Public knowledge and attitudes
concerning palliative care
Camilla Zimmermann ,1,2,3,4,5,6 Joanne L. Wong,1 Nadia Swami,1
Ashley Pope,1 YiQin Cheng,1 Jean Mathews,1,5 Doris Howell,1,3,7,8
Richard Sullivan,9 Gary Rodin ,1,3,6,8 Breffni Hannon ,1,2,4,5
Rahim Moineddin,8,10 Lisa W. Le11
ABSTRACT
► Additional supplemental
material is published online
only. To view, please visit the
journal online (http://d x.doi.
org/10.1136/bmjspcare-2021-
003340).
For numbered affiliations see end
of article.
Correspondence to
Dr Camilla Zimmermann,
Department of Supportive Care,
Princess Margaret Cancer Centre,
University Health Network,
Toronto, Ontario, Canada;
c amilla.zimmermann@u hn.ca
Received 23 August 2021
Accepted 31 August 2021
© Author(s) (or their
employer(s)) 2022. Re-use
permitted under CC BY.
Published by BMJ.
To cite: Zimmermann C,
Wong JL, Swami N, et al.
BMJ Supportive & Palliative
Care Epub ahead of
print: [please include Day
Month Year]. doi:10.1136/
bmjspcare-2021-003340
Objective WHO recommends early integration
of palliative care alongside usual care to improve
quality of life, although misunderstanding of
palliative care may impede this. We compared
the public’s perceived and actual knowledge of
palliative care, and examined the relationship of
this knowledge to attitudes concerning palliative
care.
Methods We analysed data from a survey of a
representative sample of the Canadian public,
accessed through a survey panel in May–June
2019. We compared high perceived knowledge
(‘know what palliative care is and could explain
it’) with actual knowledge of the WHO definition
(knew ≥5/8 components, including that palliative
care can be provided early in the illness and
together with life-prolonging treatments), and
examined their associations with attitudes to
palliative care.
Results Of 1518 adult participants residing in
Canada, 45% had high perceived knowledge,
of whom 46% had high actual knowledge.
Participants with high (vs low) perceived
knowledge were more likely to associate
palliative care with end-of-life care (adjusted
OR 2.15 (95% CI 1.66 to 2.79), p<0.0001)
and less likely to believe it offered hope (0.62
(95% CI 0.47 to 0.81), p=0.0004). Conversely,
participants with high (vs low) actual knowledge
were less likely to find palliative care fearful (0.67
(95% CI 0.52 to 0.86), p=0.002) or depressing
(0.72 (95% CI 0.56 to 0.93), p=0.01) and more
likely to believe it offered hope (1.88 (95% CI
1.46 to 2.43), p<0.0001).
Conclusions Stigma regarding palliative care
may be perpetuated by those who falsely believe
they understand its meaning. Public health
education is needed to increase knowledge
about palliative care, promote its early
integration and counter false assumptions.
INTRODUCTION
Timely access to palliative care is an
urgent public health concern, for which
Key messages
What was already known?
⇒ Previous surveys have demonstrated low
levels of public knowledge about palliative
care.
What are the new findings?
⇒ In this national survey of 1518 adults,
those with greater perceived knowledge of
palliative care had more negative attitudes
about palliative care, whereas those with
greater actual knowledge viewed it more
positively.
What is their significance?
⇒ Clinical
⇒Stigma regarding palliative care may
be perpetuated by those who falsely
believe they understand its meaning.
⇒ Research
⇒Public health education is warranted to
reduce misperceptions associated with
palliative care.
misunderstanding of the meaning of palliative care and its persistent conflation with
end-
of-
life care represent fundamental
barriers.1 Two decades ago, WHO redefined palliative care with an emphasis on
improving quality of life for those facing
life-
threatening illnesses through early
identification and proactive treatment of
physical, psychosocial and spiritual problems.2 This definition is supported by
recent high-level evidence demonstrating
that early involvement of specialised palliative care alongside treatments aimed at
prolonging life results in improved quality
of life, symptom control and satisfaction
with care.3–6 Clinical practice guidelines
now recommend the routine involvement
of palliative care teams from the time of
diagnosis of advanced disease in patients
with cancer and other chronic illnesses.7 8
Despite these guidelines, early palliative care integration does not occur
Zimmermann C, et al. BMJ Supportive & Palliative Care 2021;0:1–11. doi:10.1136/bmjspcare-2021-003340
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Original research
routinely.9 10 Referring physicians cite patient and
family misconceptions that palliative care is synonymous with end-of-life care as a prominent reason for
late referral.9 11 Although patients receiving early palliative care have lauded the benefits of this model,12 13
they have also expressed reluctance to disclose receiving
this care to their family and friends, for fear of being
stigmatised.14 A paradigm shift to early integration of
palliative care would require engagement of the public,
who provide informal support for patients, are themselves potential recipients of palliative care services,
and directly or indirectly fund health services.
Surveys conducted in North America, Europe,
Australia and Asia have demonstrated low levels of
awareness and knowledge about palliative care among
members of the public and a persistent association of
palliative care with end-of-life care.15 16 However, these
surveys did not directly compare perceived knowledge
and actual knowledge of palliative care in relation to
a formal definition, nor did they assess associations
of these levels of knowledge with attitudes towards
palliative care. These analyses are important to inform
educational public health interventions about palliative care.
We conducted a survey of members of the Canadian
public to assess and compare their perceived knowledge of palliative care and their actual knowledge of
the WHO definition of palliative care; we examined
associations of perceived and actual knowledge with
attitudes concerning palliative care.
METHODS
Sampling and data collection
We engaged a Canadian healthcare market research
firm, MD Analytics, to distribute the survey through its
access to a panel of approximately 500 000 members.17
Panel members are recruited with the aim of representing the general Canadian public and receive
modest point-based incentives to claim prizes such as
gift cards. Eligible participants were aged 18 years or
older and resided in Canada. The target sample size of
1500 was established to ensure sufficient representation from all Canadian provinces. Strata were created
based on region, gender and age, to ensure representation in accordance with Statistics Canada National
Census data and to minimise subsequent weighting.
Panellists were randomly selected from each province
and invited to complete the survey until the target
number for each stratum was reached.
Sampling took place by email from 27 May 2019
to 21 June 2019. The survey was accessible only to
panellists who received the invitation link; panellists provided informed consent to participate and
data were protected by encryption. During sampling,
mentioned targets
those who exceeded the above-
were excluded, as were ‘speeders’ (survey completion
time <50% of median), who were deemed unlikely to
have completed the survey thoughtfully.18 A reminder
2
email was sent 1–2 weeks following the initial invitation; the survey link was active for 4 weeks. Internet
protocol address checks were conducted, and respondents were not permitted duplicate survey access.
Survey development
The survey was developed in accordance with the
Checklist for Reporting Results of Internet E-Surveys
(CHERRIES) statement19 and was available in English
and French. The survey instrument was designed by
a multidisciplinary team of experts in palliative care,
psychiatry, family medicine, internal medicine, nursing
and survey design, and was based on a comprehensive
literature review by a health science librarian. To test
the content, usability and technical functionality of the
survey instrument, it was piloted by our team of multidisciplinary experts, by three MD Analytics associates
(including manual checks of links and generation of
random data and checking output), and finally by 33
panel members. For questions with several response
options, these were randomised to prevent bias.20 21
Respondents had to answer each question to continue
to the next, and were not able to review and change
answers.
At the beginning of the survey, we assessed respondents’ level of perceived knowledge about palliative
care by asking ‘How would you describe your level
of knowledge about palliative care?’ Respondents
selected one of four possible answers: ‘I know what
palliative care is and could explain it to someone else’,
‘I know a little bit about palliative care but could not
explain it’, ‘I have only heard the words palliative care,
but do not really know what it is’, or ‘I have never
heard of palliative care.’20 22 Those who had heard of
palliative care were classified as having high (‘could
explain it’) or low perceived knowledge (‘know a little
bit’ or ‘only heard the words’).
Participants who had heard of palliative care were
asked to select their level of agreement with statements
about common attitudes and opinions about palliative care. These statements were based on a literature
search and previous qualitative research by our team14;
answers were provided on a five-
point Likert scale
(strongly disagree, somewhat disagree, neither agree
nor disagree, somewhat agree, strongly agree).
Midway through the survey, all participants were
presented with a lay definition of palliative care based
on the WHO definition of palliative care2 (online
supplemental eText 1). The definition was separated
into eight salient components; for each component,
participants were asked to indicate ‘Yes, I knew this’
or ‘No, I didn’t know this’. Participants were classified as having high actual knowledge of the definition
of palliative care if they were familiar with at least
5/8 components, including that palliative care can be
provided together with life-prolonging treatments and
that palliative care can be provided early in the course
of illness. The last two components were emphasised
Zimmermann C, et al. BMJ Supportive & Palliative Care 2021;0:1–11. doi:10.1136/bmjspcare-2021-003340
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Original research
because they reflect new elements of the 2002 definition, compared with the previous 1990 definition,23
which relate to early integration of palliative care and
are often misunderstood.14 15 22 The remaining participants were classified as having low knowledge.
Lastly, all participants completed survey items
regarding their demographic characteristics and (if
they had heard of palliative care) their main source of
information about palliative care.
Statistical analysis
To render the sample representative of the total
Canadian population, MD Analytics provided survey
weights by age, gender and region, in accordance with
2016 Statistics Canada National Census population
data. Completed questionnaires were analysed and
descriptive statistics were computed for all variables.
Statistics are reported as unweighted frequencies and
weighted percentages with 95% CIs to provide transparency. In accordance with the CHERRIES statement,
the participation rate was calculated as the number of
people who filled in the first survey page, divided by
those who visited that page, and the completion rate as
eligible participants completing the last page, divided
by those who completed the first page.19
Associations of participants’ characteristics with
having heard of palliative care (yes/no) and with
perceived knowledge of palliative care (high/low) were
assessed using the Rao-Scott likelihood ratio χ2 test for
categorical variables and the two-
sample weighted
t-test for continuous measures. Associations between
high/low perceived knowledge of palliative care and
items regarding attitudes and opinions about palliative
care (agree/strongly agree vs neutral/disagree/strongly
disagree) were assessed using weighted multivariable
logistic regression analyses; for consistency, both
sets of analyses were performed using the sample of
patients who had heard of palliative care. All analyses
were repeated substituting high/low actual knowledge
for high/low perceived knowledge. Both sets of analyses were adjusted for demographic variables associated with high/low perceived or actual knowledge at
p<0.10. SAS V.9.4 (SAS Institute) was used and two-
sided tests with p<0.05 were considered significant
for all main analyses.
RESULTS
Participant characteristics and perceived knowledge of
palliative care
Of 4274 panel members who clicked on the link, 2422
completed the first survey page (participation rate
57%) (online supplemental eFigure). Of the 2422,
809 were excluded (3 lived outside Canada, 8 aged
under 18, 646 because targets had been met and 152
speeders). Of the 1613 remaining eligible participants,
1518 completed the survey (completion rate 94%).
Compared with the 1518 in the final sample, those
excluded due to targets being met were more likely to
be female and older, while speeders were more likely
to be male and younger; completers were similar to
non-completers (online supplemental eTable 1). The
median completion time was 10 min (5 min for those
who had never heard of palliative care and thus did
not complete all items). Of the 1518 participants,
676 stated that they could explain palliative care, 488
knew a bit about it but could not explain it, 198 had
only heard the words, and 156 had never heard of
palliative care.
Characteristics for participants are listed in table 1,
according to whether or not they had heard of palliative care and, among those who had heard of palliative
care, according to whether their perceived knowledge of palliative care was high or low. Participants
who had heard of palliative care were more likely to
be older, retired, married, born in Canada, of European ethnic origin, Christian, have postsecondary
education and less likely to be from British Columbia,
than those who had never heard of palliative care.
They were also more likely to be healthcare professionals and to have, or know someone with, a life-
threatening illness. Comparing those with high versus
low perceived knowledge, similar relationships were
observed (table 1). In addition, those whose main
source of information about palliative care was healthcare professionals, rather than friends, family or the
media, were more likely to have high perceived knowledge about palliative care.
Attitudes and opinions about palliative care
Attitudes and opinions about palliative care were rated
only by participants who had heard of palliative care
(n=1362; figure 1). A large majority agreed that palliative care helps with illness-related coping, provides
comfort, maintains dignity and relieves pain and other
symptoms and most disagreed that palliative care
was mainly for older patients and those with cancer.
However, 67.2% agreed that palliative care was when
‘you can no longer take care of yourself ’, 63.9% that
it meant being close to death, 57.7% that it was a last
resort when other treatments failed, and 57.0% that it
was the same as end-of-life care. Further, 40.1% found
the term ‘palliative care’ depressing, and only 34.8%
agreed/strongly agreed that palliative care offers hope
to patients.
Actual knowledge of the definition of palliative care
Demographic characteristics associated with high
versus low actual knowledge are shown in online
supplemental eTable 2. The strongest associations
were with older age, retired employment status, and
healthcare providers as a knowledge source.
Only 34.1% of participants in the full sample,
38.2% of those who had heard of palliative care, and
46.1% of those who had a high perceived knowledge
of palliative care had high actual knowledge of the
WHO definition of palliative care (table 2). More than
Zimmermann C, et al. BMJ Supportive & Palliative Care 2021;0:1–11. doi:10.1136/bmjspcare-2021-003340
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Table 1
Characteristics of respondents, stratified by perceived knowledge of palliative care
Respondent characteristics
Perceived knowledge of palliative care
Whole population No (weighted %) (95%)
N=1518
Heard of palliative care
No (weighted %)
(95%)
Yes N=1362
No N=156
P value
Age, years
<0.0001
Level of knowledge*
High N=676
Low N=686
P value
<0.0001
18–24
143 (11.6)
(9.8 to 13.4)
97 (8.7)
(7.0 to 10.4)
46 (34.3)
(26.3 to 42.3)
26 (4.8)
(2.9 to 6.6)
71 (12.5)
(9.7 to 15.2)
25–34
268 (17.2)
(15.3 to 19.2)
224 (16.0)
(14.0 to 18.0)
44 (26.9)
(19.9 to 33.9)
104 (15.1)
(12.4 to 17.8)
120 (16.9)
(14.1 to 19.7)
35–44
280 (17.0)
(15.2 to 18.9)
250 (17.1)
(15.1 to 19.0)
30 (16.9)
(11.2 to 22.6)
126 (17.3)
(14.5 to 20.2)
124 (16.8)
(14.0 to 19.6)
45–54
284 (18.7)
(16.7 to 20.8)
259 (19.2)
(17.0 to 21.3)
25 (15.3)
(9.7 to 21.0)
136 (20.5)
(17.3 to 23.6)
123 (17.9)
(15.0 to 20.8)
55–64
278 (18.3)
(16.3 to 20.3)
269 (20.0)
(17.8 to 22.2)
9 (5.3)
(1.8 to 8.8)
139 (21.2)
(18.0 to 24.3)
130 (18.9)
(15.9 to 21.9)
≥65
265 (17.1)
(15.2 to 19.0)
263 (19.1)
(17.0 to 21.2)
2 (1.3)
(0 to 3.1)
145 (21.2)
(18.0 to 24.3)
118 (17.1)
(14.2 to 19.9)
Female
790 (50.8)
(48.2 to 53.4)
720 (51.8)
(49.1 to 54.5)
70 (43.1)
(35.1 to 51.1)
379 (54.8)
(50.9 to 58.7)
341 (48.9)
(45.1 to 52.7)
Male
722 (48.9)
(46.3 to 51.5)
638 (48.0)
(45.3 to 50.7)
84 (56.3)
(48.3 to 64.3)
294 (44.9)
(41.0 to 48.8)
344 (51.0)
(47.1 to 54.8)
Non-binary
4 (0.4)
(0 to 0.5)
3 (0.2)
(0 to 0.5)
1 (0.6)
(0 to 1.7)
2 (0.3)
(0 to 0.7)
1 (0.1)
(0 to 0.4)
Gender
Highest level of education
0.10
High school or less
351 (23.4)
(21.1 to 25.6)
299 (21.8)
(19.5 to 24.0)
52 (36.2)
(28.1 to 44.3)
115 (16.7)
(13.9 to 19.6)
184 (26.7)
(23.3 to 30.1)
College/technical degree
608 (40.7)
(38.1 to 43.2)
556 (41.6)
(38.9 to 44.3)
52 (33.1)
(25.4 to 40.8)
273 (41.3)
(37.4 to 45.1)
283 (41.9)
(38.1 to 45.8)
University/graduate/professional
degree
542 (36.0)
(33.5 to 38.5)
496 (36.6)
(34.0 to 39.3)
46 (30.7)
(23.1 to 38.3)
285 (42.0)
(38.2 to 45.8)
211 (31.4)
(27.8 to 35.0)
Married/common law
800 (52.0)
(49.4 to 54.6)
732 (53.2)
(50.4 to 55.9)
68 (42.5)
(34.5 to 50.6)
386 (56.6)
(52.8 to 60.5)
346 (49.8)
(45.9 to 53.7)
Other†
709 (48.0)
(45.4 to 50.6)
624 (46.8)
(44.1 to 49.6)
85 (57.5)
(49.4 to 65.5)
289 (43.4)
(39.5 to 47.2)
335 (50.2)
(46.3 to 54.1)
<25 000
233 (16.9)
(14.8 to 18.9)
188 (14.7)
(12.7 to 16.7)
45 (36.7)
(28.0 to 45.5)
69 (10.2)
(7.9 to 12.6)
119 (19.1)
(15.9 to 22.3)
25 000–49 999
356 (25.5)
(23.2 to 27.9)
319 (25.2)
(22.7 to 27.7)
37 (28.5)
(20.3 to 36.7)
147 (23.2)
(19.8 to 26.6)
172 (27.2)
(23.6 to 30.8)
50 000–74 999
278 (20.4)
(18.3 to 22.6)
263 (21.3)
(19.0 to 23.6)
15 (12.4)
(6.2 to 18.5)
131 (21.1)
(17.8 to 24.3)
132 (21.5)
(18.2 to 24.9)
75 000–99 999
203 (14.9)
(12.9 to 16.8)
193 (15.6)
(13.5 to 17.6)
10 (8.3)
(3.2 to 13.4)
101 (16.3)
(13.4 to 19.3)
92 (14.8)
(11.9 to 17.6)
100 000–149 999
211 (14.9)
(13.0 to 16.8)
198 (15.5)
(13.4 to 17.5)
13 (9.8)
(4.6 to 14.9)
122 (18.8)
(15.6 to 21.9)
76 (12.2)
(9.6 to 14.8)
≥150 000
99 (7.4)
(6.0 to 8.8)
94 (7.8)
(6.2 to 9.3)
5 (4.3)
(0.5 to 8.1)
61 (10.4)
(7.9 to 12.9)
33 (5.1)
(3.4 to 6.9)
Employed/self-e mployed
847 (56.1)
(53.5 to 58.7)
757 (55.5)
(52.8 to 58.3)
90 (61.0)
(52.8 to 69.3)
392 (57.9)
(54.1 to 61.8)
365 (53.2)
(49.3 to 57.0)
Retired/semi-r etired
343 (22.7)
(20.6 to 24.9)
340 (25.2)
(22.8 to 27.6)
3 (2.1)
(0 to 4.5)
186 (27.7)
(24.2 to 31.2)
154 (22.8)
(19.5 to 26.0)
Homemaker/on disability/unemployed 239 (15.8)
(13.9 to 17.7)
201 (14.6)
(12.7 to 16.5)
38 (25.4)
(18.2 to 32.6)
76 (11.2)
(8.7 to 13.6)
125 (17.9)
(15.0 to 20.9)
Student
65 (5.4)
(4.1 to 6.7)
51 (4.7)
(3.4 to 5.9)
14 (11.4)
(5.7 to 17.2)
17 (3.2)
(1.7 to 4.7)
34 (6.1)
(4.1 to 8.1)
960 (66.2)
(63.7 to 68.7)
922 (70.4)
(67.8 to 72.9)
38 (29.0)
(20.9 to 37.0)
Marital status
Household income, CAD$
Employment
Ethnic background
European origins
0.001
0.01
<0.0001
<0.0001
<0.0001
493 (75.4)
(72.0 to 78.8)
429 (65.4)
(61.7 to 69.2)
0.08
<0.0001
0.01
<0.0001
0.0003
0.0001
Continued
4
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Original research
Table 1
Continued
Perceived knowledge of palliative care
Whole population No (weighted %) (95%)
N=1518
Heard of palliative care
No (weighted %)
(95%)
Yes N=1362
No N=156
P value
High N=676
Low N=686
470 (33.8)
(31.3 to 36.3)
377 (29.6)
(27.1 to 32.2)
158 (24.6)
(21.2 to 28.0)
219 (34.6)
(30.8 to 38.3)
Christianity
775 (53.5)
(50.9 to 56.2)
726 (55.7)
(52.9 to 58.4)
49 (35.8)
(27.5 to 44.1)
375 (58.1)
(54.2 to 62.0)
351 (53.3)
(49.3 to 57.2)
Other religions§
139 (10.1)
(8.5 to 11.7)
111 (8.9)
(7.3 to 10.5)
28 (20.4)
(13.4 to 27.3)
56 (8.7)
(6.5 to 10.9)
55 (9.1)
(6.7 to 11.4)
No religion
527 (36.4)
(33.8 to 38.9)
463 (35.5)
(32.8 to 38.1)
64 (43.8)
(35.4 to 52.3)
221 (33.2)
(29.5 to 36.9)
242 (37.7)
(33.8 to 41.5)
British Columbia
182 (12.7)
(11.0 to 14.4)
149 (11.6)
(9.9 to 13.4)
33 (21.1)
(14.5 to 27.7)
62 (9.7)
(7.4 to 12.0)
87 (13.5)
(10.8 to 16.1)
Ontario
512 (38.2)
(35.7 to 40.8)
453 (38.0)
(35.3 to 40.7)
59 (39.7)
(31.7 to 47.6)
240 (40.9)
(37.0 to 44.7)
213 (35.2)
(31.5 to 39.0)
Quebec
348 (23.4)
(21.3 to 25.6)
321 (24.3)
(21.9 to 26.6)
27 (17.0)
(11.0 to 23.1)
161 (24.7)
(21.3 to 28.0)
160 (23.8)
(20.6 to 27.1)
West (except British Columbia)¶
271 (18.7)
(16.6 to 20.7)
243 (18.7)
(16.5 to 20.8)
28 (18.6)
(12.2 to 25.1)
109 (16.8)
(13.9 to 19.7)
134 (20.5)
(17.4 to 23.6)
Atlantic**
205 (7.0)
(6.0 to 8.0)
196 (7.4)
(6.4 to 8.5)
9 (3.5)
(1.1 to 6.0)
104 (7.9)
(6.4 to 9.5)
92 (6.9)
(5.5 to 8.4)
Yes
1235 (80.8)
(78.8 to 82.9)
1149 (83.9)
(81.9 to 86.0)
86 (56.3)
(48.3 to 64.4)
579 (85.4)
(82.6 to 88.2)
570 (82.5)
(79.5 to 85.5)
No
275 (19.2)
(17.1 to 21.2)
206 (16.1)
(14.0 to 18.1)
69 (43.7)
(35.6 to 51.7)
95 (14.6)
(11.8 to 17.4)
111 (17.5)
(14.5 to 20.5)
0–10
76 (28.3)
(22.8 to 33.9)
47 (23.2)
(17.2 to 29.2)
29 (44.0)
(31.5 to 56.6)
14 (13.5)
(6.6 to 20.5)
33 (31.0)
(21.9 to 40.1)
11–20
46 (17.9)
(13.2 to 22.7)
30 (15.1)
(10.1 to 20.2)
16 (26.6)
(15.1 to 38.1)
12 (13.4)
(6.2 to 20.5)
18 (16.5)
(9.4 to 23.7)
21–30
46 (17.0)
(12.5 to 21.6)
32 (15.9)
(10.8 to 21.1)
14 (20.3)
(10.4 to 30.3)
20 (22.0)
(13.3 to 30.7)
12 (11.0)
(5.0 to 16.9)
31–40
30 (10.8)
(7.0 to 14.5)
27 (12.8)
(8.2 to 17.5)
3 (4.5)
(0 to 9.6)
16 (16.9)
(9.0 to 24.7)
11 (9.6)
(4.0 to 15.1)
>40
71 (25.9)
(20.6 to 31.3)
68 (32.9)
(26.4 to 39.5)
3 (4.6)
(0 to 9.7)
32 (34.2)
(24.3 to 44.2)
36 (31.9)
(23.0 to 40.8)
Yes
129 (8.3)
(6.9 to 9.7)
127 (9.2)
(7.7 to 10.8)
2 (1.2)
(0 to 2.9)
No
1389 (91.7)
(90.3 to 93.1)
1235 (90.8) (89.2 154 (98.8)
to 92.3)
(97.1 to 100)
Respondent characteristics
Other‡
Religion
Region
Born in Canada
Years living in Canada (N=275)
Healthcare professional
Live with a healthcare professional
93 (71.0)
(63.0 to 79.1)
<0.0001
0.003
<0.0001
<0.0001
<0.0001
0.23
Level of knowledge*
100 (14.5)
(11.8 to 17.2)
27 (4.1)
(2.6 to 5.6)
576 (85.5)
(82.8 to 88.2)
659 (95.9)
(94.4 to 97.4)
105 (7.3)
(5.9 to 8.6)
97 (7.5)
(6.1 to 9.0)
8 (5.0)
(1.6 to 8.5)
51 (7.7)
(5.6 to 9.7)
46 (7.5)
(5.3 to 9.6)
No
1413 (92.7)
(91.4 to 94.1)
1265 (92.5)
(91.0 to 93.9)
148 (95.0)
(91.5 to 98.4)
625 (92.3)
(90.3 to 94.4)
640 (92.6)
(90.4 to 94.7)
<0.0001
Yes
827 (56.2)
(53.6 to 58.8)
775 (58.5)
(55.8 to 61.2)
52 (37.0)
(28.8 to 45.3)
447 (67.6)
(63.9 to 71.2)
328 (49.5)
(45.6 to 53.4)
No
646 (43.8)
(41.2 to 46.4)
555 (41.5)
(38.8 to 44.2)
91 (63.0)
(54.7 to 71.2)
221 (32.4)
(28.8 to 36.1)
334 (50.5)
(46.6 to 54.4)
Main source of information about palliative care
(N=1362)
–
0.22
0.03
0.16
0.01
<0.0001
0.87
Yes
Participant or loved one diagnosed with a serious or life-threatening illness
P value
Friends, family, colleagues
514 (41.9)
(39.0 to 44.7)
–
–
250 (37.9)
(34.0 to 41.7)
264 (46.5)
(42.2 to 50.8)
Healthcare professional/MD
359 (30.3)
(27.6 to 33.0)
–
–
247 (38.7)
(34.8 to 42.5)
112 (20.6)
(17.1 to 24.1)
<0.0001
<0.0001
Continued
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Table 1
Continued
Perceived knowledge of palliative care
Whole population No (weighted %) (95%)
N=1518
Heard of palliative care
No (weighted %)
(95%)
Yes N=1362
No N=156
P value
High N=676
Low N=686
Traditional media
190 (15.9)
(13.8 to 18.1)
–
–
69 (10.5)
(8.1 to 13.0)
121 (22.2)
(18.6 to 25.7)
Social media
32 (2.9)
(1.9 to 4.0)
–
–
11 (2.0)
(0.8 to 3.2)
21 (4.0)
(2.3 to 5.8)
Social services/agencies/programmes 59 (5.0)
(3.7 to 6.2)
–
–
41 (6.4)
(4.5 to 8.4)
18 (3.3)
(1.8 to 4.8)
Other††
–
–
30 (4.5)
(2.9 to 6.2)
18 (3.4)
(1.9 to 5.0)
Respondent characteristics
48 (4.0)
(2.9 to 5.2)
Level of knowledge*
P value
Number missing or preferred not to answer: gender 2, education 17, marital status 9, household income 138, employment 24, ethnic background 88, religion 77, born in Canada 8,
participant or loved one diagnosed with a serious or life-threatening illness 45, main source of information about palliative care 160.
*High level of perceived knowledge: ‘I know what palliative care is and could explain it to someone else’; Low level of perceived knowledge: ‘I know a little bit about palliative care but
could not explain it’; or ‘I have only heard the words palliative care, but do not really know what it is.’
†Other marital status includes single, separated, divorced, widowed/widower.
‡Other ethnic backgrounds include African, Asian/Pacific Island, Latin American, Middle Eastern, North American Aboriginal, other not specified.
§Other religions include Buddhism, Hinduism, Judaism, Islam, Sikhism, other not specified.
¶West includes Alberta, Saskatchewan and Manitoba.
**Atlantic region includes New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador.
††Other main sources include insurance company, politicians, religious leaders at place of worship, other not specified.
70% of all participants and more than 90% of those
with high perceived knowledge knew that palliative
care was focused on improving quality of life, and was
provided for patients of any age. However, only 53.7%
of all participants knew that palliative care could be
provided together with other treatments aimed at
prolonging life, and only 39.9% knew that it could
be provided early in the course of illness; for those
with high perceived knowledge of palliative care, these
percentages were 67.5% and 51.5%, respectively.
Of the total sample, 88.4% (95% CI 86.8% to 90.1%)
agreed/strongly agreed that the definition helped them
better understand what palliative care is, while only 1.4%
(95% CI 0.7% to 2.0%) disagreed. As well, 90.4% (95%
CI 88.8% to 91.9%) agreed/strongly agreed that Canadians should be made aware that palliative care can be
included early in the course of the patient’s illness (1.0%
(95% CI 0.5% to 1.6%) disagreed).
Association of perceived and actual knowledge with
attitudes concerning palliative care
Table 3 shows associations of attitudes and opinions
concerning palliative care with perceived knowledge of
palliative care. Participants with a high perceived knowledge of palliative care were more likely than those with
a low perceived knowledge to agree/strongly agree that
palliative care is a ‘place where people go to die’, that
palliative care means ‘being close to death’, that it is a
‘last resort’, and that it is the ‘same as end-of-life care’.
Further, those with a high perceived knowledge of palliative care were less likely to agree/strongly agree that
‘palliative care offers hope to patients’.
Table 4 shows associations of attitudes and opinions
about palliative care with actual knowledge of the definition of palliative care. Participants with high actual
6
knowledge were less likely than those with low actual
knowledge to agree/strongly agree that palliative care
is a ‘place where people go to die’, that palliative care
means ‘being close to death’, and that it is the ‘same
as end-
of-
life care’. Further, those with high actual
knowledge were more likely to agree/strongly agree
that palliative care offers hope, and less likely to agree/
strongly agree that they found the term palliative care
depressing, that they would be fearful if referred to
palliative care, and to agree referral would mean the
‘doctor is giving up’.
DISCUSSION
In this national survey, less than half of participants
who had high perceived knowledge of palliative
care and believed they could explain palliative care
to someone else had high actual knowledge of the
WHO palliative care definition. Participants with high
perceived knowledge about palliative care were more
likely to associate it with care provided as a last resort
at the end of life and less likely to believe that palliative care offered patients hope. Conversely, those with
high actual knowledge of the WHO definition of palliative care were less likely to associate it with end-of-life
care, less likely to find the term palliative care fearful
or depressing, and more likely to believe palliative care
offered hope. These findings offer important insights
for public education efforts about palliative care.
Other studies have similarly reported on the public’s
misunderstanding that palliative care is associated
only with terminal care.15 16 Our study demonstrated
that this misunderstanding was greatest in those with
the highest perceived knowledge of palliative care.
Further, these participants were not only less likely
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Figure 1
Attitudes and opinions about palliative care, n=1362.
than those with low perceived knowledge to believe
that palliative care offered hope to patients, but also
more likely to have learnt about palliative care from
healthcare professionals. In previous surveys and qualitative studies, physicians tended to associate palliative
care with terminal care,9 24–26 and patients and caregivers recalled conversations with healthcare providers
who had equated palliative care with end-of-life care.14
Together, these findings underline the importance of
including healthcare professionals as well as patients
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Table 2
Participants’ actual knowledge of components of the WHO definition of palliative care
Participants indicating they knew this component of the WHO definition*
No (weighted %) (95%)
Component of WHO definition of palliative care
Whole population
N=1518
Heard of palliative care
N=1362
High perceived knowledge of
palliative care† (N=676)
Focused on improving patients’ quality of life
1172 (76.0) (73.7 to 78.2)
1161 (84.8) (82.8 to 86.8)
630 (92.9) (90.9 to 94.9)
For patients of any age
1157 (74.9) (72.7 to 77.2)
1144 (83.5) (81.4 to 85.5)
634 (93.7) (91.8 to 95.6)
For patients living with any serious illness
1111 (72.6) (70.3 to 74.9)
1100 (81.0) (78.9 to 83.2)
556 (84.3) (81.5 to 87.1)
Includes physical, emotional, spiritual and social support
1008 (65.4) (63.0 to 67.9)
1000 (73.2) (70.8 to 75.6)
579 (85.4) (82.6 to 88.2)
Can include support for family members
969 (62.9) (60.4 to 65.4)
958 (70.1) (67.6 to 72.6)
562 (82.7) (79.8 to 85.7)
Delivered with a team approach
968 (62.7) (60.1 to 65.2)
962 (70.2) (67.7 to 72.7)
578 (85.0) (82.2 to 87.9)
Can be provided together with other medical treatments
829 (53.7) (51.1 to 56.3)
822 (60.0) (57.3 to 62.7)
461 (67.5) (63.8 to 71.1)
aimed at prolonging life
Can be involved early in the course of illness
620 (39.9) (37.4 to 42.4)
615 (44.6) (41.9 to 47.3)
357 (51.5) (47.7 to 55.4)
High actual knowledge‡
532 (34.1) (31.7 to 36.5)
529 (38.2) (35.6 to 40.9)
320 (46.1) (42.3 to 50.0)
*For each component, participants indicated ‘Yes, I knew this’ or ‘No, I didn’t know this’.
†High perceived knowledge was defined as endorsing ‘I know what palliative care is and could explain it to someone else’.
‡High actual knowledge was defined as knowing at least five out of eight components, including that palliative care ‘can be provided together with other medical
treatments aimed at prolonging life’ and that palliative care ‘can be involved early in the course of illness’.
and the public in education initiatives about palliative
care.
Although participants with high actual knowledge
were less likely to find the term palliative care fearful
or depressing, and more likely to believe it offered
hope, most participants were not aware of important
elements of its definition. Palliative care is often not
practised as it is defined, with continued late referrals
to palliative care services.10 The distinction between
hospice and palliative care is often blurred, with shared
Table 3
organisations such as the Canadian Hospice Palliative
Care Association, the American Academy of Hospice
and Palliative Medicine, and the Worldwide Hospice
Palliative Care Alliance. Efforts to redefine, rename
and rebrand palliative care have not been coordinated,
and consensus is lacking even among palliative care
professionals about what palliative care is and does.27 28
In order for the public to understand and benefit from
the timely provision of palliative care, it needs to be
defined consistently and practised as defined.
Attitudes and opinions about palliative care and perceived knowledge about palliative care (n=1362)
Perceived knowledge of palliative care
No (weighted %) (95%)
Attitude or opinion*
Association of palliative care with
end of life
No longer take care of yourself
Place where people go to die
Being close to death
Last resort
Same as end-of-life care
Sentiments about palliative care
High‡
N=676
Low‡
N=686
OR (95%)
459 (68.1) (64.5 to 71.8)
455 (66.2) (62.6 to 69.9)
1.09 (0.86 to 1.38)
0.46
418 (62.0) (58.2 to 65.8)
493 (73.2) (69.8 to 76.6)
414 (62.5) (58.8 to 66.2)
451 (66.8) (63.1 to 70.5)
335 (48.2) (44.4 to 52.0)
384 (54.8) (51.0 to 58.7)
370 (53.1) (49.2 to 56.9)
331 (47.5) (43.7 to 51.4)
1.75 (1.41 to 2.19)
2.25 (1.78 to 2.84)
1.47 (1.18 to 1.84)
2.22 (1.77 to 2.78)
<0.0001
<0.0001
0.0006
<0.0001
P value
AOR (95%)†
1.08 (0.82 to 1.41)
P value
0.59
1.64 (1.27 to 2.12)
0.0002
2.20 (1.69 to 2.87) <0.0001
1.43 (1.10 to 1.84)
0.007
2.15 (1.66 to 2.79) <0.0001
Find term palliative care
261 (38.4) (34.6 to 42.2)
285 (41.8) (38.0 to 45.6) 0.87 (0.70 to 1.09)
0.22
0.86 (0.66 to 1.10)
0.23
depressing
377 (55.7) (51.8 to 59.5)
397 (57.6) (53.8 to 61.4) 0.92 (0.74 to 1.15)
0.48
0.89 (0.69 to 1.16)
0.39
Would be fearful of palliative
care referral
Referral would mean doctor is
211 (31.6) (28.0 to 35.2)
183 (27.0) (23.6 to 30.4) 1.25 (0.98 to 1.59)
0.07
1.22 (0.91 to 1.62)
0.18
giving up on the patient
Palliative care offers hope to
194 (28.1) (24.6 to 31.6)
278 (41.3) (37.5 to 45.1) 0.56 (0.44 to 0.70) <0.0001 0.62 (0.47 to 0.81)
0.0004
patients
*Responses to items regarding attitudes and opinions were dichotomised as agree/strongly agree versus neutral/disagree/strongly disagree.
†Adjusted for age, gender (excluding other due to small count), education, marital status, household income (<CAD$50 000, ≥CAD$50 000, unknown), employment,
European ethnicity, religion, region, new immigrant (≤10 years in Canada), healthcare professional, self or loved one diagnosed with a serious or life-threating illness.
‡High level of perceived knowledge: ‘I know what palliative care is and could explain it to someone else’; low level of perceived knowledge: ‘I know a little bit about
palliative care but could not explain it’; or ‘I have only heard the words palliative care, but do not really know what it is.’
AOR, adjusted OR.
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Table 4
Attitudes and opinions about palliative care and actual knowledge of WHO definition of palliative care (n=1362)
Actual knowledge of WHO palliative care definition
No (weighted %) (95%)
Attitude or opinion*
High‡
N=529
Low‡
N=833
OR (95%)
P value
AOR (95%)†
P value
Association of palliative care with end of life
No longer take care of yourself
337 (64.8) (60.6 to 69.0)
577 (68.6) (65.4 to 71.9)
0.84 (0.66 to 1.07)
0.16
0.81 (0.62 to 1.05)
Place where people go to die
259 (49.4) (45.0 to 53.8)
494 (58.5) (55.0 to 61.9)
0.69 (0.55 to 0.87)
0.001
0.60 (0.46 to 0.77)
<0.00001
0.11
Being close to death
288 (54.4) (50.0 to 58.8)
589 (69.8) (66.5 to 73.0)
0.52 (0.41 to 0.65)
<0.0001
0.45 (0.34 to 0.58)
<0.0001
Last resort
284 (55.1) (50.8 to 59.5)
500 (59.3) (55.9 to 62.7)
0.84 (0.67 to 1.06)
0.14
0.84 (0.66 to 1.08)
0.18
Same as end-o f-life care
272 (51.3) (46.9 to 55.7)
510 (60.6) (57.1 to 64.0)
0.69 (0.55 to 0.86)
0.001
0.59 (0.46 to 0.76)
<0.0001
Find term palliative care depressing
184 (35.2) (31.0 to 39.4)
362 (43.1) (39.7 to 46.6)
0.72 (0.57 to 0.90)
0.005
0.72 (0.56 to 0.93)
0.01
Would be fearful of palliative care
referral
265 (50.3) (45.9 to 54.6)
509 (60.6) (57.2 to 64.0)
0.66 (0.52 to 0.82)
0.0003
0.67 (0.52 to 0.86)
0.002
Referral would mean doctor is giving 133 (25.8) (22.0 to 29.7)
up on the patient
261 (31.4) (28.1 to 34.6)
0.76 (0.59 to 0.98)
0.03
0.68 (0.52 to 0.90)
0.007
Agree palliative care offers hope to
patients
241 (29.4) (26.2 to 32.6)
1.84 (1.46 to 2.33)
<0.0001
1.88 (1.46 to 2.43)
<0.0001
Sentiments about palliative care
231 (43.4) (39.1 to 47.8)
*Responses to items regarding attitudes and opinions were dichotomised as agree/strongly agree versus neutral/disagree/strongly disagree.
†Adjusted for age, gender, education, marital status, household income (<CAD$50 000, ≥CAD$50 000, unknown), employment, European ethnicity, religion, region, new immigrant
(≤10 years in Canada), healthcare professional, self or loved one diagnosed with a serious or life-threating illness.
‡High actual knowledge of WHO palliative care definition: ‘Yes, I knew this’ to at least 5/8 components, including that palliative care ‘can be provided together with other medical
treatments aimed at prolonging life’ and that palliative care ‘can be provided early in the course of illness’; the remainder were classified as having low actual knowledge.
AOR, adjusted OR.
Educational initiatives for the public regarding
palliative care are few.29 30 Existing formal educational initiatives related to palliative care are focused
predominantly on end-of-life care and on normalising
death and dying.15 31 These include the international
death cafés initiative, which aims to increase death
awareness,32 the Dying Matters campaign in the UK,
which aims to ‘normalise public openness around
death, dying and bereavement,’33 and the worldwide
compassionate communities initiative,31 which is
based on the premise of ‘end-of-life care as everyone’s
responsibility’.34 While death education is important,
similar public education campaigns on the relevance
and benefit of early integration of palliative care have
been lacking.
This study has limitations. There were differences
between participants and non-participants, with the
possibility of non-response bias.21 Although stratification and weighting were used to ensure that population
demographics were reflected, it is possible that those
who chose to respond differed in their perceptions and
attitudes from those who did not. Because the survey
was about palliative care, those with some knowledge of palliative care might have been more likely
to participate. Indeed, the proportion of participants
who had heard of palliative care was larger than in
broader health surveys that included questions about
palliative care,15 16 but similar to a Canadian survey
on awareness of palliative care.35 Importantly, the sizeable denominator of participants who had heard of
palliative care was advantageous in achieving our aim
of comparing attitudes about palliative care among
those with varying degrees of perceived knowledge
and actual knowledge. The survey was available only
in English and French; however, the raw percentage of
participants not born in Canada was similar to that of
the Canadian population (approximately 20%).
CONCLUSIONS
Members of the public with a high perceived knowledge of palliative care tended to associate it with
end-of-life care and were less likely to perceive it as
hopeful, whereas those with greater knowledge of its
contemporary definition had more positive associations. Enacting a model of integrated palliative care
will require a coordinated effort that includes not
only those currently providing and receiving care
within the healthcare system but also the wider public.
Public health education efforts should promote a
consistent definition of palliative care that includes its
involvement early in the disease course alongside life-
prolonging therapies, while also directly addressing
misperceptions.
Author affiliations
1
Department of Supportive Care, Princess Margaret Cancer Centre, University
Health Network, Toronto, Ontario, Canada
Division of Palliative Care, Princess Margaret Cancer Centre, University Health
Network, Toronto, Ontario, Canada
3
Princess Margaret Research Institute, Princess Margaret Cancer Centre,
University Health Network, Toronto, Ontario, Canada
4
Division of Medical Oncology, Department of Medicine, University of Toronto,
Toronto, Ontario, Canada
5
Division of Palliative Medicine, Department of Medicine, University of Toronto,
Toronto, Ontario, Canada
6
Department of Psychiatry, Faculty of Medicine, University of Toronto, Toronto,
Ontario, Canada
7
Faculty of Nursing, University of Toronto, Toronto, Ontario, Canada
2
Zimmermann C, et al. BMJ Supportive & Palliative Care 2021;0:1–11. doi:10.1136/bmjspcare-2021-003340
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Original research
8
Dalla Lana School of Public Health, University of Toronto, Toronto, Ontario,
Canada
9
Institute of Cancer Policy, Guy’s Hospital, King’s College London, London, UK
10
Department of Family and Community Medicine, University of Toronto Faculty
of Medicine, Toronto, Ontario, Canada
11
Department of Biostatistics, Princess Margaret Cancer Centre, University
Health Network, Toronto, Ontario, Canada
Twitter Camilla Zimmermann @ZimmTeamLab and Gary
Rodin @gary_rodin
Acknowledgements We would like to thank Tara Drennan and
MD Analytics, a Canadian healthcare market research firm,
for their assistance with our project and for coordinating and
distributing our survey to members of the Canadian public.
We would also like to thank Mohana Giruparajah, Clinical
Research Analyst, for her assistance in conceptualization and
survey development with our research team.
Contributors CZ contributed to conception and design,
methodology, obtaining funding, analysis and interpretation
of data, writing of original draft, and critical revision of
manuscript. JW contributed to conception and design,
collection of data, writing of original draft, and critical revision
of manuscript. NS and AP contributed to conception and
design, methodology, data curation, project administration,
writing of original draft, critical revision of manuscript, and
administrative support. YC contributed to data curation,
writing of original draft, and critical revision of manuscript. JM
contributed to interpretation of the data, and critical revision
of the manuscript. DH, GR, and BH contributed to conception
and design, interpretation of the data, and critical revision
of manuscript. RM contributed to methodology, analysis and
interpretation of the data, and critical revision of manuscript.
LWL contributed to conception and design, methodology,
formal statistical analysis and interpretation of the data, writing
of the original draft, and critical revision of manuscript. All
authors read and approved the final manuscript.
Funding This research was funded by the Canadian Institutes of
Health Research (grant number 152996; CZ) and the Ontario
Ministry of Health and Long-Term Care. CZ is supported
by the Harold and Shirley Lederman Chair in Psychosocial
Oncology and Palliative Care, Department of Supportive Care,
Princess Margaret Cancer Centre.
Disclaimer The funding bodies had no role in the design of
the study, collection, analysis, and interpretation of data or in
writing the manuscript.
Competing interests None declared.
Patient consent for publication Not applicable.
Ethics approval The study was approved by the University
Health Network Research Ethics Board (#18-6039) and all
panelists provided informed consent to participate.
Provenance and peer review Not commissioned; internally peer
reviewed.
Data availability statement Data are available upon request.
Open access This is an open access article distributed in
accordance with the Creative Commons Attribution 4.0
Unported (CC BY 4.0) license, which permits others to copy,
redistribute, remix, transform and build upon this work for any
purpose, provided the original work is properly cited, a link
to the licence is given, and indication of whether changes were
made. See: https://creativecommons.org/licenses/by/4.0/.
ORCID iDs
Camilla Zimmermann http://orcid.org/0000-0003-4889-0244
Gary Rodin http://orcid.org/0000-0002-6626-6974
Breffni Hannon http://orcid.org/0000-0002-0881-555X
10
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