of Contemporary China,
30:127 (2021), pp. 85–101; Ling Li and Biao Teng, ‘An anatomy of Trump’s appeal to Chinese liberals: A conversation with
Teng Biao’, Made in China Journal, 6:1 (2021), pp. 42–53.
17
Silvia M. Lindtner, Prototype Nation: China and the Contested Promise of Innovation (Princeton, NJ: Princeton University
Press, 2020), chapter 3.
18
While some dissident intellectuals are ideologically more aligned with conservatives in the US context, they are generally
labelled ‘liberals’ (ziyoupai) in China due to their pro-democracy and pro-Western stance. It goes without saying that not all
ziyoupai intellectuals are attracted to Trump or the US far right. There have been debates between ‘pro-Trump’ and ‘anti-Trump’
camps among ziyoupai intellectuals and dissidents.
19
Christine Agius, Alexandra Edney-Browne, Lucy Nicholas, and Kay Cook, ‘Anti-feminism, gender and the far-right gap
in C/PVE measures’, Critical Studies on Terrorism, 15:3 (2022), pp. 681–705. There is no definitional consensus on the far right.
It is useful to refer to Anievas and Saull’s approach that defines it as ‘highly mutable collection of variegated socio-political
forces’ aiming to defend the “‘traditional” bases of society centered around race, gender and sexual hierarchies from ongoing
disruptions and dislocations of liberal capitalist modernity’ (‘The far-right in world politics’, p. 717). On the political function
of the ‘populist hype’, see Katy Brown and Aurelien Mondon, ‘Populism, the media, and the mainstreaming of the far right:
The Guardian’s coverage of populism as a case study’, Politics, 41:3 (2021), pp. 279–95.
4
Chenchen Zhang
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
Integrating the conceptual tools of racial entanglements, masculinism, and Occidentalism from
feminist and postcolonial scholarship, I argue that the transnational production of East/West binaries in reactionary discourses functions as shifting mechanisms for actors to exploit and negotiate
the relationship between domestic politics and the international structure. Chinese anti-baizuo
discourse presents a unique opportunity to explore the complex and versatile ways in which
reactionary imaginations of the West are invoked to configure global racial hierarchy and animate the translation between the domestic and the international in a ‘non-Western’ context. The
analysis also illuminates linkages between misogyny, authoritarianism, and neoliberalism beyond
democratic regimes.20 Drawing out overlaps and divergence between Chinese and American ‘antiwoke’ narratives sheds light on how culture war discourses intersect with the co-construction of
United States–China opposition. Within postcolonial IR, I join the criticisms that question the
persistent Eurocentrism in seeming attempts to pluralise the discipline, which nonetheless reify
cultural essentialism and dualistic constructs.21 By emphasising interconnectedness and adopting
a co-productive approach to Occidentalism/Orientalism, my examination of global reactionary
discourses through China shows that these world political binaries are constitutively unstable,
mutable, and contradictory.
The article proceeds as follows. I start by clarifying my conceptual approaches to reactionary discourse, racial entanglements, and masculinism. This is followed by a discussion of transnational
Occidentalism and renewed East/West binaries in global reactionary discourses. I then scrutinise
racial representations, masculinist logics, and Occidentalism in Chinese anti-baizuo discourse,
looking at both online discussions among nationalists and the writings of dissident intellectuals
on Trumpism. I conclude with reflections on potential venues for future research into the global
politics of reactionary discourse.
Reactionary discourse, global racial entanglements, and masculinism
Following Hirschman’s classic account of the rhetoric of reaction, we can understand reactionary
discourses as historically formulated ‘discourse, arguments, [and] rhetoric’ against proposals for
achieving greater equality.22 This resonates with the conceptual approaches to conservatisms and
the right that view them as ‘historical improvisations’ on a relatively ‘continuous theme’, which is
reaction to the extension of freedom and equality.23 Reaction therefore involves movements and
ideologies that vary widely from one another across time and space, depending on the historically
specific forms of progressive politics it opposes. In the context of the development of anti-racist,
feminist, and decolonial movements in the past few decades, two intertwined narrative structures
around which reactionary discursive formations at the current conjuncture increasingly coalesce
are of particular interest to us. The first is self-victimising articulations of racism and racial nationalism,24 exemplified by white supremacy, anti-immigration nativism, and Islamophobia. While
racism and ethnocentrism have always been a cornerstone of right-wing ideologies, the affective
20
Nitasha Kaul, ‘The misogyny of authoritarians in contemporary democracies’, International Studies Review, 23:4 (2021),
pp. 1619–45; Felix del Campo, ‘New culture wars: Tradwives, bodybuilders and the neoliberalism of the far-right’, Critical
Sociology, 49:4–5 (2023), pp. 689–706.
21
Pinar Bilgin, ‘Thinking past “Western” IR?’, Third World Quarterly, 29:1 (2008), pp. 5–23; Rosa Vasilaki, ‘Provincialising
IR? Deadlocks and prospects in post-Western IR theory’, Millennium: Journal of International Studies, 41:1 (2012), pp. 3–22;
Meera Sabaratnam, ‘Avatars of eurocentrism in the critique of the liberal peace’, Security Dialogue, 44:3 (2013), pp. 259–78;
Christopher Murray, ‘Imperial dialectics and epistemic mapping: From decolonisation to anti-Eurocentric IR’, European
Journal of International Relations, 26:2 (2020), pp. 419–42; Gurminder K. Bhambra, ‘Historical sociology, international
relations and connected histories’, Cambridge Review of International Affairs, 23:1 (2010), pp. 127–43.
22
Albert Hirschman, The Rhetoric of Reaction (Cambridge, MA: Harvard University Press, 1991), p. x.
23
Corey Robin, The Reactionary Mind: Conservatism from Edmund Burke to Donald Trump (Oxford: Oxford University
Press, 2018), p. 38. Mondon and Carter view reaction to equality as what defines the extreme right. Aurélien Mondon, The
Mainstreaming of the Extreme Right in France and Australia: A Populist Hegemony? (London: Routledge, 2016); Elisabeth
Carter, The Extreme Right in Western Europe: Success or Failure? (Manchester: Manchester University Press, 2013).
24
I use racial nationalism in two senses. The first, interchangeable with ethnonationalism, refers to the idea of nation as
defined by a shared ethnic identity. In the second sense, the phrase emphasises the intricate intertwinement of racism and
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
Review of International Studies
5
and narrative form they currently take in both the Global North and South is one capitalising
on feelings of victimhood among majority ethnic groups.25 The second revolves around the rejection or ‘abnormalisation’ of social justice struggles,26 which are often delegitimated as ‘elitist’ in
Western core contexts or as ‘Western’ in postcolonial spaces in the Global Easts and South. This
typically features terms such as ‘culture wars’, ‘political correctness’, ‘woke’, and ‘cultural Marxism’.
As Branciforte and McGlazer note, this emergent ethnonationalist cultural politics spells out a
change of ‘political style’ on the part of the right,27 who present themselves as aggrieved, oppressed
by progressive cultural elites, and threatened by demographic changes. The ‘racial’ and ‘cultural’
aspects of reactionary discourse are inherently interconnected, as for the aggrieved right, it is the
‘liberal’ or ‘postmodern’ culture that is failing to protect the boundaries of the ethno-nation and its
values.
These grammars of reactionary discourse take highly adaptable and hybrid forms, being incorporated into different or contradictory ideological configurations and locally specific political
projects. Some attack ‘wokeness’ from a religious traditionalist perspective while others as ‘classic liberals’; some are anti-feminist while others use gender equality as a marker of difference
to justify anti-Muslim racism; some celebrate scientific and technological progress while others
are hostile to it. Reactionary discourses are global not only in the sense that ethnonationalist,
Islamophobic, misogynistic, and ‘anti-woke’ tropes travel across borders, especially in the digital sphere, but also because they produce and invoke particular international and civilisational
imaginaries. Adopting the self-victimising style of ethnonationalist cultural politics enables actors
in both core and periphery to act on a malleable interface between international relations and
domestic politics. Critics point out that far-right movements in the United States and Western
Europe both represent the international as a ‘central source of threat’ and play an instrumental role
in the development of ‘the contemporary neoliberal international order’.28 As I have argued elsewhere, reactionary movements in the Global Easts and South appropriate the anti-colonial rhetoric
and take advantage of the discontents with political, economic, and normative hierarchies in the
international order. They nonetheless perpetuate the hierarchical logics by reversing the parameters of value judgement and continuing to reify exclusion based on racial-civilisational categories.29
Crucially, both those who identify with the label of ‘the West’ and those who are opposed to Western
dominance produce similar images of the West in crisis due to ethnoracial diversity and progressive social movements. Before I zero in on the transnational co-production of these racialised and
gendered Occidentalist representations, it is instrumental to draw on the theoretical insights on
global racial entanglements and masculinism.
The scholarship from critical race studies on the co-constitutive relationship between globally
generated racial meanings and the configuration of racisms in a particular local context is conducive to analysing narratives of racial hierarchy and ethnonationalism in postcolonial spaces.30
Christian elucidates the myriad ways in which global whiteness shapes processes of racialisation in
nationalism, including forms of nationalism considered civic or liberal. See among others Etienne Balibar, ‘Racism and nationalism’, in Etienne Balibar and Immanuel Wallerstein (eds), Race, Nation, Class: Ambiguous Identities (London: Verso, 1991),
pp. 37–67; Stuart Hall, The Fateful Triangle (Cambridge, MA: Havard University Press, 2017).
25
Bharath Ganesh, ‘Weaponizing white thymos: Flows of rage in the online audiences of the alt-right’, Cultural Studies, 34:6
(2020), pp. 892–924; Michael Feola “‘You will not replace us”: The melancholic nationalism of whiteness’, Political Theory, 49:4
(2021), pp. 528–53; Banu Gokarıksel,
̈
Christopher Neubert, and Sara Smith, ‘Demographic fever dreams: Fragile masculinity
and population politics in the rise of the global right’, Signs: Journal of Women in Culture and Society, 44:3 (2019), pp. 561–87.
26
Bart Cammaerts, ‘The abnormalisation of social justice: The “anti-woke culture war” discourse in the UK’, Discourse &
Society, 33:6 (2022), pp. 730–43.
27
Joshua Branciforte and Ramsey McGlazer, ‘Introduction: On the subject of ethnonationalism’, in Joshua Branciforte and
Ramsey McGlazer (eds), Reaction Formations (New York: Fordham University Press, 2023), pp. 1–19 (p. 2).
28
Anievas and Saull, ‘The far-right’, p. 720, p. 724; Reijer Hendrikse, ‘Neo-illiberalism’, Geoforum, 95 (2018), pp. 169–72.
29
Chenchen Zhang, ‘Postcolonial nationalism and the global right’, Geoforum, 144 (2023), p. 103824.
30
Sivamohan Valluvan, ‘What is “post-race” and what does it reveal about contemporary racisms?’, Ethnic and Racial Studies,
39:13 (2016), pp. 2241–51 (p. 2247).
6
Chenchen Zhang
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
postcolonial and ‘non-Western’ states, where racial nationalist identities ‘have the ability to hierarchically position themselves along the field of global whiteness’.31 Goldberg’s relational approach to
racism calls attention to how racial ideas and exclusionary practices in local or national contexts are
always co-constituted by globally ‘circulating, interacting, [and] relational conditions’32 that generate racial meanings and representations. The lens of global racial entanglements draws attention
to how white supremacist and racist narratives, which play on senses of victimhood and fragility,
are transnationally reproduced to stoke gendered demographic anxieties in the reinvigoration of
ethnonationalisms across the world.33
The concept of masculinism helps us grapple with the gendered nature of reactionary discourses beyond their open attack on feminism, queer rights, or the so-called gender ideology.34
Nicholas and Agius conceptualise masculinism as a broader mode of operation ‘beyond individual embodiment of masculinity and femininity’.35 Insofar as we understand the naturalisation of
inequality as a defining characteristic of the right, it follows that masculinism is a constitutive
rather than coincidental feature of reactionary discourse. Masculinist logics naturalise gendered
hierarchies, valorising that which is construed as masculine while disparaging what is construed
as feminine, and extend them to formulate regulative ideals about social, political, and economic
arrangements.36 Approaching masculinism as a broader logic of dichotomising, evaluating, and
ordering means that it can be operationalised within different ideological orientations – such
as traditionalist conservatism, libertarianism, and the neoliberal authoritarian developmentalism
examined here through Chinese anti-baizuo discourse. Gendered hierarchies could be naturalised
by recourse to diverse categories such as traditional or religious values, competitive individualism, free-market capitalism, and vindicative postcolonial nationalism. For our purpose of
examining the transnational production of Occidentalist representations in reactionary discourses,
masculinism as an analytical tool allows us to not only spell out the gender dynamics in the
reimagination of East/West binaries but also to draw out parallels and linkages between different
discursive-ideological formations embedded in varying sociopolitical contexts.
The transnational production of Occidentalism/Orientalism in reactionary discourses
Racialised and gendered narratives about ‘Western civilisation’ and its crisis have become a focal
point in global reactionary discourses.37 From Geert Wilders and Viktor Orbán to Ben Shapiro
and Jordan Peterson, far-right politicians and activists on both sides of the Atlantic present themselves as defenders of a Western civilisation endangered by internal and external threats. Playing
on the enduring theme of civilisational decay and clashes in conservative thought, these narratives reaffirm the superiority of a particular idea of the West, evoke a nostalgia for a racially
31
Michelle Christian, ‘A global critical race and racism framework: Racial entanglements and deep and malleable whiteness’,
Sociology of Race and Ethnicity, 5:2 (2019), pp. 169–85 (p. 180).
32
David Theo Goldberg, ‘Racial comparisons, relational racisms: Some thoughts on method’, Ethnic and Racial Studies, 32:7
(2009), pp.1271–82 (p. 1274).
33
Gokarıksel,
̈
Neubert, and Smith, ‘Demographic fever dreams’; Farrah Sheikh, ‘Recycling European narratives in
South Korea’s “refugee crisis”: Islamophobia,# MeToo, and Yemeni refugees on Jeju Island’, Asiascape: Digital Asia, 8:3
(2021), pp. 211–39.
34
Gabriele Dietze and Julia Roth (eds), Right-Wing Populism and Gender: European Perspectives and Beyond (Bielefeld:
Transcript Verlag, 2020); Owen Worth, ‘Reasserting hegemonic masculinity: Women’s leadership within the far right’,
International Affairs, 97:2 (2021), pp. 503–21.
35
Nicholas and Agius, The Persistence, p. 8.
36
This resonates with Kaul’s approach to misogyny, referring to the ‘legitimization of violence against that which is construed
as “feminine”’ (‘The misogyny’, p. 1625). See also Caron E. Gentry, ‘Misogynistic terrorism: It has always been here’, Critical
Studies on Terrorism, 15:1 (2022), pp. 209–24.
37
Rogers Brubaker, ‘Between nationalism and civilizationism: The European populist moment in comparative perspective’, Ethnic and Racial Studies, 40:8 (2017), pp. 1191–226; Jordan McSwiney, Michael Vaughan, Annett Heft, and Matthias
Hoffmann, ‘Sharing the hate? Memes and transnationality in the far right’s digital visual culture’, Information, Communication
and Society, 24:16 (2021), pp. 2502–21.
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Review of International Studies
7
pure and socio-politically masculine West that never was, and lament over its destruction at the
hands of those who negate ‘the West’s own values’.38 Forms of masculinity associated with the
romanticised past are articulated through a range of markers such as classical antiquity, ethnic
homogeneity, Christianity, traditional values, and military strength in the mediatised production
of far-right nostalgia.39 This glorious past then is contrasted with an allegedly feminised present
undermined by immigration and the social movements of emotional ‘snowflakes’.40 In short, the
story is that Western civilisation is threatened on the one hand by increased ethnoracial diversity
and on the other by a self-destructive political culture, variously designated as ‘cultural Marxism’,
‘postmodernism’, ‘woke’, or baizuo in Chinese cyberspace, which favours racialised minorities and
discriminates against white males.
Less attention, however, has been given to how these representations of an emasculated West
troubled by immigrants and leftist ideologies are produced, repurposed, and consumed elsewhere
in the context of reactionary discourse.41 A global, co-constitutive, and strategic approach to
Occidentalism/Orientalism is crucial for understanding the transnational production of renewed
East/West binaries. The multidisciplinary literature on Occidentalism has developed in part as a
response to and critique of Said’s pathbreaking work on Orientalism.42 While researchers have used
the term in different ways, this scholarship shows that the classical account of Orientalism neglects
how representations of the West emanating from Orientalised places play a pivotal role in constructing the idea of the West and East/West difference through articulations of the national self
vis-à-vis images of the West. For instance, Bonnett argues that it was the ‘Westernisers’ in Japan
and Turkey that invented the idea of the West, as a distinct civilisational site defined by a by-nowfamiliar set of characteristics such as modern, productive, scientific, and rational, before it became
a central subject of debate in Europe or the United States.43 Building on this body of work, I use
Occidentalism to refer to the representations, imaginations, and discourses of the West that produce ideas of the West as a racial-civilisational and geopolitical category as well as its hierarchical
relationship to ‘the Rest’. This includes discourses emanating from both Euro-America and elsewhere, and those that are prima facie ‘positive’ or ‘negative’, as forms of anti-Westernism can also
consolidate hegemonic conceptions of the West.
It is important to note that Occidentalism is constitutive of and not a reversal of Orientalism,
in that neither should be reduced to an ahistorical ‘inevitable partiality of any representation’44
made by one society of another. Both are embedded in the global power structures that emerged
out of the economic, political, and epistemic dominance of modern Europe and later the United
States. As has been extensively dealt with in the postcolonial literature, postcolonial nationalism
tends to both reject and identify with the images of the West it helps produce, which simultaneously embody the desire for the modern and represent imperial forces of domination against which
38
For representative texts from anglophone conservative commentators, see, e.g., Jonah Goldberg, Suicide of the West (New
York: Crown Forum, 2018) and Douglas Murray, The War on the West (London: HarperCollins, 2022).
39
Ov Cristian Norocel, Anders Hellstroem, and Martin Bak Jorgensen (eds), Nostalgia and Hope (Cham: Springer Open,
2020); Samuel Merrill, ‘Sweden then vs. Sweden now’, First Monday, 25:6 (2020), available at: {https://doi.org/10.5210/fm.
v25i6.10552}.
40
Christine Agius, “‘This is not who we are”: Gendered bordering practices, ontological insecurity, and lines of continuity
under the Trump presidency’, Review of International Studies, 48:2 (2022), pp. 385–402; Barbara Read, ‘Truth, masculinity and
the anti-elitist backlash against the university in the age of Trump’, Teaching in Higher Education, 23:5 (2018), pp. 593–605.
41
On how narratives about Europe’s refugee ‘crisis’ fuel anti-immigration sentiments in China and South Korea, see Chun
Gan, ‘Discourse on Europe’s migrant crisis in Chinese social media: Recontextualising nationalism and defending perceived
homogeneity’, China Report, 56:1 (2020), pp. 19–38; Sheikh, ‘Recycling European narratives’.
42
Meltem Ahiska, ‘Occidentalism: The historical fantasy of the modern’, The South Atlantic Quarterly, 102:2–3 (2003),
pp. 351–79; Shu-Mei Shih, The Lure of the Modern: Writing Modernism in Semicolonial China, 1917–1937 (Berkeley: University
of California Press, 2001); Saree Makdisi, Making England Western: Occidentalism, Race, and Imperial Culture (Chicago:
University of Chicago Press, 2014).
43
Alastair Bonnett, The Idea of the West: Culture, Politics and History (London: Palgrave Macmillan, 2004).
44
Fernando Coronil, ‘Beyond occidentalism: Toward nonimperial geohistorical categories’, Cultural Anthropology, 11:1
(1996), pp. 51–87 (p. 55).
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
8
Chenchen Zhang
national consciousness needs to be forged.45 Furthermore, Occidentalism and self-Orientalisation
are historically contingent discursive practices though which actors strategically produce and
deploy images of the West and East/West binaries for specific political agendas. In Ahiska’s words,
through Occidentalism political elites in postcolonial states ‘consume and reproduce the projection
of “the West” to negotiate and consolidate their hegemony in line with their pragmatic interests’.46
Discourses about dualistic difference emerging from both East and West serve concrete political goals in the national context and constitute a transnational field of Orientalist/Occidentalist
representations that are mutable and dynamic rather than static and timeless.
We might think of the rise of what Berger calls ‘yellow mythologies’,47 against the background of
the transformation of East Asian economies in the late 20th century, in both Western and East
Asian discourses as a precursor to the mythologies of effeminate West and masculine Easts in
contemporary reactionary discourse. Both ‘admiring and fearful’, the new Orientalist narratives
seek to explain ‘Asian success’ by continuing to resort to essentialist and racialised conceptions
of culture. Similarly, Nadal has recently shown that discussions of Asian economic success in the
Chicago School of Economics reproduce an ‘Asiatic racial form’ as a ‘proxy for geoeconomic competition’.48 Any inquiry into the global trajectory of ‘yellow mythologies’, however, must also take
into account the self-Orientalising strategies adopted by political and intellectual elites in Asia, who
deploy discourses such as ‘Asian values’ to justify particular political and economic arrangements
while characterising ‘the West’ as ‘racially divided and spiritually deprived’.49
It is within this historical and transnational context that renewed East/West dualisms in ethnonationalist and ‘culture war’ discourses in both ‘East’ and ‘West’ are situated. Insofar as the idea
of the West as defined by whiteness and masculinist understandings of rationality and development is a global idea invested in by nationalist projects beyond the West, these projects may also
be aligned with the notion that Western civilisation is being destroyed by ethnoracial diversity
and ‘woke ideologies’. Meanwhile, the image of a dangerously diverse and emasculated West is
contrasted with fantasies of the adequately masculine ‘Easts’, which are imagined to be ethnically
and culturally unitary, unhindered by immigration and social justice movements, or to be sufficiently illiberal.50 While these renewed dualistic representations, which seemingly subvert the
gender dynamics of traditional Orientalism,51 are employed in reactionary discourses in both the
Western world and elsewhere, their mechanism for legitimating right-wing politics is different. For
actors who identify with the West, these narratives tap into anxieties over Western decline and the
ascendance of the Other. For those in the ‘non-West’, they function first of all as a cautionary tale
45
Partha Chatterjee, Nationalist Thought and the Colonial World: A Derivative Discourse? (London: Zed Books, 1986); Naoki
Sakai, Translation and Subjectivity (Minneapolis: University of Minnesota Press, 1997); Jasmine Gani, ‘Racial militarism and
civilizational anxiety at the imperial encounter: From metropole to the postcolonial state’, Security Dialogue, 52:6 (2021),
pp. 546–66.
46
Ahiska, ‘Occidentalism’, p. 366.
47
Mark T. Berger, ‘Yellow mythologies: The East Asian miracle and post–Cold War capitalism’, Positions: East Asia Cultures
Critique, 4:1 (1996), pp. 90–126.
48
Paul Nadal, ‘How neoliberalism remade the model minority myth’, Representations, 163:1 (2023), pp. 79–99. The concept
of Asiatic racial form is from Colleen Lye, America’s Asia: Racial Form and American Literature, 1893–1945 (Princeton, NJ:
Princeton University Press, 2009).
49
Jongwoo Han and Lily H. M. Ling, ‘Authoritarianism in the hypermasculinized state: Hybridity, patriarchy, and capitalism
in Korea’, International Studies Quarterly, 42:1 (1998), pp. 53–78 (p. 74).
50
Davey Alba and Stuart A. Thompson, “‘I’ll stand on the side of Russia”: Pro-Putin sentiment spreads online’, New York
Times (25 February 2022), available at: {https://www.nytimes.com/2022/02/25/technology/russia-supporters.html}. On the
influence of Japan on the international alt-right, see Patrick Hermansson, David Lawrence, Joe Mulhall, and Simon Murdoch,
The International Alt-Right: Fascism for the 21st Century? (London: Routledge, 2020), chapter 15.
51
The conventional wisdom is that ‘traditional’ Orientalism represents the West as masculine and the Orient as feminised.
While the ‘new’ Occidentalist/Orientalist dualism in reactionary discourses seemingly subverts the previous relationship, it
nonetheless remains loyal to the same masculinist logics.
Review of International Studies
9
that lends legitimacy and urgency to local articulations of ethnonationalism, authoritarianism, and
social conservatism. To borrow Valluvan’s words:52
the West is increasingly invoked as a salutary tale about the dangers of being inadequately
nationalist, inadequately assertive about one’s cultural cohesion and ethnic integrity, inadequately anti-immigration and/or inadequately assimilationist (emphasis in original).
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
The West is similarly invoked as a salutary tale about the dangers of feminism and progressive
social movements in general. Moreover, the ‘always/already international-ness’ of human rights
discourses in postcolonial settings resulting from global power structures means that labelling
certain ideas and values as ‘Western’ is a useful strategy for both proponents and opponents of progressive changes.53 For opponents, stories about Western decline due to ‘liberal’ or ‘postmodern’
values help generate revanchist nationalist pride and mobilise popular resentment against Western
dominance to bolster ethnonationalism and delegitimate social justice struggles. Thus in both core
and periphery contexts, gendered and racialised representations of the crisis of the West and the
relative invulnerability of the Easts buttress reactionary politics, through different mechanisms, by
channelling between international imaginaries and domestic politics.
Race, gender, and Occidentalism in Chinese anti-baizuo discourse
The remainder of this article scrutinises the operation of racial entanglements, masculinism, and
gendered East/West binaries in Chinese anti-baizuo discourse. Discursive formations around the
neologism baizuo can only be properly analysed as part and parcel of global reactionary discourses,
for they engender narratives of global racial hierarchy and vilify social justice struggles through
international imaginations. There are several reasons why it provides us with a prime example
of how themes of global reactionary discourses develop within and interact with locally specific
political vicissitudes in a country that is not only ‘non-Western’ but also figures prominently in
Western far-right imaginaries as a major geopolitical and ideological rival.
First, the anti-baizuo discourse exemplifies the transnational circulation of memes, conspiracy
theories, narrative tropes, and rhetorical tools that characterises the digital far right. For example, researchers have identified an image of ‘Swedish dystopia’ or ‘dystopian utopia’, which depicts
the Nordic country as victimised by violent Muslim immigrants and a leftist culture that does not
‘cherish its white legacy’, in US, UK, and Hungarian far-right discourses.54 The same imaginary
is also a pervasive trope in Chinese online discussions about Europe’s refugee and immigration
problem, which frequently feature misinformation and conspiracy theories generated by the international far right. Meanwhile, after the term baizuo was introduced to English-speaking audiences,
the global right soon found it a convenient tool borrowed from ‘the enemy’ to wage culture wars at
home. Tucker Carlson of Fox News featured the term to deliver the message ‘even the Chinese are
ridiculing the liberals’ multiple times on his show. A host of English-language videos introducing
or citing the term, primarily made by alt-right vloggers, have also emerged on YouTube.
Secondly, it offers a unique opportunity to examine how politically and ideologically opposing
forces conjuncturally converge in their engagement in reactionary formations, which function to
mediate between international and domestic conditions in different ways for different actors narrating the United States–China strategic competition. Both nationalists supportive of the Chinese
regime, who are considered anti-Western and anti-democratic, and liberal dissident intellectuals
52
Sivamohan Valluvan, ‘The husk of Britain’, Discover Society: New Series, 1:2 (2021), available at: {https://doi.org/10.51428/
dsoc.2021.02.0007}.
53
Koen Slootmaeckers and Michael J. Bosia, ‘The dislocation of LGBT politics: Pride, globalization, and geo-temporality in
Uganda and Serbia’, International Political Sociology, 17:1 (2023), olad004 (p. 15).
54
Cathrine Thorleifsson, ‘The Swedish dystopia: Violent imaginaries of the radical right’, Patterns of Prejudice, 53:5
(2019), pp. 515–33; Mathilda Åkerlund, ‘The Sweden paradox: US far-right fantasies of a dystopian utopia’, Journal of Ethnic
and Migration Studies, 49:19 (2023), pp. 4789–808 (p. 4802).
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
10
Chenchen Zhang
critical of it, who are deemed pro-democratic and pro-Western, have incorporated reactionary
discourses and the image of an emasculated, overly tolerant, and overly diverse West into their
differing political projects. Within the local context, the nationalist anti-baizuo discourse builds
on and overlaps with the surge of digital racism, Islamophobia, and misogyny on Chinese social
media in recent years.55 While the term baizuo was first employed by Internet users to talk about
the crisis and decline of the West, it has also enabled right-wing nationalists to justify racism
at home and attack Chinese feminists, LGBTQ activists, and other rights activists as influenced
by ‘Western’ baizuo values.56 For the dissidents, the appeal of the US far-right discourse is contextualised within the strand of Chinese Occidentalism that has produced an idealised image
of ‘the West’ and internalised racial-civilisational hierarchy to criticise domestic political conditions. While the agreement between Chinese nationalists and dissidents on matters of race and the
decline of the West at the hands of the baizuo may appear unexpected, researchers have noted a
similar pattern among supporters and critics of the Russian regime,57 indicating international parallels that warrant further explorations. Table 1 offers an illustrative summary of the overlaps and
divergence in dualistic constructions of ‘China’ and ‘the West’ in US far right, Chinese right-wing
nationalist, and Chinese right-wing dissident discourses, explicating how anti-baizuo or anti-woke
narratives are produced by different forces and create adaptable mechanisms through which to
entangle perceptions of the international with domestic politics.58
The analysis below draws on online discussions of baizuo on the community questionanswering site Zhihu, which epitomise the nationalist strand, and writings of conservative dissident
intellectuals included in two edited volumes, titled respectively Trumpism: Conservative Traditional
Values Reshape American Glory and American Order: Trumpism from the Perspective of Chinese
Conservatives.59 The nationalist discourse is given more analytical focus here for its complexity
and extensive elaborations on gendered China/West binaries. The topic (which works like a hashtag and is designated by users) of baizuo is associated with approximately 266,000 ‘discussions’
(taolun) on Zhihu. The topic page features the most upvoted answers (classified as jinghua or best
answers) across all question threads attached to the hashtag. My source material includes the 40
most upvoted answers from across the board (Top Answers A)60 and the 300 most upvoted answers
to the question ‘why do some Chinese people despise the Western baizuo’, one of the most popular
questions on this topic with over 1,800 answers.61
A brief note on the neologism is in order. While Internet users typically use the term to ridicule
progressive liberalism in the West, its key function as a rhetorical device is to allow its user to frame
55
Ying Miao, ‘Sinicisation vs. Arabisation: Online narratives of Islamophobia in China’, Journal of Contemporary
China, 29:125 (2020), pp. 748–62; Kun Huang, “‘Anti-Blackness” in Chinese racial-nationalism: Sex/gender, reproduction,
and metaphors of pathology’, Positions: Politics (29 June 2020), available at: {https://positionspolitics.org/kun-huanganti-blackness-in-chinese-racial-nationalism-sex-gender-reproduction-and-metaphors-of-pathology/}; Qiqi Huang, ‘Antifeminism: Four strategies for the demonisation and depoliticisation of feminism on Chinese social media’, Feminist Media
Studies, 23:7 (2023), pp. 3583–98.
56
Altman Yuzhu Peng and Yu Sun, ‘A dialectical-relational approach to anti-trans sentiments on Hupu’, Discourse, Context
& Media, 50 (2022), p. 100654; Yang and Fang, ‘How dark corners’.
57
Ilya Budraitskis, ‘Russia, George Floyd, and the end of imaginary West’, OpenDemocracy (30 May 2020), available at:
{https://www.opendemocracy.net/en/odr/russia-floyd-imaginary-west/}.
58
The characterisation of Chinese nationalist and dissident discourses is based on the source material used in this study.
I only mention the figure of China in US far-right discourse cursorily in the next section, which can be explored in more detail
in future research. On nostalgia, see Candice K. Travis, ‘Nostalgia, hypermasculinity, and the American far right: What ever
happened to being proud of your boy?’, New Political Science, 45:4 (2023), pp. 591–612.
59
Some of the essays in these volumes had been published elsewhere, and I refer to the original sources where applicable.
60
Available at: {https://www.zhihu.com/topic/20031375/top-answers}. Most upvoted posts were collected on 2 February
2023.
61
Available at: {https://www.zhihu.com/question/51331837}. Most upvoted posts were collected on 2 February 2023. I have
provided a systemic analysis of the anti-baizuo discourse elsewhere in Zhang, ‘Right-wing populism’. The purpose here therefore is to focus on racial representations and gendered binaries with an updated sample, rather than identifying all the themes
that have emerged in the online debates.
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11
Table 1. Representations of ‘China’ and ‘the West’ in US far-right, Chinese right-wing nationalist, and Chinese right-wing
dissident discourses. The list is illustrative only and not exhaustive. All three categories are heterogeneous and contain hybrid
and contradictory elements.
The US far right
Images of China
As enemy: Communist
(likened to racial and
gender justice movements), globalist, racially
otherised.
As fantasy: sufficiently
techno-authoritarian,
‘non-woke’, uninterested
in social justice politics,
prioritising STEM fields.
Images of the West in
crisis
Emasculated, overly multiracial, inadequately
nationalist, troubled by
immigrants, Muslims,
social justice activism,
and leftist ideologies.
Chinese right-wing
nationalists
Chinese right-wing
dissidents
Pragmatic, ethnoculturally unitary, competitive
mindset, ‘non-woke’,
uninterested in social
justice politics, committed to techno-economic
progress, prioritising
STEM fields.
Communist, authoritarian, uncivilised due
to innate backwardness and/or lack of
democratisation.
On the one hand:
emasculated, overly
multiracial, troubled
by immigrants, Muslims,
welfarism, social justice activism, and the
weakness of democracy.
Emasculated, overly
multiracial, troubled
by immigrants, Muslims,
social justice activism,
and leftist ideologies.
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
On the other: condescending towards the rest
of the world and biased
against China
Images of the ‘traditional’ West to
defend or to learn
from
Whiteness, Christianity,
traditional and family
values, individualism,
classical antiquity, pride,
greatness (to defend and
reclaim).
Erasure or justification of
colonial violence.
Whiteness, military
strength, technological
advancement, competitiveness, ‘victors’ of
history (to learn from).
Mixed attitudes towards
colonialism, both critical and approving
from a social Darwinist
perspective.
Whiteness, Christianity,
traditional and family
values, individualism,
free market capitalism,
democracy, ‘beacon of
civilisation’ (to defend
and learn from).
Erasure or justification of
colonial violence.
Mechanisms of mediating between the
international and the
domestic
Reflecting and invoking anxieties about
US/Western decline
and China threats to
legitimate reactionary
politics.
Channelling revanchist
nationalist pride; mobilising sentiments against
Western dominance
to consolidate racial
nationalism and oppose
activism at home.
Relying on the construct
of an idealised white
Christian West as the
embodiment of political
modernity to oppose
authoritarianism in China.
any groups or values they disagree with as elitist, privileged, idealistic, hypocritical, condescending,
or manipulative. The referential meaning is unstable and less important than the affective narratives that are brought into being by employing the signifier and denouncing the (often unspecified)
signified. These range from blatant racism, Islamophobia, and extremist social Darwinism to more
‘moderate’ expression of authoritarian dispositions that view dissensual politics as detrimental to
techno-economic progress. The reference to whiteness here enables the speaker to attribute values,
movements, and causes they disapprove of to eliteness and privilege. Unlike, say, the decolonial
critique of white feminism that points to its failure to address intersectional oppression, the reactionary invocation of the racial label frames feminism itself as a conspiracy and/or privilege of
white elites.
Global racial entanglements
The racial representations in the anti-baizuo discourse demonstrate how globally generated racial
meanings interact with configurations of racism in a particular national context, illustrating the
12
Chenchen Zhang
Table 2. Tropes and themes in representations of globally racialised groups in Top Answers A and Top Answers B. Note that
the label ‘refugee’ is largely a code name for Muslims. Numbers refer to occurrences of a code.
Signifier
黑人
Black people
难民
Refugees
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
穆斯林Muslims
(including slang terms)
Tropes and frames
criminality and violence (10)
privileged under the political correctness of baizuo (10)
baizuo saviourism and moral superiority (3)
low achievement (3)
‘anti-modern’ value system (2)
laziness (2)
police brutality (2)
criminality (14), of which sexual offences (10)
privileged, being ‘tolerated without limits’ and excused for crimes (10)
baizuo hypocrisy (7)
general threat to social order (5)
terrorism (4)
elites accept refugees to exploit ordinary people (4)
baizuo saviourism and moral superiority (3)
privileged, cannot be criticised (7)
terrorism and extremism (6)
oppressive towards women (5)
a general problem to society (3)
crime and sexual offences (2)
myriad forms global white supremacy takes in structuring processes of racialisation in countries
and groups known as non-white.62 I examine the manifestations of global racial entanglements
with respect to three racial constructs in turn: the globally otherised groups, whiteness, and
the racialisation of Chinese Muslims, although their respective discursive fields are inevitably
intertwined.
Table 2 outlines the major tropes and themes emerging from the representations of globally
otherised groups. Transnationally circulating ‘iconic racial meanings’ such as ‘the rabid Muslims’,
‘the black criminal’, and the ‘undeserving migrant’63 continue to be reflected in much of the discussion. However, as with the digital far right elsewhere, a major frame in the discussion is that
racialised minorities are privileged under the culture of ‘political correctness’, given preferential
treatment, excused for their violent crimes, and tolerated without limits by the baizuo elites. One
post from Top Answers A refers to Muslims as shenzu (race of gods, likely a reference to the Protoss
in StarCraft) to emphasise their supposed untouchable status.64 These narratives are buttressed by a
transnational flow of misinformation and half-truth that constantly reinforces and feeds back into
established framings.
Another prominent trope that has been popularised on Chinese social media, like elsewhere,
is that of the hypersexual Muslim male and the victimised white female (Table 2). The stories of
refugee sexual crimes are almost always narrated within sexist and misogynistic frames. A post
from Top Answers A uses the Chinese slang term ‘silly, white, and sweet’ (shabaitian, a misogynistic phrase to denigrate young women) to portray the female victims of sexual offences as naïve,
‘brainwashed by political correctness’, and keen to have sexual relationship with refugees. It further
depicts Sweden as a ‘global exporter of baizuo values’ and connects the theme of Muslim criminality
with that of Black violence.65 Invoking the image of the ‘Swedish dystopia’ and the trope of ‘Muslim
rape’, a central element in global Islamophobia, the Orientalist representation of the hypersexual
62
For Cheng, it shows how China joins ‘the global discussion on race under its own initiative in response to an unfolding
global situation’; Discourses of Race, p. 281.
63
Valluvan, ‘What is “post-race”’, p. 2247.
64
Post 28, Top Answers A, 20 January 2018. Posts are ranked and numbered according to the upvotes in descending order.
65
Post 21, Top Answers A, 28 June 2020.
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
Review of International Studies
13
Muslim man and the Occidentalist imagination of whiteness as victimised ‘by both Islam and liberal feminism’66 (epitomised by the baizuo in the Chinese context) are globally reproduced through
transnational references and translingual appropriations.
If the representation of the globally otherised groups is straightforwardly dehumanising
and inferiorising, the relationality to whiteness articulated in Chinese anti-baizuo discourse is far
more complex. Structured by the ‘processes of deep and malleable global whiteness’,67 we can see
a simultaneous resentment towards and approximating of whiteness from the nationalists, and
an unreserved identification with whiteness from conservative dissidents. On the one hand, the
appropriation of the narrative of ‘reverse racism’, which is prevalent in both nationalist and dissident intellectual discourse, itself performs a proximity to whiteness. According to one post from
Top Answers B, the logic of the baizuo is ‘black people are more noble than white people. Criminals
are more noble than victims. Homosexuals are more noble than heterosexuals. Minority is more
noble than majority. Refugees are more noble than nationals.’68 In a slightly more sophisticated
fashion, Cong Riyun, a political theorist and one of the most prolific liberal advocates of Trumpism,
argues that under the conditions of postmodernism and new social movements, ‘white people,
men, Christians, and blue-collar workers’ have become ‘a target of denunciation’.69
On the other hand, another theme in the nationalists’ attack on the baizuo is an apparent critique of white dominance both in Western domestic societies and internationally. In this line of
argument, the baizuo culture is an instrument of white supremacy, as their compassion towards
disadvantaged groups is self-serving and/or driven by a political agenda to stay in power. However,
just like the reactionary capture of the anti-colonial,70 the prima facie condemnation of white
saviourism often serves as a pretext for legitimising racist, Islamophobic, ethnonationalist, and
other conservative positions. One of the most upvoted post in Top Answers B (with over 12,000
upvotes as of writing) distinguishes between the ruling class ‘white left’ who use progressive slogans as political capital and the ‘naïve’ ones who genuinely believe their slogans to ‘fulfil their sense
of superiority’. The post goes on to demonstrate their naïvety by drawing essentialist connections
between Muslim refugees and terrorism and oppression of women, which according to the user is
willingly ignored by the baizuo elites.71 In another post from Top Answers B (with 7,479 upvotes),
the user criticises the baizuo for believing ‘that all other countries in the world are extremely backward and poor, and all non-white people need their help and charity’. The denunciation of white
saviourism is nevertheless preceded by an elaborate text that dehumanises Muslims, the Roma
people, and transgender people. They further emphasise that national cohesion can only derive
from a ‘common cultural tradition and common faith’ and that ethnic diversity only contributes to
social instability.72 The resentment and desiring of whiteness are also implicated in the discursive
production of Chinese racial identity, positioned hierarchically in proximity to whiteness and in
opposition to inferiorised groups.73
Lastly, global racial entanglements are manifested in the incorporation of transnational scripts
of Islamophobia into the racialisation of Chinese Muslims. While Muslims in China had faced
racialised discrimination from the Han majority prior to the recent surge of Islamophobia, it had
66
Karina Horsti, ‘Digital Islamophobia: The Swedish woman as a figure of pure and dangerous whiteness’, New Media &
Society, 19:9 (2017), pp. 1440–57. On transnational iterations of this trope, see Iselin Frydenlund and Eviane Leidig,
‘Introduction. “Love jihad”: Sexuality, reproduction and the construction of the predatory Muslim male’, Religions, 13:3
(2022), pp. 1–12.
67
Christian, ‘A global critical’, p. 170.
68
Post 112, Top Answers B, 3 May 2018.
69
Cong Riyun, ‘[Populism or conservativism: Misunderstandings of the Trump phenomenon in Western academe]
民粹主义还是保守主义——论西方知识界解释特朗普现象的误区’, Exploration and Free Views, 1 (2020), pp. 118–37.
70
Zhang, ‘Postcolonial nationalism’.
71
Post 6, Top Answers B, 10 November 2016.
72
Post 8, Top Answers B, 11 September 2020.
73
I have discussed in details the configurations of Chinese racial identity in the anti-baizuo discourse in Zhang, ‘Right-wing
populism’.
14
Chenchen Zhang
less to do with Islam or religious identity than a Han supremacism that views Han as superior
to ethnic minorities, especially those who are culturally further away and whose inclusion in the
Chinese nation is marked by colonial subjugation.74 In the wake of the Global War on Terror
and the Chinese state’s persecution of Turkic Muslim minorities in the name of counterterrorism,
Islamophobia online driven by grassroots muhei (an Internet slang term that literally translates to
‘haters of Muslims’) communities has been on the rise. These narratives merge globally circulating tropes of Islamophobia with locally established patterns of prejudice – such as long-standing
racist stereotypes about Uyghurs and historical episodes of Hui rebellion construed as evidence
of their intrinsic violence or perpetual otherness.75 As Goldberg reminds us, racial ‘ideas and
arrangements’ cross borders, ‘shore up existing or prompt new ones as they move between established political institutions’.76 Muhei influencers and their audiences localise the scripts of global
Islamophobia, which construct racialised Muslim subjects as a homogenised security and civilisational threat across the Global North and South,77 portray Muslims as associated with terrorism,
religious extremism, and backwardness, and provoke Han anxieties about so-called Islamisation
or pan-halalisation (fan qingzhenhua).
While a detailed account of online Islamophobia in China is outside of the scope of
this article,78 I would like to highlight that the abundant misinformation regarding Muslims ‘elsewhere’ provided by the global far right creates a fertile ground for hatred towards Muslims ‘at home’
to grow. Yang and Fang note that alt-right influencers on Weibo shift frequently between global and
local topics in their discussion of issues related to Islam.79 By bringing together the ‘Islam problem’
in ‘the West’ and in China under the same argumentative framework, muhei users present Islam
and Muslims as a common racialised threat across global sites. The image of the West, especially
Europe, functions as both a cautionary tale about the ‘consequences of Islamisation’ and an empirical datapoint to back up observations of a common threat. A post from Top Answers B compares
how the ‘benefits and leniency enjoyed by members of a certain religion in the West’ are similar
to the situation in China, as well as ‘their indifference to the demographic explosion of a certain
group’.80 Through these transnational juxtapositions, commenters again identify with the grammar
of white supremacy and construct China and ‘the West’ as fellow ‘civilised’ worlds threatened by
racialised Muslim subjects represented as backward, barbaric, and susceptible to terrorism.
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
Masculinism and gendered East/West binaries
As has been touched upon, the anti-baizuo discourse is gendered in multiple ways. Apart from
an explicit hostility to feminism and queer activism, it produces and deploys a particular representation of the female body as a resource of a nation/race victimised by and to be protected
from the hypersexualised racial other. However, what I would like to elaborate on in further detail
here is a broader masculinist ethics threaded through discussions about racial and civilisational
competition, social and welfare policies, and techno-economic development. This ethics of masculinism valorises ‘aggression, competition, power, and production as manly and masculine’,81
while disparaging compassion, social welfare, restorative justice, and activism in general as feminine, sentimental, irrational, and counterproductive. Similarly, ethnic and cultural homogeneity
74
Sean R. Roberts, ‘Islamophobia and anti-Uyghur racism in China’, in Naved Bakali and Farid Hafez (eds), The Rise of
Global Islamophobia in the War on Terror (Manchester: Manchester University Press, 2022), pp. 205–24.
75
David R. Stroup, ‘Loathsome Hui parasites: Islamophobia, ethnic chauvinism, and popular responses to the 2020 Wuhan
coronavirus outbreak’, Ethnic and Racial Studies, 47:5 (2024), pp. 1057–84.
76
Goldberg, ‘Racial comparisons’, p. 1274.
77
Bakali and Hafez (eds), The Rise of Global Islamophobia.
78
On state-sponsored practices and representations of Islamophobia, see Roberts, ‘Islamophobia’; David R. Stroup, ‘Good
minzu and bad Muslims: Islamophobia in China’s state media’, Nations and Nationalism, 27:4 (2021), pp. 1231–52.
79
Yang and Fang, ‘How dark corners’.
80
Post 143, Top Answers B, 26 August 2017.
81
L. H. M. Ling, ‘Cultural chauvinism and the liberal international order’, in Geeta Chowdhry and Sheila Nair (eds), Power,
Postcolonialism and International Relations (London: Routledge, 2003), pp. 115–41 (p. 117).
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Table 3. Hierarchical gendered binaries constructed in the anti-baizuo discourse (Top Answers A and Top Answers B).
The feminine
baizuo; shengmu; compassion; tolerance; the sentimental;
restorative justice; social welfare; egalitarianism; feminism;
the environment; diversity; humanities; ‘the West’ influenced by
baizuo values
The masculine
law and order; reason; efficiency; competition; selfreliance; pragmatism; economic development; technology;
industrialisation; homogeneity; STEM; China
is masculinised as a source of strength and diversity feminised as weakness. Another keyword in
the anti-baizuo discourse community is the slang expression shengmu (literally translated as holy
mother), which invokes an image of a female whose ‘excessive compassion’ towards the unfortunate
is unrealistic, self-serving, or hypocritical.
The gendered binaries are extended to a range of socioeconomic topics, and, in each case, hierarchical oppositions are assumed between the valorised masculine qualities or institutions and
the depreciated feminine ones (Table 3). For example, the feminised welfare state is opposed to
competition, efficiency, and hard work. The ‘white left’ are believed to have grown up in a welfare
‘glasshouse’, which makes them ‘lack in consciousness of competition’ and ‘used to see the world in
an idealistic way’.82 Anti-welfarist views suggest that the welfare state pursued by Western leftists is
an ‘exploitation of hard-working people’83 and benefits the ‘freeriding lazy people and foreigners’.84
These arguments are again interlaced with racist presumptions, as the globally otherised groups
are always associated with ‘laziness’ and the Chinese racial identity with diligence and striving
for success.85 Notably, the anti-welfare rhetoric does not necessarily mean an objection to interventionist economic policy. In line with China’s official discourse that emphasises the ideal of ‘common
prosperity’ while warning against ‘egalitarianism’ or ‘welfarism’,86 a user states that they do support
interventions and poverty eradication policies. However, they are against the welfarism that redistributes ‘hard-earned taxpayer’s money’ to ‘lazy people and foreigners’.87 These sentiments are also
aligned with what Ling conceptualises as hypermasculine capitalism in East Asia’s developmental
state, which recasts capitalist competition as a form of ‘patriotic manhood’ to ‘catch up with the
industrialized West’ and recover from collective wounds.88
The rubric of hypermasculine developmentalism is also seen in the binary opposition constructed between economic development and environmental activism. A large number of posts
in Top Answers A are responses to the question ‘How to view Greta Thunberg’, who is deemed an
archetypical baizuo in this context. Thunberg is again perceived as idealistic, ignorant, and used by
a malicious political agenda, with some comments being blatantly misogynistic.89 The more substantive arguments in these posts reflect the views of a grassroots ideological formation in China’s
digital culture known as the ‘industrial party’ (gongyedang), while also featuring condemnations
of Western domination and global inequalities, a central thrust of online nationalism. From this
perspective, the global environmental politics led by the baizuo aims to curtail the industrialisation
82
Post 297, Top Answers B, 24 April 2017.
Post 250, Top Answers B, 21 November 2018.
84
Post 62, Top Answers B, 8 April 2019.
85
For instance, post 77 from Top Answers B asserts that Chinese people cannot sympathise with minorities (shaoshu zuyi,
without specifying whether they mean minorities in other societies or in China) because of their ‘laziness’, 23 November 2018.
86
Xi has repeatedly stressed that ‘common prosperity’ cannot be achieved through ‘welfarism’ (fuli zhuyi). At the central
economic work meeting in 2021, he suggested that welfarism in Latin America had created groups of ‘lazy people’ and free
riders. Xinhua, ‘Briefing of the Central Economic Work Meeting’, 11 December 2021, available at: {http://www.gov.cn/xinwen/
2021-12/11/content_5660154.htm}.
87
Post 62, Top Answers B.
88
Ling, ‘Cultural chauvinism’, p. 122.
89
Post 12 in Top Answers A simply states that they do not like Thunberg because of her appearance.
83
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Chenchen Zhang
and economic growth of developing countries, which they wish to stay poor to maintain their hegemonic status and fulfil their fetish for nature tourism. In a satirical style, a post from Top Answers
A (over 22,000 upvotes) recounts the user’s recent trip to Cambodia and asks sarcastically: ‘If you
became developed, where could I enjoy such beautiful nature and primitive sceneries at such a
cheap price?’ They then ‘hoped’ that all countries should ‘return to a tribal state of life’ with people
living in caves.90 A post from Top Answers A (11,000 upvotes) explains:
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Our country has taken steps to universalise primary education and promote vocational training in backward frontier regions. They [baizuo activists in China and abroad] are strongly
opposed to it, believing that these measures destroy traditional culture and control people’s
mind. … They do not understand that the real heart of a Bodhisattva [metaphor for kindness] is to advance modernisation and industrialisation through draconian means, which can
ensure fairness for the majority.91
The core assumption of the ‘industrial party’ as a form of digital techno-nationalism is that technology and industrialisation determine a society’s position in a linear trajectory of development
from primitive to advanced stages. They believe in ‘statism and industrialization above everything
else’, venerating ‘scientific and engineer thinking’ as opposed to the ‘sentimentalists’ associated with
literature and arts.92 It is a popular version of what Gonzalez-Vicente identifies as a ‘radical simplification of development’ in China’s official discourse of development, which rationalises in the
‘name and image of scientific and technological progress’.93 The disposition of the ‘industrial party’
is thus reflected in these narratives underpinned by a linear and narrow concept of progress that
demands the ‘backward’ be assimilated to the ‘advanced’, views Indigenous cultures as incompatible with modernity, and equates any critique of capitalist growth to a retrogression to the primitive
or premodern. As the quote above shows, the evolutionary ideology of industrialisation implicitly or explicitly justifies the erasure of the cultures of minoritised groups – by any means – in the
name of a modernising mission. While positioning themselves as opponents to global inequalities
and Western domination, the techno-nationalists completely ignore the resistance of Indigenous
communities in the Global South to environmental destruction and extractive capitalism involving
both the local state and Northern cooperations.
The gendering and hierarchising of academic disciplines is also evident in general discussions
about the baizuo: leftists are believed to be ‘concentrated in humanities (wenke)’, which means they
‘live in the ivory tower’ and tend to be sentimental (ganxing);94 they ‘live in a glasshouse’ and ‘do
not learn science, engineering, biology, or the theory of evolution’.95 One user observes that ‘STEM
thinking’ (like siwei) has shaped governance in China since Deng, claiming that the prioritising
of STEM over humanities produces a ruling class guided by rationality and ensures that ‘we don’t
have so many despicable shengmus’.96 All these gendered dichotomies then come to saturate the
contrast between a feminised West and an adequately masculine Chinese self. In a lengthy text
of over 4,000 words, a post from Top Answers A describes Norway as the ‘global headquarters of
baizuos and shengmus’. According to the user, high income, ‘extreme welfare’, and lack of security
threat have caused a complete ‘baizuo-isation’ of the country, as the nation has lost the will to fight
or ‘a meaning of life’. They claim that the large number of refugees, admitted by shengmu politicians,
will soon make ‘non-Western immigrants’ a majority in this country. They then introduce Anders
90
Post 3, Top Answers A, 16 October 2019.
Post 10, Top Answers A, 26 February 2019.
92
Lu Nanfeng and Wu Jing, ‘[A political analysis of the “industrial party” thought wave] 工业党’网络思潮的政治分析’,
Dongfeng Journal, 1 (2018), available at: {https://mp.weixin.qq.com/s/gqOEOD0TjpPREjsHe82DYA}.
93
Ruben Gonzalez-Vicente, ‘In the name of the nation: Authoritarian practices, capital accumulation, and the radical
simplification of development in China’s global vision’, Globalizations (2022), pp. 1–16, DOI: 10.1080/14747731.2022.2121061.
94
Post 154, Top Answers B, 3 July 2017.
95
Post 63, Top Answers B, 5 November 2016.
96
Post 174, Top Answers B, 27 February 2017.
91
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Behring Breivik as an extremist who wanted to prevent the self-destruction of his country at the
hands of shengmus by sacrificing himself.97 For the anti-baizuo nationalists, the Western nations are
being ‘hijacked by beautiful ideals’, restrained by ‘egalitarianism’,98 and torn apart by ‘culture wars’
and diversity, whereas China is pragmatically minded, focused on industrialisation and growth,
honouring a work ethic unaffected by welfarism, and blessed with a presumed ethnic homogeneity.
This dichotomous frame culminates in one user’s comment that ‘when China is working on Made
in China 2025, Americans are arguing over genders for the bathroom’.99
But there is another layer to the anti-baizuo nationalists’ belittling of the feminised West of
the present, which is an admiration of its glorified past. According to the above-mentioned user,
before the rise of the baizuo and their ‘love and peace’ agenda, the West had an ambitious nationalism and powerful industries and military forces. Appreciating the aggressiveness of the ‘European
white’ in the ‘past’, another user laments that they are now ‘appeasing and tolerating other races
(yizu) without limits and afraid of ‘fighting and losing’, which is why the people of colour are
now ‘wearing the crown’.100 The affective assemblage regarding the Western other and its perceived
decline produced here is a complex mixture of Schadenfreude, admiration (for the imaginary of
its hypermasculine past), contempt (for the feminised present), and resentment (of its continued domination). However, the qualities of aggression and brute force are not always prioritised,
and the valuation of different forms of masculinity is context dependent. Hutchings notes that
masculinism operates through both a logic of contrast, which differentiates between good or
productive and bad or pathological manliness, and a logic of contradiction which excludes the
feminine.101 This is exemplified by a meme in Top Answers A (Figure 1) titled ‘men of Huaxia versus Abraham losers (feiwu, good for nothing)’. The terms ‘Huaxia’ (a literary name for China in
cultural senses) and ‘Abraham’ both carry cultural-civilisational connotations. Chinese agronomist
Yuan Longping, best known for developing the first hybrid rice varieties, is juxtaposed with
Thanos, whose mindless destructiveness represents a pathological masculinity. An image of two
Chinese men watering a tree under arduous conditions is contrasted with Greta Thunberg, who
supposedly symbolises privilege and hypocrisy. This representation of a Chinese masculinity, associated with science, hard work, perseverance, pragmatism, and ‘a doer, not a talker’ (described as
‘straight-man mentality’ by a user), is particularly pronounced in the discussions of Thunberg. The
sentiment is that China is making a real contribution to tackling climate change through developing the green industry and government-led interventions, which is nonetheless not recognised
globally, whereas activisms supposedly ‘favoured by the West’ are disruptive, attention-seeking, and
ineffective.
Observers of far-right discourses in Euro-American contexts will find many of the tropes and
frames presented here familiar. The narratives about of the West’s ‘loss of will’ to defend its cultures and assumed ethnic homogeneity, due to prosperity and lack of security threat, are for
example reminiscent of Marc Jongen’s appropriation of the Greek idea of thymos. A German intellectual affiliated with the Alternative für Deutschland (AfD) party, Jongen argues that Germany
has ‘been forgetful about the importance of the military, the police, warrior virtues’, and thymos
under the security protection of the United States.102 Influencers and audiences on anglophone
97
Post 24, Top Answers A, 22 June 2021. This essay uses metaphors from Liu Cixin’s trilogy The Three-Body Problem. See
Chenchen Zhang, ‘The Three-Body Problem, the imperative of survival, and the misogyny of reactionary rhetoric’, Made in
China Journal (11 December 2023), available at: {https://madeinchinajournal.com/2023/12/11/the-three-body-problem-theimperative-of-survival-and-the-misogyny-of-reactionary-rhetoric/}.
98
Post 154, Top Answers B, 3 July 2017.
99
Post 299, Top Answers B, 8 August 2019.
100
Post 296, Top Answers B, 19 November 2016.
101
Kimberly Hutchings, ‘Cognitive short cuts’, in Jane Parpart and Marysia Zalewski (eds), Rethinking the Man Question:
Sex, Gender and Violence in International Relations (London: Bloomsbury Publishing, 2003), pp. 23–46.
102
Jan-Werner Müller, ‘Behind the new German right’, The New York Review of Books (2016), available at: {https://www.
nybooks.com/online/2016/04/14/behind-new-german-right-afd/}.
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Chenchen Zhang
Figure 1. The “men of Huaxia versus Abraham losers” meme from Top Answers A. Caption above: what to do about demographic explosion? Caption below: what to do about global warming?
social media also reproduce gendered East/West binaries resembling the ones seen in the Chinese
discourse. American conservative commentator Candace Owens echoed numerous Zhihu posts
in saying that ‘there is no society that can survive without strong men. The East knows this’
(X, @RealCandaceO, 14 November 2020). Alt-right memes on social media (Figure 2) not only
contrast the ‘woke, emasculated military’ (in the words of Ted Cruz) of the United States to the
Chinese military deemed as displaying sufficient mascular masculinity, but also juxtapose the
image of a United States obsessed over social justice issues with an imaginary of China guided
by supposedly apolitical and productive STEM fields, which is another recurrent theme in the
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Figure 2. ‘Anti-woke’ memes fantasising China as adequately masculine and “non-woke” on X (Twitter).
Zhihu discourse.103 The fantasising of China as adequately masculine and ‘non-woke’ and the othering of it as a permanent enemy are mutually constitutive – the image of threat and the image
of a country unhindered by immigration and ‘wokeism’ feed into one another. The point here
is less about the fact that these are radically inaccurate and reductive than what these gendered
international imaginaries do for reactionary discourses across the geopolitical divide. Right-wing
nationalists on both sides instrumentalise the geopolitical rivalry to legitimate reactionary agendas on one hand and co-produce antagonistic identities through ‘culture war’ narratives on the
other. The structural similarity is evident in the fact that whereas the American far right likens
race and gender activism to China’s Cultural Revolution, Chinese nationalists stigmatise feminists
and rights activists as agents of foreign influence.
Within the genealogy of Chinese Occidentalism, what is fascinating is that the renewed
East/West binaries in the anti-baizuo discourse is a reversal of the dichotomies formulated by
Chinese intellectuals in the ‘East–West culture debate’ in the early 20th century. What was designated for ‘the West’ then – including ‘material’, ‘industrial’, ‘rational’, ‘optimistic’; ‘independent’,
‘the present’, ‘pragmatism’, ‘science’, ‘competition’, and ‘human effort’104 – is now assigned to China. It
reinvents the Occidentalism in Chinese intellectual history, which is produced by and productive of
the West’s hegemonic relationship to the world, with China now becoming the new Occident, whose
achievement is nevertheless not acknowledged by the old Occident, which continues to write the
rules of the international order. To borrow a line from Sylvia Lindner, for the techno-nationalists,
China has ‘outwested the west and saved modernity’.105
Racism and Occidentalism in conservative dissident discourse
If the nationalist anti-baizuo discourse implies a series of complexities and contradictions in its
relationship to white supremacy and ‘the West’, the writings of Chinese dissident intellectuals on
Trumpism bear much more affinity to the libertarian and palaeo-conservative traditions in the
103
Richard Spencer, who allegedly coined the term alt-right, referred to China as a ‘a state full of engineers’
(X, @RichardBSpencer, 3 April 2020).
104
Shih, The Lure, pp. 52–3.
105
Lindtner, Prototype Nation, chapter 3.
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Chenchen Zhang
United States. The arguments presented in the two volumes examined here are largely unoriginal and indistinguishable from the American right. According to the scholars openly embracing
Trumpism, which they conceptualise as an ideology and political project transcending the president himself,106 the trends of globalisation, secularisation, and postmodernism have caused ‘moral
decay’ and given rise to ‘political correctness’, ‘identity politics’, and multiculturalism, which are
supported by ‘ethnic minorities, LGBTQ communities, atheists, and cultural elites’ and opposed by
the ‘white working class’.107 Despite a clear focus on the United States, there are also references to
‘Western civilisation’ in general, which for political theorist Wang Jianxun is defined by the JudeoChristian tradition, limited government, and capitalism, with the first being the foundation of the
other two.108 It is proclaimed that culture wars are being fought throughout the Western world
between the ‘cultural Marxists’ or ‘postmodernists’ and those who defend the values of Christianity,
free market, and nationalism.109
Mondon and Winter distinguish between illiberal and liberal articulations of racism with
changeable boundaries: the former draws on biological superiority and inferiority, and the latter
on cultural essentialism and incompatibility whereby exclusion is justified through the ethnoracial other’s lack of liberal democratic values.110 While both illiberal and liberal forms of racism
are present in the nationalist discourse, it is unsurprising that pro-Western and pro-democratic
intellectuals mainly resort to liberal racism in their objection to multiculturalism and defence of
ethnocultural homogeneity. For example, political scientist Bao Gangsheng considers it reasonable
to believe that the ‘descendants of Hispanic immigrants in the US are significantly less attached to
democratic values’111 than the descendants of white Europeans. For Cong Riyun, most Muslims
do not identify with ‘Western values’ but ‘postmodernists in the West’, equivalent to the baizuo
in the online discourse, ‘tolerate, protect, receive, and even encourage the anti-Western culture
of Islam’. The thinly veiled liberal racism easily slides toward a more explicit affirmation of racial
hierarchies, when he contends that demographic changes and the rise of heterogeneous cultures
would eventually lead to an ‘inferiorisation of civilisation’.112 Whereas nationalists recognise and
resent white dominance, especially with regard to anti-Chinese racism, in the colour-blind postracial society depicted by pro-Western dissidents, there is simply no institutionalised racism in
the United States, although individual biases exist in any groups. Reiterating the idea of Manifest
Destiny, Wang regards slavery as an unfortunate historical episode and necessary compromise,
which is inconsistent with the ‘founding spirit’ of the United States.113
Commentators have pointed out that Chinese Trumpists’ hostility to left-leaning economic policies and tendency to liken anti-racist and feminist movements to China’s Cultural Revolution are
in part driven by the traumatic collective memory of the Maoist economy and class struggles.114
From a strategic point of view, Chinese dissidents see practical value in forming alliances with
the US far right based on their supposed interest in opposing Chinese communism. However, the
106
This means that the ideologies they endorse through the label of ‘Trumpism’ do not necessarily correspond with the
positions of Trump himself.
107
Wang Jianxun, ‘[Trumpism boosting the revival of classical conservativism] 特朗普主义助推古典保守主义回归’,
Exploration and Free Views 2 (2021), pp. 40–5; Cong Riyun, ‘[The postmodernist revolution and Trumpian conservatism]
后现代主义价值革命与川普的保守主义’, in American Order: Trumpism from the Perspective of Chinese Conservatives,
Kindle Edition (New Taipei: Gusa Publishing, 2021); Liu Yejin, ‘[Trump and the return of orthodox conservatism]
川普与正统保守主义的回归’, In American Order.
108
Wang Jianxun, ‘[Culture wars, conservatism, and the future of the Western civilization]
文化战争、保守主义与西方文明的未来’, Contemporary American Review 4 (2019), pp. 59–77.
109
Cong, ‘The postmodernist’; Wang, ‘Culture wars’.
110
Aurelien Mondon and Aaron Winter, Reactionary Democracy: How Racism and the Populist far Right Became Mainstream
(London: Verso, 2020).
111
Cited in Lin, ‘Beaconism’, p. 98.
112
Cong, ‘The postmodernist’.
113
Wang, ‘Trumpism’.
114
Lin, ‘Beaconism’; Li and Teng, ‘An anatomy’.
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theoretical writings show that some of them do take Trumpism as a serious ideological project, and
the strategic alliance is at least in part based on ideological affinities. This latest and reactionary
form of Chinese Occidentalism converges with the Western far right in their nostalgic longing for
a glorious West of the past associated with whiteness, Christianity, ‘traditional values’, free-market
capitalism, and colour-blind individualism.
Occidentalism in China saw a revival of the idea of ‘wholesale Westernisation’ (quanpan xihua)
in the liberal thought wave (sichao) of the 1980s, which some authors consider liberating in that
it formulated a counter-discourse to the authoritarian ruling ideology.115 For Barlow, however,
Occidentalism in the 1980s enacts a form of ‘self-colonization’, which identifies ‘the West’ as the
only authority of modernisation while constructing and vilifying an essentialised Chinese ‘culture’
as a root cause for the nation’s backwardness.116 The highly influential documentary River Elegy,
an epitome of the thought wave, creates a hierarchical binary between an ‘ocean-based blue civilisation’ that is entrepreneurial, adventurous, and democratic by nature and a ‘land-based yellow
civilisation’ trapped by close-mindedness and a stagnant past. The narrator presents that the ships
of the ‘blue civilisation’ bring not only colonialism, but also science and democracy to the world.117
Even after the decade ended with the brutal crackdown on protests in 1989, resorting to an idealised
West and a self-Orientalism that attributes China’s lack of democracy to innate ‘national characters’ is common in public discourse.118 While the reactionary ‘turn’ of this lineage of thought is
not inevitable, it is also unsurprising when the images of ‘the West’ some Chinese liberals have
deployed to debate domestic conditions are based on internalised racial-civilisational hierarchies,
justification of colonial violence, and erasure of contemporary structures of intersectional oppression. However, there is also a danger of exceptionalising ‘Chinese liberals’ in some commentaries,
which imply that they could not understand the real tenets of liberalism because of the ‘toxin of
authoritarian thinking’.119 This interpretation denies epistemological agency to the ‘third world’
intellectuals, whose transnational reading of ‘Western theory’ is judged by a Eurocentric assessment of authenticity, and disregards the fact that these conservative backlashes are global – not the
least shared by the ‘classic liberals’ of the West.
We can now conclude with the commonalities and divergence between Chinese nationalists’ and
dissidents’ iterations of global reactionary discourses, located within different political projects. At
the ideological level, the techno-nationalists are anti-democratic and economically aligned with an
authoritarian developmentalism fused with neoliberal logics (through competitive individualism
and vilification of the welfare state). Right-wing dissidents are pro-democratic and champions of
the free market. Both reproduce the narrative that Western civilisation (and white masculinity) is
being undermined by immigration and the leftist baizuo culture, thus both incorporating articulations of racism, ethnonationalism, and social conservatism. However, while both rejecting social
justice activism, techno-nationalists justify their rejection primarily through social Darwinism,
framing it as a distraction from economic development and an instrument of Western influence.
Conservative dissidents resort to traditional ‘Western’ values or claim that identity politics betrays
liberal individualism. The political priority for nationalists is to defend Chinese interests against
a hostile international environment, and for dissidents it is to call for democratisation with the
support of Western powers. For the former, therefore, anti-baizuo narratives are interwoven with
denunciations of Western dominance in the international system. For the latter, the appeal of
115
Xiaomei Chen, Occidentalism (Lanham, MD: Rowman & Littlefield, 2002).
Tani Barlow, ‘Zhishifenzi [Chinese intellectuals] and power’, Dialectical Anthropology, 16:3/4 (1991), pp. 209–32.
117
The episode is available at: {https://www.youtube.com/watch?v=QOLnByEDo1M}.
118
Saul Thomas, ‘Minzu’, in Dilip M. Menon (ed.), Changing Theory: Concepts from the Global South (London: Routledge,
2022),
pp. 127–41.
119
Perry Link, ‘Seeing the CCP clearly’, The New York Review of Books (2021), available at: {https://www.nybooks.com/
articles/2021/02/11/china-seeing-ccp-clearly/}.
116
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American far-right discourse lies in both ideological affinities and the perceived common interest
in opposing Chinese communism. Both produce imaginaries of a feminised West of the present
against a masculine and racially ‘pure’ West of the past, which for the nationalists is associated
with material power and techno-economic progress, while for right-wing dissidents it is associated with Christianity, individualism, and free-market capitalism (Table 1). Both subscribe to
essentialised racial-civilisational categories and an evolutionary ideology of modernisation, except
that it signifies a ‘radical simplification’ of economic development for the nationalists and ‘political
modernisation’ for dissidents. For this reason, the nationalists believe that China has ‘outwested’
the West due to its commitment to making techno-economic progress (even if it is still ‘behind’ in
many regards), whereas for conservative dissidents China is yet to become civilised.
Concluding thoughts
This article has attempted to deepen understandings of the global politics of reactionary discourse, which at the current conjuncture is crystallised along self-victimising narratives of
racial nationalism and backlashes against social justice struggles, featuring terms such as ‘cultural Marxism’, ‘political correctness’, ‘wokism’, or baizuo. Drawing on feminist and postcolonial
scholarship, I highlight the centrality of race and masculinism to reactionary formations, while
adopting a global, co-constitutive approach to Occidentalism to argue that the transnational
production of gendered East/West binaries functions as shifting mechanisms through which to
mediate between domestic and international conditions. In a seeming reversal of gender dynamics
in traditional accounts of Orientalism, renewed East/West binaries in global reactionary discourses produce representations of an emasculated and overly multiracial West influenced by
leftist ideologies, contrasted with both a racially pure and glorious Western past and fantasies
of adequately homogeneous, conservative, and ‘non-woke’ Easts. For actors identified with the
West, these essentialist imaginations tap into anxieties over Western decline and Eastern threats;
whereas for those in postcolonial spaces, they channel revanchist pride and mobilise opposition to Western hegemony to consolidate racial nationalism and delegitimate domestic social
movements.
I present Chinese anti-baizuo discourse from both online nationalists and dissident intellectuals
as a prime example of how grammars of global reactionary discourse localise in unique geopolitical
circumstances. Through granular analyses of global racial entanglements, masculinism, and gendered East/West binaries in the source material, I demonstrate how reactionary imaginations of
the West are instrumental for animating narratives of racial-civilisational hierarchy and masculinist notions of politics and society hostile to egalitarian and emancipatory ideals in a ‘non-Western’
and ‘non-white’ context. Moreover, by highlighting overlaps and divergence in the refashioning of
dualistic constructs in US far-right, Chinese nationalist, and Chinese dissident discourses, I offer a
perspective on the entanglement between culture war narratives and the co-production of United
States–China opposition, a key characteristic of current international orders.
This article therefore contributes to the intersection between postcolonial IR, which emphasises
interconnectedness and relationalities, and critical research on the global right, which illuminates the constitutive role of racial hierarchy and gender while underscoring affinities between
liberalism and right-wing reaction. It shows that reactionary discourses operate not only across
the geopolitical divide, but also through it, invoked by opposing political forces that share ethnonationalist, masculinist, and exclusionary logics in processes of mutual othering to perpetuate
antagonistic identities. It hopes to shed light on potential avenues for future investigations into the
international politics of the right as globally entangled discursive and ideological formations. This
could include, for example, comparing the figure of China and that of Russia in US far-right imaginaries; the use of postcolonial identity in authoritarian conservative projects in the Global Easts
and South; and further explorations of transnationality in the digital far right beyond Western
contexts.
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Acknowledgements. I would like to thank the three anonymous reviewers and editors of RIS for their constructive criticisms
and suggestions. My thanks are to Aurelien Mondon, Liam Stanley, David Stroup, Debbie Lisle, Lisa Gaufman, Cian Luddy, Jane
Duckett, Catherine Jones, Eviane Leidig, Cas Mudde, Marius Meinhof, Emma Crewe, and Yao Lin for their helpful engagement
with previous versions of this paper.
https://doi.org/10.1017/S0260210524000299 Published online by Cambridge University Press
Chenchen Zhang is an assistant professor in International Relations at Durham University.
Cite this article: Chenchen Zhang, ‘Race, gender, and Occidentalism in global reactionary discourses’, Review of International
Studies (2024), pp. 1–23. https://doi.org/10.1017/S0260210524000299