7 From t he Forum t o t he Gat e
Commercial Investment and Ostia’s Cardo
Miko Flohr
This article analyses the relation between commerce
and urban development in Ostia. It explores the
question of how commercial interests played a role
in decisions about building projects, and how this,
in turn, impacted on the way in which the urban
landscape functioned as a social space: to which
extent did commercial interests shape the urban
experience? This agenda necessitates a close reading
of building practice on the micro scale, analysing
changes and shifts over time, and assessing the impact
of individual building projects. For this reason, the
argument will develop from a close analysis of one
specific subsection of the city, and it will focus on
an area that has long remained relatively marginal in
scholarly thinking about Ostia’s urban landscape: the
so-called “Cardo”, which has traditionally played a
secondary role in conceptualisations of Ostia’s urban
landscape, as these very much focused on the eastern
decumanus and its continuation west of the forum
towards the sea. Still, the excavated section of the
cardo, which connected the forum of Ostia with the
so-called Laurentine Gate and the necropolis beyond
it, must be seen as a key road within Ostia’s urban
street network, and it certainly was one of the oldest:
it has been argued that it went back to before the
foundation of the Roman colony in the fourth century
BC (Mar 1990; Stöger 2011). Understanding the way
in which the role of commerce alongside this road
developed over time, and comparing this to the other
main arteries of Ostia, which tend to be better known,
can add to discourse on the commercial history of
Ostia at large.
commerce in Ostia. Already in the late 1950s, Girri
published a small booklet on the shops of Ostia (Girri
1956). Meiggs subsequently discussed commerce
extensively in his trend-setting work on Roman Ostia,
as did Hermansen in his book on daily life in the city
(Meiggs 1960; Hermansen 1981). More recently,
DeLaine has offered an architecture-based approach
to the “commercial landscape” of Ostia in the second
century AD, while several scholars have been
studying bakeries, fulleries, and horrea in the city
(DeLaine 2005).1 A recent analysis by Schoevaert has
analysed the tabernae of Ostia from a variety of angles
(Schoevaert 2018). Recent work on the tabernae by
Holleran and Ellis has also discussed the tabernae of
Ostia (Holleran 2017; Ellis 2018). All this scholarship
has left no doubt that commerce was a defining feature
of everyday urban practice in Ostia, and it has made
clear that the archaeological remains of the city cannot
be properly understood without acknowledging the
fundamental centrality of commerce to both the
formation and use of the urban landscape.
Yet it may be argued that most of these approaches have
focused on the second century AD city, and remain
implicit about – or even insensitive to – chronological
change: second century AD Ostia has been characterised
as a “boomtown” that suddenly exploded in size under
Trajan and Hadrian, and this is likely to have had an
enormous impact on the way its commercial landscape
took shape in this period, but this has barely been part
of the discussion.2 At the same time, while several
people have been looking at the spatial dynamics of
Ostia’s urban landscape, particularly Hanna Stöger,
7.1 COMMERCIAL INVESTMENT IN OSTIA
Commerce in Ostia has not escaped scholarly
notice. Indeed, there is, compared to elsewhere in
the Roman world, a relative wealth of literature on
1 On bakeries, see Bakker 1999; on the fulleries, see De Ruyt 2001;
Flohr 2013. On the horrea of Ostia, see, besides Rickman 1971,
Boetto et al. 2016.
2 On the second century AD building boom, see, still, Heinzelmann
2002.
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Fig. 7 .1 Taberna in t he nort h- east corner of building I
M. Flohr)
most approaches to commerce have been typological
rather than topographical in nature: the idea that
commercial development as a phenomenon spreads
unequally over time and place within cities has not yet
been a central part of the discussion (Stöger 2011). Yet
chronological change and an emerging differentiation
within the urban area are crucial for our understanding
of the social and economic history of Ostia, and the
same is true for the changing contexts within which
commercial facilities were constructed. The present
author has explored some of these issues in an earlier
article discussing the chronological development of
commercial investment along the western decumanus
(Flohr 2018). The following pages subject Ostia’s
cardo to a comparable analysis. As will become clear
in what follows, engaging with the cardo adds quite a
bit of nuance to the picture suggested by analysing the
decumanus.
xii
10, belonging t o t he Term e del Foro. ( Phot o:
A few basic, methodological issues briefly need to
be discussed explicitly at the start of the argument.
First, the relation between archaeology and commerce
is complex and takes several forms. Traditionally,
scholars have emphasised the quantity and size of the
horrea of Ostia (Meiggs 1960, 270–278; Hermansen
1981, 125–205). It is undeniable that the horrea
constitute a dominant and remarkable feature of the
city, and their history is of direct relevance for both
the economic and urban history of Ostia: it is hard to
build up a credible narrative of Ostia’s commercial
landscape without acknowledging the impact of the
horrea on urban space, particularly in the eastern half
of the city. However, the more dominant commercial
phenomenon at Ostia was the taberna – a large
space with a wide opening from, usually, the street,
which could be used for a variety of commercial
purposes (Fig. 7.1).3 Within the Roman architectural
3
On the taberna see Flohr 2020; in press; Holleran 2012, 00–00;
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7 FROM THE FORUM TO THE GATE
vocabulary the taberna was a room type, not a
building type, and as such it is always found as
part of a larger whole. However, it also was a very
flexible concept: it could be used in a large variety of
building types, in a variety of places, and in smaller
and larger numbers; size and shape could differ
according to the circumstances – essentially, only
the wide entrance is a standard element. In practice,
tabernae have been found as part of houses, and of
all kinds of public buildings, and they could also
be constructed as groups, in rows, as a commercial
building. There was no clear end to the flexibility
with which tabernae could be deployed.
The taberna was an old phenomenon by the time
that Ostia began to grow spectacularly in the
later first century BC and early first century AD.
Probably, its origins lie in the Italian peninsula. The
taberna seems to have emerged in the third century
BC, roughly in the same period in which there is
increasing evidence for the monetization of everyday
urban commerce, and to have become increasingly
common, throughout Italy, from the second century
BC onwards—particularly in larger cities, but
increasingly also in smaller urban centres. By the
Early Imperial period the taberna was a widespread
phenomenon in Roman Italy, and one that was,
culturally, profoundly associated with concepts of
urbanity—Roman authors talk about it as if a city
normally had shops, and if it did not have shops, or
if shops were closed, it did not look like a city, or at
least not like a daytime urban environment.4 The wide
opening of the taberna not only fostered commercial
interaction—prospective buyers could quickly and
easily evaluate what was on offer—but they also
integrated shop holders—craftsmen and retailers—
into the urban environment, thus intensifying the
urban social landscape (Flohr 2020). In other words,
the commercialisation of urban space, which was
mostly fostered by economic priorities, had profound
social consequences in many cities in Roman Italy,
and transformed the practical dynamics of everyday
urban life.
At Ostia the oldest remains of tabernae are found
against the outer walls of the castrum and probably
2017; Ellis 2018.
4 E.g. Liv. 23.24. Cf. Flohr in press.
date to the third century, though no good dating
evidence is available (Calza & Becatti 1953; Flohr
2018). There is scattered evidence for the Later
Republican and Early Imperial periods, mostly
underneath later buildings, but it suggests that, as
elsewhere in Italy, the taberna became a common
element in the urban landscape even if, at Ostia,
compared to Pompeii, large elite houses with more
than four tabernae in the façade appear to have been
exceptional. Tabernae at Ostia, before the second
century AD, appear mostly in relation to small- and
medium-sized private houses, and in the form of long
rows as commercial buildings along the main streets,
and in the castrum. The building boom of the second
century AD completely transformed the entire city,
and resulted in a much denser commercial landscape
which, throughout the city, became dominated by
long, continuous sequences of tabernae. Some
of these were constructed during huge building
projects which involved the construction of entire
neighbourhoods – such as the quarter around the
Baths of Neptune along the eastern decumanus, or
the Case a Giardino in the western part of the city.5
By the third century AD, however, it seems that
investment levels had dropped, and the number of
tabernae had stopped increasing – though there is no
evidence suggesting that many tabernae went out of
use immediately: only when the population of Ostia
began to decrease, in Late Antiquity, did tabernae
begin to be closed off, or to be converted into other
uses – indeed, many of Ostia’s late antique houses
include the remains of second century AD tabernae.6
7.2 INTRODUCING THE CARDO
This, very roughly, is the background against which
the history of commercial investment alongside
Ostia’s Cardo should be evaluated. There is a bit
more to say about the Cardo itself. In its final state,
the Cardo started – or ended – at the south end of the
forum, against the back wall of the temple of Roma
and Augustus (Fig. 7.2). In the second century traffic
could, at this point, continue towards, or come from,
three different directions: the forum, the palaestra of
5 On these quarters, see DeLaine 2002; Stevens 2005.
6 On late antique Ostia in general, see Boin 2013. Converted
tabernae were included in e.g. the House of Amor and Psyche (I xiv
3), house II vi 2, and the Aula of Mars and Venus (II ix 3). On these
complexes, see Pavolini 2006, 38.
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Fig. 7 .2 Overview of t he Cardo and it s adj acent buildings. ( Map: M. Flohr)
the forum baths, and the Via del Tempio Rotondo
and the Via del Pomerio, which ran around the outer
castrum wall and connected the end of the cardo to
the piazza in front of the sea-side gate of the castrum,
from where the two main roads towards the sea and
the river mouth departed. Only this last connection
was viable for wheeled traffic. From this crossroads
on the edge of the forum the Cardo slightly bent in an
easterly direction before continuing in a straight line
to the Porta Laurentina – a distance totaling some 250
meters. On its way, it encountered two other roads.
On the south side, some 75 meters from the forum
it crossed at right angles the Via della Caupona, of
which some 100 meters have been excavated; we
do not know how it continued beyond that point,
though it probably at some point encountered the
continuation of the Via di Iside, which ran parallel
to the Cardo further to the south. Some 125 meters
further down the road was the point where the Semita
dei Cippi split off from the Cardo, to continue in a
north westerly direction towards the east end of the
original castrum and the decumanus. Beyond the
city gate the cardo has been excavated for no more
than a few meters, but its continuation has been
found some 200 meters further to the east, where it
is surrounded by tombs and thus appears to have lost
its urban character. Beyond the necropolis, the road
was connected to the rigidly centuriated agricultural
zone of the Pianabella area.7
7 On this centuriation, see Heinzelmann 1998.
To understand how this road functioned in its larger
urban environment, the most logical starting point
is Stöger’s analysis of Ostia’s reconstructed street
grid, which does not only include the actually
excavated streets, but the unexcavated streets of
which we know the existence through geophysical
survey (Stöger 2011, 197–227). Her analysis in
general strongly privileges the decumanus over
perpendicular routes like the cardo: these were
less central to the urban road system, and therefore
mostly of secondary importance. Additionally,
Stöger’s Space Syntax analysis suggested that
among the roads leading to and from the decumani,
it was not the Cardo and the Semita dei Cippi that
were the most relevant, but a road further to the
east that branched off the eastern decumanus in
the vicinity of the theatre – the Via del Sabazeo
(Fig. 7.3). This road is known to have led to an
unexcavated city gate and continued south of the
city, connecting with the prolongation of the cardo
in the necropolis.8 It offered a shortcut to those who
traveled from the area south of Ostia to the city and
preferred to avoid the city center. Yet it should be
pointed out that this relative marginality of the Cardo
should not be overstated. First, of course, Stöger’s
analysis of relative integration analyzed potential
traffic routes, not actual road use, and because it is
based only on the road network, it is insensitive to
8 On the city gate belonging to this road, see Martin & Heinzelmann
2000, who date it to the first century AD.
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7 FROM THE FORUM TO THE GATE
Fig. 7 .3 Posit ion of t he Cardo in Ostia’s street network. (Map adapted from Stöger 2011, Fig. 7.12)
differences in population density within the city. It
may be argued that the Cardo, while theoretically
more marginal than the Via del Sabazeo if you look
at the road network, was in practice much more
prominent and much more intensively used, simply
because it ran through and gave access to several
areas with a high population density and, especially,
to the forum. Also, and partly for the same reason,
the Cardo was a privileged position compared to
the Semita dei Cippi, and this is also clear in the
latter road’s historical development over time,
which suggests increasing marginalisation.9 We
should, therefore, analyse the Cardo with the idea
in mind that it was a very central urban road, and
potentially also one that had considerable symbolic
significance within the community.
As the argument proceeds to discussing the
commercial development of the Cardo, it makes
sense to divide the road into a number of sections.
In what follows three will be distinguished. The
9 A section of the Semita dei Cippi close to the eastern decumanus
was partially overbuilt by a monumental exedra in later antiquity,
rendering it unusable. Cf. Pavolini 2006, 79
first runs from the forum to the Via della Caupona;
the second from the Via della Caupona to the Bivio
with the Semita dei Cippi, and the third from the
Bivio to the Porta Laurentina and beyond.
7.3 SECTION I: FROM THE FORUM TO THE
VIA DELLA CAUPONA
In its present, excavated state, the first part of the
Cardo has two faces: on the east side the road is
flanked by the remains of a porticus with tabernae
belonging to the Forum Baths; on the west side are
the remains of a sequence of private buildings of
mostly modest size.
This latter sequence starts with Ostia’s two
remaining “atrium houses”, which date back to at
least the late first century BC, and it is clear that
both were initially built with the classic, PompeianVitruvian arrangement of a central entrance corridor
flanked by a taberna on each side.10 Further to the
south follow two more private buildings, but their
10 Calza & Becatti 1953; Pavolini 2006, 198–199. On the Domus di
Giove Fulminatore, see Lorenzatti 1998.
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Fig. 7 .4 Ost ia, Cardo. Port icus wit h t abernae I
xii
visible remains are of a much later date. The first
of these was dramatically altered in the early fifth
century by the construction of the so-called Ninfeo
degli Eroti; it was originally Hadrianic in date,
and it may have had two tabernae.11 The second
is the third century AD Domus delle Colonne,
which was constructed with two tabernae around
its monumental entrance.12 In both cases it is
impossible to reconstruct how the area was used
beforehand, but it may be argued that it would have
been occupied by buildings that were similar in size
to the later structures—or smaller.
On the opposite side of the road, the tabernae of
the Forum Baths belong to the later second century
AD – probably, to the final years of the reign of
Antoninus Pius (Fig. 7.4) (Cicerchia & Marinucci
1992; Pavolini 2006, 107–110). It is hard to
11 On the Ninfeo degli Eroti, see Pavolini 2006, 200.
12 On this house, see Tione 2004, 227; Pavolini 2006, 200–201.
10. ( Phot o: M. Flohr)
understand land use prior to the construction of
the baths, but a magnetometer survey done by the
University of Kent suggests the presence of at least
one building with dimensions and an orientation
suggesting it was a house opening off the cardo
(Lavan 2018, 415–417). It is possible, thus, that
before the construction of the baths, land use
on both sides of the road was rather similar, and
that the baths were constructed at the expense of
a residential quarter. Parallels like the Central
Baths in Pompeii, constructed at the expense of a
city block in the 60s and 70s AD, and the baths of
Caracalla in Rome, which replaced a sizable urban
quarter in the early third century AD, also suggest
that this is a credible scenario.13
13 On the Central Baths in Pompeii, see De Haan & Wallat 2008. On
the Baths of Caracalla in Rome, see Coarelli 2008, 428–432; Claridge
2010, 357
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7 FROM THE FORUM TO THE GATE
Fig. 7 .5 Ost ia, ashlar façade of building I
xiii
3. ( Phot o: M. Flohr)
7.4 SECTION II: FROM THE VIA DELLA
CAUPONA TO THE BIVIO
The second section of the Cardo essentially mirrors
the layout of the first. Now, the east side of the road
was flanked by a sequence of small to medium-sized
buildings – though in this case commercial buildings
rather than houses. All were much deeper than they
were wide, and all had a façade with two or more
tabernae. Immediately south of the Terme del Foro,
the two buildings closest to the forum had archaising
façades of ashlar (Fig. 7.5). Apparently, these façades
belonged to earlier buildings: even though the present
structures belonged to the second or third century
AD, the façades, and therefore the tabernae, were
significantly older, perhaps dating back to the late
Republic or the Augustan period.14 Further to the south,
the last two buildings before the Bivio were much later
14 See, on these two buildings (I
1976, 9–13; Meijlink 1999, 64–77.
xiii
3 and i
xiii
4), Pietrogrande
in date. The first is a row of six tabernae from the
late Severan Period (Calza & Becatti 1953, 237). The
second is the fourth century Domus delle Gorgoni on
the south end of the city block, which included only
one, very small taberna. Both buildings are likely to
have had predecessors, but it is not clear whether these
were of similar size. Compared to most other buildings
at Ostia that do not belong to the boom period of the
early second century, the Severan tabernae have a
relatively long façade length; perhaps, they were the
result of a merged plot.
On the other side of the road, in insula IV, ii, the situation
was different.15 Most of the street front of this insula is
taken up by the Porticus and Caseggiato dell’Ercole,
which has been brick-stamp dated to the 160s AD
(Fig. 7.6).16 Chronologically, it therefore connects
15 On this insula, see, of course, Stöger 2011, 67–196.
16 See Stöger 2011, 96 with reference to Calza & Becatti 1953, 226;
Packer 1971, 190.
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Fig. 7 .6 Ost ia, Cardo wit h Port ico di Ercole ( iV
ii
rather directly with the porticus with tabernae
belonging to the Forum Baths. Physically, too, the two
porticus were closely linked: one could directly cross
the road from the east end of the porticus of the Forum
Baths to the west end of the Portico dell’Ercole.
While it is hard to prove (and perhaps unlikely) that
they were actually planned as one coherent covered
walkway, they surely will have ended up functioning
as one. Within the porticus there was a sequence of ten
tabernae interrupted by three corridors connecting the
porticus to the inner part of the building. The portico
is unlikely to have been the first building in the area
and, indeed, excavations by Calza have found traces
of houses dating back to, possibly, the Republican
period (Calza & Becatti 1953, Fig. 30; Stöger 2011,
96). Their number and layout are unclear, as is the
extent to which they had tabernae. Probably, they
were bought up and razed in order to make space for
the Caseggiato dell’Ercole. The only building that
may have partially preserved the shape of the original
2- 3) . ( Phot o: M. Flohr)
allotments is the one hosting the Terme del Faro,
which in its present state roughly belongs to the same
period as the Caseggiato dell’Ercole, and which has
two tabernae directly on the street.17
East of these baths was the large sanctuary that
occupied the entire space between insula IV, ii and
the city walls, and is commonly referred to as the
Campo della Magna Mater.18 This sanctuary emerged
in the Imperial period on an area that appears to have
remained unoccupied after the erection of the city
walls. Initially, it was separated from the street simply
by a closed wall, but in the Hadrianic period a row
of ten tabernae was built on both sides of the central
entrance to the sacred area, and only the last section
before the gate was kept free (Fig. 7.7).19
17 On this building, see Stöger 2011, 69–92.
18 The most detailed study of this sanctuary is Berlioz 1997. See also
Pavolini 2006, 207–210.
19 The dating of the tabernae is derived from Calza & Becatti 1953,
236, but can be confirmed on the basis of the use of Hadrianic-style
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7 FROM THE FORUM TO THE GATE
Fig. 7 .7 Ost ia, Final st ret ch of t he Cardo wit h t abernae ( I V i 9) in front of t he Cam po della Magna Mat er.
( Phot o: M. Flohr)
7.5 SECTION III: FROM THE BIVIO TO THE
PORTA LAURENTINA AND BEYOND
The final stretch of the road, between the Semita
dei Cippi and the end of the modern excavations,
was partially bordered by the tabernae belonging
to the sanctuary. Outside the gate there is a partially
excavated structure that includes at least one taberna,
and possibly more. It may have been a caseggiato, or
a row of tabernae, and its date remains unclear. On the
other side of the road the remains of two buildings are
visible. One is a row of seven tabernae dating to the
Severan period that have been built around and over
the city wall (Fig. 7.8).20 A second building, further
to the east, is an only partially excavated caseggiato
with at least three tabernae along the street, but,
opus reticulatum with latericium. There are no known brick-stamps
associated with the complex.
20 On this building, see Calza & Becatti 1953, 237.
again, the details remain unclear.21 On the opposite
side of the road the plans of Calza and Becatti show
one taberna outside the Porta Laurentina, but while
it evidently was part of a larger whole, its context
cannot be reconstructed on the basis of the building’s
known remains. However, even if the interpretation
of these fragmentary remains at the edge of the
excavated area remains complicated, they do make
clear that, like at the other city gates, the urban area
continued a bit beyond the wall-circuit, albeit not
endlessly: the excavated section situated some 200
meters further to the south shows the road being
flanked by a necropolis, with little trace of urban
architecture around it.22
21 This building seems to be completely undocumented; it lacks a
number on the plan of Calza & Becatti 1953.
22 On the Porta Laurentina Necropolis, see Heinzelmann 1998;
2001.
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Fig. 7 .8 Ost ia, Caseggiat o V
Flohr)
i
1, wit h t abernae built on t op of t he lat e republican cit y wall. ( Phot o: M.
7.6 DISCUSSION
The 14 buildings within the city walls that have been
discussed in the previous sections together had, in
their excavated state, 59 tabernae – or on average
just over four tabernae per building (Fig. 7.9). Five
buildings had more than this average – with six to
ten tabernae; seven buildings had only one or two
tabernae, and there is one building with three, and
one building with four tabernae. Thus, while the
porticus with tabernae of the Caseggiato dell’Ercole
and of the Forum baths are eye-catchers, in terms
of commerce, small- and medium-sized complexes
made up the majority, and it seems from the
archeological evidence that these complexes mostly
had a history of independent ownership. At the same
time, in the excavated state, commercialisation along
the street is rather close to the theoretical maximum:
there were only four buildings with alternative uses
of space: the Forum Baths included a latrine south
of the tabernae; the Late Antique Nympheum of the
Cupids occupied the space of, possibly, one earlier
taberna; the Late Antique Domus delle Gorgoni was
partially constructed with a closed façade, and the
same is true for a section of the Campo della Magna
Mater.
Yet, this is only the static, descriptive picture. More
important is how this situation developed over time,
and how it compared to other roads. As to the first
issue, there seem to be three main developments in the
area. First, in the Late Republican and Early Imperial
periods the land alongside the Cardo was parceled out
and sold to private people who used it to build their
houses; the finds underneath the Forum Baths and
the Caseggiato dell’Ercole suggests that this was true
along both sides of the road, up to the Campo della
Magna Mater and, perhaps, the south end of the city
block east of the road. Second, while these buildings
were continuously being adapted and developed, a
major development took place in the 160s AD, when,
possibly in a related development, the porticus with
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7 FROM THE FORUM TO THE GATE
Fig. 7 .9 Ost ia, num ber of t abernae for each of
t he buildings discussed in t his chapt er. ( Chart :
M. Flohr)
tabernae of the Forum Baths and the Caseggiato
dell’Ercole were constructed, both at the expense of
pre-existing buildings. These two building projects
fundamentally changed the character of the street
and gave the Cardo a considerably more monumental
appearance than it had had before. Thirdly, in later
antiquity, the need to invest in commerce or to
maintain commercial facilities diminished, and this
is reflected in the construction of the Domus delle
Gorgoni, the Ninfeo degli Eroti, and the large public
latrine, that were probably constructed at the expense
of tabernae once situated alongside the road.
It is relevant to put this in a slightly broader context:
how do the developments along the Cardo relate to
developments elsewhere in Ostia? Three points can
be made. First, it may be observed that the history
of the Cardo to some extent resembles that of the
first section of the western decumanus, which had
a comparable sequence of small- to medium-sized
buildings.23 Some of these subsequently merged
to form larger complexes, but in general plot
boundaries along both roads appear to have remained
stable. Second, it may be argued that, compared to
the traditional narrative of Ostia as a Trajanic and
Hadrianic boomtown, developments along the Cardo
in the second century AD were not only limited, but
also relatively late: while both along the western
23 As has been argued in Flohr 2018. See there for an assessment of
the historical development of the Western decumanus.
and along the eastern decumanus key developments
clustered in the 120s and 130s, the Cardo began to
be transformed decisively only in the 160s, and its
development continued well into the Severan period,
with two rows of tabernae being added only in this
period.24 Finally, it may be pointed out that compared
to the two “competitor roads” between the Pianabella
Necropolis and the decumanus – the Semita dei Cippi
and the Via del Sabazeo – the Cardo had traditionally
been the main connection, and the developments of
the second century AD confirm this: the Cardo ended
up much more strongly monumentalised than the
other two roads, even if, in terms of connectivity
as measured through space syntax, it was less
central than the Via del Sabazeo. Arguably, for civic
purposes the Cardo was and remained the main road;
this may have been different for trade and transport,
but it does show that space syntax should not be used
too rigidly when assessing urban topographies.
7.7 CONCLUSION
More in general, this article confirms how, even in
Ostia, where architecture developed on a scale not seen
in most other urban excavations in the Roman world –
or indeed in many Roman cities – a lot of commercial
development was spatially constrained, and proceeded
little by little, bit by bit – because of the way in which
the landscape had developed, it generally was hard
to construct buildings that exceeded the size of one
traditional plot unless the local authorities got involved
and helped to evict the people living on the spot – then
you get developments like the Forum Baths or the
Portico dell’Ercole. Yet it should be pointed out that, in
spite of what may be expected, such complexes were
exceptional even at Ostia – whatever happened on the
really large scale, excepting the Porticus of Pius IX,
happened on land that previously had not or scarcely
been built up. In this way, the developments along the
Cardo may be more extreme than they appear to us at
first sight.
At the same time, the discussion in this article has
highlighted that the development of the Cardo
sits uneasily with the Trajanic and Hadrianic
24 For the eastern decumanus, key projects like the Terme di Nettuno
quarter belong to the boom period of the first half of the second
century AD. See e.g. DeLaine 2002.
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DESIGNATING PLACE
building boom narrative that dominates the historical
development of the decumani and the city as such.
As it seems, the Cardo followed its own rhythm, and
came under development only at a later moment—
essentially just when the second century AD building
boom had come to an end. In fact, this opens up an
array of new questions about Ostia’s commercial
history in the second century AD and beyond.
Finally, it should be emphasised that methodologically,
to understand all of this, the larger framework of the
urban landscape as a whole is indispensable, and this
chapter has also shown that in understanding such
issues at Ostia, Hannah Stöger’s Rethinking Ostia
remains a groundbreaking work: even if some of the
arguments will be modified or further developed in
the future – indeed, this chapter implicitly challenges
her argument about the prominence of the Via del
Sabazeo – the merit of Rethinking Ostia lies in
opening up an entirely new way of thinking about
Ostia as a spatial system. Without this work, it would
be impossible to contextualise the commercial
development of both individual streets and the urban
landscape as a whole.
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