Public vs Media Opinion on Robots
Alireza Javaheri* (Independent Researcher), Navid Moghadamnejad* (Independent Researcher),
Hamidreza Keshavarz (Tarbiat Modares University), Ehsan Javaheri (The Technical University of Berlin),
Chelsea Dobbins (The University of Queensland), Elaheh Momeni (University of Vienna), Reza
Rawassizadeh (Boston University)
* These authors have contributed equally to the paper and they are co-first authors
Fast proliferation of robots in people’s everyday lives during recent years calls for a profound examination
of public consensus, which is the ultimate determinant of the future of this industry. This paper investigates
text corpora, consisting of posts in Twitter, Google News, Bing News, and Kickstarter, over an 8-year period
to quantify the public and media opinion about this emerging technology. Results demonstrate that the news
platforms and the public take an overall positive position on robots. However, there is a deviation between
news coverage and people’s attitude. Among various robot types, sex robots raise the fiercest debate. Besides,
our evaluation reveals that the public and news media conceptualization of robotics has altered over the
recent years. More specifically, a shift from the solely industrial-purposed machines, towards more social,
assistive, and multi-purpose gadgets is visible.
KEYWORDS
Social Media, News Media, Robots, Opinion Mining
1 INTRODUCTION
The fourth industrial revolution is most likely to alter the nature of work, business, and society
in the coming decades [1, 2, 3, 4]. Not only are fast developments spurring in individuals’ daily
routines, but also fresh potentials are being made in the market [3]; through which, new
enterprises like iRobot1 and Touch Bionics2 are emerging and demonstrating success. Microsoft
co-founder, William Henry Gates III predicted that robots would inevitably be on the rise, just as
personal computers were in the end of the last century [5]. Robotic surgery [6], controlling
autonomous vehicles [7], and tutoring students [8] are among the responsibilities that are being
assumed by robots, and yet there would likely be more developments [9]. On the other hand, the
accelerating growth of robot capabilities have raised concerns, for example, a substantial worry
is that they might be a substitute for human labor [10, 11], be employed as means of warfare [12],
or as Stephen Hawking warned, spell the end of the human race [13].
Amid such rapid proliferation, the debate over their development, which is getting fiercer,
underscores the need for extensive research in order to determine the public’s attitudes towards
them. To our knowledge, the number of such studies is scarce. As an attempt to bridge this gap,
it is essential to explore the following questions:
RQ1) What is the public’s opinion about robots in general and whether news and media support
this opinion?
RQ2) What type of robots do the public prefer or dislike most?
RQ3) How does news and public opinion about robots evolve over time?
The first question focuses on a general consensus, since people are the ultimate decision makers
who will shape the future of the robotics industry. On the other hand, ignoring the position of
news media on the same topic would be naive. Considering the pivotal role of media in society,
1
2
https://www.irobot.com/
http://touchbionics.com/
and its ability to lead or sway public opinion [14, 15, 16], it is crucial to identify whether media
takes a position similar to the public on robots or not. The second question attempts to acquire
in-depth knowledge of the public’s preferences for robots. Given the broad range of robot types,
exploring the popularity of each type is also necessary. The third question deals with the
evolution of news and public approach toward various robot types, over the period of time during
which the study was conducted, in order to gain an understanding of the trend in recent years.
To answer these three questions, we investigate Twitter as a social media platform, which is
growing in popularity and serves as a repository of billions of attitude expressions. Exploring a
general consensus of a wide spectrum of topics in Twitter is the focus of many studies [17, 18, 19,
20]. Various works show the advantages of social media mining [21, 22] and illustrate that the
data found on social media can compare with the data collected otherwise. Besides, tweets are
immune from the typical errors inherent in traditional means of information gathering (e.g. polls
and questionnaires) [23, 24, 25], where the participants’ attitudes are contingent upon the context
of the questions, their format, wording, and ordering.
In the first step of this paper, recent posts from Twitter (from mid-2018, as the platform does not
allow for longitudinal data to be collected), and longitudinal data from Google News, Bing News
and Kickstarter in the period between 2011 and 2018 are extracted using a specially devised
algorithm. This corpus allows us to implement clustering to contrast attitudes of people against
News. In the next step, a qualitative investigation on tweets is conducted by annotating 180 tweets
by two independent raters. The final step focuses on topic evolution of news and Kickstarter
articles by means of an algorithm based on word clustering [26].
Results demonstrate that there is a noticeable deviation between News coverage and public
opinion on robots. While both share an overall positive position, news is more conservative and
involved with non-polarized posts. Among various robot types, sex robots raise the fiercest
debate, however their proponents are about twice as many as the opponents. Social robots and
service robots also are highly popular. And finally, the evolution study observes that the public
and news media’s conceptualization of robotics has altered over recent years, and shifted from
solely industrial-purpose machines, towards more in-home, friendly, social, and multi-purpose
gadget.
People’s view is of paramount importance, since they ultimately shape demand and regulation in
certain areas, by urging companies and legislators to restrict or expand research in those areas.
In response to such worries, scientists can alter the direction of their research in order to alleviate
concerns. Results of our study can help investors better recognize the potentially successful or
unsafe areas in robotic industries, guide robot developers in the early stages of their product
development to adapt them to the users’ demands, cast light on features of most popularity for
engineers to focus on, and finally offer marketers with products, which fulfill more market
expectations.
2 RELATED WORKS
Technological advancements entangle our lives, including robots, artificially intelligent systems
and interfaces. The future of robots is unknown [27], but what we think of them right now, might
be able to re-shape it. The public’s acceptance or rejection of them can result in altering
investments in the industry. Therefore, it is important to understand the concerns that people
have, regarding daily operation of, or collaborations with robots, and what they expect from them.
2.1 Public Opinion about Future Technological Trends
Some of humankind’s biggest concerns, such as global warming and climate change [28], poverty
[29], terrorism [30], political debates [31], and privacy issues [32] have been researched and
peoples’ perspectives on these subjects have been studied through social media and opinion
mining. However, regarding the subject of robots, a mere of inadequate research has been
conducted. A promising number of investigations have been conducted on the influences of
artificial intelligence (AI). Public perception of AI and the future of humanity affected by AI has
been studied [33] and the results show that the public has a generally positive view on AI, while
the experts are more conservative. Studies of the future progress of artificial intelligence [34]
from the viewpoint of AI experts predicted that the future belongs to the intelligent and super
intelligent machines. It also predicted a chance of one in three that this development will have
negative consequences for humanity. For instance, the survey carried out on AI acceptance [35]
indicates that consumers will most likely feel the impact of AI within the next five years, and the
prospect of such impact is met with mixed emotions, with 60% having a positive opinion. Another
survey [36] shows that consumers are concerned about job loss, security issues, and privacy
infringement, but for the most part, they are accepting of AI. About 45% of all participants believe
the effects of AI on society is positive. In an effort to descend further back into the history of AI
and the trends of public views on it [37], public perception of AI has been studied through articles
in the New York Times over a 30-year period. Similarly, the results reveal that the public views
on AI have stayed optimistic over time, while AI itself has taken a stronger role in public
discussions, especially in the field of healthcare. Another study [38] offers insight into the fact
that media coverage of armed conflicts has raised public attention towards these conflicts. A
parallel study [39] reveals the positive influence of certain literature used in news articles and the
popularity of the message they convey.
A study of the public’s fears towards robots [40] shows people tend to think of robots as harmful
entities that will challenge specificity in western cultures. In contrast, the Asian (Japanese) public
do not seem to think that robots will affect the human specificity. Although useful, these
comparisons make definitive statements about specific cultures and regions. Alternatively,
another study [41] demonstrates that the average European citizen, thinks very positively of
robots, especially in manufacturing and security sectors, but not so much in areas such as
healthcare and child care. In a small-scale study of public expectations and fears towards the
future of robots [42], people display rather negative judgements towards these machines,
especially as future role models for their children, though they are more open to their utilization
for public security.
2.2 Human-Robot Interactions (HRI)
As helpful as they might be in our future lives, over-reliance on intelligent robots might hurt
humans. Thus, the opinions of people on the present and future roles of these smart machines
and interactions with them needs to be thoroughly researched.
A study on cross-cultural acceptance of tutoring robots [43] reveals that in Korea and Japan, while
people are more open to purchasing tutoring robots, they have higher expectations of these
robots. In contrast, in Spain people are more negative towards acquiring such robots for learning
purposes. Human-robot interactions in the Middle East is studied [44] through utilizing a
humanoid robot in a public mall. Amongst the findings of this work is that people from the Middle
East had more favorable views towards humanoid robots than people from North Africa.
Although interestingly, these results are also restricted to a specific region.
In a different study on negative attitudes towards communication robots in particular [45],
individuals’ ability to accept such robots is associated with their emotions towards those robots.
Their contribution can help designers predict the acceptance of their robots. However, the study
is limited to a group of 38 Japanese participants. In a study on the interactions of the elderly with
instructor robots [46], while seniors moderately accept the robots and the administrators are
enthusiastic about them, it is claimed that more work needs to be done on the auditory capability
of the robots.
The increase in HRI applications has emphasized the demand for HRI ethics guidelines. Research
[47] claims that ethics must be spread throughout and integrated from the beginning of design
processes. As widely noticeable, most works in this field are mainly restricted to certain regions
or have a rather limited number of participants. In this work, we have conducted a large-scale
analysis on social media posts and news articles related to robots of different types and their
temporal trends.
3 DATASET
As previously mentioned, the purpose of this work is to analyze both the public and news media
points of view on robots. To this end, four different platforms were targeted for our web crawling.
Two of which are news aggregation platforms (articles from Google News and Bing News), and
the other two are public media platforms carrying public sentiments (records from Twitter and
from Kickstarter). We have employed the eMentalist3 API to collect web data. Specifically, for the
Twitter data, the official API of Twitter, in addition to the technique of frequent keyword
selection, are utilized to crawl the tweets from common Twitter users who have tweeted about
robots. The majority of the datasets are shaped by records from 2011 to 2018. A total set of 238
keywords from different areas of robotics was created. This list made it possible to collect the
related records in a database. In the database, text, timestamp of the records, and their platform
are stored. The result was an initial dataset, which was then filtered (using a Python4 code that
eliminated the records not containing any keywords from the previous set) to ensure that the
irrelevant entries were ruled out. This process culminated with the number of entries shown in
Table 1.
Table 1. Number of Records in Datasets Before and After Filtering
Platform
Initial Records
Final Records
Twitter
47,939
37,807
Kickstarter
2,000
1,901
Google News
6,400
5,451
Bing News
12,755
11,473
4 METHODS
Clustering is the technique being employed to group the datasets. It enables us to gain a factual
summarization of the public’s beliefs in the form of tweets, developers’ expressions in the form
of Kickstarter posts, and the news coverage through Google News and Bing News articles. In
addition, we are able to compare and contrast the resulting clusters. Several well-known lexicons
have been used to assign scores to each record. These scores will be treated as the features, which
will later be used for clustering.
Lexicons is a highly used method to assess the positivity and/or negativity level of sentiments in
texts, according to the words used in the text [48]. In comprehensive research carried out on
lexicons [49], it is explained that each lexicon consists of a set of different words, and a balancing
method of scoring the words. In this research, six lexicons were utilized (AFFIN, Liu Lexicon,
NRC-emoticon, SenticNet, and SentiWordNet) in an effort to study the polarity of each record.
3
4
http://ementalist.ai
Python 3.7.0
To make use of lexicons, we devised a Python code to break each text record into separate words,
look up the exact words in every lexicon, accumulate the corresponding lexicon scores of all the
words of each record, and collect all the scores in a separate database for further processing. Fig.
1 illustrates the algorithm that calculates the AFFIN score generated for an arbitrary tweet record.
Fig. 1. A schematic diagram of the lexicon-based scoring algorithm for text entries
Feature Selection: For each database of n records, the algorithm is repeated 6*n times. Following
running the algorithm for each of the six lexicons, over all the records, it is necessary to measure
their overall positive and negative sentiments. This means that each of the six lexicons can be
divided into two groups of positive words and negative words. As a result, each lexicon will yield
two scores for each record:
1. The sum of all positive scores of each record
2. The sum of all negative scores of each record
The aggregate of these two scores will sum up the overall sentiment of each record. For example:
“@BubbloApp: #AI is the Future - This happy robot helps kids with autism”. This record receives
a 0.384615 positive score, and 0 negative score from AFINN lexicon. Therefore, the overall score
is positive, and it complies with the actual positive content of the tweet. As a result, a data matrix
was produced, with 12 columns, each two of which belongs to one of the lexicons (see Fig. 2). An
additional 13th column was added to the matrix to record each entry’s database ID, for the
purpose of tracking the data.
Fig. 2. Schematic diagram of clustering process
Normalization: The scores range varies from lexicon to lexicon. For instance, scores of each
word in AFFIN lexicon range from -5 to 5, while these scores alternate between -1 and 1 in Liu
Lexicon. As a result, the accumulated scores of each record from some lexicons will be hugely
bigger or smaller than the others. This will cause the lexicons to have non-uniform effects on the
clustering of the records. Thus, for the sake of consistency, the lexicon score matrix was
normalized [50] so that the accumulated scores take decimal values between -1 and 1.
Clustering: The processed and consistent score matrix is utilized as the features of the data
entries. Due to the large amount of textual information, it is infeasible to label the data manually.
Therefore, we use clustering as an unsupervised learning method. In particular, we have
employed k-means, which provides a high accuracy in comparison to other clustering methods
such as the density based clustering or hierarchical clustering [51]. It is a partitional clustering
algorithm, which in this paper functions based on the squared-error criterion. It clusters data by
grouping each of the objects to the nearest cluster, based on Euclidean distances5. The algorithm
selects the initial centroids randomly. Consequently, in a case of inappropriate selection of
centroids, the partitions would be ill-suited. To avoid such a scenario, and assess the reliability of
results, the code was repeated three times and we have selected the optimal number of clusters
based on parameter sensitivity analysis.
To determine a suitable number of clusters for each dataset, we use the “elbow” method. The idea
is to run the k-means clustering for a range of k values (i.e. k from 2 to 10), and for each value of
k, the cost function is calculated for all output clusters, which is the Sum of Squared Error (SSE):
𝑆𝑆𝐸 = ∑𝑘𝑖=1 ∑𝑥∈𝐶𝑖 (𝑋 − 𝑐𝑒𝑛𝑡𝑟𝑜𝑖𝑑𝑖 )2
(1)
In equation 1, X represents the score of each record. Next, the SSE is plotted for each number of
k. The elbow method assumes that there will be a sudden change in the slope of the plot in a
point, which means the addition of any more clusters will not result in a significant decrease of
the SSE. That number will be chosen as the number of clusters for a certain dataset.
The k-means algorithm was applied to the four datasets using the Python “Scipy” library6. Having
decided on the suitable number of clusters, the clustering for each set of records (Twitter,
Kickstarter, Bing News, and Google News) was implemented. The centroid of each cluster was
calculated and plotted for further deductions regarding public sentiments and media viewpoints
towards robots and their AI applications.
5
6
https://scikit-learn.org/stable/modules/clustering.html
https://docs.scipy.org/doc/scipy/reference/cluster.vq.html
Theme analysis: In order to identify the robot types that correspond to the highest number of
favorable or unfavorable public sentiments, a theme study on the tweets has been performed. For
this study a random collection of 180 tweets, distributed equally over all clusters, has been
selected. Two researchers independently annotated each tweet. Those researchers identified 10
major categories of robots and evaluate the usage of each category of robots in each of the
clusters. This will provide us with information over which robot category is most discussed in
which cluster.
Kappa statistic: In an attempt to measure the inter-rater agreement between the two raters of
this study, Kappa static is employed. Here, the approach of Fleiss kappa is utilized [52]. It is an
adaptation of Cohen’s Kappa and is applicable for any number of raters. The kappa can be
calculated using the formula below:
𝜅=
𝑃𝑟(𝑎)−Pr(𝑒)
(2)
1−Pr(𝑒)
Where Pr(a) denotes the agreement which is actually observed and Pr(e) stands for the chance
agreement.
Topic evolution: Text entries are typically clustered by subject and source, but a compelling
factor to consider while performing clustering on textual data can be time [53]. While it is
absolutely essential to know which topics are attracting more attention and investments towards
themselves at the moment, it cannot be denied that the changes in the trend of each topic over
time is just as important for the involved industries and investors.
A new method of word clustering is devised in a study on topic evolution [26]. We have employed
this method to assess the evolution of the social media discussion topics. The set of news and
Kickstarter records of each year, from 2011 to 2018, were analyzed and targeted by this wordoriented clustering method.
5 RESULTS
5.1 Cluster Distributions
The optimal number of clusters for each dataset is decided by analyzing the scree plots illustrated
in Fig. 3. The optimal numbers correspond to the longest perpendicular lines connecting the plot
to the line between the first and the last point. Consequently, the optimal numbers of 4, 3, 6, and
4 are determined for datasets of Kickstarter, Bing News, Twitter, and Google News respectively.
We report the cluster centroids of each dataset in Fig. 4, plotting them based on their scores from
the lexicons. On the other hand, the centroids are assumed to represent the members of the
clusters. Thus, the corpuses are summarized in the plots of Fig. 4. It is worth mentioning that in
order to validate the clustering process Mann–Whitney–Wilcoxon (MWW) [56] test is conducted
where p-value<0.5. It is observed that Kickstarter, Bing News and Google News consist of neutral
and positive clusters while Twitter include one negative cluster as well. In addition, Fig. 5
illustrates the population distributions of clusters in each dataset.
(a)
(b)
(c)
(d)
Fig. 3. Scree plot for (a) Kickstarter (b) Bing News (c) Twitter and (d) Google News
(a)
(b)
(c)
(d)
Fig. 4. Cluster distributions for (a) Kickstarter (b) Bing News (c) Twitter and (d) Google News
As for the Kickstarter dataset, four clusters have emerged. Cluster 4, which compromises the
biggest part of population (38% of posts), is almost objective. All other clusters embody the
positive points of view, which range from slightly positive (cluster 3 with 36% of posts) to
considerably positive (cluster 1 with 5% of posts). Similarly, the most populated cluster of the Bing
News dataset is the objective cluster, containing 74% of the population. The remaining two,
cluster 2 with moderately positive sentiments and cluster 1 with mostly positive ones, comprise
22% and 4% of posts respectively. Tweets, as opposed to the other datasets, include one negative
cluster, which includes 10% of the entire population of the dataset. Approximately half of the
dataset, inclusive of cluster 4 with 43% of tweets and cluster 5 with 5% of tweets, qualify as
objective. The remaining 42% percent of tweets belong to the positive opinions, of which 7% are
highly polarized. Ultimately, in the Google News dataset, the objective contents (cluster 3 and 4)
shape the majority. The supportive News (cluster 1 and 2) occupy close to one third of the
population.
(a)
(b)
(c)
(d)
Fig. 5. Populations percentages of clusters for (a) Kickstarter (b) Bing News (c) Twitter and (d) Google
News
3.2 Theme Analysis
Two of the researchers independently annotated 180 randomly chosen tweets and came up with
10 main categories of robots (Table 2). They are identified progressively during the annotation
process of theme extraction. The annotation resulted to an almost perfect agreement with a Fleiss
kappa inter-rater agreement of 83.9%.
Table 2. Robot categories identified from inductive theme analysis
Robophobia
Human-robot trust
1 Robot abusing behaviors
Robot autonomy
Robot right
Interactive robots
2 Companion robots
Social robots
Assistive robots
Health care robots
3
Rescue robots
Collaborative robots
4
Educational robots
5
Military robots
6
Humanoid robots
Robot embodiments
7
Sex robots
8
Agriculture robots
9
Artificial
Intelligence
Swarm Robotics
10 Advertisements
Referring back to Fig. 4 section (c), cluster 1 to 3 represent the popular robot types as opposed to
cluster 6, which embodies the negative sentiments. Table 2 reports the result of the theme
extraction where it is observed that in the three positive clusters the majority belongs to robot
category 3 (assistive robots), 7 (sex robots), and 2 (interactive robots), respectively. Furthermore,
it is interesting that sex robots take second place. At the same time, sex robots are the dominant
category in cluster 6 and has attracted negative feedbacks the most. This result reveals a major
controversy in social media about sex robots. Estimating the number of their proponents and
opponents shows that the former has 4,546 members, while the latter has 2,367, which is about
half the size. In other words, the supporters of sex robots are approximately twice more than their
opponents.
Table 3. Percentage of sentiment distribution of each cluster among the robot categories
1) Robophobia
2) Interactive robots
3) Assistive robots
4) Educational
robots
5) Military robots
6) Humanoid robots
7) Sex robots
8) Agriculture
robots
9) AI
10) Ads
3
22
33
0
0
7
28
3
3
0
Cluster 2 (positive)
5
3
27
0
0
30
30
0
5
0
Cluster 3 (slightly
positive)
5
13
25
3
0
18
27
0
5
3
Cluster 4 (neutral)
7
7
30
0
2
8
3
0
3
40
Cluster 5 (neutral)
10
15
32
0
0
17
22
0
5
0
Cluster 6 (negative)
0
12
12
0
5
5
65
0
2
0
Robot category
Cluster 1 (very positive)
Surprisingly, assistive and interactive categories have gained almost a quarter of negative views.
Non-polarized clusters (clusters 4 and 5) mostly consist of robot, workshop, and conference
advertisements along with News regarding group of assistive robots.
5.3 Topic Evolution Analysis
The word-oriented clustering algorithm utilized in this study results in clusters consisting of the
exact words used in the articles, which falls under similar categories. These categories can be
“nouns”, “adjectives”, “industry names”, “robot types”, “locations”, “positive or negative adverbs
reflecting concerns”, etc. This method emphasizes two features to differentiate between the
resulting clusters: Centrality and Density. The former implies the dominant theme, around which
the words of each cluster are gathered, and the later expresses the density with which these words
appear throughout each set of entries (each set belongs to a certain year).
The outcome clusters can be summarized into a set of tables demonstrating main words and topics
(centrality) used most (density) by users in social media, divided by each year. Comparing the
tables belonging to different years can be useful in understanding the evolution of each cluster in
time and understanding the rise and fall of words and topics of discussion over the news and
Kickstarter articles. Taking into account the cluster densities, and the strength of words inside
each cluster, all these tables can be combined to make a list of top words. These words, put into
eight main categories, form Table 4 categorizing main public discussion topics.
Table 4. Public discussion main topics and sub-topics
Main Categories
Top Words
Robot Efficiency
Energy, Efficient, Effective, Faster, Cheaper, Accurate, Smaller
Healthcare Robots
Medicine, Nursing, Surgery, Healthcare, Therapy
Military Robots
War, Military, Weapon, Security
Social Robots
Social, Privacy
Educational Robots
Education, School, Learning, Teaching
Industrial Robots
Industry, Factory, Manufacturing
Autonomous Robots/Drone/Car Drone, Autonomous, Car, Service
Support / Service Robots
Telepresence, Exoskeleton, Humanoid, Service, Support, Wearable,
Sex
A thorough analysis of these topics and keywords over time (from 2011 to 2018), demonstrates
that some topics evolve over time, while others lose importance. The results are illustrated in a
heat map (Fig. 6), where strength of color shows the estimated importance of each topic
throughout an entire year.
Fig. 6. Heat map of topic significance illustrated over time
As visible in the illustration, all topics both gain and lose importance over the time period during
which this study was done. Due to the nature of scientific advancement, it is to be expected that
articles regarding certain fields of technology will trend during time periods in which the field in
question is thriving. Taking this into account, it is possible to deduce the prevailing areas of
robotics or AI over each period of time throughout the 2010s. This can result in estimating the
state of investments and scientific attractions, over the entire field, at the time. By the same logic,
it is possible to make predictions for the future of the robotics industry, based on the trending
public discussions or news articles in the recent months or years. According to the heat map,
more intense colors in the recent year belong to the fields of healthcare, social, educational,
service and support robots.
6 FINDINGS AND DISCUSSION
Here we summarize our findings from our analysis, how they address our research questions, and
what are open questions worth further investigation by the community.
Public’s opinion advocates robots: Following the application of clustering on the entirety of
the four datasets (section 5.1), it is interpretable that all the datasets share one main feature: the
subjective opinions take a positive position. This finding answers the first part of RQ1. The sole
negative cluster is observed among tweets with 10% of the total population. Nevertheless, in the
same community the positive sentiments represent nearly a quarter of the population, which is
still excessively more than the negative notions.
Media take similarly a positive position, but are more neutral than the public: Tweets
and Kickstarter posts compromise a total of 42% and 62% of positive views. In contrast, as for
news (Google News and Bing News) the positivity is a mere average of 28%. News media have
engaged considerably less in positive feedback. Instead, they have been more involved with nonpolarized news. The non-polarized posts of news platforms are about ¾, whereas those posts are
about ⅓ for Kickstarter and half for the tweets. The majority of neutral posts exhibit their
conservatively. However, their non-polarized posts reveal that news agencies have not resisted
against the positive trend toward robots, answering the second part of RQ1. Such a favorable
climate presumably owes much to the advancements in robot performances, particularly in recent
years.
Kickstarter is the most favorable environments for robots: In section 5.1 it is observed that
the neutral posts are dominant in all sets, except for Kickstarter, where positive notions take the
top place, involving 66% of the posts. This positive environment is in agreement with the nature
of this platform, which is comprised of developers and small business owners.
Sex robots are most discussed and most popular robots among the polarized tweets:
Theme analysis (section 5.2) identified that despite a fierce debate over sex robots, they have
managed to be among the most popular robot types. It is observed that the proponents of sex
robots are almost twice as many as the opponents. Thus, given this fierce public controversy, it
would not be surprising to witness more debates in media over sex robots in the future.
Furthermore, the majority of their advocates, and presumably the demands for them might trigger
a significant growth in their market in the future. This immense popularity gives rise to the
questions such as: 1) what is the underlying social reason(s) for embracing these robots? and 2)
what are the impacts of developing these robots in society? It might turn out that these robots
would lead to adverse consequences in nurturing families, and in turn result in negative social
outcomes. It seems that sociologists may need to pay attention to this phenomenon, and policy
makers may be required to take it into consideration proactively. This partially answers RQ2.
There are adverse effects about social robots and assistive robots: From the results of
section 5.2, it is interpretable that after sex robots, which gain the greatest number of negative
posts, the category of interactive robots and also assistive robots stand in next place, despite their
popularity. The negativity concerning interactive robots can be understandable in light of their
potentially adverse effect on interpersonal relationships. The unfavorable views on assistive
robots might be associated with unemployment concerns. This partially answers RQ2.
The overall conceptualization of robots has changed over recent years: The study of the
evolution of social and news media topics (section 5.3), discussed over an almost decade-long
period, shows that the overall perception of the concept that surrounds robots has changed
notably during this time period. Points such as the drop in the importance of particular topics,
such as “Robot Efficiency” and “Autonomous Robots”, and the rise in “Social Robots” and “Service
Robots,” showcases the shift in public and news media views on robots, from a solely industrialpurposed machine, towards a more in-home, friendly, social, and multi-purpose gadget. Today,
intelligent robots have become an inseparable part of modern households, which can help one do
their chores, support them in their everyday tasks, help their children study, or even monitor
their health and well-being. During the mid-2010s, we witnessed the concept of
electric/autonomous cars and drones were a thriving trend in the media. In reality, towards the
end of the 2010s, the market share of electric cars is on a new record high [54]. The findings here
are in agreement with the reality of market share rises in the present, and they answer the RQ3.
Military robots and industrial robots are constantly key topics: The evolution study
discussed in section 5.3 reveals that, while topics such as “Military Robots” have remained to be
an important concern over the past decade, the age of thriving technology has also kept
“Industrial Robots” as a key topic in the field.
The years that come after, are the time for a new variety of robots. Public and media interest
manifests the beginning of the “Companion Robots” era. Investors will be flooding the field with
more money, and users are finding new applications for these gadgets every day. As such, it
would not be surprising to witness an even bigger rise in the significance and emphasize of such
discussion topics in the coming years.
There is another minor finding, which is not focused on robots. However, we identified that in
comparison to other tools, SentiWordNet has exhibited a relatively poor performance. It is
noticeable from section 5.1 that it has exhibited the poorest performance among all the six
lexicons. In particular, it has not been capable of separating the clusters well in the Kickstarter,
Bing and Twitter datasets. This lexicon works based on WORDNET synsets7. The synsets of
WORDNET are employed in SentiWordNet, which runs a semi-supervised text classification
process in order to classify the synsets into groups of positive, negative and objective [55]. This
weak-supervision learning algorithm accounts for the poor capability of this lexicon observed
above.
7 CONCLUSIONS
This paper reported the results of social research on public sentiments and news production
mediums’ attitudes toward robots by gathering textual records from Twitter, Kickstarter, Google
News, and Bing News, and running clustering algorithms on the four datasets. The results of our
evaluations revealed the public and news opinions among all platforms to be either completely,
or greatly in agreement, with a minority of Twitter posts exhibiting slight concerns. In parallel,
Theme Extraction and Topic Evolution methods were employed to study the textual datasets
topic-wise. The two investigations expose the most discussed topics and robot types within
positive and negative clusters, and the evolution of the most discussed topics, over a certain
period of time. Based on these results, we discussed the present standpoint of society on the
subject of robots, the evolution of that viewpoint over the past decade, and the possible outlook
of a broadly robotic and AI-powered future. Ultimately, based on this evidence, we have made
predictions on the subject of certain future investments in the field of robotics and AI.
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