Administrative Theory & Praxis
ISSN: 1084-1806 (Print) 1949-0461 (Online) Journal homepage: https://www.tandfonline.com/loi/madt20
The Imaginary and Improvisation in Public
Administration
Susan FitzPatrick
To cite this article: Susan FitzPatrick (2002) The Imaginary and Improvisation
in Public Administration, Administrative Theory & Praxis, 24:4, 635-654, DOI:
10.1080/10841806.2002.11029381
To link to this article: https://doi.org/10.1080/10841806.2002.11029381
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Vol. 24, No. 4, 2002: 635–654
Administrative Theory & Praxis
THE IMAGINARY AND IMPROVISATION IN
PUBLIC ADMINISTRATION
Susan FitzPatrick
Virginia Commonwealth University
ABSTRACT
This paper will demonstrate that Wolfgang Iser’s concept of the
imaginary as described in The Fictive and the Imaginary provides a
theoretical basis for understanding the way the imaginary can work in
organizational settings. First, Iser’s insights suggest that the imaginary
can be engaged but not controlled. The imaginary reveals itself through
play, but the context in which play takes place influences the degree to
which the imagination is free. Fictionalizing is a form of play that allows
us to stage an endless number of ideas about the human condition.
Second, I turn to the arts to describe a technique that has long been used
to engage the imagination—improvisation. Third, I examine the notion of
improvisational processes in public administration, including barriers
and drawbacks. Improvisational processes both draw upon the imaginary
and institutionalize meaning by adding to an organization’s knowledge.
Fourth, I describe the use of improvisation games as a way for
organizations to fictionalize and stage ideas, noting that in order for such
games to be effective, the rest of the organizational setting must value
imagination. Finally, I suggest that discourse about public
administration can be seen as a series of improvisations that substitute
small narratives for metanarratives.
INTRODUCTION—IMAGINATION
Imagination has long been feared as well as admired. In The Miller’s Tale,
Chaucer wrote, “Men may dyen of ymaginacion/So depe may impression be
take” (1386, p. 53, 3612-3613). Plato regarded poetry as dangerous because it
feeds the passions. Many societies have repressed and punished those who
express themselves imaginatively, such as writers and artists. But imagination
does not just go away; when self-expression is challenged, it often finds
another form in which to appear. One example is the British censorship of
theatre in the 19th century. Playwrights responded with the development of a
new genre, the “well-made play.” In this kind of play, plot becomes
increasingly complex and convoluted through such devices as mistaken
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identity, until at the last possible moment everything is resolved in one quick
movement. The well-made play was like tying a huge impossible knot for
three acts, and at the end of the third act unraveling it with one deft gesture.
The object for playwrights was to demonstrate skill within that well-defined
structure. Censorship of theatre’s content prompted playwrights to channel
imaginative expression into the structure of the play. Imagination was simply
re-directed into a different form of expression.
While imagination has been feared, it has also been respected. In Poetics,
Aristotle recognized the influence of the artistic imagination in shaping a
potential future when he wrote, “the poet’s function is to describe, not the
thing that has happened, but a kind of thing that might happen.” Darwin wrote
in The Descent of Man, “The Imagination is one of the highest prerogatives of
man. By this faculty he unites, independently of the will, former images and
ideas, and thus creates brilliant and novel results” (1896, p. 74). Like many
artists and scientists, Darwin sees imagination as functioning at some level
“independently of the will.” One reason imagination has been neglected in
favor of rationalism in modern organizational theory is that imagination has
been seen as outside our ability to cultivate it. Creativity has been seen as a
mysterious, uncontrollable process. Yet other fields, such as the arts,
purposefully engage the imagination.
In The Language of Public Administration and elsewhere, David Farmer
predicts that imagination will grow in importance, displacing rationalization
as the preeminent force driving public administration. Farmer also
recommends that discourse and practice should explore the notion of play in
order to facilitate imagination (1998). The rise of imagination will grow in
accordance with the rapid growth of complexity and complex circumstances,
and with the capacity to record and analyze information about particulars.
Supporting Farmer’s claim that increasingly complex situations will cause
administrators to turn to imagination, the NBC Nightly News reported on
October 15, 2001 that U.S. military leaders held a series of meetings with top
writers, producers and directors in Hollywood. The purpose was to help
predict or anticipate the next major actions against America by foreign
terrorists. Farmer suggests that imagination will lead public administrators
toward what he describes as “anti-administration.” Anti-administration refers
to a method of administering that resists the traditional Weberian rationalist
model and is characterized by a hesitancy to act. Farmer stresses the
importance of imagination in the practice of public administration, as well as
in discourse about the field.
To discuss the role of the imagination in organizations, it is necessary to
understand how theorists have explained the imaginary. In this paper, I will
examine Wolfgang Iser’s The Fictive and the Imaginary (1993) as a review of
major theories of the imagination. Iser notes similarities among three
prominent theories, in which the imaginary is activated by respectively the
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subject, the consciousness, and the decentered self and its interactions with the
world of the other. In describing the imagination as a “featureless and inactive
potential” (p. xvii) that can be activated by outside stimulants, but which is
always different from the intentions activating it, Iser opens the door for a
theoretical approach to imagination in organizations. This approach consists
of looking for ways to allow the imaginary to show itself; recognizing that the
imagination may produce results different than those intended; and
recognizing the importance of cultural and organizational settings that value
the imagination. Iser suggests that organizations can view the imagination as
an important asset that can be engaged but whose outcomes nevertheless
cannot be predicted (1993). In envisioning a more prominent role for the
imagination in practice and in theory, I will look to the arts and to a technique
that has long been used to guide the imagination—improvisation.
ISER’S DESCRIPTION OF THE IMAGINARY AND
ITS IMPLICATIONS FOR ORGANIZATIONS
In this section, I will describe Iser’s account of major historical theories of
the imaginary, his suggestions about how the imaginary works, and
implications for the role of the imaginary in organizations. In The Fictive and
the Imaginary, Iser suggests that while many elements may bring the
imaginary into play, fictionalization allows us to expand the mental space in
which we share ideas (1993).
Iser uses the term “imaginary” because of skepticism about the possibility
of defining the essence of the imagination. “The imaginary” and its adjectival
basis suggest an emphasis on the products of the imagination rather than on
the origins of the process. Iser points to the limits of capturing the essence of
imagination in discourse: “imagination manifests itself only as an impact on
relationships brought about by forces external to it, and therefore is to a large
extent conditioned by them” (1993, p. 180). The imaginary is present, says
Iser, not only in ideas, dreams and daydreams, but also in memory and to a
smaller degree in perception itself. Hume, Kant, and Wittgenstein in various
ways support the notion that the identity and continuity of an object are
constituted in part by the potential, or imaginary. For Wittgenstein, seeing
functions mainly as “seeing as” an aspect of the object (Iser, 1993). The notion
that the imaginary is present in both perception and in memory underscores
the accessibility of imagination in all settings, including organizations.
Iser notes that writers have conceptualized the imaginary differently
according to the social needs of the era, with the imagination gaining
prominence after the eighteenth century. Iser traces major paradigms in the
history of modern thought about the imaginary, including the imagination as
faculty, act, and sociohistorical phenomenon. Until the eighteenth century, the
imagination was regarded as a mysterious faculty that consisted of the ability
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to combine different pre-existing ideas. As a faculty exercised by the subject,
the imagination was seen as a process of cognition. However, the ability to
combine data and ideas implies that the imagination contains its own
intentionality. Writers failed to give a satisfactory account of the essence of
the imagination, and how it could be based on any knowable ground.
Coleridge was among the last writers to offer an explanation of the
imagination as faculty. He explored the idea of a faculty that consists of three
parts: primary imagination, secondary imagination, and fancy. The primary
imagination engages in interplay between the mind and nature in order to
detect possibilities for the act of creation; the secondary imagination oscillates
between decomposing the world of objects and recomposing them in new
ways; and the fancy wavers between the combination and separations
associated with memory and choice. Iser concludes that imagination cannot be
a self-activating faculty as it is influenced by the intentions of the subject, and
it contains no knowable ground since none is evident in its workings (Iser,
1993).
Next, Iser turns to Sartre’s explanation of the imagination as an act of
consciousness. Sartre realizes that the imaginary can no longer be isolated as a
faculty, separate from consciousness. He attempts to describe how the two
work together. Sartre is unclear over whether the consciousness precedes the
imagination or vice versa. The consciousness negates real objects in order to
make room for the unreal objects of the imagination. The imaginary can only
negate in the presence of consciousness, and this negation becomes a defining
feature of the imaginary in the consciousness. In forming mental images, the
imagination constantly wavers between suitability and unsuitability of
possible images. This back-and-forth movement is how the imagination
manifests itself, and how it performs modifications between “somethingness”
and “nothingness.” Modifications tilt the balance between the imaginary and
the consciousness, and they also direct attitudes of consciousness. This
constant wavering constitutes a kind of play movement, which is
indeterminate and yet more structured than the wavering movement described
by Coleridge. In Sartre’s account, the imaginary and the consciousness are
closely connected and engaged in constant and unpredictable play with one
another (Iser, 1993).
Having described theories in which the imaginary is activated by the
subject and the consciousness, Iser turns to Castoriadis’ theory of the radical
imaginary and its manifestation as social institutions. Iser points out that for
Castoriadis, the imaginary is not indeterminate, but represents the “other” or
the potential transformation of determinacy. Castoriadis suggests that the
imaginary consists of two components, the psyche/soma and the socialhistorical. The radical imaginary is manifested in the psyche as the desire to
represent an unknowable and irretrievable initial state of being, which is lost
forever as soon as the subject encounters an “object” consisting of the other
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and its body. The psyche is its own lost object, and it tries to overcome the
experience of separation by creating itself through images that resonate with
the “before” state. However, the need to direct oneself outward toward the
world interferes with this process and transforms the radical imaginary into
the actual imaginary. When the psyche enters society, it encounters the
determinacy brought about by the intervention of others. This tension causes
social institutions to be created by the collective residue of imaginary
significations. Social significations do not denote an existing world of objects,
and therefore lack determinacy. Institutions can be undone or changed.
However, the very fabric of social life consists of imaginary significations.
The imaginary is manifested differently in the psyche and in social
institutions. In the psyche, there is tension between the intentional move
toward recapturing a lost state and the free play involved in the constant
invalidation of such an attempt. Another kind of movement results when the
psyche encounters contrary impulses from the other. Iser concludes that the
radical imaginary is activated by the need to recapture the lost state of the
psyche as well as by the need to master the externally existing world, and is
characterized by the play movement among its elements (Iser, 1993).
Iser (1993) notes that the three theories of the imaginary contain
similarities. Iser’s thoughts can be summarized as:
1. In each, the imaginary has no intentionality of its own, but is subject
to the intentions of the force activating it. Because it is separate from
what activates it, the imaginary is never identical to the intentions
imposed upon it.
2. The imaginary is not a self-activating force, but is put into play by
elements outside itself—the subject (Coleridge), the consciousness
(Sartre), or the psyche or the sociohistorical (Castoriadis).
3. The imaginary appears as play, which is constrained the more it is
subject to pragmatic intentions.
4. Iser concludes that since fictionalizing is not subject to pragmatic
intentions, it is a particularly free form of play that allows us to stage
a seemingly endless number of ideas and images about the human
condition. Through this staging in the form of literature, we are able
to explore possibilities that militate against determinacy.
These insights about the imaginary suggest four issues for the treatment of
the imaginary in organizations. First, the notion that the imaginary differs
from the intentions that activate it means that the more fully imagination is
engaged, the less predictable its outcomes compared with those in used in
models based on efficiency and planning. In fact, an argument against
emphasizing imagination in public administration is that imagination’s
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processes and outcomes are unpredictable, and exist in the realm of the
personal where organizations cannot (nor should attempt to) exert control.
Many scientists, writers and artists, when describing a creative breakthrough,
tell of a process in which they stopped thinking of the problem at hand. While
engaged in a completely different activity (sleeping, eating, crossing the
street), they experienced the imaginative breakthrough that allowed for
tremendous progress in their work. Proust and Poincare are notable examples.
What can an organization do to encourage a process so mysterious and
seemingly random? In fact, it is important to recognize and acknowledge that
the workings of the imagination are mysterious and largely unpredictable.
Currently, public administration emphasizes evaluating outcomes rather than
processes. If imagination is to be emphasized in practice, organizations must
adapt to unpredictable outcomes.
The second insight offered by Iser, however, suggests that organizations
can bring the imaginary into play. If the imagination is not a self-activating
force, but is a potential that is engaged by outside elements, organizations can
take action to try to facilitate this engagement. This is supported by research
indicating that both internal and external factors are important in the
development of creativity in individuals; the environment and resources
surrounding an individual can have an effect on the emergence of creativity
(Runco & Albert, 1990). The process should be akin to leaving out food for the
deer that live in the woods surrounding one’s house: create conditions likely to
coax the deer (imaginary) to appear, then go about your business and be
watchful. While you may intend to conjure up deer from the woods of the
imaginary, be prepared for raccoons or bears to emerge instead. Later in this
paper I will examine improvisation games as a tool that can help organizations
engage the imagination. Aside from such tools, the most important step
organizations can take is to create an environment in which imagination is
valued and rewarded.
In the practice of public administration, researchers have associated the use
of imagination and innovation with the issue of how much discretion
managers should have in a representative democracy (Borins, 2000). Recent
research has explored the issue of whether public-sector entrepreneurs are
rule-breaking self promoters (Terry, 1998) or enterprising leaders (Behn,
1998). Borins (1998) analyzed two samples of the best applications to the Ford
Foundation- Kennedy School of Government Innovations in American
Government Awards program and concluded that innovators pro-actively
address community problems using appropriate organizational channels. If
actions based in the imaginary are more likely to be taken by those with
greater authority to exercise discretion, elected officials and top managers
have the greatest opportunity to take imaginative action in public
administration. Attention should be addressed to the ways in which workers
denied the authority to take imaginative action channel their imaginations at
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work. At the organization level, rules and regulations should be examined in
terms of the benefits of systematization versus the opportunity for workers to
take imaginative action.
Third, the imaginary shows itself through play, which is both the product of
the activated imagination and the space in which the imagination interacts
with its activators. The less play is subject to pragmatic intentions, the more
free it is. For organizations, this suggests that play provides an opportunity to
engage the imaginary, and that the context in which play takes place is
significant. Mandated forms of play such as team-building exercises may be
helpful in engaging the imagination, but “extracurricular” games with no
apparent business-related goals, such as a company softball team, may allow
the imagination greater freedom.
Finally, if fictionalizing is a particularly free form of play that allows ideas
to be staged, can organizations engage in fictionalizing activities in order to
stage ideas that related to their own challenges and opportunities? In a later
section of this paper I will describe improvisation games as a staging
technique, suggesting that they offer organizations the chance to stage ideas in
the context of a fictionalized world with some similarities to play. In the
following section I will describe improvisation as an artistic technique for
rehearsal and performance.
IMPROVISATION AND ITS HISTORY
Improvisation is a technique used in music, dance and theatre. The method
varies for each discipline, but theatre and dance have in common a game-like
exercise in which the artist(s) is given certain conditions to respond to, and a
goal. Improvisation is characterized by spontaneity and mutual trust among
performers. Improvisation may be used either as a teaching or rehearsal tool,
or as part of a performance. In performance, improvisation becomes a
collaborative art of spontaneous creation. An improvisational performance
need not be completely spontaneous, as in the case of a musician who
improvises variations on themes within a concerto. Similarly, a set of tacit
guidelines may be the starting point for an improvised jazz performance
(Young & Matheson, 2000). Brown (2000, p. 114) identifies three parameters
that delimit improvisation:
1. Situation—while a composer or playwright can revise a work prior to
performance, an improviser must build upon steps already taken.
2. Forced choice—an improviser must incorporate pauses into the
performance, while composers may pause while composing without
the time out becoming part of the work.
3. No script—the improviser cannot rely upon directions from the
composer in making definitive choices about the performance.
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While improvisation is often thought of as modern or contemporary, it is in
fact an old technique. Improvisation has been a part of music since ancient
times, and has influenced Western classical music for most of the past 1000
years (Hamilton, 1990). During the Middle Ages and early Renaissance, most
instrumental musicians improvised or memorized their pieces rather than
working from written scores (Gould & Keaton, 2000; Hamilton, 1990).
Original score notations for mediaeval organ music commonly include
instructions for improvisation and embellishments. Improvisation occurred in
both early opera (Gould & Keaton, 2000) and mediaeval vocal music
(Furstner, 2002). Improvisation flourished during the Baroque (1600-1750),
Classical (1750-1830), and Romantic (1830-1900) periods, especially for
keyboard players. J.S. Bach, Handel, Mozart, Beethoven, Liszt are among
those composers and virtuoso pianists noted for their skill in what was then
called “extemporization.” Classical scores commonly contained sections for
improvisation, often consisting solely of a progression of chords that
performers used as basis for improvisations. Musical notation gradually
changed from a mnemonic device for the accomplished performer into an
explicit and determinate set of instructions to be interpreted by the performer
(Hamilton, 1990).
By the end of the nineteenth century, improvisation had declined as a
classical musical technique. However, it continued uninterrupted in European
music such as Hungarian Gypsy music, the Spanish flamenco, and Irish folk
music. Improvisation began a revival in jazz in the 1960s and 1970s. Modern
classical composers such as Lukas Foss and Peter Maxwell Davies are again
incorporating improvisation into their works (Furstner, 2002).
In theatre, improvisation has similar roots in the distant past. For instance,
around the end of the Dark Ages and into the Renaissance, troupes of strolling
commedia dell’arte players wandered streets and marketplaces, where they
improvised satires of local political problems and domestic situations (Hagen,
1991). The spirit of commedia dell’arte was anarchic, but required a high level
of discipline on the part of actors. They needed to be able to sing and dance, as
well as work together as an ensemble. They improvised comedy around a preestablished scenario, responding to one another or to audience reaction. Stock
characters, or tipi fissi, represented fixed social types. (The character closest
to a public servant was Il Capitano—the captain—a caricature of the
professional soldier, cowardly but full of false bravado.) As with music,
improvisation in theatre and dance has enjoyed resurgence since the 1960s and
1970s. While in earlier eras improvisation was an accepted and important
form of expression, the revival of improvisation in dance, theatre, and music
in the past forty years began as a rebellion away from traditional forms and
strict decorum (Morgenroth, 1987).
Improvisation is now an established tool for teaching acting, movement
and dance composition, and for creating plays and dances. The texts of theatre
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teacher Viola Spolin have been influential in helping actors develop skills
such as listening, problem-solving, and creating a sense of character and
place. Spolin (1983, p. 4) describes the way improvisation aids the creative
process:
Spontaneity creates an explosion that for the moment frees us from
handed-down frames of reference, memory choked with old facts and
information and undigested theories and techniques of other people’s
findings. Spontaneity is the moment of personal freedom when we are
faced with a reality and see it, explore it and act accordingly. In this
reality the bits and pieces of ourselves function as an organic whole. It is
the time of discovery, of experiencing, of creative expression.
This passage cites at least two important features of improvisation. First,
Spolin writes that improvisation is a way of exploring the environment rather
than managing it. This suggests that improvisation may be an apt technique for
managers seeking a way to practice Farmer’s notion of anti-administration.
Instead of trying to manage or control their environment, managers may find
greater harmony with a rapidly changing world by allowing it to shape them.
By insisting upon planning as the primary solution to an environment that is
often uncontrollable and chaotic, managers reify the past rather than seeking
new solutions. Second, while improvisation may not be wholly spontaneous,
spontaneity is the catalyst that unlocks creativity in improvisation. Even the
most spontaneous act is influenced to some degree by what we already know.
It would be impossible to make a single gesture or action that contains no trace
of memory or the given. However, Spolin’s description implies that
spontaneity can free us of limiting notions and theories (1983). Spontaneity
allows us to shed the most constricting aspects of what is known and discover
innovative ways of responding. Improvisation cannot free us entirely of the
planned, but it can peel away some layers.
The influence of spontaneity has been traced to widely disparate elements
of twentieth century American culture. In The Culture of Spontaneity, Belgrad
(1998) explores the explosion of spontaneous expression in post-World War II
America. He suggests that the growth of spontaneity in dance, music and
theatre was a response to the progressive rationalization of life that grew in the
1950s. Belgrad traces the influence of improvisation on abstract
expressionism, bebop jazz, gestalt therapy, Jungian psychology, beat poetry,
experimental dance, Zen Buddhism, and the anti-nuclear movement. The next
section of this paper will discuss how improvisation draws upon imagination.
IMPROVISATION AND IMAGINATION—SARTRE AND
CASTORIADIS
Alvarez & Merchan identify the imagination as a critical element for both
art and action, noting that in each arena imagination forms the basis for
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experience (1992). Artistic and organizational improvisations have been
described in ways that appeal to various models of the imaginary. Sawyer
(2000) describes the process of theatrical improvisation as a series of choices
made by actors that collectively creates a dramatic frame. The scene is least
constrained at the moment before the first actor speaks or acts; that first choice
establishes a context for the next actor’s line or action, and so on. Despite the
increasing coherence of the emergent scene, actors must choose between
many plausible actions at each turn. An actor exercises his/her consciousness
to decide among some of the choices for dramatic action. An actor cannot
imagine every possible dramatic action, but s/he must decide on one of several
possible creative choices that exist fleetingly in the consciousness. Any choice
might lead to a radically different yet dramatically plausible performance.
Similarly, Brown (2000) describes jazz improvisation as a “feedback loop” in
which the musician must constantly make choices in response to the music
already played. The act of wavering among several possible choices links
improvisation to Sartre’s concept of the imagination. The emergent nature of
improvisation emphasizes how small a role planning plays in the wavering
between negation and selection of actions. Improvisation draws upon the
process of imagination described by Sartre as a potential activated by the
consciousness, which negates the “real” world beyond the stage to make room
for the “unreal” world of dramatic possibilities (Iser, 1993). In addition, the
actor constantly negates alternative actions in the process of acting. The
constant wavering between suitable and unsuitable dramatic choices is
invisible to the audience, but takes place in the consciousness of the actor
within seconds. Working against the degree of imagination involved is the
given nature of what has come before, constraining choices without
determining them.
Improvisation in organizations draws upon the imaginary processes
described by Castoriadis. Iser (1993) points out that for Castoriadis, the
imaginary is the other of what is given, which Castoriadis metaphorizes as
magma. Magma is always being transformed through the social processes of
doing and organizing (teukhein) and saying and representing (legein). For
Castoriadis, the historical is inseparable from the social and does not exist as a
determinate chain of events. New social configurations arise constantly, their
“meaning” posited through tensions between the psyche and the other. When
individuals and organizations improvise, they depart from the given in the
form of rational planning. Impediments to carrying out planned action prompt
managers to improvise. Improvisation takes place where design and execution
substantively converge, whether or not this convergence is temporal.
Improvisations are the manifestations of the given as it is being transformed
by the opposition between the psyche and the other. Improvisations are more
likely than planned actions to resist the “given” nature of institutions.
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Musical improvisation theorists seem to be moving toward the idea of
similarities between improvisation and music that is prepared and interpreted.
Gould and Keaton (2000) hold that all musical interpretation involves a degree
of improvisation. Cochrane (2000) writes that musical scores are guidelines
for interpretation, and that all performance involves elements both fixed and
variable. These writers indicate that imaginative action takes place in every
musical performance, though improvisation involves a greater degree of
imaginative freedom.
Most writers agree that organizational improvisation involves the
deliberate creation of novel activity (Miner et al., 2001), by definition linking
improvisation and the imagination. Improvisation and its implications for
organizations have been studied by writers including Kanter (1992),
Moorman & Miner (1998), Crossan et al. (1996), Eisenhardt (1997), and
Orlikowski & Hofman (1997). Most differentiate improvisation as a
deliberate strategy from an accidental response to emergency. Orlikowski &
Hofman (1997) propose an improvisational model for change management in
which inevitable deviations from planning are seen as opportunities for
change rather than failure. Moorman & Miner (1998) conclude that
improvisation draws upon two kinds of organizational memory, skill memory
and fact memory. Improvisational acts may consist of recombining past
actions in novel ways. This use of organizational memory does not exclude the
imaginary. Iser (1993) points out that memory both shapes and is shaped by
the imaginary. Improvisation does not consist of repeating past actions per se;
the improviser imagines the past action(s) and its likely outcomes in the
present circumstances. Then remembered strategies must be changed to fit the
situation and/or combined with other remembered or new actions. This is
supported by Vernon Howard’s (1982) insights about the functions of the
imagination, which complement those of Iser. Howard’s thoughts can be
summarized as:
1. imagination links ends and means in a kind of narrative that enables
us to understand the value of actions;
2. imagination involves inquiry rather than mere repetition, allowing us
to learn from our mistakes; and
3. it involves the assimilation of the past and a growth of personal
standards, linking memory and perception with an imagined future.
Miner et al. (2001) conclude from a field study that improvisation
contributes a special kind of short-term learning. They suggest that this form
of learning differs from other experiential forms of learning such as
experimental and trial-and-error. Similarly, Day (2000) writes of skilled jazz
improvisers that in resisting the “given” quality of the present moment they reshape their experience into a kind of “knowing by instancing.” The kind of
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knowing as instancing provided by improvisation enhances Castoriadis’ view
of the imaginary as inseparable from the social and the historical. In their
departure from the rational and planned, improvisational acts draw upon the
imaginary; Castoriadis’ view of the imaginary as the other of determinacy
means that the imaginary suggests everything in its potential form. In addition
to drawing upon the imaginary as described by Sartre, improvisation is a form
of learning that contributes imaginary significations to the realm of the social
and historical. For Castoriadis, imaginary signifiers of social life result from
the operations of social doing (teukhein) and social representing/saying
(legein) (Iser, 1993). These operations involve both the positing of meaning,
and the unintentional accretion of meaning since imaginary significations do
not refer to any real world of objects (Iser, 1993).
Miner et al. (2001) also demonstrate that when an organization improvises,
it adds to its store of memory and knowledge about possible actions and
outcomes. Improvisation institutionalizes meaning, while deriving its own
substance from the imaginary as described above. Thus improvisation
expands knowledge about executed actions and outcomes, while calling upon
managers to access the Sartrian realm of possible actions that exist in the
imaginary. Because of its ambivalent role in broadening access to the
imaginary while creating opportunities for institutionalization, improvisation
should be of special interest to public administration practitioners,
researchers, and theorists.
IMPROVISATION IN PUBLIC ADMINISTRATION
However, improvisational management in the public sector has received
little attention from researchers. Two recent articles contribute
complementary insights. Sharkansky and Zalmanovitch (2000) discuss
improvisation as an alternative to bounded rationality. They define
improvisation not by the act itself, but by the process by which it is carried out.
They suggest that improvisation is a valuable alternative to rational planning
and to non-action, and that most actions contain a mixture of planning and
improvisation. The authors examine a number of administrative actions and
policy changes in Israel that they characterize as improvisational. They
conclude that improvisation can enable a manager to enhance the limits of her
discretion, and respond effectively to situations involving uncertainty, time
constraints, and limited information on which to base rational planning or
decision-making. On the negative side, improvisation can add to the
ambiguity of complex situations, lead to irresponsible behavior, and create
results that contain more social and economic harm than good. Factors that
contribute to improvisation include mental flexibility and agility of individual
managers; a culture that supports improvisation, or does not discourage it by a
proliferation of rules and regulations; and environmental factors such as lack
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of resources to plan, emergency situation, or sharply conflicting demands that
make compromise unlikely.
Aram & Walochik (1996-1997) also found that culture exerts a strong
influence on the tendency to improvise in organizations. They conducted
unstructured interviews with nine Spanish managers to identify cultural
influences on leadership and decision-making in that country. The small and
unrepresentative sample identified a reliance on improvisation or lack of
systems and procedures as a defining characteristic of Spanish management.
Participants tied the strong tendency to improvise with several cultural factors,
including impatience toward building systems, a desire to test one’s
competence, and a strong sense of individualism. Participants identified
several advantages to improvisation, including enhanced performance in a
small firm environment, where many small firms cannot afford the overhead
associated with organizational systems; the chance to develop higher levels of
imagination and creativity; and the close, personal relationships between
managers fostered by improvisation. However, participants spent more time
discussing the negative implications of improvisation. Small firms may be
thwarted in their efforts to grow in size due to lack of organized systems.
While improvisation can lead to rapid decision-making, the process of
carrying out the decisions can be much slower since the decision did not arise
as a result of shared planning. And improvisation can lead to errors and
unachieved goals when managers incorrectly anticipate future circumstances
(Aram & Walochik, 1996-1997).
The Aram & Walochik article illustrates one challenge of analyzing public
administration processes as improvisation. A key factor of improvisation is its
deviation from rational planning or standard practices. Are improvisational
processes the same as “muddling through,” a term that indicates a series of
reactions to immediate circumstances without an overarching vision? One
indicator is the degree to which rational planning is present in the
organization. If planning is entirely missing, the organization is managed
wholly by bricolage, Levi-Strauss’s term for making do with the materials at
hand. This reflects another sense of the word “improvisation” in which the
emphasis is on creative use of limited resources. While bricolage is generally
seen as a positive skill, it is not the only skill an organization should possess.
Most organizations both plan and improvise. Just as an organization unable to
improvise is ill equipped to respond to change and sudden chaos, an
organization unable to plan is incapable of managing growth. Inefficiencies
are likely to result. While a mixture of rational planning and improvisation
would seem to best suit most organizations, how can a public agency achieve
an optimal proportion of each? The amount of improvisation public agencies
can undertake is limited not only by planning and lack of skills, but by the
need for accountability and transparency. Improvisation involves risking
mistakes, and these may have greater consequences than are acceptable to the
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public. Also, managers may resist taking risks in full view of the public in
order to avoid being perceived as incompetent.
Both articles also emphasize that improvisation does not guarantee good
outcomes. Moorman & Miner (1998) suggest that both an organization’s skill
knowledge and its fact knowledge influence the coherence and timeliness of
outcomes of improvisation. Miner et al. (2001) observed that the two
organizations in their field study exhibited improvisational skills in several
task-specific areas, rather than general improvisational skill. However,
Crossan et al. (1996) found that organizations can develop improvisational
skills Improvisation should not be idealized by describing it in ways that
ascribe success. For instance, it should not be assumed that improvisation is
always practiced with skill and under the right circumstances.
Finally, both articles also indicate the importance of the environment in
supporting improvisation. The amount of discretion available to managers is a
strong factor in determining whether improvisation will be used. If one
assumes that greater freedom invites increased improvisation, those most
likely to improvise in the public sector are elected officials and upper-level
managers. At a collective level, agencies most likely to improvise are those
that exist in a chaotic environment, or in a cultural climate that supports
improvisation. The influence of rules and regulations will act as a check on
improvisation, paralleling Iser’s assertion that the play of the imaginary is
freer the less it is subject to pragmatic intentions.
IMPROVISATION GAMES
Iser (1993) suggests that fictionalization is an especially rich way to stage
ideas about potentialities of the human condition. The fictive creates a kind of
double world in which the imaginary shows itself and which is open to a
seemingly unlimited number of patternings. Out of this interplay arises
literature, which can take many forms but which represents a kind of boundary
crossing between worlds. Iser claims that one reason we need to fictionalize is
that the decentered self tries to “have” itself by seeing itself in other ways.
“The impossibility of being present to ourselves becomes our possibility to
play ourselves out to the fullness that knows no bounds, because no matter
how vast the range, none of the possibilities will ‘make us tick’” (Iser, 1993,
p. 297). Organizations exist in a kind of de-centeredness that is similar to that
of the individual. First, organizations are composed of de-centered
individuals. They form the stage on which individuals act out much behavior
that arises from their de-centered state. Second, organizations themselves are
in a constant state of flux as try to recapture the “lost state” represented by
their vision statement. The need served by fictionalizing exists at the
organizational level. One method of fictionalizing that organizations can take
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part in is improvisation—specifically, the games and exercised developed by
theatrical improvisation groups.
Improvisation can be seen as one kind of “food” to be put out to entice the
metaphorical “wildlife” of the imaginary. Organizations in the private sectors
have been increasingly using improvisational techniques for just such a
purpose. A 1999 article in the Wall Street Journal reported that The Second
City Comedy Club, a Chicago improvisation group, expected all other forms
of revenue to be surpassed by the revenues from classes in improvisation
taught to business executives to improve skills that would give them a
competitive edge (Lowe, 2000). Crossan and her colleagues at the University
of Western Ontario have created partnerships with Second City to see if
improvisation exercises can help build business skills (Crossan et al., 1996).
They identify six areas which if developed would add a manager’s ability to
improvise: interpreting the environment; crafting strategy; fostering
teamwork; developing individual skills; cultivating leadership; and assessing
organizational culture (Crossan et al., 1997). Crossan reports that
improvisation games can be used to address these areas, but cautions that
organizations must be aware of other organizational systems and conditions
that encourage or discourage improvisation (1997).
Descriptions of two games may illustrate the possibilities. First, here is a
basic game used in dance and movement, called “mirroring:” Participants pair
off and face one another. Each pair has a leader and a follower. The follower
mirrors the movements of the leader as precisely as possibly. An observer
should be unable to tell who is the leader and who is the follower. The leader’s
responsibility for clear movement and for keeping the follower with her is at
least as important as the follower’s focused attention. Participants switch roles
and repeat the exercise (Morgenroth, 1987). During this process participants
are using skills of close observation, concentration, and cooperation. The
practice of “following the follower” may be valuable to an individual trying to
administer in the spirit of what Farmer calls “anti-administration.” The
emphasis is not on the actions themselves, but on the connection that develops
between leader and follower and the ambiguous nature of that relationship.
A game from theatre is called Word for Word. An open-ended question is
asked, such as, “How is the weather today?” The group responds as one
person, making up a simple sentence. Each person is limited to one word. The
first person might reply: “The.” Second: “weather.” Third: “is.” Fourth:
“clear.” Fifth: “but.” Sixth: “cold.” Seventh: “period!” And so on. Close
listening is required, and memory. Everyone in the group must think about
where the sentence is going. This exercise gives the group experience in
successfully completing a small goal together. Also, the question might ask
the group’s opinion of a work-related issue, and the “group answer” may
provide surprising insights (Lowe, 2000). A similar game involves
participants collectively making up a story, with each contributing an idea or
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two. Other games involve role-playing within fictionalized scenarios, which
may represent or relate to organizational situations.
Improvisation has many traits that make it suitable for organizations
seeking to encourage imagination. First, according to theatre improvisation
pioneer Viola Spolin, improvisation creates an atmosphere of trust among
participants in which external approval and disapproval are not factors. There
is no right or wrong way to solve a problem (Spolin, 1983). The facilitator or
trainer or group leader is not to approve or disapprove of individual actions.
Suspending organizational authoritarianism can allow personal freedom and
self-expression. Second, the tension between the rules of the game and the
energy needed to solve the problem leads to spontaneous breakthroughs that
allow false assumptions to be exposed and torn apart (Spolin, 1983). Third,
improvisation can create an atmosphere of confusion that can lead to deep
insight, real change, and creativity. This confusion must be accepted rather
than avoided (Lowe, 2000). No one knows what will happen next. Participants
must drop the usual mask of confident professionalism in order to participate
fully in the moment.
Sharkansky and Zalmanovitch (2000) stress the importance of
organizational climate in determining likelihood of improvisation. An
organization using improvisation techniques should examine whether its
overall culture supports imagination and creativity. If an employee
participates openly in improvisation only to find her new skills and ideas
ignored or discouraged on the job, it becomes clear that the use of
improvisation has only novelty value. Organizations may be attracted to
activities billed as “team-building” because they appear to be new or different,
with little thought given to how the organization can use the results. Such
activities can cause resentment on the part of employees who understand that
only lip service is being paid to the idea of change, growth, imagination, etc.
Improvisation can be used most effectively by organizations that are
prepared to see imagination as an asset to be actively encouraged and
welcomed.
IMPROVISATION GAMES AS PLAY
Farmer (1995) and others have called for greater attention to the role of
play in public administration. Improvisation games show some characteristics
of play as defined by Huizinga. They take place in an imaginary space that is
not ordinary. Improvisation games have rules. They exhibit a to-and-fro
quality in the interaction among players. However, Huizinga notes that the
first characteristic of play is that it is free. If improvisation games are
perceived as mandated in the work environment, they are no longer free. So
while improvisation games exhibit many qualities of play, they cannot be
entirely playful if they are imposed in a work setting.
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IMPROVISATION AS METAPHOR FOR DISCOURSE
ABOUT PUBLIC ADMINISTRATION
Skillful theatrical improvisation is characterized by mutual trust, creativity,
and a spirit of exploration rather than control. It involves a give-and-take
quality among players and the audience (public). It involves working without
a script. By contrast, Montuori (1997) notes that academic discourse is often
full of such adversarial phrases as “They demolished my dissertation” or “I
tore his argument apart.” He suggests that improvisation provides a better
model than warfare for thoughtful sharing of information among colleagues.
He also contrasts improvisation with the idea of the model, borrowed from
science. Models, he notes, seem to freeze an idea in a way that discourages
inquiry. Improvisation, in contrast, becomes an ongoing conversation and
exploration (Montuori, 1997, p. 34).
Improvisation also appeals to the postmodern resistance to the notion of the
metanarrative in its recognition that there is no single “correct” story, but a
limitless store of possible stories that can help identify and solve problems.
Writers such as Montuori (1997) and Day (2000) suggest that improvisation
appeals to the small narrative, the case of knowing as instancing. In the
absence of one authorial voice, a collection of voices of players interacts with
one another. This notion recognizes that no theory can be transcendent enough
to account for everything, since theories arise from individuals with
perspectives necessarily limited by circumstance.
Czarniawska (1997) emphasizes that the unexpected is a necessary element
of the human experience as narrative, and that it accounts for the failure of the
social sciences to predict human behavior and thus succeed as metanarrative.
Unexpected events create the need for improvisations when rational planning
fails. The need to improvise militates against the success of the grand
narrative. Czarniawska also stresses the value of the small narrative in
organizational research. Improvisations create small local narratives,
variations on themes such as response to the unexpected, problem solving, and
others. Eisenhardt (1997) and others point out that improvisation depends on
the players’ adherence to a few basic rules. These rules vary according to
situation and function not as metanarrative, but as guidelines for producing
adaptive and efficient performances.
Improvisation as metaphor accounts for the environment as changing and
complex. Alvarez & Merchan (1992) note that traditional rigid management
theories do not reflect the chaotic nature of the world they refer to, creating in
practitioners the need for other kinds of informal, nonacademic knowledge.
By viewing discourse as a series of improvisations, theorists may embrace a
more flexible and pragmatic approach to public administration.
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CONCLUSIONS
Organizational theorists have often seen imagination as the “other” of
rationalization. Iser helps us understand that imagination is the “other” of
determinacy. As such, it is not incompatible with rationalization. By finding
ways to engage imagination in organizations, a more balanced approach to the
theory and practice of public administration may be encouraged.
Theories of the imaginary offer implications for an organizational
approach to imagination:
1. The imagination is a potential that can be activated by outside
elements.
2. The imaginary is never identical to the intentions that activate it.
3. The imaginary shows itself through play which is freer the less it is
subject to pragmatic intentions.
4. Fictionalizing is a way to stage ideas about the human condition.
Thus, organizations can take action to engage the imagination but must not
expect that the outcomes will be predictable; the conditions under which play
takes place are important in determining the amount of freedom of play of the
imaginary; organizations interested in encouraging imagination should review
their settings, structures, and systems to analyze barriers to creativity.
Improvisation is an arts technique that is characterized by spontaneity,
mutual interaction, and lack of an authorial voice. Improvisation calls upon
memory and learned skills, but it also requires the imagination to invent
variations on the spot. Iser’s insight that imagination is both present in and
shaped by memory and perception allows us to see that improvisation draws
upon the imaginary in ways that are compatible with Sartre and Castoriadis.
Improvisation can describe organizational processes that are alternatives to
rational planning or to non-action. Such processes require specific skills and
do not guarantee positive outcomes. Improvisational theatre games are being
adapted for use by organizations as a tool for engaging the imagination and
developing competitive skills. These games exhibit many qualities of play but
are not truly play if they are perceived to be mandatory. If imagination is to be
emphasized, it is important for organizations to use such techniques as part of
a culture that values and rewards imagination and creativity. Improvisation
can be seen as a metaphor for discourse about public administration that
encourages collaboration rather than competition, and resists the notion of a
metanarrative.
The practice and discourse of public administration must search for ways to
engage the imagination that are grounded in an understanding of its workings
and characteristics. This approach is necessary in order to embrace the vision
expressed by John F. Kennedy (1963): “The problems of the world cannot
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possibly be solved by skeptics or cynics, whose horizons are limited by the
obvious realities. We need men who can dream of things that never were, and
ask why not.”
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Susan FitzPatrick is Grants Coordinator for Chesterfield County, Virginia and a
doctoral student at Virginia Commonwealth University.