Dossier: Grammars of Bolsonarismo
Of what is Bolsonaro the name?
Rodrigo Nunes
[O]ne might refer to the fascist movements as the wounds,
the scars, of a democracy that, to this day, has not lived up
to its own concept.
Theodor Adorno
their divisiveness, shady connections and constant attacks on potential challengers to their control over this
political capital.
‘Bolsonarista’ thus refers to a social segment that has
acquired an explicit political orientation in the last eight
What’s in a name?
years or so through an interactive relation with leaders
First things first: to speak of ‘Bolsonarismo’ is not
dominate it is itself contingent. It can be estimated at
the same as speaking of Bolsonaro voters. Evidently,
around 15% of the population; considering Bolsonaro’s
whatever we can call ‘Bolsonarismo’ must have been a
approval ratings have never dropped far below 30%, it
factor in Jair Bolsonaro’s November 2018 election; but
comprises the solid, unwavering half of that percentage.1
the former army captain’s victory was overdetermined in
Though less than one sixth of the adult population, this
all sorts of ways, and the electoral coalition that brought
group has a disproportionate political weight by virtue
him to power is broader than any phenomenon we can
of the high electoral floor that it offers, its commitment
accurately describe with that name. In short, not every
and permanent engagement. Though composed of at-
Bolsonaro voter is a Bolsonarista – a distinction that it is
omised individuals not organised in any major political
both analytically and politically essential to make.
structures, it is the vocal, militant core from which the
Smaller than Bolsonaro’s actual or potential electorate, Bolsonarismo is at the same time bigger than Bolson-
like Bolsonaro, even if the fact that the latter came to
gravitational pull of the far right radiates to the rest of
Brazilian society.
aro himself: neither created by nor solely dependent
Insisting on a contingent, synthetic link between
on the individual from whom it borrows its name. This
Bolsonaro and Bolsonarismo might beg the question of
means that the link between ‘leader’ and ‘movement’ is
why call the latter by the former’s name. But following
synthetic rather than analytic, and its strength hinges
Laclau’s remarks on naming as retroactively constitutive
not on some essential bond but on the contingent fact
of its object, we could turn the question on its head and
that, having found himself at the crest of a groundswell
reply that it is exactly that contingency that justifies this
at a critical time, Bolsonaro now has more power to shape
choice.2 Not, of course, that Bolsonarismo emerged fully
it than anyone else. In short, my contention is that
formed the moment the name was uttered. For polem-
Bolsonarismo is a real convergence of different trends in
ical and ontological reasons, Laclau tends to exaggerate
Brazilian society, with the potential to consolidate itself
the passivity of things and the spontaneity of leaders,
as a major force for quite some time; but the arrangement
minimising the horizontal ties that pull people together
of political forces that expresses it is neither coherent
in favour of a shared vertical bond with the figurehead or
nor necessarily stable. In fact, one of its key sources of
the empty signifier. The truth tends to be more prosaic:
instability is precisely Bolsonaro and his sons, owing to
RADICAL PHILOSOPHY 2.09 / Winter 2020-21
3
instead of naming as the foundational act that inaugurates a linear causal chain, a feedback process through
which people begin to gravitate towards one another
and represent themselves as doing so until one or more
representations ‘stick’. While the political operation ‘at
the top’ was essential to giving it shape, Bolsonarismo
should be seen as the coming together, under the aegis of
the political factions that coalesced around Bolsonaro’s
campaign, of social trends that had for some time been
imbued with a certain mutual tropism. And while they
are certainly far from constituting a consistent theory or
worldview, they have a lot of common ground to connect
them.
Most accounts of Bolsonaro’s rise to power tend to
stay at the more superficial level of the sequence of
events that led to his triumph. While it can enrich our
understanding of the political decisions that produced
Bolsonarismo, this approach is insufficient when it comes
to identifying the deeper social shifts that were both precipitated by these decisions and made them possible. A
comprehensive look at Bolsonarismo must work on more
than one timescale and take into consideration at least
four different levels of analysis:
• the different discursive matrices that came together
in its formation;
• the common grammars that ensured these matrices’
communication and mutual compatibility;
• the affective conditions or collective moods that
gave them something to latch on to;
• the organisational infrastructure – encompassing
churches, radio and TV shows, YouTube influencers, WhatsApp groups, Twitter bots etc. – that
they rely on.
In this article, I will focus primarily on the first two, alluding to the third in the conclusion. My goal throughout
will be double. Firstly, to present Bolsonarismo perspectivistically, as a phenomenon that can take on different
meanings depending on the position that one occupies
within it. Secondly, to highlight what is generalisable in
this story. To the extent that similar conditions can be
found elsewhere, that of which Bolsonaro is the name is
in no way a uniquely Brazilian phenomenon.
4
Elective affinities
What, then, are the elements that went into the composition of Bolsonarismo? Sociologist Gabriel Feltran offers
us a starting point by listing three ‘discursive matrices’
he calls ‘police militarism’ (support for law-and-order
policies and the extrajudicial use of force), ‘Evangelical
anti-intellectualism’ (rejection of science and formal education in favour of religion and personal experience), and
‘entrepreneurial monetarism’ (an ‘entrepreneur of oneself’ ethos for which precarity equals autonomy).3 This
is doubly useful, as it not only pinpoints long-term tendencies that Feltran has identified in his fieldwork in the
periphery of São Paulo, but does so by resorting to the
concept that Eder Sader advanced in his analysis of the
early 1980s’ ‘social movement boom’ out of which the
Workers’ Party (PT) emerged.4 The same caveat raised
above about Laclau applies here: to speak of ‘discursive matrices’ is not to claim some fundamental priority
for language over embodiment or affectivity, but to propose that we think the two spheres in a circular, reciprocal relation. Language has the power to give names to
things that are already vaguely sensed in everyday experience, and resonates to the extent that it does so; in
so doing, however, it renders that experience communicable, enhances its publicness and reframes sensibilities
accordingly.5 Discursive matrices should therefore be
considered as generative not only of statements, but of
affective structures (likes and dislikes, hates and loves,
objects of admiration and repulsion; what Spinoza would
call ingenia), identification and belonging, ways of understanding and narrating oneself – all the latent conditions
for what may or may not develop into fully conscious,
mobilised political subjectivity.
Yet Feltran’s conclusions, valuable as they are for
showing the fertile ground Bolsonarismo has found
among the poor, are needlessly constrained by the way
he generalises (or fails to generalise) his ethnographic
findings. As he himself recognises, anti-intellectualism
is not exclusive to the Evangelical population and is just
as visible among the predominantly Catholic upper class.
As for militarism and entrepreneurialism, though they
are each a single matrix shared by rich and poor, they take
on such different connotations depending on class and
racialisation as to result in very distinct subjective posi-
tions: it is not because people are using the same words
not speak as if there were a pre-existing movement to
that they are saying the same thing. In short, Feltran’s
which some groups latched on to in 2018, but rather think
observational bias puts him at risk of (correctly) counter-
of what happened as the confluence of different vectors,
ing the idea that Bolsonarismo is merely ‘a mobilisation
‘from above’ as well as ‘from below’, that already had
of the elites against the poor’ with the (incorrect) sug-
much in common. The top 10% of the electorate were
gestion that ‘sectors of finance, agribusiness, religious
in fact the first sector Bolsonaro won over, very early on,
and rural elites’ joined this ‘totalitarian movement’ late
and if the 1% did not have him as their first choice, they
in the game, ‘possibly without realising what they were
had no qualms about embracing him when it became
doing’.
6
A formulation like this misses three crucial things
about Bolsonarismo. Firstly, its character as a cross-class
clear he could win. To sum up, Bolsonarismo is a crossclass project held together at the top by politics and at
the base by strong elective affinities.
alliance around a few common identitarian and political
This means that we can distinguish among the dis-
reference points that have, until now, far outweighed
cursive matrices that compose it three different types:
the contradictions among the divergent interests that it
those that are restricted to a particular class or group;
brings together. Secondly, the fact that what makes this
those that are widely shared but whose meaning remains
balancing act possible is both the pervasiveness of cer-
constant across groups or classes; and those that are
tain discursive matrices and their having enough gram-
shared but take on different meanings depending on
mar in common as to be compatible with one another.
one’s position in the social structure. As we have seen,
Thus, although there may be an upper- and a lower-class
anti-intellectualism, militarism and entrepreneurialism
militarism or anti-intellectualism, the two sides can still
all cut across strata, but the latter two belong to the third
understand and identify with one another, especially
type.7
when set against what they oppose (criminality, drug
As regards militarism, the difference is obvious. For
use, unbridled sexuality, leniency with ‘marginals’, leftist
those living in dangerous areas, the hankering for un-
indoctrination etc.). This means, thirdly, that we should
restrained state violence supposes a clear demarcation
5
between the ‘working people’ and the ‘criminals’ in
2014, many have followed a career path that went from
the neighbourhood, with some collateral casualties in
becoming a right-wing influencer on social media to go-
between. For those in well-off areas, policing is about
ing into politics. 85% of the senators and 47% of federal
protecting them from the poor, making the grey zone
representatives elected in 2018 were first-timers, most
of potentially disposable life much larger. As for en-
of them successfully riding on Bolsonaro’s ‘outsider’ dis-
trepreneurialism, whereas for the rich it often acts as
course – even though the latter had been a congressman
a meritocratic narrative disguising inequality of oppor-
since 1991. Among these were 22 policemen or members
tunities, among the poor and much of the middle class
of the military, a retired porn actor and an heir of the
it is more akin to what Verónica Gago has called ‘neolib-
Brazilian royal family.
eralism from below’. This ambivalent dynamic, through
which individuals engaged in inventing strategies of
survival in an environment reconfigured by neoliberal
policies come to understand themselves according to
‘the logic of the microentrepreneur’,8 is in fact a major
factor in the sea change that Latin American politics has
seen in recent years. Largely unchallenged and often
elicited by the progressive governments in the region,
this ‘mass self-entrepreneurship’9 was effectively reinforced by the growth of informality and indebtedness
of the Pink Tide years, making neoliberalism even more
‘anchored in territories, strengthened in popular subjectivities, … expanding and proliferating within popular
10
economies’.
Phenomena like Mauricio Macri in Argen-
tina and Bolsonaro in Brazil are partially understandable
as the encounter between a radicalised version of the
1990s ‘neoliberalism from above’ and a neoliberalism
from below that flourished during the neodevelopmentalist interlude of the 2000s, which continued to pose the
market as the primary arena for the pursuit of recognition
and material satisfaction. As Rosana Pinheiro-Machado
and Lucia Scalco show, the empowerment produced by
PT’s ‘inclusion through consumption’ was so imbricated
with the capacity to buy things that, once the economic
downturn took that capacity away, many of ‘the very cit11
izens that had symbolised Brazil’s rise’
under PT readily
shifted allegiance from Lula to Bolsonaro.
Not only does Bolsonarismo openly espouse entrepreneurialism, it is an entrepreneurial phenomenon in
its own right. The quintessential Bolsonarista is neither
rich nor poor, but a member of a downwardly mobile
‘lower upper middle class’ (to borrow Orwell’s turn of
phrase) among which ‘failed businessman’ is perhaps the
most common occupation. Extremely sensitive to negative fluctuations in the economy, they are by that same
token especially prone to a politics of resentment that
blames others for their frustrated expectations. Since
6
Constructing the upstanding citizen
Despite being more socially circumscribed, two other
matrices play an important role in establishing narrative
connections among the others: economic libertarianism and anti-communism. Whereas anti-intellectualism,
militarism and entrepreneurialism developed in parallel
across social strata, in these two the direction of diffusion is more evident, going from the upper classes to the
poor. Besides, their propagation is more obviously the
result of coordinated action.
The seeds of the staggering resurgence of anticommunism in Brazil started being sown during PT’s first
term in power. At a time when the economy was booming and most people’s material standards were improving,
red scares manufactured with the aid of the media were
among the few weapons in the opposition’s armour. The
contrast between these and the embracing of Lula by the
international establishment produced a cognitive dissonance that conspiracy theories about a global leftist
conspiracy would subsequently help solve. It was the
social media-fuelled spread of the latter that operated
the shift from Cold War discourse as a tool in parliamentary struggle to anticommunism as an overarching
geopolitical narrative pitting Trump and Bolsonaro as
the Asterix and Obelix of the struggle against ‘cultural
Marxism-driven economic globalisation’.12 The very fact
that no concrete threat existed only made this discourse
more efficient, as its ‘abstractness’ meant that ‘anything
that somehow [did] not fit [could be] subsumed under
[an] all-purpose term’ like ‘communism’ or ‘globalism’.13
While market libertarianism is in one sense merely
the theoretical counterpart to entrepreneurialism, it
merits independent consideration because of its importance as a rallying point for a young, university-educated
middle class that played a protagonist role in the events
leading to Bolsonaro’s election. This too was a process
beckoned, however, they increasingly converged with so-
that began shortly after PT came to power, the creation
cial conservatives, not only finding areas of cooperation
of Instituto Millenium in 2005 being a major landmark.
but adopting some of their discourses and tactics. Con-
Funded by some of the most powerful financial, industrial
versely, their newfound clout was one of the factors that
and media groups in the country, this think tank worked
pulled Bolsonaro, whose economic views had previously
to popularise ultraliberal ideas and, alongside players
appeared to lean statist, towards an ultraliberal agenda.
like Instituto Mises Brasil (founded in 2007), contributed
Despite the former army captain’s unequivocal author-
to a veritable editorial boom in the field. (A boom in
itarian tendencies, they continue to support him with
conservative literature was happening around the same
varying degrees of enthusiasm, invoking a distinction
time.) This created the environment in which young,
between the government’s ‘technical’ (economic) and
media-savvy ultraliberal activists started to organise,
‘ideological’ areas as an excuse.
drawing on grants from international funders like the
14
The most universal of these discursive matrices, anti-
The most important of these groups is
corruption, illustrates the power of libertarianism and an-
the Students for Liberty-trained Movimento Brasil Livre
ticommunism in tying Bolsonarismo’s different strands
(Free Brazil Movement, or MBL), which emerged during
together. In Brazil, corruption has long worked in the
the June 2013 protests as the right-wing answer to Movi-
public imaginary as a sort of meta-problem, the magical
mento Passe Livre (Free Fare Movement, or MPL). Two
cause which, once eliminated, would cure all other ills.
years later, MBL were key to organising the marches call-
In this account, the weight of structural constraints and
ing for the impeachment of Dilma Rousseff; in 2018, they
differences of political orientation are entirely disreg-
elected seven congressmen.
arded in favour of a voluntaristic, individualised vision
Cato Institute.
At first, this sector’s selling point was the cosmopol-
of politics: the country would be prosperous and there
itan, socially liberal attitude that set them apart from
would be money for everything if only there were honest
the traditional right: ‘liberal in economics and in social
individuals in charge.
mores’ was how they described themselves. As power
7
Although Brazilian elites have used anti-corruption
Unlike anticommunism or market libertarianism, it did
rhetoric to destabilise progressive governments in the
not spread downwards, but was already well established
past, until recently it was widely understood that mis-
across all classes. Spurred by the advances made by fem-
appropriation of public funds was endemic to the polit-
inists and the LGBTQ+ community in the last decade
ical profession. Having usually been far from positions
on the one hand, and by fabricated moral panics on the
of power, left-wing parties were, if anything, deemed
other, it too relied on a sense of urgent threat to expand.
more trustworthy. Yet the vast institutional sleaze un-
Growing steadily over the Lula years, the defence of ‘fam-
covered in 2014 by the now-famous Operation Car Wash
ily values’ proved to be a force to be reckoned with the
presented libertarians and anticommunists with a unique
‘gay kit’ episode in 2011.16 By 2015 it was so strong that
opportunity to promote a new narrative. It combined a
many invoked it as a reason to support the impeachment
Hayekian mistrust of social justice as ‘[amounting] simply
of Dilma Rousseff, one congressman in particular claim-
to the protection of entrenched interests’15 with the no-
ing to be acting against ‘programmes that aim to make
tion that the left’s universal modus operandi is to buy off
children change sex and learn sex at school’.
interest groups such as minorities and artists in order to
As Isabela Kalil has noted, Bolsonarismo’s greatest
install corrupt totalitarian regimes. The sheer size of the
achievement was to make all these different elements
schemes Car Wash revealed thus functioned as evidence
– militarism, anti-intellectualism, entrepreneurialism,
not of PT’s definitive incorporation into the country’s
anticommunism, market libertarianism, anticorruption
political elite, but of how far they had advanced in their
discourse, social conservatism – converge around a single
plan to ‘turn Brazil into Venezuela’ – exactly as the right
figure, the ‘upstanding citizen’ (cidadão de bem).17 If
had been warning they would for a decade.
there is an empty signifier that represents the Bolson-
It helped that one of the largest corruption scandals
arista base to itself, it is that.18 On the other side of
in the country’s history unfolded in parallel with one of
the antagonistic frontier, the concept of mamata (from
its worst economic crises ever, indelibly connecting the
mamar, ‘to suckle’) does the same work when it comes
two in most people’s minds. If there was a recession, the
to identifying the enemy. Meaning ‘easy life’ or ‘un-
thought went, this was not due to bad economic policy or
due advantage’, mamata can apply to anything from per-
a global slump, but to an unprecedentedly large attack on
ceived leniency with criminals to the exorbitant salaries
the state’s kitty. It became easier on this basis to cement
of politicians and the judiciary; from labour rights to the
the association between left-wing governments, sleaze
supposedly charmed existence of artists and academics;
and economic inefficiency, even though the scandal ac-
from the job stability of civil servants to sexual freedom
tually involved all mainstream parties. The political ad-
and the questioning of traditional gender roles; and from
vantages of this account were obvious. In one fell swoop,
the misuse of public funds to affirmative action at uni-
it turned what was deemed to be a universal, endemic
versities. Its capacity to establish equivalences between
problem into a particularly left-wing vice; it painted even
basic rights and elite privileges, and to present the former
PT’s cautious reformism as part of a communist threat,
in terms of the latter, is key to building the class alliance
making anything but the most pro-market libertarianism
on which Bolsonarismo depends. Its constitution of a
potentially suspicious; it legitimised opposition to pro-
continuum between private and public morality allows it
gressive policies by reframing it as resistance against a
to be the point de capiton that makes changes in societal
slide towards tyranny; and it nurtured a feeling of immin-
attitudes resonate with rising crime rates, corruption,
ent danger that created the demand for urgent, radical
progressive social policy and even contemporary art as
action.
gathering evidence of a single process of moral decad-
The final element in the Bolsonarista constellation
ence that it behoves the upstanding citizenry to stop.
is another discursive matrix that plays an important role
It bears repeating that, although these discursive
in tying together the rest: social conservatism. Like an-
matrices overlap at various points, not every Bolsonarista
ticommunism, it came from the fringes of the political
(let alone Bolsonaro voter) subscribes to all of them with
spectrum and was progressively mainstreamed by politi-
the same intensity, or at all. Not only are there inconsist-
cians and vehicles interested in denting PT’s popularity.
encies between them, none of them is fully consistent
8
either. This matters little, as the power of the metanar-
social conservatism and no-holds-barred neoliberalism.
ratives that establish their connection lies in association
When the loss of certain privileges (white, male, hetero-
more than logic, and coherence derives less from any ac-
normative etc.) is associated with the conquest of rights
tual content than from the feeling of being on the same
by others (affirmative action, for example), the desire
side in a struggle.19 Whether one believes or not in all
to see the status quo restored finds a natural ally in the
that is said about the enemy is less important than believ-
rejection of redistributive policies.
ing that there is an enemy and it must be defeated. And
Not that this confluence should surprise us too much.
precisely, what these metanarratives promise is more
In places like Brazil and the United States, the coming
than just certainty amidst change and sensory overload.
together of social conservatism and neoliberalism has
The perception of imminent existential threat that they
long been prepared, on the one hand, by the ‘prosper-
cultivate intensifies subjective commitment, presents
ity gospel’ of Neopentecostal churches, which provides
their adherents in a heroic light and frames politics as
divine justification for the accumulation of wealth and
a fight to the death in which all means are justified in
‘reinforces the Calvinist tenet of individual responsibility
advance.
for material success’.22 And, on the other, by a ‘neoliberalism from above’ that has never ceased to invest the
family as disciplinary institution, counterweight to the
A common grammar
Although mamata has a very Brazilian flavour, the operation it makes possible is the far right’s quintessential
conjuring trick everywhere: promoting the confusion
between anxiety around the loss of rights and the fear
of losing privileges. This is what has allowed it in recent
years to gather the support of both those sectors that
have few material concerns but resent the advances made
by some groups, and those that are haunted by falling
standards and the prospect of no longer enjoying rights
they once had. In that, it was evidently abetted by the
fall-out from the 2008 crisis coming on the back of a
‘progressive neoliberalism’ that combined a ’plutocratic
economic program’ that left millions of people behind
with a ‘liberal-meritocratic politics of recognition’ and
mostly symbolic improvements for some minorities.
20
The concomitance of severe losses for some and modest
gains for others is what helps the far right convince the
‘losers’ of globalisation that if they are being deprived
of rights, it is because others – women, migrants, ethnic
groups, LGBTQ+ people etc. – are gaining privileges off
their backs.
It is this triadic structure of right populism – not ‘the
people’ versus ‘the elite’, but the people against an elite
that unduly favours some other group21 – that explains
how, in the United States, a billionaire could appear as the
candidate of the common man against an ‘establishment’
consisting of Hollywood actors, newspaper columnists
and graduate students on Twitter. It also helps us make
sense of the confluence, particularly sharp in Brazil, of
market’s disaggregating tendencies, safety net that could
take on functions previously exercised by the state (education, health, well-being), and part of a dispositif for
the privatisation of risk.23 Ultimately, however, what
Bolsonarismo helps us see is that, if neoliberalism and
neoconservatism can be relatively easily welded together
by politics, it is because they share to a large extent the
same moral grammar.
Once again, to speak of ‘grammar’ is not to stay at
the level of language only. A grammar, following Wittgenstein, is part of a form of life. Thus, if the way one
lives conditions what one can say about the world, what
one can say about the world provides the grounds for
decisions and institutions that condition the way one
lives.24 Indeed, the moral grammar of the far right at
once reflects how its adherents see the world and demands that the world be remade according to that vision.
Its key elements are individualism, punitivism and the valorisation of order above the law.
Ideas like self-reliance and becoming an ‘entrepreneur of oneself’ are of course among the highest values
posited by neoliberal discourse. But in a world reconfigured by these ideas, they are also essential to the
strategies required to navigate relationships, institutions
and work, and integral to how individuals perceive themselves. As safety nets shrink and uncertainty grows, the
sheer ‘strain of risk-bearing’25 forces people to internalise the idea that they are solely responsible for their
own fate. By rendering invisible both the interdependencies that sustain individual trajectories and the struc-
9
tural constraints that hold them back, this individualistic
to a diminishing horizon. This has reached a paroxysm
grammar voids the notion of a social space beyond the
with the Covid-19 pandemic, when the official discourse
immediate private sphere: there are only individuals and
in places like Brazil and the United States has literally
(at best) their families, as someone famously put it. This
been that people have to choose between the economy
not only deprives people of the language in which to
or their lives.
address structural injustice, but induces them to inter-
As a product of internalised discipline, punitivism
pret positive changes in their economic environment as
is highly respectful of established authority, social roles
their own achievement and structural demands as special
and divisions; organised crime and social movements are
pleading: ‘if they have to battle through life alone, then
potentially equally loathsome and despised. Among the
everyone else should too’.
26
rich as well as the poor, the punitive animus is directed
Perversely, individualism is an ideal that works as
against those at the base of the social pyramid more than
well in success (narrated as heroic self-realisation) as it
those at the top, whose transgressions can be shrugged
does in failure (in a ‘therapeutic’ mode that restores dig-
off as part of their reward for having ‘made it’.
27
It is here that individualism and punitivism intersect
In our societies, individual sovereignty is the site of ‘cruel
with a notion of order as something above, and ultimately
optimism’28 par excellence, the frustration of its expecta-
against, the law. Many have identified this as a founding
tions only making its grip stronger. Inadequacy is there-
trait of Brazilian culture of which Bolsonaro is merely
fore less likely to lead to a reformulation of the ideal
the latest, obscene flower.32 It goes back to the early
than to a doubling down that can be turned inward as
days of the country’s formation, when local landown-
self-aggression and outward as resentment and negative
ers were at once representatives of state power and the
nity by locating emotional development in adversity).
29
solidarity.
most powerful men in their areas, fostering the confu-
This is where the grammars of individualism and pun-
sion between public and private interests.33 The agrarian,
itivism intersect. In a world where everyone feels they
slave-holding structure of the plantation economy not
are (and ought to be) out on their own, non-conformity is
only divided society into individuals endowed with rights
seen as eschewing personal responsibility or seeking spe-
and pieces of common property, but meant that even free
cial treatment, and therefore worthy of punishment.
30
men often owed their fortunes to attracting the favours
This tendency is compounded by the increasingly pun-
of the property-owning elite. This meant that liberal dis-
itive features of post-2008 (in Brazil, post-2014) neolib-
course and a modern state apparatus developed not by
31
eral governmentality.
If neoliberalism has managed
supplanting but by appeasing, and often providing cover
to hold on since, despite a huge loss of legitimacy, it
for, this archaic structure of command.34 Even after the
is because the disciplinary mechanisms that sustain it
abolition of slavery – which Brazil was one of the last
have become starker, even as – or precisely because –
countries to enact – the permanent and assured exer-
the normative claims behind them have become more
cise of one’s rights was a privilege reserved to those of
suspect. What many failed to appreciate a decade ago is
a certain social standing. Punishment, conversely, was
that crisis itself can be a highly effective source of dis-
certain only for those whose status did not exempt them
cipline, given its power to rescind alternatives, mobilise
from observing the same rules as everyone else.
subjective investment, intensify economic coercion and
In a society in which the guarantee of equality before
reactivate neoliberalism’s founding myth of being the
the law is a privilege, the demand for order is thus usually
rational, technocratic cure for the excesses of a previous
not about applying the law, but about revoking the rights
period. This metanarrative proves that the retributive
of those who do not ‘deserve’ them and granting special
element in neoliberalism is not entirely new and has in
treatment to those who do. This was visible in the way
fact been there from the start. Yet what is different now is
the media and the public cheered Operation Car Wash on
that calls to tighten the belts come with only the faintest
through its numerous procedural infringements, which
prospect of ever loosening them again, and whereas sac-
have exposed its legal results to revision and annulment
rifice was once a means to a better life, it increasingly
even if its political effects are irreversible.35 It is also
appears as end in itself: the naked imperative to adapt
visible in four themes dear to Bolsonarismo: the call
10
for ‘human rights for the right humans’,36 not criminals;
own sphere of influence (the pastor, the landowner, the
the flexibilisation of gun laws, which amounts to privat-
cop, the pater familias, the crime or paramilitary boss); in
ising the sovereign power over death; the dismantling of
which conflicts of jurisdiction are nonetheless unlikely,
environmental protections, understood as obstacles to
because ‘everyone knows their place’. The supreme leader
entrepreneurship; and the crusade against speed cam-
thus really is at once a ‘father of the horde’ and a ‘great
eras and traffic fines, seen as impinging on car owners’
little man’.41 If he is entitled to a surplus of obscenity, it
liberties.37
is not because of any intrinsic quality, but simply because
On the one hand, the pre-modern logic that places
he ‘made it to the top’. He is therefore free to use his po-
the right to flaunt common rules as the greatest right of
sition in his own favour, as any of us would. (‘If I can give
all fits in well with the libertarian absolutisation of indi-
my son steak, I will’, as Bolsonaro said of his intention
vidual freedom. This was made explicit by Bolsonaro’s
to make his middle son the Brazilian ambassador to the
rejection of movement restrictions or mask enforcement
United States.)
during the pandemic, which he has since followed on
The problem, of course, is that such a dream cannot
by insisting that ‘nobody can force anyone to take the
work for everyone. If dog-eat-dog is made the rule, dog
vaccine’ once it is available. On the other hand, as this
will eat dog, and the strong will feed on the weak. It is
type of order supposes not the formal equality of laws but
at this point of convergence, then, that Bolsonarismo
the arbitrary exercise of authority, it combines perfectly
(and even more so Bolsonaro’s election) reveals itself as
38
with the defence of a ‘private life of power’
premised
a huge misunderstanding. Whereas some (mostly poor)
on a traditional distribution of roles between men and
supporters tend to see him as the sheriff who will re-
women, white and non-white, straight and not straight,
store respect, others (mostly middle class) perceive him
etc. As Wendy Brown has noted, nihilistic revanchism
as a self-made chancer who will make life easier for go-
against the inroads made by oppressed groups ‘releases
getters like himself. The elite, finally, identify him above
the will to power not only in subjects, but in traditional
all with that figure from the plantation whose function
values themselves, baldly revealing the privilege and en-
was historically superseded by the army and the police.
39
titlement they encode’.
’Those who can, rule; those
who have sense, obey’, as the Brazilian saying goes.
Unable to find a viable candidate in their own ranks, they
chose to elect the overseer; and as long as he fulfils his
This too is a moral grammar, but one indexed less on
duty of containing demands from below while ensuring
codes than on the power of a ‘strict father’ to lay down the
even more draconian conditions for capital accumula-
40
law.
This confluence of the pre- and the post-modern,
tion, he can manage his political capital as he pleases. A
traditional authority and the neoliberal voiding of the
dangerous bargain, to be sure, as the overseer is given
social, creates the basis on which the ruling elite and the
free rein to combine this political capital with the armed
excluded can meet. It is a meeting between those who
support of overseers like him in the police, paramilitary
have given up on waiting for the democratising promises
and armed forces.
of modernity and those no longer even nominally inter-
Characteristic as it may be of Brazilian society, the
ested in pursuing them; those who have ceased to expect
confusion between order and law is hardly exclusive to
accountability and equality, and those unwilling to make
it, and neither are any of the other elements considered
concessions to such values.
here. Bolsonarismo is not reducible to either a national
It is in this sense that Bolsonarismo is the scar of a
atavism or a simple repetition of historical fascism. It is
democracy that has failed to live up to its concept, as per
a very contemporary tragedy, the conditions for which
the Adornian aphorism I have chosen as the epigraph for
are given far and wide today, and tend to worsen as polit-
this text. Bolsonarismo converges around the paradox-
ical and economic inequality grows and the effects of
ical dream of a state of nature presided over by a paternal
climate change intensify. Some form of overseer capital-
figure at once strict (with those who are not ‘upstand-
ism may well be part and parcel of that ‘Brazilianisation’
ing citizens’) and permissive (with those who are); in
with which the developed world is menaced from time to
which authority is both exercised decisively from above
time.
and devolved to local powers that are free to act in their
11
resurgence of the far right and denialism – about the holo-
Dark moods: the rationality of the
irrational
caust, the crimes of the military dictatorship in Brazil,
Among the thorniest problems in analyses of historical
deny the existence of such things consciously spread. It
fascism is the interplay of deceit and desire, rationality
also involves the public that consumes them and what at-
and irrationality at its heart. To what extent were people
tracts this public to them in the first place. My intuition
duped into doing certain things? To what extent did they
here is that the state we describe as ‘being in denial’ – an
actually come to desire them – and how conscious were
unconscious attempt to protect oneself from a traumatic
they of doing so? Were irrational justifications such as
experience or thought by refusing to recognise its real-
conspiracy theories mere attempts to rationalise anti-
ity, or what Freud called disavowal – creates a demand
social urges run rampant? Was stirring and performing
for the commodity that conscious “denialists” supply. A
these urges merely a cover for base interests and calcu-
booming market for the latter should therefore lead us
lations, such as appropriating the wealth of persecuted
to suspect an increase in the former. This would mean
groups? Although it is not hard to notice that there is a
that it is no coincidence that a sizeable fraction of the
certain ‘phoniness’ about fascists – a category that ‘ap-
Brazilian upper class would turn to those who blamed
plies to the leaders as well as to the act of identification
social conflict on ‘cultural Marxism’ when the modest
on the part of the masses’42 – it is not always easy to tell
who is faking what to whom, and when.
the climate crisis.43 What I am calling by this name does
not, however, refer exclusively to the lies that those who
gains made by historically marginalised groups forced
them to confront their place and role in the country’s ex-
Thinking through these questions demands that we
tremely unequal social structure. Disgusted by the sight
consider the discursive matrices and grammars on which
of his face in a mirror, Caliban chose to believe those
the far right relies in relation to the affective conditions
who said that the mirror was broken. Likewise, it is no
that give them something to latch on to: the shared af-
coincidence that the rise of leaders who eschew even the
fects or moods that enhance receptivity to far right polit-
usual insincere platitudes about the environment comes
ics and make it appear as a plausible answer in a concrete
after states and markets have failed to adequately ad-
situation. Given that the recent resurgence of far right
dress global warming for decades. It may be easier to
politics is a global phenomenon, we should expect to find
imagine the end of the world than the end of capitalism,
the same affective conditions in several different coun-
but it is much less costly psychologically to just wish its
tries, and be able to trace them back to processes taking
reality away.
place globally. And indeed, everywhere we look today we
Of course, the picture that the far right paints of the
will find feelings of humiliation in the face of joblessness,
present is far from rosy. On the contrary, it is a narrat-
underemployment, poverty and debt; fear of losing one’s
ive of war, of slow-building civilisational conflict finally
place in the world; wounded male pride; resentment
coming to a head. But this is exactly where its perverse
against groups perceived as benefiting from transform-
rationality lies. For while it on the one hand meets the
ations occurred in the last decades; abandonment and
demand for disavowal by fabulating easier problems with
being taken for granted; and the diffuse, unfocused anti-
easier solutions, it does not fail, on the other, to acknow-
systemic sentiments that follow from that. It is not hard
ledge just how bad things are. In so doing, it speaks to
to see the processes set in motion by neoliberal globalisa-
the atmospheric dread of a world haunted by climate
tion and accelerated by the 2008 crisis at the root of all of
change, a stagnating economy, precarisation, the lack of
these. Yet there are other components to our present am-
democratic oversight and global pandemics much bet-
bient mood that are less salient because the changes to
ter than most well-meaning liberals would. It may well
which they respond unfold on a timescale that is longer
be that one of the reasons why Bolsonaro’s popularity
and less immediately obvious. Among these, I would like
went up among the poor despite his disastrous handling
to focus on one in particular that provides an interesting
of Covid-19 was that framing the situation as a choice
angle on the issue of phoniness; I will call it denialism.
between life and the economy was, for them, objectively
Many have already drawn connections between the
12
true. It showed him as more in touch with their reality
than anyone telling them to stay at home when they had
no option but to go work.
This is not all there is to this rationality. In what I am
calling denialism, disavowing the enormity of the challenges facing humankind is made all the more necessary
by the conviction that no major structural transformations are possible. Now, if none of the big variables can
change – because a real challenge to those at the top is
inconceivable – all that is left for those at the bottom is to
fight each other for ever-diminishing scraps. And this is
exactly what the alternative reality that the far right puts
in place of the disavowed traumatic content prepares
its adherents for. By locating the source of the problem
in the misappropriation of resources by various others
(countries, ethnicities, religions, cultures, genders, sexualities) and framing the distributive conflict as a war, it
provides justification for going after the weak and inoculates against the psychological burden of any excesses
one might perform or support in the future. It is a ‘conservative politics of antagonistic reproduction’, as Alberto
Toscano aptly summarised it, in a world in which social
reproduction tends to become ever more antagonistic.44
In denialism, then, we find what is ultimately the
greatest, most ironic misunderstanding on which the far
right relies: the fact that it seals an alliance between
those gearing up for surviving in worsening conditions
and an elite increasingly at ease with the idea that ‘the
earth no longer has room enough for them and for everyone else’.45
Rodrigo Nunes is Professor of Modern and Contemporary
Philosophy at the Pontifical Catholic University of Rio de
Janeiro. He is the author of Organisation of the Organisationless (Mute, 2014) and Neither Vertical Nor Horizontal:
A Theory of Political Organisation (Verso, 2021).
Photography courtesy of Lara Mancinelli.
Notes
1. The estimate was made by statistician Reginaldo Prandi
based on polls from the end of June 2020. Reginaldo
Prandi, ‘Adeptos Fiéis a Bolsonaro São 15% da População Adulta, Indica Datafolha’, Folha de São Paulo, July 2
2020, www1.folha.uol.com.br/poder/2020/07/adeptos-fieis-abolsonaro-sao-15-da-populacao-adulta-indica-datafolha.shtml.
Bolsonaro’s popularity has remained fairly constant even
though rejection of his administration has grown, reaching
a peak at the height of the Covid-19 pandemic, when Brazil
had over 1,000 deaths a day between early June and August.
What changed in the meantime was the social profile of his
support, the losses incurred among the upper class being recouped by gains made among the poor. Against most expectations, at the time of writing Bolsonaro enjoys the highest
approval ratings since the start of his term (37%). Igor Gielow,
‘Aprovação a Bolsonaro Sobe e É a Melhor Desde o Início
do Mandato, Diz Datafolha’, Folha de São Paulo, August 13
2020, www1.folha.uol.com.br/poder/2020/08/aprovacao-abolsonaro-sobe-e-e-a-melhor-desde-o-inicio-do-mandato-dizdatafolha.shtml.
2. Ernesto Laclau, On Populist Reason (London: Verso, 2005),
101ff.
3. See Gabriel Feltran, “‘The Revolution We Are Living”‘, HAU:
Journal of Ethnographic Theory 10:1 (2020), 12.
4. See Eder Sader, Quando Novos Personagens Entraram em
Cena. Experiências e Lutas dos Trabalhadores da Grande São Paulo,
1970-1980 (São Paulo: Paz e Terra, 2010).
5. We could thus say, misappropriating Raymond Williams somewhat, that ‘discursive matrices’ and ‘structures of feeling’ always
presuppose one another. That would not be a problem for Sader,
who speaks of ‘demands about social reproduction and symbolic
recognition’ as enjoying a ‘virtual existence’, that is, actualised
in conscience once they are articulated in language and become
objects of reflection. See Sader, Quando Novos Personagens, 58.
6. Gabriel Feltran, ‘Formas Elementares da Vida Politica.
Sobre o Movimento Totalitario no Brasil (2013- )’, Novos
Estudos (2020) novosestudos.com.br/formas-elementares-davida-politica-sobre-o-movimento-totalitario-no-brasil-2013
7. As for anti-intellectualism, if its meaning does not change, its
source and reference points do: among the upper class, religious
authority often takes a back seat to contempt for knowledge
without immediate economic utility and the conspiracy theories
spread by YouTube celebrities like far-right guru (and avowed
Bolsonaro influence) Olavo de Carvalho.
8. Verónica Gago, Neoliberalism from Below: Popular Pragmatics
and Baroque Economies, trans. Liz Mason-Deese (Durham, NC:
Duke University Press, 2017), 36.
9. Ibid., 6.
10. Ibid., 11.
11. Rosana Pinheiro-Machado and Lucia Scalco, ‘From Hope
to Hate: The Rise of Conservative Subjectivity in Brazil’,
HAU: Journal of Ethnographic Theory 10:1 (2020), 21–22, https://www.journals.uchicago.edu/doi/full/10.1086/708627
12. This is how obscure diplomatic kook-turned-Foreign Minister Ernesto Araújo defines ‘globalism’. See Ernesto Araújo,
‘About’, Metapolítica Brasil blog, https://www.metapoliticabrasil.
com/about. For a well-informed look into the role of YouTube in the rise of Bolsonarismo, see Max Fisher and Amanda
Taub, ‘How YouTube Radicalized Brazil’, The New York Times, August 11 (2019), https://www.nytimes.com/2019/08/11/world/
americas/youtube-brazil.html.
13. Theodor Adorno, Aspects of the New Right-Wing Extremism
(Cambridge: Polity, 2020), 19; translation modified.
13
14. Camila Rocha, ‘Think Tanks Ultraliberais e Nova
Direita Brasileira’, Le Monde Diplomatique Brasil 124 (2017),
diplomatique.org.br/think-tanks-ultraliberais-e-nova-direitabrasileira.
15. Friedrich von Hayek, Law, Legislation and Liberty: A New
Statement of the Liberal Principles of Justice and Political Economy,
Volume 2 (London: Routledge, 1998), 97.
16. See ’Religion and Politics in Contemporary Brazil’ by Carolina Evangelista in this issue of Radical Philosophy 2.09.
17. Isabela Kalil, ‘Quem São e no que Acreditam os Eleitores de
Jair Bolsonaro’, Research Report, Fundação Escola de Sociologia
e Política de São Paulo (2018).
18. This is corroborated by Débora Salles’ analysis of the discourse of the Bolsonaro campaign on Twitter using a methodology developed by Sara Walton and Brownyn Boon to apply
Laclau and Mouffe’s insights to data analysis. Débora Salles, The
Twitter Effect. The Politics of Tweeting During the 2018 Brazilian
Presidental Election, Doctoral Thesis, Graduate Programme in Information Science, Federal University of Rio de Janeiro (2020).
19. Among the different types of Bolsonaro voter identified by
Kalil there were, for instance, the poor people who defended
a ‘minimal state’, which they explained as minimal intervention
from the state in religious or moral matters rather than the reduction of public services. See Kalil, ‘Quem São e no que Acreditam’, 20.
20. Nancy Fraser, ‘From Progressive Neoliberalism to Trump
– and Beyond’, American Affairs 1:4 (2017), americanaffairsjournal.org/2017/11/progressive-neoliberalism-trumpbeyond.
21. See John B. Judis, The Populist Explosion: How the Great Recession Transformed American and European Politics (New York:
Columbia Global Reports, 2016), 10.
22. Jason Hackworth, Faith Based: Religious Neoliberalism and the
Politics of Welfare in the United States (Athens, GA: University of
Georgia Press, 2012), 45. This is in fact an important component
in the constitution of a ‘neoliberalism from below’, which Gago
curiously overlooks.
23. See Melinda Cooper, Family Values: Between Neoliberalism
and the New Social Conservatism (Cambridge, MA: MIT Press,
2017).
24. This is what Foucault had in mind when he wrote that ‘a society made up of enterprise-units is at once the principle of decipherment linked to liberalism and its programming for the rationalisation of a society and an economy’. Michel Foucault, The
Birth of Biopolitics. Lectures at the Collège de France, 1978-1979,
trans. Graham Burchell (Basingstoke: Palgrave, 2008), 225.
25. Jennifer Silva, Coming Up Short: Working Class Adulthood in
an Age of Uncertainty (Oxford: Oxford University Press, 2013),
155.
26. Ibid., 150.
27. On the therapeutic narrative, see ibid., 114ff.
28. See Lauren Berlant, Cruel Optimism (Durham: Duke University Press, 2011).
29. On the concept of negative solidarity, see Jason
Read, ‘Negative Solidarity.
The Affective Economy
of Austerity’, Unemployed Negativity blog, October 24
2019,
http://www.unemployednegativity.com/2019/10/
negative-solidarity-affective-economy.html.
14
30. On the combination of class anxiety, meritocracy and punitivism among Lula voters turned Bolsonaristas, see PinheiroMachado and Scalco, ‘From Hope to Hate’, 27.
31. See Will Davies, ‘The New Neoliberalism’, New Left Review
101 (2016), 121–34.
32. For an overview, see Tales Ab’Saber, ‘Ordem e Violência
no Brasil’, in Bernardo Kucinski et al., Bala Perdida: a Violência Policial no Brasil e os Desafios para sua Superação (São Paulo:
Boitempo, 2015), 97–102.
33. See, for instance, Sérgio Buarque de Hollanda, Roots of Brazil,
trans. G. Harvey Summ (Notre Dame: Notre Dame University
Press, 2012).
34. See Roberto Schwarz, ‘Misplaced Ideas: Literature and Society in Late Nineteenth-Century Brazil’, Misplaced Ideas. Essays
on Brazilian Culture, ed. and trans. John Gledson (London: Verso,
1992), 19–32.
35. It is worth remembering that Bolsonaro only became the
frontrunner in 2018 after Lula was ruled out of the race. The
Car Wash Operation judge who convicted Lula, Sergio Moro,
went on to become the Minister of Justice, but resigned a year
later, accusing Bolsonaro of trying to interfere with criminal
investigations against his oldest son.
36. This is a slight détournement of the slogan direitos humanos
para humanos direitos (‘human rights for “straight”, as in “upstanding”, humans’).
37. ‘[T]o “respect” connotes an option, and is therefore the more
appropriate word for those who think themselves as superior’;
“to obey” is compulsory, and is therefore much more appropriate
for those who have learnt to think themselves or as classified
and thought as inferior’. Roberto DaMatta, Fé em Deus e Pé na
Tábua. Ou Como e Por que o Trânsito Enlouquece no Brasil (São
Paulo: Rocco, 2010), 69. Roberto Andrés connects the growth
of this attitude to the 255% rise in the number of motorised
vehicles during PT’s administrations, which the party held up
as evidence of success in the fight against inequality. Roberto
Andrés, ‘Jeitinho sobre Rodas’, Piauí 154 (2019), 32–35.
38. Corey Robin, The Reactionary Mind: Conservatism from Edmund Burke to Donald Trump (Oxford: Oxford University Press,
2018), second edition, 10ff.
39. Wendy Brown, In the Ruins of Neoliberalism: The Rise of Antidemocratic Politics in the West (New York: Columbia University
Press, 2019), 173.
40. On the strict (versus ‘nurturant’) father as metaphorical
model for conservative politics, see George Lakoff, The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics
(New York: Penguin, 2009), 77–81.
41. See Theodor Adorno, ‘Freudian Theory and the Pattern of
Fascist Propaganda’, in The Essential Frankfurt School Reader, eds.
Andrew Arato and Eike Gephardt (London: Continuum, 1997),
125–8.
42. Adorno, ‘Freudian Theory’, 136.
43. See, for example, Déborah Danowski, Negacionismos (São
Paulo: n-1, 2018).
44. Alberto Toscano, ‘Notes on Late Fascism’, Historical Materialism blog, April 2 2017, http://www.historicalmaterialism.org/
blog/notes-late-fascism#_ftn25. (Italics in the original.)
45. Bruno Latour, Down to Earth: Politics in the New Climatic Regime, trans. Catherine Porter (Cambridge: Polity, 2018), 1.