Royal African company networks
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Ruderman, Anne Elizabeth, Heller, Mark and Xue, Harry (2019) Royal African
company networks. Current Research in Digital History, 2.
10.31835/crdh.2019.10
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Royal African Company Networks
Anne Ruderman, Mark Heller and Harry Xue1
In the final quarter of the seventeenth century, England's state-sponsored African trade monopoly, the
Royal African Company, conducted trade via a series of forts on the Gold and Slave coasts in West Africa. The
company anchored its trade at Cape Coast Castle, in modern-day Ghana, which served as a communications hub for
the coast, corresponding with smaller forts, or 'outforts' and relaying news and requests to London.2 Our project
combines computational text analysis with GIS to thematically map the correspondence of the Royal African
Company (RAC) on the African coast between 1681 and 1699, the final two decades of the company's monopoly.
The last two decades of the seventeenth century are a crucial window for understanding the development of the
transatlantic slave trade on the African coast. Although the Portuguese engaged in the African slave trade starting in
the sixteenth century, the formation of the Royal African Company gave a major impetus to the slave trade, laying
the English infrastructure for the transatlantic traffic. 3 Looking at the last two decades of the seventeenth century
also enables us to examine how the African trade operated before it definitively turned to slaves and before a wide
range of private merchants swarmed the coast in search of captives to take to the Americas. 4 This project is currently
in a pilot phase. We hope that our website, current findings and ongoing research questions will be the basis of a
larger grant, culminating in a series of publications and a public exhibition of maps.
Our maps and informational graphics are based on a collection of over 3,000 individual letters that the
RAC sent from one place to another on the West African coast. These letters were originally held in the collection of
Richard Rawlinson at the Bodleian Library in Oxford. They were transcribed and published in a three-volume series,
The English in West Africa: The Local Correspondence of the Royal African Company of England, 1681-1699,
which was edited by Robin Law and published by Oxford University Press between 1997 and 2006, with an online
edition published in 2015.5 The English in West Africa collection complements the more widely known and utilized
Royal African Company (T70) corpus at The National Archives in Kew. Despite the unusual detail and geographic
1
Anne Ruderman is an Assistant Professor of Economic History at the London School of Economics and was a
Prize Postdoctoral Fellow at Harvard University from 2016-2018; Mark Heller is a Graduate Student in Landscape
Architecture and Urban Planning at Harvard University Graduate School of Design; Harry Xue is a 2018 Harvard
College graduate. We are grateful to the Centre for History and Economics at Harvard University and the KEI
initiative at the London School of Economics for funding.
2
The company had a second hub at James Fort in Gambia, which oversaw trade in Senegambia.
3
For the early Portuguese slave trade, see Toby Green, The Rise of the Trans-Atlantic Slave Trade in Western
Africa, 1300-1589. (New York: Cambridge University Press, 2012), 177-207. The Royal African Company followed
a series of failed English African trade monopolies. For its immediate predecessor, see George Frederick Zook, The
Company of Royal Adventurers Trading Into Africa. (Lancaster, PA: Press of the New Era Printing Co., 1919)
4
In 1698 England opened up the African trade to any merchant willing to pay a ten percent fee on the goods he
exported to the African coast. The impact of the measure, called the Ten Percent Act, was immediate: In the decade
following the Ten Percent Act, English slave ships purchased roughly twice as many enslaved people as in the
decade before. Data from the Trans-Atlantic Slave Trade Database, slavevoyages.org.
5
Robin Law, ed., The English in West Africa: The Local Correspondence of the Royal African Company of
England, 1681-1699, 3 Vols. (Oxford: Oxford University Press, 1997, 2001, 2006). Online edition: Robin Law, The
Local Correspondence of the Royal African Company of England, 1681-1699, 3 Vols. (London: British Academy,
2015). For an overview of the original transcription and publication effort, see Robin Law, “The Royal African
Company of England's West African Correspondence, 1681-1699.” History in Africa 20 (1993): 173–184.
1
breadth of these letters, they are often overlooked in major research projects involving the transatlantic slave trade,
as scholars have consistently favored the company's main archive at Kew. 6
The Rawlinson corpus contains 3095 letters, with approximately 450,000 words, of which 15,625 are
unique words.7 The letters are incredibly rich and informative when read up close: They express, at varying
moments, nonchalance, concern, satisfaction and frustration when all goes wrong. They reveal the mechanisms of
Euro-African trade at work and the texture of life on the African coast in the late seventeenth century: A world beset
by fires, rats, fighting and occasional shortages of food. They reveal the tenuous position of the company's forts on
the African coast and the way that the company's fort structure was deeply embedded in an African geopolitical
context. But they are even more revealing when read in conjunction with macro-techniques. By using computational
text analysis, combined with insights from GIS we can challenge some basic assumptions about the way the English
monopoly operated on the African coast.
Our research enables us to make two main interventions in the literature of the transatlantic slave trade. We
can overturn a basic consensus of slave trade scholarship, which has cast the Royal African Company as a static and
inefficient presence on the coast, unable to effectively compete with more dynamic private traders, who operated out
of boats.8 We can demonstrate that slaves were more important to the overall functioning of the company on the
coast than gold in the late seventeenth century, even though enslaved people did not overtake gold as the major
export from the coast until the 1720s.9 Despite the richness of the corpus, it is also worth nothing what the letters do
not reveal: The individual lives or interior thoughts and feelings of enslaved people, either working at the company's
forts or ensnared in the transatlantic traffic.10
We approached the corpus through three main types of textual analysis: Word-frequency analysis (both
globally and by place, type and sender), Word2Vec in order to show relational meaning and co-occurrence to track
how the 'basket' of goods that the company traded varied over individual letters. In order to be able to use computer
6
For publications making extensive use of these letters, see Stephanie E. Smallwood, Saltwater Slavery: A Middle
Passage From Africa to American Diaspora (Cambridge: Harvard University Press, 2007) and Robin Law,
“Provisioning the Slave Trade: The Supply of Corn on the Seventeenth-Century Gold Coast.” African Economic
History 46, no. 1 (2018): 1–35.
7
This is our unique word count as of May, 2019. See further discussion of de-aliasing.
8
For the classic view of the Royal African Company, see K.G. Davies, The Royal African Company. (London:
Longmans, 1957)
9
David Eltis, “The Relative Importance of Slaves and Commodities in the Atlantic Trade of Seventeenth-Century
Africa.” Journal of African History 35, no. 2 (1994): 237–249.
10
In the context of enslavement, the Royal African Company archive is a dominant archive, an archive of power and
oppression and computational text analysis is a positivistic technique that aggregates data. Is there a way to use
computational text analysis not only to mine the archive but to subvert it? For "productively mining archival
silences" and discursive methodology that challenges the archive, see Marisa J. Fuentes Dispossessed Lives:
Enslaved Women, Violence and the Archive (Philadelphia: University of Pennsylvania Press, 2016): 5-6. For a close
reading of the Royal African Company Rawlinson corpus to analyze the commodification of African individuals
see, Smallwood, Saltwater Slavery. For the importance of considering macro techniques in light of methodological
advances in microhistory, see Claire Lemercier and Claire Zalc, Quantitative Methods in the Humanities. trans.
Arthur Goldhammer. (Charlottesville: University of Virginia Press, 2019): 1-27. For a reflection on the tradeoff
between close reading and large-scale analysis and the limits of our methodology, see "An Analog Historian in a
Digital World," racnetworks.wordpress.com
2
software on a seventeenth-century corpus, we had to first eliminate and consolidate as many of the variations in
orthography as possible. Early modern English writers were very creative spellers, at times writing the same word for example, heareing and hearing - two different ways in a single letter. When confronted with words of Portuguese
descent or words in African languages, the variations in spelling could be wide-ranging. The corpus, for example,
contains 11 different spellings of the trade good perpetuanos, a woolen textile often exchanged on the African
coast.11 Ultimately, we were able to trim the corpus from 17,001 unique words to 15,625 unique words.12
For the mapping portion of the project, we likewise had to derive coordinates from places on the African
coast that were in operation in the late seventeenth century, but do not necessarily neatly correspond to modern
locations in Africa today. We approached this gap by triangulating between existing seventeenth-century maps and
modern maps published in secondary literature on the Gold Coast. 13 The fact that we could not overlap easily onto
the existing geocoded dataset of the Trans-Atlantic Slave Trade Database shows how much more dense activity was
on the coast than existing online platforms for understanding the slave trade would lead us to think.14
The variation of textual analysis methods allowed us to investigate how individual words surfaced in the
corpus and how words related to one another, in other words we could measure importance and relational meaning.
Because we are interested in developing a geospatial understanding of the RAC's presence on the African coast we
looked at how various words appeared by individual fort. We also tracked how the appearance of individual words
changed over time, and how words appeared throughout the yearly cycle, contributing to a crucially important yet
often understated aspect of the African trade, seasonality. We then performed a Word2vec analysis on the corpus,
which revealed which words appeared in similar linguistic contexts throughout the letters. This enabled us to
visualize which words shared common contexts, and hence infer the semantic contexts in which key terms were
11
Some of the de-aliasing challenges we faced were similar to those faced by the TOFLIT project. Loïc Charles,
Guillaume Daudin, Paul Girard, "The treatment of merchandises in the toflit18 datascape," Conference Presentation,
Boston: World Economic History Congress, 2018.
12
The de-aliasing process had limits, which in and of itself was revealing. For example we could not collapse the
Dutch fort of Elmina, which the English sometimes referred to as "the Mine" with the word "mine" because "mine"
also denotes possession. Our analysis thereby privileges certain words. In some cases we could also write a
straightforward rule - for example to treat an initial "ff," as in "ffort" as a single "f," but in other cases, we could not
- for example to treat a final double "ll," as a single "l," because this would correctly render "fatall" as "fatal," but
incorrectly render "well" as "wel."In a future iteration of this project, we will go further with dealiasing. However
we feel comfortable to begin to draw some conclusions. Our alias lists are available upon request.
13
For the secondary literature, we used maps from Ray A. Kea, Settlements, Trade and Polities in the SeventeenthCentury Gold Coast. (Baltimore: Johns Hopkins University Press, 1982) and John K. Thornton, Africa and Africans
in the Making of the Atlantic World, 1400-1800, (Cambridge: Cambridge University Press, 1992; repr. 1998). For
the historic maps, we used (Undated) "A new and correct map of the coast of Africa : from Cape Blanco lat. 20°40'.
N. to the coast of Angola lat. 11°. S.: with explanatory notes of all the forts and settlements belonging to the several
European powers," William Smith, (Undated). "A New Map of the Coast of Guinea from Cape Mount to Iacquin,"
in Thirty Different Drafts of Guinea, London, and Luis Teixeira (1602) "Effigies ampli Regni auriferi Guineae in
Africa siti." https://exhibits.stanford.edu/renaissance-exploration/catalog/wd588vc7077. Even in instances when we
found historic sites documented on rare maps, we faced considerable difficulty in attempting to georeference those
sites in latitude and longitude degrees. Each historic map, along with those used the secondary literature, were
created in different projection systems, and those coordinate systems were not documented or made public. We
therefore performed a series of tests for each scanned map, scaling and stretching each one to best fit the existing
shoreline of the African continent.
14
Trans-Atlantic Slave Trade Database, slavevoyages.org. We are grateful to David Eltis for sharing his geocodes
with us.
3
most commonly used. Lastly, we analyzed co-occurrence of trade goods mentioned in the letters, tracing how the
bundle of goods changed (or did not) across individual letters in the corpus.
Even straightforward word-frequency analysis on the corpus proved to be revealing. Communicative
words, such as "send," "sent," "received" are the most important, but the first substantive word that appears is
"canoe." Canoes are vectors of communication on the coast and can travel against the prevailing eastward current as
well as over the surf, reaching transatlantic ships in the ocean beyond. The word-frequency analysis also showed a
significant gap between slaves (1674) and gold (663), suggesting that slaves were very much a part of the RAC's
quotidian existence on the coast, despite the fact that enslaved people did not become the African coast's major
export until the eighteenth century.15 The salience of the agricultural product, corn (1243), suggests that African
agriculture was well-developed in the early phase of European contact. The RAC discussed the Dutch (904) more
than they discussed gold, gunpowder or the term trade. Perpetuanos (700), a coarse woolen cloth, emerges as the
main trade good mentioned in the letters and the frustration word, "cannot" (544) ranks fairly high, suggesting
perhaps organizational discord, but also perhaps that RAC fort factors were pushing up against the limit of what was
possible from their positions on the coast. 16
Analyzing word frequency by different dimensions - place, sender, year and month - reveals further
patterns in the corpus. For example, pirate and pirates emerge as a major concern to the company, with a
concentration to the west. But pirate and pirates only surface in some locations and from some letter-writers, while
the term "slaves" is ubiquitous. Breaking word frequencies down by fort, coasting voyage and transatlantic voyage,
coasting voyages emerge as crucially important to the way the company conducted business, loaded with key words.
The company had a network in the water that mirrored the information structure of the forts on land. Seasonal
patterns were also significant and differed for different words: For example, pirate and pirates spiked between May
and July, corn peaked in March, with a big dropoff in September. Slaves likewise peaked in March and then
declined throughout the rest of the year, while slave rose between February and April and then stayed at more or less
a continuous level.17
How words relate to one another is as significant as how they appear in the corpus by themselves. By
obtaining vector representations of terms in the corpus using the Word2vec algorithm, we were able to discern
several distinct clusters of language via visual inspection: There is a cluster of "company politeness language,"
15
Our analysis adds further weight to the idea that transatlantic slavery grew out of African systems of slavery. We
deliberately kept slave and slaves apart because the meaning of an individual enslaved person in the corpus may be
different than the meaning of multiple enslaved people. It is worth noting that the slaves-gold gap decreases when
analyzing words on a per-letter basis, meaning that fort factors mentioned slaves more frequently in a single letter.
16
The frequency of some words in the corpus is misleading, due to double meanings. The word, captain, for
example, refers to a ship captain, but captain was also the honorific that the Royal African Company used with its
African agents. Says can refer to both the form of speech and a textile trade good. A future iteration of this project
might be able to resolve some of these ambiguities.
17
An exception to several trends is the word, palaver, which according to Robin Law, denotes a discussion or
disagreement. Law, The English, Vol III: xvi. Palaver shows a higher percentage in forts: About ten percent of all
fort letters are mentioning some sort of dispute or discussion in the background. Palaver also appeared consistently
throughout the year.
4
words such as: humbly, honour, worship(s), companys, interest, advise, endeavour.18 There is a second cluster of
words around slaves: canoe, old, irons, guns, small, black, negroes, paid, escaped, left, sent, sloop. A third cluster
encompasses words relating to gold. These are words concerning trade goods, money and colors: red, pewter, cases,
rum, narrow, fine, whole, sletias. A fourth cluster concerns quantity words. A final cluster includes nautical,
geographic and competitive terms: ashore, windward, French, Dutch, interloper, aboard, road, ship, coast.
Our final method of analysis, co-occurrence, traced associations between goods throughout the corpus. We
opted to limit the words under consideration to trade goods, manufactured items, like guns or perpetuanos, which the
RAC exchanged with its African trading partners. The co-occurrence analysis showed very little evidence of a single
good or grouping of goods being predictive of the presence of other goods except for occasional pairs of textiles, for
example, tapseils and sletias. Here the null result may be meaningful: The slave trade pattern of the eighteenth
century was characterized above all by assortment bargaining, the repeated exchange of a small mix of trade goods
for a small number of enslaved people.19 In assortment bargaining, the assortment consisted of a range of trade
goods, from beads to alcohol to textiles to metalworks, as slave-ship captains combined diverse goods to form the
package. It is possible that the this type of assortment bargaining may not yet have fully emerged in the RAC's
trading practices on the coast in the last quarter of the seventeenth century. While the Royal African Company
trafficked in a wide range of goods during its monopoly era, the company may not have exchanged these goods at
the same time, but rather individually and sequentially.20
Ultimately we want to ask four different types of questions of the corpus: First, we want to ask questions
about the organization of a monopoly. We want to be able to use the corpus to better understand how the RAC
defended itself against competitors and how the company controlled internal problems. We want to use mapping,
including georeferenced fort locations, volume and breadth of letters, and language of the text indicating
directionality and relational values, to demonstrate the company's "communication zone," (points to which they had
direct communication) and "knowledge zone" (a broader swath of area for which they had second-hand
information). Secondly, we want to ask questions about trade goods: How did the company figure out what its
18
A foundational explanation of Word2Vec can be found at, Tomas Mikolov etal, "Distributed Representations of
Words and Phrases and their Compositionality,": https://papers.nips.cc/paper/5021-distributed-representations-ofwords-and-phrases-and-their-compositionality.pdf
19
The trading log of the Suzanne Marguerite out of La Rochelle offers a clear example of assortment bargaining.
Journal de traite commencé à la rivière St.-André, Côte d'Afrique le 26 février 1775 à l'usage du navire "La Susanne
Marguerite,'" EE 280, Archives Municipales de La Rochelle. For an analysis of assortment bargaining in the
transatlantic slave trade, see Anne Ruderman, "Supplying the Slave Trade: How Europeans Met African Consumer
Demand for European Manufactured Products, Commodities and Re-exports, 1670-1790" (Ph.D. diss., Yale
University, 2016).
20
The weak co-occurrence of trade goods merits further investigation. Just because trade goods do no co-occur in
letters does not necessarily mean they did not co-occur in transactions between RAC factors and their African
trading partners. The company may have also had different trading patterns for gold and for slaves. The mechanism
of assortment bargaining was already in use among the Portuguese in West Central Africa by the mid-seventeenth
century, where the assortment called a banzo, was, according to Linda Heywood, "the set of trade items equivalent
to one slave." Linda Heywood, Njinga of Angola: Africa's Warrior Queen (Cambridge, Mass.: Harvard University
Press, 2017), 173. It is worth noting that the words assortment and assorted and their aliases do not appear in the
corpus, although the words sort and sorts and their aliases appear over 80 times.
5
African consumer marketplace wanted? To what extent was the RAC thinking about trade goods in the context of
what they heard their African trading partners wanted and to what extent was the RAC thinking about trade goods in
the context of what other Europeans (i.e. the Dutch) were selling? Third, we want to ask questions about exports:
What was the Royal African Company purchasing in Africa? Did some locations focus more on slaves and some
locations more on gold or ivory? Did the same locations focus on different trade goods at different times? Finally,
we want to use computational text analysis to learn more about the embedded (and precarious) nature of the RAC's
operation on the African coast and the company's relationships with its African trading partners and surrounding
states and societies. The transatlantic slave trade occurred because of the willing participation of African states and
societies and we want to tease out individual African actors from the corpus in order to get a better sense of how
European-African relationships worked in the late seventeenth century. Beyond the questions we have, we also want
to engage in a more inductive and iterative process with the corpus to elicit questions we do not yet know to ask.
Bibliography
Charles, Loïc, Guillaume Daudin and Paul Girard. "The treatment of merchandises in the toflit18 datascape,"
Conference Presentation, Boston: World Economic History Congress, 2018.
Davies, K.G. The Royal African Company. London: Longmans, 1957
Eltis, David. “The Relative Importance of Slaves and Commodities in the Atlantic Trade of Seventeenth-Century
Africa.” Journal of African History 35, no. 2 (1994): 237–249.
Fuentes, Marisa J. Dispossessed Lives: Enslaved Women, Violence and the Archive. Philadelphia: University of
Pennsylvania Press, 2016.
Green, Toby. The Rise of the Trans-Atlantic Slave Trade in Western Africa, 1300-1589. New York: Cambridge
University Press, 2012.
Heywood, Linda. Njinga of Angola: Africa's Warrior Queen. Cambridge, Mass.: Harvard University Press, 2017.
Kea, Ray A. Settlements, Trade and Polities in the Seventeenth-Century Gold Coast. Baltimore: Johns Hopkins
University Press, 1982
Law, Robin ed. The English in West Africa: The Local Correspondence of the Royal African Company of England,
1681-1699, 3 Vols. Oxford: Oxford University Press, 1997, 2001, 2006, Online edition, British Academy, 2015.
Law, Robin. “Provisioning the Slave Trade: The Supply of Corn on the Seventeenth-Century Gold Coast.” African
Economic History 46, no. 1 (2018): 1–35
Law, Robin. “The Royal African Company of England's West African Correspondence, 1681-1699.” History in
Africa 20 (1993): 173–184.
Lemercier, Claire and Claire Zalc. Quantitative Methods in the Humanities. trans. Arthur Goldhammer.
Charlottesville: University of Virginia Press, 2019.
Mikolov, Tomas etal. "Distributed Representations of Words and Phrases and their Compositionality,":
https://papers.nips.cc/paper/5021-distributed-representations-of-words-and-phrases-and-their-compositionality.pdf
6
Ruderman, Anne. "Supplying the Slave Trade: How Europeans Met African Consumer Demand for European
Manufactured Products, Commodities and Re-exports, 1670-1790." Ph.D. diss., Yale University, 2016.
Smallwood, Stephanie E. Saltwater Slavery: A Middle Passage From Africa to American Diaspora. Cambridge:
Harvard University Press, 2007.
Thornton, John K. Africa and Africans in the Making of the Atlantic World, 1400-1800. Cambridge: Cambridge
University Press, 1992; repr. 1998.
Zook, George Frederick. The Company of Royal Adventurers Trading Into Africa. Lancaster, PA: Press of the New
Era Printing Co, 1919.
7