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(Contemporary) Hungarian Art Practices, Their Political Field and their
Tentative Inclusion in Alfred Gell’s Art Anthropology
SZIGETHY Gabriella
1. Introduction
My aim in this paper is twofold. First, I’d like to re-read Alfred Gell’s Art and Agency
nearly twenty years after it was first published and see how his idea of a radical re-positioning
of objects in „art-like situations” can be used in politically informed interferences in a place
never exactly defined in Gell’s work, Eastern-Europe which is neither East, nor West in his
binary view. Gell’s essentially homogeneous understanding of the Western art canon does not
calculate with the specificities of art production on the peripheries of this canon where similar
institutions of art exist with very different histories, impacts and ways of usage however. Why
I think so or how I can prove this is probably part of this first endeavour. Secondly, since my
academic background is that of art history and aesthetics I am especially interested in how
what we mean by Western art production or ideologies informing this specific branch of
objects can be explained without aesthetics. In my understanding aesthetics has been an
unalienable part of this production since the end of the 18th century. Gell’s view is evident in
this respect: evaluative, prescriptive, meaning-oriented ideologies are hardly of
anthropological interest. Quite understandably the postcolonial discourse unfolding in the
years before and after Gell’s book has been effectively casting away aesthetics as an elitist,
white privilege on ethical grounds and as such has apparently been the love-child of Gell’s
anthropology. Here I’d like to argue for a more nuanced view: Jacques Ranciere and more
recently Claire Bishop have been reclaiming aesthetics by rephrasing the socio-political
ambience of its origins and history. Maybe in that light Gell’s abduction of agency can still be
explained in a meaningful way? Maybe aesthetics is capable of encountering the other without
the exploitation of the other after all?
In the last couple of years all components of what we call the institution of art have been
questioned and requestioned, challenged and contested, endlessly. This has been a period of
grave disunity and increasing restlessness. By „the institution of art” I mean a conglomerate in
fact, the artist, the actual art object, the viewer, the place where art is stored, ie. the museum
and art criticism in general, too. To add to all this apparent „freeze and liquefy, […] freeze and
liquefy again” (Sholette 2016) situation in contemporary art the content of each and every
component of this conglomerate has endlessly been redefined, too, so from that angle we
cannot even be sure whether contemporary art is a meaningful entity at all. By the redefinition
of contents of these components I mean giving up authorship for the sake of participation and
distributed responsibility, giving up objecthood for the sake of process-based events and
interventions, giving up spectatorship for the sake of the equal partner or collaborator, giving
up the idea of a museum inherited from the 19th century and going out with art production
into hitherto unprivileged and unframed places and spaces and finally adopting new languages
to describe this production altogether. Hans Belting, one of the few remaining representatives
of a grand school of art history - who however hammered the first nail into the very coffin of
this grand school at the beginning of the 1980’s when he asked if it was the end of art history
after all -, (Belting 1983) has recently declared that „There is no common notion of art that
necessarily applies to all societies around the world.” (Belting 2012: 16) By admitting this he
seems to have had admitted defeat in a battle having been fought about one of the most crucial
historical issues in and around art, namely, whether it is possible to find a common
denominator for objects and activities whose aims are manifold: to please, to shock, to awe or
maybe to teach or to freak out or to engage their viewers in a devotional manner or otherwise.
Belting’s main concern in this essay is this common denominator: he argues that for this to be
born the West has to give up its obsession with history, the East its obsession with ethnicity so
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that in this new global world a new global art, (a new contemporary art in the East, too) be
born whose place will be the (occasionally) newly politicized museum, a desirably
independent and local institution. The museum, one of the most successful and probably least
ethical realizations of aesthetics in the Western world, and its defence against a surge of
restitutory claims, has for now been in the centre of debates for at least two decades and
Belting’s standpoint is articulate: to simply say that Western museums (or any museum in
fact) are the only places where previously acquisioned objects can safely be stored for future
reference is not enough, to say the least. I should also add here, already referencing Gell’s
argument to some extent, that neither will any museum survive by repositioning their artefacts
and exhibits according to a simple new shelf order where aesthetics is introduced as
something already accessible to any culture or site of production of objects and activities.
New contact networks are needed, both analogue and digital, where ownership and
knowledge can be renegotiated (Hogsden – Poulter 2012). Belting however mentions
„societies” in his aforementioned statement and for me it suggests maybe even he thinks any
new discourse on the institution of art should open up into the direction of wider contexts.
Alfred Gell’s Art and Agency, published originally in 1998 was at the time and still
remains one of the most radical structural repositions of the notions of art (Gell 1998). It has
been rethought and criticised by many: its „raw” and tragically „incomplete” nature (Gell
already knew only too well his condition was incurable while he was finishing his book and
did indeed leave behind notes for a revision) still gives you food for thought. A book of
essays, edited by Robin Osborne and Jeremy Tanner and published in 2007 (Osborne –
Tanner 2007) or another one, edited by Liana Chua and Mark Elliot in 2013 (Chua – Elliot
2013) are cases in point: these publications took up the line where Gell had dropped it nine
and fifteen years before respectively by inviting authors to use Gell’s system in more or less
established sub-branches of Western and Eastern art canons. In the 2007 publication the
editors’ main initiative was to open up a bit Gell’s system and see if his Gellogram, his
algebra-like formalization of relationships in „art-like situations” can be and if yes how exatly
put to use in a variety of situations from Early Egypt to the Elizabethan age to Peru or to
Athenian painted pottery. The 2013 volume goes further down this road and invites chapters
which investigate the disciplinary boundaries of the Gellian system. My paper is intending to
follow this line: through occasional critique of Gell’s original book I’ll try to bring back to his
system something whose Gellian criticism at the time was just and appropriate but which has
since been partially reclaimed and repositioned, that is, aisthesis.
In this paper I can only address a fraction of these compex issues: Belting’s admission of
a grave new turn in the assessment and appreciation of art is the door through which I go back
in time and take up Gell’s definition of an anthropology of art he left to us as his legacy nearly
twenty years ago. Reading Gell in retrospect is I know a somewhat a-historical thing to do,
however, this is how the extraordinary clearness of his predictions will be shown best, on the
one hand, and this is how my reading his book will best signal a personal shift from the
history of art towards the anthropology of art on the other. I will only look at the first chapter
of the book („The Problem Defined: The Need for an Anthropology of Art”) and will focus on
two conspicuous absences or only half-heartedly addressed issues which has since turned out
to register two very important issues of the art industry and in it, the reposition of aesthetics,
in the past two decades. One is the grey area that is neither Western nor Eastern (tribal,
primitive, aboriginal etc) in a traditional sense, the art output of Central and Eastern Europe.
For obvious reasons this is the geographical area I can at least in part account for. This issue
altogether misses from the book. The other trajectory is the notion of the political or of
politics where by the political I certainly do not understand an ever historical outline of party
politics. For Gell it is a part of the social, a definitive and distinct way to hold power and
control but certainly always different from aesthetics. As far as I can assess his standpoint
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politics plays a very important part of the social and the very logic of Gell’s system will call it
forth, but it never has anything to do with aisthesis, not even in connection with the Western
artefacts he analyses in his books. Which is all the more surprising in light of his interest in
Velazquez’s Rokeby Venus and its vandalization in 1914.
There is a third, maybe I should call it this time, „missing accent” which I intentionally
have left out so far since it goes below the two trajectories mentioned before but which is
central to my upcoming analysis of some situations of Hungarian art, and this is sculpture.
Gell does mention by way of comparison some iconic pieces of Western sculpture in Art and
Agency, like Bernini’s Pluto and Persephone or Michelangelo’s Moses and David, in fact, he
gives a pretty comprehensive Gellian treatment to the Moses but apparently with sculpture the
tentative array of interpretations would open up dangerously and rip up the rigorous
framework of the Gellogram.1 Even when his choices are obvious pieces of the Western
museum canon.
2. Grey Zones Twice Over
In this chapter I’ll outline first very quickly what is important for us now from Gell’s
introductory chapter and then see to what extent it is possible to incorporate into all this a
more acute understanding of the political in connection with some old and new Hungarian art
production whose aesthetic evaluation is problematic or non-existent so will probably lend
itself relatively easily to an anthropological survey.
Gell’s main point in this first chapter is to move away from then upcoming contemporary
assumptions of „tribal”, „primitive”, „non-western”, „exotic” (all in quotation marks), art
granted equal status with Western art on the grounds of not being essentially different from
„ours”. This approach, he says, is rooted in the same modernist aesthetic it apparently, and
rightly, dismisses. In fact culture-specific or period-specific aesthetics in and of themselves
will not create a new common definition for all arts of the whole world ever, because they are
meaning-based, static, evaluative schemes he says. Instead, we need an anthropology of art
whose subject-matter will be social relationships where objects can as well be agents just like
human beings. Gell’s main concern throughout the whole first chapter is to get rid of
„culture” which he apparently considers a heavy ballast in the history of anthropology, an
abstraction, a burden aesthetics has likewise carried ever since its inception at the end of the
18th century. Anthropology the way he sees it („to put it bluntly, considered good at
providing close-grained analyses of apparently irrational behaviour, performances, utterances
etc.” at a biographical level, he adds) (Gell 1998: 10) will have to be differentiated from
sociology (supra-biographical) on the one hand and from social or cognitive psychology
(infra-biographical) on the other.
Gell’s recognition of the importance of social relationships, their inception, their
dynamics, their mobility, their variedness in the assessment of artefacts was to signal with
exceptional clairvoyance a radical turn (one of the many) for historians and theorists of
Western art. Belting’s already mentioned question, or rather, dictum that had put an end to
1
Maurice Blanchot phrased this beautifully when he wrote about sculpture as „rebel space” inside, „in the center
of space” (Blanchot 1982 [1955] :191), as something in isolation, in „haughty remove”, in possession of an
„orphan wisdom” created apparently by the chisel alone (ibid: 192). Blanchot’s phrasing is indeed catchy and is
a good example for where, among others, Gell’s understanding of aesthetics might have originated from. The
difference between literature and sculpture according to Blanchot is in reading which is „the chisel alone” in the
case of sculpture. Aesthetic autonomy in both cases is however evident, to be upheld, retained. The question is
whether the act of reading equals the work of the chisel. I think not and Blanchot’s tone is slightly doubtful, too.
Separation alone will not tell us how the space „unoccupied” between the object we call artwork and the
viewer/reader operates and to what extent it operates in fact towards the production of aesthetic autonomy.
Maybe this unoccupied territory is where social interaction and intervention is happening.
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exclusively historical studies of art and was followed by a semantic turn towards the inner
workings of the art object (critiqued already by Gell on the same grounds as culture or
aesthetics earlier on: he avoids he says throughout his work the notion of symbolic meaning
because these are abstractions of no use to the anthropologist) (ibid: 6) was now further
scrutinized from a spatial, and then from a social point of view.
With the spatial turn in visual culture came around a new interest in local, non-canonical,
often popular art productions, Eastern - Europe amongst them and so now I should get down
to see how to insert this into Gell’s system. Instead of further historisizing Art and Agency
(which so far has proved useful for me since I originally set out to bring back something that
was nearly lost and for this we need some kind of reconstructive surgery on the one hand, on
the other as a one-time art historian I intuitively still look for solutions first in history.
Sometimes it lets me down.) let me introduce here a situation, the one that originally made me
read and „use” Gell.
Basically all of my study-abroad students who arrive in Hungary for the first time
routinely go and visit the Budaörs Statue Park (Memento Park) sometime early on during
their semester in Budapest. Most of them come from, say, the unspecified and undefined
West. Judging by the fact that you can find the Park’s little brochure everywhere in youth
hostels in Budapest, which are potentially frequented by a young, international clientele, also,
by how the website of the park operates, the visuals of it and the sights and somewhat
clickbait-y activities it advertises you may safely assume that my students are part of a new
spectatorship. What I mean by this is coming on next. My students generally react to what
they see in the park and the way the statues are exhibited there in two distinct ways.
Option 1: the majority of them take it as some kind of a local amusement park or a funny
theme park. Now I think an amusement park and a theme park are different spectacles or at
least are spectacles on a different scale and the dangerous closeness of them to each other in
young people’s mental maps of the world is somewhat frightening.
An amusement park would be a glocal phenomenon: a localized global way of interacting
with tourists, offering them places to go to spend their time. There are certain similarities in
amusement parks, certain „rides” you can find in each and every amusement park around the
world, so no matter where you are geographically you’ll find the same or similar activities,
the same or similar affects you are supposed to be feeling.
A theme park however is the recolonialization, precisely, the „disnification” of the public
space: certainly has roots in and relations to the actual surroundings, the actual social and
political context. Its obvious origin is in the Disneylands based on the classic animated feature
figures of the movie giant but the idea has since devoured and sanitized a lot of previously
publicly owned space. So for the sake of the ever fuller economic exploitation and
commercialization of the public space a new narrative, one that sometimes entertains real bits
of a social, historical context, sometimes entirely fictitious, is spread out on a growing
perimeter of the neighbourhood. A theme park is the Disneyland-type amusement park taken
to a new level. Examples would include the Golden Lane and its neighbourhood in Prague,
the entire city of Venice in Italy by now or, for that matter, large parts of Budapest where the
desirable affect is the authentically seedy, late state-socialist Eastern-European outpour of
melancholy.2
Or, option 2, a few of my students always ask if I think this is art. To these students my
answer is always yes. And then they would say ok, but in what way. They perfectly sense the
statues being outcasts, locked away, displaced, uprooted. The less than glamorous installation
which altogether decanonizes these objects. Also, they often complain about something you
can at best call an „unframed” quality of the site. These young people would want some more
2
A good theoretical summary of recent studies in the commercialisation of the public space is Bodnár 2015.
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and this time authentic information: the somewhat cheesy and by all means awkward display
of merchandise is not enough interaction for them. Not to mention the fact that interaction is
not necessarily the kind of relationship they want to engage in this time. More like
participation probably, a meaningful, digested way of intervention. Out of codified space
obviously means to them out of (art) history, at the same time, the commercialized open-air
museumisation of a place which does not have direct, local contacts with the dire events, only
some vague seal of quasi-authenticity raises doubts in them as to how exactly they should
behave or remember in this place.3
I would certainly fail if I wanted to explain these statues and the context of their ending up in
the park based on an art-historical agenda.
Instead, I chose to leave out aesthetics altogether from our discussions of these statues
and steered my students towards Gell’s analysis. A Gellian analysis of any one of these
statues as agents in a socio-political ambience would probably take them closer to an
understanding of how any artefact operates in its inmediate place and at the time of
construction. By calling these statues indexes according to the Gellogram they will be able to
look at non-canonical artworks, products of popular culture, of peripheral geographies as
material things which are capable of motivating „abductions of an art-related kind.” (ibid: 28)
What’s more, since Gell explicitly says he knows such a system frees him from the
uncomfortable pressure, even constraint to precisely define what art is (ibid: 6-7) we are now
free to turn towards the issue of „unframedness”. Once we have unloaded the weight of
aesthetics we can start thinking about repositioning the artefacts as indexes into new contexts
and see if they can still operate as agents, i.e. what kind of knowledge, control or power
relations they will channel about and of their prototype.
Now who or what the prototype is an intriguing question. To show how his system can
operate in Western art contexts Gell looks at Reynold’s portrait of Doctor Johnson, the Mona
Lisa and the Slashed Rokeby Venus, Velazquez’s painting being slashed multiple times by
Mary Richardson in 1914 in Art and Agency. The portable, framed picture, especially a
portrait, is certainly the best embodiment of what art means in the West, also the best example
to show how a prototype works in a Western context. Sculpture has always been a more
complicated story, especially since the beginnning of the 19th century when it was discovered
sculpture in the public space could generate uncomfortable misunderstandings.4 The multiple
reactons to a sculpture, especially in an extended field (Krauss 1979) can make it impossible
to formalize the specific interactions and agencies at work and can dilute the agentive web
into a meaningless hub of tentative options eventually: Modernist art in the West certainly has
some peculiarities which make Gell’s system seem ponderous and stiff, not seamlessly
adaptable at all. One reason for this feeling is what Belting has called the West’s obsession
with history which in turn is associated with value, aura, singularity and, well, aesthetics after
all. You can never by the nature of things can discover the facts, accents and power relations
to the full inherent in a Western artefact, so you decide to radically curb the scope of the
object and put it into a theoretical frame.
This has proved impossible in the case of the gigantic statues in the Memento Park:
altough there is a physical and theoretical frame whose obvious task would have been to seal
3
A somewhat similar issue has been recently raised by Berlin-based Israeli artist Shahak Shapira’s Yolocaust
project whose website was taken down two weeks after the lauch of the project. The artist himself claimed his
„undouche” projekt a success, however, a lot of researchers worldwide have pointed out, mostly in social media,
the necessity to differentiate between a memorial site and a memorial.
4
Politics and sculpture, their interconnections, their complex and complicated history together would be an
interesting idea to explore with the help of the Gellogram: the relations between sculpture and viewer, the
expected impacts of sculpture on viewer and the use of sculpture in the public space by the viewer are all
implicitly parts of an anthropology of art.
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the theoretically porous (otherwise hard and inpenetrable) surfaces once and for all and to
create a new, desirably somewhat comic, distancing system of agencies the objects still
transmit a lot of their original prototype’s dictates. So when my students are looking for
answers, would like to know more, would like to see these statues in their original habitat they
are basically looking for meaningful reactions and want to behave as an active spectatorrecipient. They first turn to me and ask me how it was back then when as a 6-year-old I first
walked past the huge Marx and Engels statue on Jászai Mari Square alone, unattended on my
way to see my Grandma and soon understand occasional non-reaction is a reaction, too. Now
to round off a bit this chapter here are two more suggestions to my students for an agenda for
future research.
One is the positioning of the prototype who or what is not simply a patron or a
commissioner whose likeness the artist creates in portraiture. It is a human agent of something
more of a compound so when they feel they actually deal with something bigger than lifesize
they are probably right. If they look around in Budapest today they will actually see a lot
more public memorials which are informed by the same prototype.5 It’s true the agencies of
the prototype and of the index seem exceptionally strong in the case of public memorials in
general and locally in Central-Eastern Europe particularly. The blatantly aggressive political
content however is not a novelty or local phenomenon. If they understand this, it is going to
be easier for them to understand even the gigantic dimensions better.
The other would be some help maybe as to what it means to meaningfully react to
such objects and how they can actually initiate these interventions. As belated recipients of
these statues they can either be agents or patients in Gell’s system. But even as spectatorrecipients they can go over to the other side and in that way effectuate substantial
modifications to the original Gellogram where it is the patron-recipient who can only be an
agent. This would be a novelty in the Gellogram but certainly not a novelty in terms of
spectatorship and its 20th-21st century history. Very recent debates in the West over the
nature of the participatory/collaborative show this will not be an easy story either. I am
specifically thinking about here the Grant Kester - Claire Bishop polemic that has been going
on since the middle of the 2000’s and flared up with Kester’s The One and the Many (Kester
2011) and Bishop’s Artificial Hells (Bishop 2012) about the nature and place of the political
on the map of spectatorship and active participation versus passive or one-sided
interaction/collaboration. Bishop’s insightful book does exactly the kind of thing my students
can capitalize on: through first historisizing participation by going back the the Futurists’
theatrical engagements in the 1910’s and second broadening her scope by including EasternEuropean (among others), that is, non-Western participatory art practices she does what
probably Gell would have liked to see to happen. Even though she does not mention his work
her nuanced and substantiated vision of an active recipient as spectator with a thorough
understanding of the peripheries of the West is in my view a great hommage to Gell’s and a
treasure-house of hardly visible interventions through which the agent recipient is borne.
3. Aesthetics as Critical Act
In the previous chapter I was trying to show, apparently further complicating an already
challenging system, how spatial extension together with a new understanding of spectatorship,
where all kinds of objects, even gigantic statues from the state-socialist era can trigger
meaningful responses, work in reality. My theoretical background and somewhat a
justification was Claire Bishop’s excellent book Artificial Hells which in ways complemented
5
Newly installed sculptures in Budapest, even the seemingly most harmless of them are politically heavily
meaningful, prompting and expecting impacts and behaviours in favour of a certain political agenda.
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my teaching practices once I had made an initial shift from art history and aesthetics towards
an anthropology of art. Her treatment of participation in art, originally directed at the
„misconceptions” she had encountered in terms of the growing exclusivity of the artist-aswitness-to-act-of-creation, that is, in Gellian terms, the artist as patient, has the unexpected
result of giving if not an equal, but certainly a responsible enough role to the agent recipient,
who is not a patron. Unexpected from the viewpoint of the Gellogram, not so unexpected
from the viewpoint of Western ideologies on art though where the act of reception has for
some time been considered an active role, if not exactly a participatory one. Obviously it
would be meaningless and a-historical indeed to start tearing down the organic structure of the
Gellian system, rather we should probably name that lurking shadow, the very reason for this
perception of a hiatus on the artist-recipient axis of the Gellogram. In this chapter my
intention is to raise the issue of the political in art in terms of Jacques Ranciere’s
understanding of the sensible and its distribution.
Ranciére’s oeuvre in the past 15-20 years has been consistently revolving around
aesthetics and politics, their relationship and dynamics. To put it very simply according to
Ranciére aesthetics and politics are mutually unalienable from each other in the aesthetic
regime of art which is different from and partly chronologically follows the ethical and the
representative regimes of art respectively. He says „Politics revolves around what is seen and
what can be said about it, around who has the ability to see and the talent to speak, around the
properties of spaces and the possibilities of time”. (Ranciére 2004: 13) The aesthetic regime
of art is basically what we call modernity, roughly the past two centuries. At the beginning of
the 2000’s he was not alone with his interest in issues of visibility (see e.g. Bal 2003) but he
definitely was one who connected these issues directly to politics: the tools of control and
power in his view have always been intricately linked to visibility and vice versa.
In his "Les paradoxes de l’art politique” Ranciére says the art object, once an object of
viewing, now becomes act or is becoming bond but that this becoming is only effective
(meaning it only retains its art-like qualities) if it keeps reflecting on its very act of becoming
(Ranciére 2008: 78).6 This would be a new understanding of once evaluative, normative
aesthetics based on objecthood, authorship and autonomy, more like a constant oscillation
between reality and reflection. There is no this side and the other, only a critical realization of
a refraction through which, to use Gell’s term, art-like situations are happening. Apparently
here between 2000 (the original year of publication of Le Partage du sensible) and 2008
Ranciére moved closer to contemporary art and became more interested in the mobility of the
distribution of the sensible and the critical features of art production.
And finally in his Aisthesis (Ranciére 2013) he outlines something that looks like an
alternative history of modernity based on personal choices, substories, forgotten places and
people.
Gell’s original art nexus, his formal sytem of relations between agents and patients through
indexes, is felt not enough flexible to handle this oscillatory nature of much of today’s
Western art, however, it was one of the first initiatives to respond to a growing disbelief in
aesthetic values. Ranciere’s understanding of the political in art and his redefinition of
aesthetics in „Les paradoxes…” are registering a social turn in the West, the production of an
6
For some unfathomable reason apparently there is no valid English translation of this essay, originally
published in Le spectateur emancipé, in 2008. The Hungarian translation of this book follows the original,
French line-up (published in 2011). A text („The Paradoxes of Political Art”) at some points resembling „Les
paradoxes…” was published in 2010 in a collection of essays entitled Dissensus. On Politics and Aesthetics. And
finally the book The Emancipated Spectator (published in 2009) contains a wholly different essay „Aesthetic
Separation, Aesthetic Community” (first version published in 2008 in Art and Research. A Journal of Ideas,
Contexts and Methods ) at where „Les paradoxes…” should be.
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increasing amount of socially-engaged (or participatory or collaborative) art which can only
be explored with the expansion of the Gellogram.
At this point I think it will be useful to sum up a bit my somewhat diverging thoughts. I do
not mind at all this divergence however: what I’ve written so far is due to the agentive
qualities of Gell’s book as an index (Boutcher 2013: 155) I’ve kept talking to him and
showing him new books, asking for his opinion as it were…
I am a visual type so for me the Gellogram works best when it is made slowly morph into
three dimensions, a bubbling globule where infinite variations of agency are possible. Which I
know may threaten the integrity of the system which in turn cannot be made account for
some of the inherent characteristics of Western material culture. I have to be very cautious
here because my academic toolkit is nowhere enough substantial to speak for the majority of
material culture ever globally done but here is what my main concerns are. First of all, Gell’s
system was designed to handle precisely this, material culture, artefacts, objects. So
consequently it does not seem to be so „readily applicable” when it comes to processes or
events of whatever nature. The problem is not that today’s Western art practices are often
socially-engaged and people have problems to define them as art, but that they have given up
objecthood and materiality, authorship and autonomy so it cannot be said for sure who or
what the four entities of the Gellogram are any more. Not to mention Claire Bishop’s
assumption again, that process-based participation is not a 21st century novelty at all, so we
are talking about a lot of visual art here which apparently cannot be researched with the
Gellogram. Secondly, the Gellogram is very „positive” so to say in that as Boutcher puts it
„wants to keep problems of ’discourse’ – for the most part – in a separate, unopened box
[…]” (ibid: 162).7 The Gellogram cannot handle counter culture, opposition or critique which
have been substantial parts of the material culture of the West whose spatiality (the rules of
decorum, of hanging, of usage) has been integral to it, at least as we know it now, having
given up our „obsession with history”. Even if Ranciére redefines aesthetics (the once
evaluative, normative tool of canonization) as the skill of reflection, the ability to index
refraction, it remains a discoursive element of Western material culture. Also, even if we have
effectively given up, (as I strongly hope) the notion of „the culture” as a ballast since Gell’s
book was published the respective knowledge of certain cultures for the researcher to be able
to draw the formula for the given object’s social relations is strongly required. History seems
to be part of this unopened box of discourse, too: the Gellogram, quite predictably and
understandably, „does not see” vertically, only horizontally which is not very helpful when
we deal with cultures whose memories have been plagued with recurrent periods of
remembering and forgetting, of nostalgia and discontent, all present in their material culture,
too, of course. And in that respect my original presupposition, that the non-existence of
peripheries of what Gell calls the West, the grey zones like Central-Eastern Europe would be
a problem, is not valid after all: the history of these parts is just one of many other discourses
Gell does not want to deal with.
So what I oh so secretively called a lurking shadow earlier in this chapter is nothing of a
mystery at all: it is simply the discoursivity of Western material culture where social relations
are ripe with (counter)-cultural and historical inhibitions if you wish. The Gellogram remains
ever so true to itself when it declares its predominant interest and scope in objecthood. It is its
realization and extension of the idea of agency in art-like-situations which I still find a
brilliant and very helpful recognition.
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I am greatly indebted to Warren Boutcher’s essay, for two major reasons. First, obviously, for having made me
realize in my moments of despair that there always are relatively simple answers to seemingly disintegrating
issues. Secondly, for his disarmingly frank reflection on the pronunciation of Gell’s name early on in his essay
and settling this issue once and for all : https://www.youtube.com/watch?v=o02kr5taBEQ&t=207s .
9
And it is here now, at the end of the chapter that I can explain why „twice over” in the
title of the previous one: in fact it is not twice over, it is as many times over as you wish, since
it is always only a single one object you can put under the lenses of the microscope. The
picture you get is always going to be pretty much framed in its own way; but even with the
finest of resolutions what you see will only get more and more horizontal, never vertical in a
discoursive sense.
4. Conclusion
Having given up the problem of grey zones and that of aesthetics altogether by having
replaced them as parts of the discoursive nature of Western material culture, I still have my
initial two questions to answer.
First, yes, I think Gell’s abduction of agency can still be explained and used as a
methodology in a meaningful way. I in fact see more abductions of agency today than what
Gell would have ever thought of. The question is not whether there is abduction of agency,
but rather, how it is done and for what reasons. Is it state-funded propoganda art or critical of
the institutions of late-capitalism? Is it an object or a process-based event? Is there single or
multiple authorship? Is it a canonical object or something popular, peripheral, transitory,
socially-engaged?
And secondly, yes, I think aesthetics is capable of encountering the other without the
exploitation of the other after all if and when we reposition it as a critical and reflexive skill
and teach it as such. Social connectedness can work well with aesthetics if its preoccupation
with chosen, canonical, auratic artworks is given up for the sake of a broader understanding of
(the sometimes invisible) agency, all times. Political commitment (as altogether different from
sheer extortion and vindication of power) is also an integral part of it.
The broader understanding of agency means one more significant shift: the researcher, who
does not feature in the original Gellogram will have to be a part of the newly extended notion
of the agent recipient. The agent recipient is no longer simply a spectator the theory of which
we have seen unfold in Claire Bishop’s book, but a participant, a collaborator and a researcher
or critic, too. Through constant feedback and education this is how eventually multiple
authorship is born.
Encountering the other in art-like situations does involve the abduction of agency but I truly
believe it is possible without exploitation.
Update and acknowledgements: I dedicate this paper to Rahil, my brilliant Iranian student
who, when she looked at the Gellogram for the first time in her life, asked me right away if it
was possible to be an agent and a patient at the same time. She understood something.
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