Youth, New Media, and the
Rise of Participatory Politics
March 19, 2014
By: Joseph Kahne, Mills College
Ellen Middaugh, Mills College
Danielle Allen, Institute for Advanced Study
Youth & Participatory Politics Research Network
Working Papers No. 1
Exploring the intersection of youth, new media and political life in the twenty-first century
Youth, New Media, and the
Rise of Participatory Politics
March 19, 2014
By: Joseph Kahne, Mills College
Ellen Middaugh, Mills College
Danielle Allen, Institute for Advanced Study
Acknowledgements: This piece, while authored by the authors listed above, is the product of extensive discussion and countless contributions by members of the MacArthur Research Network on Youth and Participatory
Politics, including Cathy J. Cohen, Jennifer Earl, Howard Gardner, Mimi Ito, Henry Jenkins, Elisabeth Soep, and
Ethan Zuckerman. Benjamin Bowyer and Sheena Kang also made helpful contributions to the paper. The empirical research referenced in this chapter draws from the report “Participatory Politics: New Media and Youth
Political Action” by C. Cohen and J. Kahne, with Benjamin Bowyer, Ellen Middaugh, and John Rogowski (http://
tinyurl.com/yppsurvey).
This digital edition of Youth, New Media, and the Rise of Participatory Politics is licensed under a Creative
Commons Attribution 4.0 International License. http://creativecommons.org/licenses/by/4.0
Published by the Youth and Participatory Politics Research Network. Oakland, CA. March 2014.
Suggested Citation: Youth New Media, and the Rise of Participatory Politics.
YPP Research Network Working Paper #1, March 2014.
http://ypp.dmlcentral.net/sites/default/iles/publications/YPP_WorkinPapers_Paper01.pdf
This working paper series was made possible by grants from the John D. and Catherine T. MacArthur
Foundation in connection with its grant making initiative on Digital Media and Learning. For more information
on the initiative visit www.macfound.org.
For more information on youth and participatory politics visit http://ypp.dmlcentral.net.
YPP Research Network Working Papers Series No. 1
March 19, 2014
Youth, New Media, and the Rise of Participatory Politics | 3
Youth, New Media, and the Rise of Participatory Politics
Abstract
New media have come to play a prominent role in civic and political life. Social network sites, web
sites and text increasingly serve as both a conduit for political information and a major public arena
where citizens express and exchange their political ideas; raise funds; and mobilize others to vote,
protest, and work on public issues. This chapter considers how the ascendency of today’s new media
may be introducing fundamental changes in political expectations and practices. Speciically, we see
evidence that new media are facilitating participatory politics--interactive, peer-based acts through
which individuals and groups seek to exert both voice and inluence on issues of public concern.
While these kinds of acts have always existed, evidence suggests that new media are providing new
opportunities for political voice and discussion, thus increasing the role of participatory politics
in public life. In this chapter, we provide a conceptual overview of the implications of this shift for
how political life is organized, emerging political practices, and pathways to political engagement.
We focus our analysis on youth, who are early adopters of new media, and provide some empirical
evidence to demonstrate the importance of participatory politics to their political life as well as to
highlight some beneits as well as risks associated with this form of political engagement.
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Introduction
“New media” periodically transform the nature of communication with broad consequences for civic and
political engagement. Franklin Roosevelt’s use of radio for ireside chats and the television broadcast of
the Nixon-Kennedy debates are widely recognized as landmark moments. Commentators are in general
agreement that the ascendancy of today’s new media (e.g., social network sites, blogs, video games,
YouTube, and smart phones) represents another transformative period. Yet the challenge is not merely
to recognize the transformation but to understand it, both in itself and also as a context for evolutions in
civic and political engagement.
Some basic features of the current media transformation are widely understood:(1) new technology
and associated practices, facilitate networked, many-to-many, and mobile communications; (2) online
networks support both structured interactions among people and more open-ended participation in a
range of activities; (3) traditional barriers to cultural production and circulation are now much lower; (4)
these changes are playing a pivotal role throughout the world, in developing as well as postindustrial
societies, in democracies and in more autocratic regimes.
By facilitating access to political information and by providing tools and avenues for political expression
and mobilization, digital media have created new possibilities for civic and political participation (Bennett
2008; Delli Carpini 2000; Mossberger, Tolbert, and McNeal 2008). Consider the following:
• As of 2009, readership of the top dozen political blogs was equal to that of the New York
Times (Hindman 2009).
• By 2009, 80 percent of the members of Congress had set up their own YouTube channels,
enabling uniltered communication to their constituents (NPR 2009).
• In the thirty-six hours following the Tōhoku, Japan earthquake and tsunami, Zynga raised
more than $1 million of in-game donations through Farmville, the popular online game
(Empson 2011).
• In the 2010 election, an experimental study involving millions, showed that Facebook
messages shared between friends inluenced users political self-expression, information
seeking, and real-world voting (Bond et al. 2012).
The ubiquitous rise of new media has facilitated cultural changes but also changes in political
expectations and practices. Of the many political activities that are moving online, some, we argue, are
particularly important for reshaping the landscape of political life. The goal of this chapter is to describe
those activities and to provide a framework for understanding their signiicance. We gather together the
norms and practices that we identify as shifting the political landscape under the label “participatory
politics.”
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Enabled by new media tools, individuals whose activities reside primarily outside of gatekeeping
institutions are pursuing greater voice and inluence in the political realm than the hierarchical political
infrastructure has traditionally provided them opportunity for. This pursuit of voice and inluence depends
heavily on a particular set of practices, at the center of which are interactive peer-based acts, and the
norms that accompany those practices. We focus on youth in our analysis for two reasons. First, those
under 30 have been identiied as heavy and early adopters of new media (Krueger 2002; Mossberger,
Tolbert, and McNeal 2008) and rely on digital media for political information at higher rates than older
generations (Kohut 2008). Furthermore, as Green and Brady (2013) note, young people are frequently
among the “every day innovators” who are appropriating digital tools to serve their communications
goals, as seen in studies of teens’ texting practices. Thus, we believe it makes sense to study youth
engagement as a means of identifying shifts in practice associated with new media. Moreover, we learn
from studying youth practices how expansion of this type of engagement is likely to have broader impacts
on any given socio-political ecosystem.
Additionally, youth are often marginal players in many forms of institution-based engagement, and many
traditional forms of engagement require skills that many youth have not yet fully developed. In contrast,
youth are often experts and highly engaged with new media and, as we will detail, the afordances of new
media enable youth to have political voice and inluence without being 18, having money, or even being
a citizen. Thus, the opportunities aforded by participation with new media may be particularly valuable
for youth. They may, with appropriate supports, help counter youths’ relatively low levels of engagement
with many dimensions of political life.
In what follows, we ofer a broad deinition of what we mean by participatory politics and then contrast
our analytic usage of the concept to the more ideologically-tinged usages that have dominated its history.
Following this deinitional clariication, we delineate the speciic set of practices that constitute a clear
subset of online political activity, and which we are designating “participatory politics.” Most importantly,
we highlight how a set of cultural practices is evolving and being repurposed as political practices. One of
the challenges of understanding how communicative transformations impact the landscape of political
life is to clarify how cultural transformation relates to political transformation, since communication is at
the heart of both phenomena.
Finally, we highlight some challenges and unanswered questions related to the impact of these practices
of “participatory politics” on youth civic development and youth empowerment. This permits us to
achieve our own disciplinary goal: we will draw out some implications of the “participatory politics”
framework for how we study youth political engagement moving forward. But it also permits us to achieve
the broader goal of this volume: we identify critical choices that need to be made in our current moment
concerning the cultivation of high quality socio-political relationships generally.
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What are Participatory Politics?
A Broad Definition of Politics
Our conceptualization of politics extends beyond the electoral focus that often dominates literature
about political participation and includes a broad array of activities undertaken by individuals and groups
to inluence how the public sets agendas and addresses issues of public concern. We include electoral
activities (such as voting or campaign work), activism (protest, boycotting, and petitions), civic activities
(charity or community service), and lifestyle politics (vegetarianism, awareness raising, and buycotting) in
our deinition (Zukin et al. 2006).
This broad deinition is necessary for a few reasons. First, it acknowledges that many of the struggles to
shift public attention to new issues or frames and to challenge the balance of power in public life take
place outside of traditional institutions of civic and political life. Scholars like Robin Kelley (1994) and James
Scott (1990) have detailed multiple ways in which individuals and groups resist domination and express
their political preferences through informal and not-easily categorized actions. For example, workers
in a factory will coordinate their actions on the shop loor to slow down production, thereby resisting a
speed-up by management. This localized act of resistance is meant to challenge corporate power. While
not a formal political or civic act, it has political implications in terms of the balance of power (see, for
example, Fung and Shkabatur’s discussion in this volume of “countervailing power”). Importantly, any
efort to consider participation through the lens of youth engagement immediately directs attention to
alternative forms of engagement since youth lack access to and may be skeptical of many governmental
or institutionalized forms of participation and thus may be drawn to more accessible or informal forms of
engagement (Ginwright 2009, Delgado and Staples 2007, Flanagan and Gallay 1995).
Second, this broad deinition permits recognition of the political consequences of phenomena at the
intersection of culture and politics. Legal and institutional structures are critical for understanding
politics, but their operations are constrained and shaped by the surrounding socio-cultural context,
whether one labels that context as “civil society” or the “public sphere” (Barber 1984, Dewey 1916, Putnam
2000). For example, citizens’ investment in and understanding of the issues that are negotiated through
electoral politics emerge out of their social ties, their discussions with neighbors and fellow citizens, their
news consumption, and so forth. Their communicative interactions in social contexts help shape their
engagement (or lack thereof) with political institutions and in political action. Furthermore, in the United
States, the volume of public needs is far beyond what can be addressed through governmental channels,
and there is a long tradition of meeting these needs through informal and voluntary associations
(Tocqueville [1840]1969, Putnam 2000, Flanagan et al. 1999). Activity through private institutions that is
nonetheless directed at public goods has clear public consequences but also contributes to the ongoing
contestation of the boundary between private and public actors, a fundamentally political negotiation. A
comprehensive picture of the political requires inclusion of this sort of activity too.
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Finally, a broad deinition of politics allows us to identify changes in where and how people work both
to deine issues of public concern and to exercise power in relation to them. Scholars have argued that
new media may be facilitating a broad shift in the form and focus of politics. The shift entails a movement
away from civic and political engagement that turns around issues and activities deined and structured
by elites and state institutions and toward a range of more direct forms of lifestyle and expressive politics
(Bennett 1998, Dalton 2008, Kelley 1994).
For example, on the 2005 Black Youth Project survey, a number of young people indicated that airing their
own cable television show was a political act (Cohen 2010). Others commented that building a website
and voicing their opinions was a political act. Indeed, as Zukin and colleagues (2006) and Dalton (2008)
have shown, these changes are most prominent among younger Americans and thus may signal a change
in what will count as “politics as usual” in the future. If our deinition of politics were to lead to a focus only
on traditional, long-standing institutions and practices, we would be unable to see those changes.
Our project, then, is to learn what can be said about youth engagement, in particular, and political
engagement in general if we extend the concept of the political, by bringing culture and dissenting
movements into the analysis, in order to capture ways people engage with the public sphere, often
outside of the traditional or formal political realm.
When we use this broad conceptualization of the political to analyze contemporary youth engagement,
we discern the set of practices that we have labeled “participatory politics.” They closely resemble the
practices that scholars have identiied as constituting “participatory culture” but are directed toward
political ends. We turn now to explaining this set of practices, beginning with an account of those that
constitute “participatory culture.”
Participatory Culture
Our understanding of the “participatory” aspect of participatory politics borrows from and is rooted
in Henry Jenkins’s concept of participatory culture (Jenkins et al. 2009). In a participatory culture,
participation is signiicantly peer-based, interactive, nonhierarchical, independent of elite-driven
institutions, and social, that is, accessible to analysis at the level of the group rather than the individual.
Participatory culture has a long history, one that includes previous eforts by grassroots communities to
exert greater control over the means of media production and circulation, including amateur publishing
movements in the nineteenth century, the grassroots radio movement of the early twentieth century,
and various forms of underground press and radio eforts in the 1960s. That said, while participatory
culture predated the Internet and often takes place independently of online engagement, the afordances
of digital media appear to have made participatory cultures more common, and indeed, participatory
cultures are often discussed in relation to digital practices and platforms.
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Research on learning and participatory culture has highlighted four core sets of practice within the current
digital mediascape. Young people are using media to:
• circulate (by blogging, podcasting, or forwarding links)
• collaborate (by working together with others to produce and share information via
projects, such as Wikipedia)
• create (by producing and exchanging media via platforms like YouTube and Flickr)
• connect (through social media, such as Facebook or Twitter, or through online
communities, such as game clans or fandoms).
What makes participatory culture unique is not the existence of these individual acts; instead, the
increasing access to tools supporting circulation, collaboration, creation, and connection and the
consequent increase in the prevalence of these acts is changing the cultural context in which people
operate. Being part of a participatory culture opens up new opportunities and changes participants’
expectations about how to approach a range of activities, including creative work, learning, and, we
would now add, civic and political engagement. As an example of shifted expectations, take the treatment
of knowledge resources. In previous eras, if one wanted to learn about a topic, one might seek out an
encyclopedia or a book by an authority. Within the context of participatory culture, however, one might
now “crowd-source” the answer with an open-ended Google search and then decide how to vet, and
organize the collective knowledge of the group.
Jenkins has argued that new media facilitate the emergence of a more democratically organized cultural
domain in which it is increasingly common for individuals to expect opportunities to inluence and
participate in the creation of cultural products (Jenkins et al. 2009; Bennett, Wells and Freelon 2009).
Our suggestion is that the “self-actualizing” expressive power that has emerged in the cultural domain is
driving similar changes in expectations for political participation.
Participatory Politics
In theorizing how the unique afordances of networked technology might facilitate the emergence of a
more participatory political domain, we have built on the framework of participatory culture. Our analysis
of youth activity in a political domain that we deine broadly has made visible clusters of practices that are
analogues to those identiied as constituting participatory culture. Thus, we have come to conceptualize
participatory politics as interactive, peer-based acts through which individuals and groups seek to exert
both voice and inluence on issues of public concern through the following types of activities:
• Investigation. Members of a community actively pursue information about issues of
public concern. Participants seek out, collect, and analyze information from a wide array
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of sources. They also often check the veracity of information that is circulated by elite
institutions, such as newspapers and political candidates.
• Dialogue and feedback. There is a high degree of dialogue among community
members, as well as a practice of weighing in on issues of public concern and on the
decisions of civic and political leaders. This might include voicing one’s perspective at a
meeting, discussing politics with others, commenting on blogs, or engaging in other digital
or face-to-face eforts to interact with or provide feedback to leaders.
• Circulation. In participatory politics, the low of information is shaped by many in the
broader community rather than by a small group of elites. This might include sharing
information about an issue at a meeting of a religious or community organization to which
one belongs or posting or forwarding links or content that have civic or political intent or
impact.
• Production. Members not only circulate information but also create original content
(such as a blog or video that has political intent or impact) that allows them to advance
their perspectives.
• Mobilization. Members of a community rally others to help accomplish civic or political
goals. This might include working to recruit others for a grassroots efort within one’s
community, or reaching out to those in one’s social network and beyond on behalf of a
political cause.
This set of practices embraces the movement from agenda-setting to opinion formation and actiontaking which are at the core of all political life, but they constitute participatory versions of each of those
elemental steps. Those who engage in agenda-setting, opinion formation, and action-taking through
methods like the ones described above participate in “participatory politics.” The more that people
engage in participatory politics, the more we should expect to see a cultural shift in expectations about
how to approach politics and about what is possible through politics.
Importantly, our usage of the term, “participatory politics,” does not derive from the tradition of its
political uses, although that history ofers some analytically useful conceptual resources. The most
recent resurgence of the idea of “participatory politics” can be dated to Benjamin Barber in the book,
Strong Democracy: Participatory Politics for a New Age (1984). Critiquing representative democracy, Barber
identiied it with “thin democracy,” which in his view “yields neither the pleasures of participation nor the
fellowship of civic association, neither the autonomy and self-governance of continuous political activity
nor the enlarging mutuality of shared public goods of mutual deliberation, decision and work” (p. 24). To
replace “thin democracy” with “strong democracy,” Barber argues for a reorientation toward more direct
democracy and direct participation in the institutions of politics and government.
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The concept has, of course, an important earlier history as well. It was central to the student movements
of the 1960s, and the Port Huron Statement produced by Students for a Democratic Society called
for “participatory democracy” in which politics is “seen positively, as the art of collectively creating an
acceptable pattern of social relations.” In their argument, the statement’s authors drew on the philosophy
of John Dewey, himself a link in the chain of a longer tradition of work on direct democracy and on the
dependence of individual and collective human lourishing on the opportunity to participate in political
and cultural life. (The tradition also includes Jean-Jacques Rousseau, Karl Marx, and John Stuart Mill.) In
the early 1970s, the concepts of “participatory democracy” and “participatory politics” were given further
philosophical development by Hannah Arendt. In her 1972 essay, “On Violence,” Arendt noted that the
phrase “participatory democracy” was the “common slogan of many contemporary social movements”
and connected it to her own theory of action. Action, in the Arendtian account, designates the activity
of the political realm, where citizens disclose themselves to others and contend in the political arena to
deine collective life.
Across the literature, the concept of participatory politics designates forms of political action that seek to
advance peer-to-peer forms of organization and to evade elite dominance in politics, regardless of what
the partisan ailiation is of those elites. While the historical usage of the term in lived political context
has skewed left-ward, we believe that as an analytical category, “participatory politics” is equally good
at capturing political practices that can emerge from any of a wide array of ideological or philosophical
perspectives, from the Christian missionary orientation of Invisible Children (Kligler-Villenchik and
Shresthova 2012) to the immigration activism of the DreamActivists (Zimmerman 2012), from the
libertarian outlook of the Liberty Movement (Gamber Thompson 2012) to the progressive orientation of
Occupy Wall Street.
Participatory Politics in the Digital Age
As we have noted, participatory politics have a long history. The ancient Athenian assembly, the New
England town meeting, letters to the editor, and any number of grassroots organizing eforts that
predate the Internet embody the dynamics that fall within this category of political action. Moreover,
careful analysis of what social practices should be identiied as examples of participatory politics requires
recognizing that we do not face a sharp binary between participatory and non-participatory political
practices. Any given political practice may contain more or fewer participatory dimensions.
In the sections that follow, we discuss what we believe are the shifting dynamics associated with
participatory politics in a speciically digital age, the opportunities and challenges that those dynamics
present for youth civic engagement, and the broader questions they open up about high quality sociopolitical relationships. Consider a few examples:
Watching a televised presidential debate in one’s living room by oneself is not an instance of participatory
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politics. Watching that same debate and then writing a letter to the editor or Tweeting about it is. Similarly,
reading a newspaper story, whether online or in print, is not an act of participatory politics. However,
when a reader forwards a link to the article to her friends or posts a comment online reacting to the story,
expressing her own opinion or perhaps critiquing the journalism itself, she is engaging in participatory
politics. That is, while seeking out political information is important, we do not regard consumption
of information as a form of participation. It is when one circulates political information or shares one’s
perspectives on it that the activity becomes participatory. In each of these examples, participants
demonstrate the highly social, interactive nature of participatory politics and exhibit a desire and ability to
add their voices to or even to inluence the low of information rather than simply following an agenda set
out by elites.
Frequently, acts of participatory politics tap the public’s connection to popular culture. On November 18,
2011, campus police attempted to disperse an Occupy UC Davis demonstration by using pepper spray on
protestors who were staging a peaceful sit-in on the campus quad. Outrage at the incident grew as video
circulated over the Internet and spread to broadcast media. One Davis student posted to her Facebook
wall a picture that she took of Lieutenant John Pike pepper-spraying demonstrators. One of her friends
in turn shared the image on Reddit, a social news website, and shortly thereafter, other users of the site
began to post their own Photoshopped versions of the photo. The “casually pepper spray everything
cop” quickly became a full-ledged Internet meme. Within three days, more than a thousand altered
images were in circulation, with the photo edited into a virtual tour of canonical works of art (Pike’s image
appearing in paintings by Seurat, Picasso, and Michelangelo, among many others) and popular culture
(his spray can aimed at everyone from the Beatles to My Little Pony).1 What this example demonstrates is
that by mobilizing their capacity to create, collaborate, circulate, and connect, people around the world
were able to sear the image of police aggression into collective consciousness and confront in their own
terms the coercive power of the state. Moreover, by using playful imagery and creative expression, these
activities reached many people who would not normally be drawn to political commentary or speeches.
With the resources of “participatory politics” increasingly available, we see growing opportunities for
youth--and for civic actors broadly-- to exert agency in the public sphere, both as individuals and within
communities of practice. By circulating content, they can inluence what others are exposed to. When
people are especially interested, outraged, or committed, they can comment on broadcast content, write
and distribute statements, or remix content to make a point. Individuals and groups can also enter into
dialogues with each other and with leaders in an efort to “talk back” and play a role in shaping agendas.
Drawing on social and often digital networks, youth, as individuals or as collaborative communities,
can also expand their access to audiences and opportunities for mobilization with less dependence
on elite-driven institutions such as political parties or major interest groups and organizations. Indeed,
we see examples of new media enabling the mobilization of cultural groups for political purposes and
the mobilization of difuse friendship networks for targeted political action. That said, participatory
politics can, of course, introduce new hierarchies and leverage other types of elite-driven institutions (for
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example, venture capital-backed companies), and so dynamics of exclusion as well as expansion are key to
understanding emerging modes of citizen engagement.
Having identiied a set of practices that appear to be playing an expanding role in political life, we now
take up a discussion of several critical implications for this expanding role. We discuss how the afordances
of new technology have lowered the barriers to and expanded the options for participatory politics; how
online nonpolitical participatory cultures create new pathways to political activity; and how participatory
politics are transforming the relationships among political, social, and cultural realms. In addition, we will
also need to discuss the risks of digitally-enabled participatory politics. We proceed now to tackle those
four subjects.
Changing Relationships of Citizens to Institutions and Elites
In institutional, or, elite-driven politics, highly organized group actors—political parties, news
organizations, social movement organizations, national civic organizations, lobbyists, and special interest
groups—drive national conversations about which issues deserve attention; they also organize the
options for action and mobilize citizens. Options for citizens to weigh in are limited to discrete moments—
elections, vetted letters to the editor, and public meetings—opportunities that position citizens as the
consumers of an elite-driven activity. Even activities traditionally designated as “extrasystemic” politics—
protests, boycotts, and petitions—depend on social movement organizations and dedicated leaders if
they are to gain traction.
As many have pointed out, the power of gate-keepers is much reduced in an era where people are highly
networked, the tools of circulation and production are readily available, and it has become a norm to share
our thoughts, activities, and information regularly with a wide network of friends, acquaintances, and
strangers. Conversely, expectations of institutional responsiveness to citizen pressure are much increased.
Earl and colleagues have noted that the dramatically reduced costs associated with online petitions have
led to an increase in their use for a whole host of causes, ranging from entertainment-related to activist
to governmental issues (Earl and Kimport 2009, Earl et al. 2010). They also note that the trends in who
initiates petitions may indicate a shift in power and control in the realm of activism and social movements.
Whereas until recently social movement organizations were necessary to organize and circulate petitions,
and thus acted as gatekeepers for identifying and promoting given causes, the availability of petition
warehouse sites like Change.org makes the opportunity to initiate action accessible to the widest possible
array of groups and individuals. As citizens have gained greater communicative capacity, they have begun
to use these tools to hold political leaders and news organizations more accountable for their words and
actions (Armstrong and Zuniga 2006). Political leaders are now speaking in front of audiences where their
every utterance can be captured on a cell phone camera or digital recorder and then circulated online
among a much larger audience (Winograd 2009).
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These practices that shift the relations among citizens and elites are visible in a wide variety of contexts.
For instance, young libertarians who are part of the growing student Liberty Movement describe new
media tools as a means to develop and sustain camaraderie with other like-minded individuals, an
especially important beneit since young libertarians often ind it diicult to locate others with similar
beliefs in their local communities (Gamber Thompson 2012). Then they use blogging, content circulation
(from memes to political disquisitions), and online discussion on a range of platforms to raise concerns
over the two-party political system and the eicacy of voting in the United States.
Similarly, undocumented youth are increasingly using digital media to produce and circulate their stories
of coming out as undocumented through movement art and user-generated videos and documentaries,
a practice they identify as “participatory storytelling” which “allow[s] immigrant youth a means for selfdeinition and spontaneous messaging, a form of communication, which diverges from tightly controlled
movement ‘framing’” (Zimmerman 2012, 39). In this volume, Beltran describes how these young activists
use social media as a “space of confrontation, creativity and self-assertion,” thereby wresting control over
the immigration narrative from an older generation of activists.
In a previous era, citizens who were outraged by comments like those of Representative Todd Akin (R-MO)
who said in 2012 that women’s bodies are able to prevent pregnancy in cases of “legitimate rape,” would
have needed to organize physically in a common space, send letters to the editor, wait for an election to
make their outrage known, or work directly with news elites to keep their message in the public eye. In
the current era, Akin’s words were circulated through social networks and blogs, and as reported by CNN.
com, “#Akin was still trending [on Twitter] two days after” his comments hit the airwaves. This grass-roots
creation of news salience was accompanied by a decision on the part of the Republican Party to reduce
support for Akin’s campaign (Basu and Welch 2012). In the Akin case, participatory politics involved a
historically remarkable volume of public response to and dialogue about news stories, attentiveness on
the part of elite news organization to what was circulated on Twitter and Facebook, and mobilization of
political pressure on a major political party. Inluence was achieved, in other words, through a combination
of dialogue and feedback, circulation, and mobilization. As Zuckerman (2012) notes, “if elected oicials,
advocacy organizations and media ‘gatekeepers’ fought for control of agenda setting twenty years ago,
the battle now includes individuals who produce and consume media, ‘the people formerly known as the
audience,’ to use Dan Gillmor’s term.” New media create an opportunity for a broad public to shape the
political agenda to a signiicant degree.
New media do not erase the role of political leaders and institutions, as Fung and Shkabatur show in this
volume, but they do appear to provide opportunities to shift the relationship among several levers of
power, opening up opportunities for ordinary citizens and individuals as well as new kinds of political
entrepreneurs to inluence what issues are discussed and addressed in the public sphere. For this stage of
the argument, we accentuate the positive. We will return in a later section to discussion of the emergent
risks of digitally-powered political life and to the many obvious factors that limit the applicability of
this picture of agency: corporate control of platforms, government surveillance, and the tremendous
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political power that accrues to wealth across most political contexts. While these powers have grown, too,
thanks to the resources of technology, the evolving relationship between masses and elites includes a
transformation of agency on both sides of the equation.
Participatory Culture and Potential Pathways to Participatory Politics
The practices of participatory politics ofer new routes to inluence in the political realm, particularly
for those outside of conventional elite groups. They also ofer new pathways into political participation,
thereby requiring us to re-conceptualize the developmental pathways into civic and political engagement
available to young people. This involves re-examining the kinds of socializing experiences that are likely
to lead youth (and others) to commit to civic and political engagement, clarifying the literacies that are
necessary for success at participatory politics, and identifying the types of support that will be necessary
for engagement of this kind.
In studies of participatory culture, scholars have found that many young people ind their way to
participatory communities through interest-driven networks, that is, networked groups of youth with
common interests around arts, gaming, sports, entertainment, etc. Many youth, for example, participate
in online communities that share interests in hobbies, sports, or comparable topics often associated
with popular culture. This participation provides them with opportunities to create, critique, and share
work while expanding their social networks and developing a variety of online participatory skills (see
Ito et al. 2009, Jenkins et al. 2009). Interestingly, studies of oline extracurricular activities indicate that
such interest-driven activities provide youth with opportunities to develop civic skills—how to speak in
front of a group, how to plan collective undertakings, how to mobilize others—and productive norms
of behavior within organizations and social networks. These, in turn, have been found to promote later
civic and political engagement (McFarland and Thomas 2006; Otto 1976; Smith 1999; Verba, Schlozman,
and Brady 1995; Youniss and Yates 1997). Since online interest-driven participation similarly cultivates
skill development, and in particular the skills of participatory culture which translate directly into success
in participatory politics, we may expect online interest-driven participation to provide a signiicant
developmental pathway toward participatory politics.
For example, an online gaming community may begin as strictly social, but may take on civic dimensions
as members negotiate norms (such as rules around critique, intellectual property, and credit) and roles
(who takes on responsibility for maintenance or moderation) or take on increasingly coordinated action
(organizing events, recruiting members, etc.). Additionally, their activities may not only build civic and
political skills but also may provide a pathway to political engagement when, for instance, the group
raises money in relation to the Tōhoku earthquake and tsunami or joins other sites in a blackout in
protest of SOPA (Stop Online Piracy Act). This political training, which scholars like Robert Putnam (2000)
argue traditionally has been provided by civic associations like bowling leagues, may take place in online
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contexts in the twenty-irst century (Jenkins et al. 2009 and Steinkuhler and Williams 2006).
Recent analyses of panel data produced by one author of this chapter are consistent with these qualitative
indings (by Kahne, Lee and Feezell 2012). Online interest-driven activities promoted higher levels of both
civic and political engagement as well as commitments to future engagement, even when controlling for
prior levels of civic and political interests and activities. Thus, networked engagement with a participatory
culture may well be expanding youth opportunities to develop their civic and political identities and
capacities. Gaining a better understanding of how these pathways develop and support youth civic
engagement will be key for helping educators, mentors and youth allies design educational settings
in ways that learn from and acknowledge these new pathways. Strengthening and building on these
pathways will be critical to cultivating future forms of citizenship that can counterbalance governmental,
corporate, and inancial power.
Renegotiating the Boundaries of the Social, Cultural, and Political Realms
The fact that engagement in participatory culture appears to provide a pathway into engagement in
participatory politics underscores how important it is to employ deinitions of “politics” that are broad
enough to capture the points where culture and politics intersect. Practices emerging in the cultural realm
may well evolve to play an important role in the political realm. As types of activity and practice move
from one domain to another, we also see transformations in the relationship of political activity to social
and cultural spheres.
Sometimes, this occurs when a community engaged in a cultural activity mobilizes around a political
question (e.g., an online crafting community that engages members in protesting SOPA). In such a case,
we can say that the private or social association has developed latent capacity for political mobilization.
When activated by a public question, that private or social association becomes also, even if only
temporarily, a political association. In the past, intensive active membership in a series of organized
groups or meetings would have been necessary to establish associations with large membership. The
afordances of new media make the maintenance of such latent capacities arguably easier—one can keep
a connection to an online social network alive with a series of small interactions, and the cost of mobilizing
a group is lower than in previous eras. This means that people are more likely to ind themselves routinely
being asked to convert a social relationship into a political one and vice versa.
Moreover, Earl and Schussman (2007) ind evidence that individuals are beginning to use what have
traditionally been political tactics of social movements—for instance, petitions—to inluence corporate
activity. This is an expansion of the deinition of the kinds of targets that are appropriate to political action,
to include economic elites in addition to political elites.
The transformation in the relationship between the political and the social or cultural can also be a
matter of the complex relationship between cultural creation and expression and the establishment of
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communal norms and political legitimacy. Consider for example Egyptian surgeon Bassem Youssef’s use
of YouTube to gain viewership for his satirical program, Al-Bernameg (http://www.albernameg.com/)
as a means to inluence the nature of public discourse following the Egyptian revolution. Taking the
Daily Show as inspiration and using the tools of production and circulation enabled by new media, he
blends entertainment formatting and substantive political critique in order to gain traction in the public
dialogue.2
Scholars have similarly found evidence that youth are appropriating popular culture narratives in service
of their political goals and that this blending serves a key function in their activism (see, e.g., Zimmerman
2012; Gamber Thompson 2012; Kliger-Vilenchik, forthcoming; and Brough and Shresthova 2012). As
Zuckerman discusses in this volume, what appears on the surface to be a matter simply of humor or fun
(playing games or circulating memes on Facebook) may in fact be an appropriation of pop culture for
social change (taking advantage of the networked popularity of games and memes on Facebook, Twitter
and Tumblr to circulate and raise awareness of a low-resourced organization).
Just as the cultural is being blended into the domain of the political in the digital era, the political may
blend into the domain of the cultural in unexpected ways as well. For instance, the act of sharing music
and images were all once relatively personal and narrowly social activities between friends. However,
as they move online, they can become issues of public concern. If a group of friends meeting to sew or
craft in a house share copyrighted patterns, there is little public concern. If the group of friends meet and
discuss and share their work (and patterns created by others) online, questions of copyright infringement
and fair use come into play. Thus, in some cases, we are seeing what might have been simply an act
of pursuing a hobby become public acts subject to legal regulation, opening up new areas of political
concern.
Political theorists, legal scholars, and lawyers have long recognized that the boundaries between the
private, social, and political realms are always being contested. The Supreme Court, in a series of decisions
spanning from roughly 1970 to 1990, debated the question of whether organizations like the Jaycees, the
Rotary Club, and the Boy Scouts of America are purely social organizations or part of the economic and
political realm. The networked afordances of digital media are changing the nature of associationalism,
and with that change come shifts in the analytical boundaries separating the political from the social and
cultural.
Risks Associated with New Media
Although this chapter focuses mainly on identifying the politically eicacious components of participatory
politics, the dynamics we observe also introduce concerns about the impact of participatory politics on
the quality of political life.
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First, there is a risk relating to the practice of investigation. As noted above, the afordances of digital
media can greatly expand access to perspectives and information, as well as options for investigation, but
reduced reliance on elite and institutional gate-keepers introduces challenges associated with bias and
credibility, including the insuicient vetting of misinformation and the creation of “echo chambers” or
“ilter bubbles,” in which people choose to attend to only like-minded perspectives (Sunstein 2007, Pariser
2011).
Second, there are risks relating to dialogue and feedback, circulation, and production. For example, the
need for short powerful, spreadable messages may encourage simpliication of complex and nuanced
issues, as Parham and Allen point out in this volume (also Soep, forthcoming). It is also important to
consider how participatory politics may or may not adequately facilitate negotiation and deliberation. One
area of concern is that loosely organized groups that avoid the negativity of electoral politics may not
provide suicient incentive for youth to negotiate diferences of opinion that inevitably emerge when
taking action that has impact on others. The ways in which new media enable access to participatory
politics—the possibility of acting with anonymity, ease of entry and exit with loosely formed groups—
may also make the consequences of ofending others feel less important or may make withdrawal from
the conversations when small diferences emerge seem like the best option.
Third, there is a risk related to mobilization itself, namely that, in the context of an increased reliance on
expressive politics, political actors will cease to develop full understandings of the diferences between
voice and inluence, perhaps contenting themselves with expression itself when they might also have
achieved inluence if they had focused on more traditional modes of political involvement (see Cohen
et al. 2012). Henry Milner (2010) has argued, for instance, “Generations that turn their backs on politics
in favor of individual expression will continue to find their priorities at the top of society’s wish list—and
at the bottom of the ‘to do’ list” (p. 5). We do not want to undervalue the significance of voice itself—a
point Shelby makes in this volume— especially for youth who are in the process of developing their
political identities. But it is important to cultivate conceptualizations of participatory politics that make the
trajectory from voice to inluence explicit, accessible, and operationalizable.
Additionally, governmental, corporate, and inancial power are themselves growing substantially, also
thanks to the afordances of digital and social media. Thus, it is important to recognize that while digital
media provide new means through which youth can weigh in on issues, they also create new technologies
that can help institutions keep track of what those actions are, creating risk associated with surveillance
(Shresthova, forthcoming). While social network sites provide their users with opportunities to investigate,
dialogue, circulate, produce, and mobilize, they simultaneously generate information about average
American consumer behavior with monetizable value, all of which belongs not to the individuals who
produce it but to the corporations providing the platforms. As Wendy Chun points out in this volume,
there are threats to civic agency from this direction as well. The digital age has brought us another chapter
in the long-running contest between masses and elites (Michels 1915, Ober 1989). The future of democracy
requires that we understand the new avenues for agency available to ordinary citizens through which
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forms of social power may be built that can counteract elite power of diverse kinds.
Now that we have mapped out the stakes of understanding the emergence of participatory politics in the
contemporary moment, as well as the positive potentialities in the practices of participatory politics, we
turn to an assessment of the degree to which those potentialities are being actualized, at least
among youth.
Participatory Politics on the Ground
Study of youth practices in online environments make visible in a diverse array of contexts a suite of
digitally-enabled practices that can be identiied as the components of “participatory politics.” But how
many young people, and from what sorts of demographic backgrounds, are engaging in participatory
politics? And what are the consequences of these patterns for thinking about political and social equality
and digital divides?
To answer these questions, in 2011 two of us (in partnership with Cathy J. Cohen, Ben Bowyer, and Jon
Rogowski) conducted a national survey of youth aged ifteen to twenty-ive (see Cohen et al 2012); the
sample was large (just under three thousand youth) and evenly balanced among blacks, Asian Americans,
Latinos, and whites (that is, minority groups were over-represented in comparison to their percentage of
the population).
The survey asked youth about their engagement in a set of eleven indicators of participatory politics.
These included both online participatory acts, such as “starting or joining a political group on a social
network site” or “forwarding or posting someone else’s political commentary,” as well as oline
participatory acts, such as “taking part in a protest, march or demonstration” and “being active in a group
that has worked to address social or political issues.” The survey team found that 41 percent of young
people engage in at least one act of participatory politics, which is roughly equal to the 44 percent who
engage in other acts of politics.
This suggests that participatory politics make up a substantive part of youth political activity. Additionally,
participatory politics appear not to provide an alternative model of participation but instead to expand
the repertoire of activity among politically engaged youth. Only a very small percent of youth (4 percent)
were engaged in participatory politics without pairing this engagement with some other form of
traditional political activity. This contradicts concerns that new media might be simply creating a model of
participation that is limited to “clicktivism” at the expense of other forms of participation.
The survey indings also provided support for the hypothesis that those using new media to pursue
interests and hobbies from sports to technology to gaming may be gaining knowledge, skills, and
networks, or what might be called “digital social capital,” which makes engaging in participatory politics
more likely. Indeed, youth who infrequently engage in such interest-driven online activities reported
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engaging in 1.2 political acts in the past year, while those who were highly involved in nonpolitical
interest-driven activities averaged 4.5 political acts (Cohen et al. 2012).
Signiicantly, engagement in participatory politics was equitably distributed across racial groups (Cohen
et al. 2012). Speciically, 43 percent of white, 41 percent of black, 38 percent of Latino, and 38 percent of
Asian youth participated in at least one act of participatory politics during the previous twelve months.
The diference between the group with the highest rate of engaging in at least one act of participatory
politics—whites, at 43 percent—and the groups with the lowest rate—Asians and Latinos, at 38 percent—
is only 5 percentage points. This stands in marked contrast to the demographic diferences in voting rates.
In contrast, there was a big gap between how those with diferent levels of educational attainment
engaged in participatory politics. Forty-seven percent of college graduates reported at least one act of
participatory politics in the prior 12 months compared to 27 percent of those who graduated from high
school but did not go on to college.
Indeed, the survey also raised a number of questions that need to be addressed through continued
research. We do not yet know whether rates of engagement in participatory politics are increasing overall
or relative to traditional modes of engagement among youth. Furthermore, we cannot tell from crosssectional data whether participatory politics are simply enriching the activities of youth who are already
politically engaged or whether they serve as an alternative entry point for youth who then also become
involved in more traditional forms of political action.
And while it is clear that engagement in interest-driven activities is related to engagement in participatory
politics, the causality is somewhat less clear. Questions remain about these relationships, especially
about when, why and how frequently transitions from participation in interest-driven communities to
participatory politics occur.
The survey indings with regard to education raise important additional questions about the inluence
of social context on access to participatory politics. Education provides both an informational and social
context around youth online activity that may importantly lead them toward participatory politics. On the
other hand, many youth are not currently seeking education beyond what is mandated, and the question
remains whether there are structures, online or oline, that will support engagement of these youth in
participatory politics.
More critically, we do not know the extent to which these forms of activities are resulting in an
accompanying increase in power and inluence. While youth may be drawn to participatory politics
because it ofers more opportunity for self-expression, the question of whether and when this voice
translates into inluence still needs to be answered. In this research question lies the key to understanding
the future of citizenship generally.
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Conclusion
Participatory politics in the digital age create many possibilities for civic and political participation in
the public sphere. They enable individuals to tap vast stores of information, consider diverse views,
communicate with potentially large audiences, mobilize others, and work collaboratively for social change,
all outside of formal civic and political organizations.
Lessons from history suggest that this may be a critical moment to pay attention to if we are to maximize
the potential of participatory politics, especially to engage younger cohorts. As Light’s historical analysis
suggests (in this volume), the power of any generation’s “new media” for facilitating youth civic and
political engagement may be due more to its status as new, unregulated (by corporations or adults), and
low cost. As we see major institutions (media companies, political parties, corporations) iguring out how
to harness and make use of current technology as well as increasing battles over ownership and regulation
of the Internet, we see potential for this communication technology to come under tighter control.
Against this backdrop, the need to deepen our conceptual and empirical understanding of the changes
now occurring is all the more pressing. With such increased understanding, we might more efectively
minimize the problems stemming from those changes while also maximizing the positive potential of
participatory politics to provide, in Barber’s words, “the pleasures of participation, the fellowship of civic
association, and the autonomy, self-governance, and enlarging mutuality of continuous political activity.”
Notes
1 For a history of the development of this meme, as well as a collection of images, see http://knowyourmeme.com/memes/casual-
ly-pepper-spray-everything-cop.
2 Hartley (2010) argues that citizen disillusionment with broadcast media coverage of the political sphere due to perceived inluence
of political elites in controlling the narrative has led to a shift towards DIY/DWO (Do it yourself/Do it With Others) models of citizenship in which citizens are relying more frequently on communications to shape narratives than on elite guided action. Jones (2013)
suggests that within such a context, satire becomes a more desirable form of “truth creation” as it allows citizens to construct critical
narratives and to encourage circulation of information. Jones argues this is a particularly important form of expression in a context
where “serious” political talk is viewed with skepticism, and therefore less likely to be attended to and circulated.
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YPP Research Network Working Papers Series No. 1
March 19, 2014