Marketing 3.0

Modern society is becoming increasingly aware of the necessity to behave in a sustainable manner which resulted in higher expectations towards sustainable practices of businesses. This is why the emergence of Marketing 3.0, a concept developed by Kotler, Kartajaya, and Setiawan (2010) which takes a more sustainable approach towards marketing, received an increasing amount of attention in the academic and practical world. This paper therefore identified the various influences this new marketing era has on the widely known and accepted 7P Marketing Mix in order to provide a valuable literature basis for the effect of Marketing 3.0 on marketing practices in form of an in-depth literature review. Furthermore, an evaluation on ethical issues regarding the new marketing era is presented with the aim of receiving a comprehensive and critical overview on this new emerging topic. The use of Marketing 3.0 practices is expected to generate benefits for customers and companies simultaneously by creating a more sustainable and making the world a better place. The efficient use Marketing 3.0 is expected to result in higher consumer trust through the use of collaboration practices. Moreover, it was found that current literature identifies a high influence of Marketing 3.0 on six out of seven Marketing Mix Ps, namely product, price, promotion, process, people, and physical evidence, as well as minor influences on place. Therefore, the concept of Marketing 3.0 is expected to be a crucial extension of current marketing practices by providing economic profits, while at the same time taking into consideration environmental, ethical, and social factors.

El documento Estadísticas del Agua en México, Edición 2015 forma parte del Sistema Nacional de Información sobre cantidad, calidad, usos y conservación del Agua (Sina) y es un esfuerzo de la Comisión Nacional del Agua (Conagua) para presentar un panorama integral del sector hídrico en nuestro país.

Puji syukur Penulis panjatkan kehadirat Allah SWT karena hanya dengan limpahan rahmat, taufik dan hidayah-Nyalah Penulis dapat menyelesaikan makalah ini. Sholawat serta salam semoga tercurah kepada Nabi Muhammad SAW, keluarga, sahabat dan pengikutpengikutnya hingga akhir zaman.

ChrisKyogetu, 2022

The text discusses various philosophical and religious concepts, including the relationship between sacred and secular elements, the symbolism of artwork, and the interplay between faith and philosophy. It explores the symbolism of numbers like the golden ratio in relation to Jesus Christ and delves into the themes of love, emotion, and artistic creation. Additionally, it reflects on the significance of understanding one's existence and recognizing hidden truths amidst the passage of time. The author intertwines themes of faith, happiness, and introspection, inviting readers to reconsider the deeper meanings behind human experiences and expressions.

Uluslararası deniz ve kıyı sempozyumu bildiri kitabı, 2024

Self & Society

Memoria, escritura y miradas de la Centroamérica decimonónica, 2022

 Mahoma fundador de una religión (570 -632 d. C.) Mahoma es el típico fundador de una religión, a diferencia de Confucio, Lao-Tse o Buda. Representan un verdadero desafío al cristianismo, ya que pretende apoyarse en una revelación divina y tiene también su libro sagrado "el Corán". Mahoma nació en la Meca en el año 570 después de Cristo, su padre murió antes de que naciera el futuro fundador del Islam, y perdió a su madre cuando contaba solo seis años. Fue recogido por su abuela, primero y después por un tío.

HomeArt, 2023

HomeArt dergisinden sevgili Pınar Karadeniz’le birkaç hafta önce yaptığımız söyleşi derginin Aralık sayısında yayınlanmış. Değerli arkadaşım ve Hatay Akademi Orkestrası’nın Şefi Ali Uğur’la da dergide bir araya gelmemize vesile olan röportaj için Pınar hanıma çok teşekkür ederim. Hatay ve Antakya’ya, deprem sonrası iyileşme sürecine faydası olması umuduyla 🌿 #Hatay #Antakya #2023

Revista Educação, Psicologia e Interfaces

O presente artigo é um estudo teórico que tem por objetivo apresentar a Teoria da Atividade e seu fundador, o teórico russo Alexis Nikolaevish Leontiev. Através de pesquisa bibliográfica buscou responder as seguintes questões: i) quem foi Leontiev? ii) Em que contexto produziu sua Teoria? E, iii) que elementos de sua teoria podem ser apresentados como relevantes? Neste estudo chegou à seguinte conclusão: que o método que a sustenta (o materialismo-histórico-dialético), o que se permitiu descrever e analisar a constituição da consciência humana, e o conteúdo teórico daí proveniente (um instrumental teórico de descrição e análise) ultrapassa os limites de seu tempo histórico e de suas intencionalidades locais, podendo servir como uma densa teoria de constituição de significações das mais diversas.