Bicycle Helmet Effectiveness in Preventing Injury
and Death
Lloyd F. Novick, MD, MPH, Martha Wojtowycz, PhD, Cynthia B. Morrow, MD, MPH,
Sally M. Sutphen, MSc, MPH
Abstract:
This case— bicycle helmet effectiveness—is one of a series of teaching cases in the
Case-Based Series in Population-Oriented Prevention (C-POP). It has been developed for
use in medical school and residency prevention curricula. The complete set of cases is
presented in this supplement to the American Journal of Preventive Medicine.
This case examines the cost-effectiveness of three interventions to increase utilization of
bicycle helmets to avert head injuries in individuals aged 18 years and under in Onondaga
Count NY. Students are initially presented with data on head injuries, hospitalization, and
death related to bicycle use. They then appraise a published study on the effectiveness of
bicycle helmets in averting head injury. Finally, students work in groups to determine the
cost-effectiveness of each intervention by calculating implementation costs and the specific
number of head injuries averted associated with intervention. The three interventions are
legislative, school, and community-based campaigns to increase helmet use. Students are
provided with budget estimates and assumptions needed to complete the exercise.
Cost-effectiveness analysis, cost-benefit analysis, and related concepts are discussed, including provider versus societal perspectives and importance of sensitivity analysis. (Am J Prev
Med 2003;24(4S):143–149) © 2003 American Journal of Preventive Medicine
Recommended Reading:
● critically appraise a published clinical study,
● Study Design, Prevention Effectiveness: A Guide to
Decision Analysis and Economic Evaluation. Edited
by AC Haddix, SM Teutsch, PA Shaffer, DO Dunet;
New York: Oxford University Press, 1996.
● Anonymous. Injury Control Recommendation: Bicycle Helmets. MMWR 1995; 44 (RR-1): 1–18.
● Gaspoz JM, Coxson PG, Williams LW, Kuntz KM,
Hunink MM, Goldman L. Cost effectiveness of aspirin, clopidogrel, or both for the secondary prevention of coronary heart disease. N Engl J Med 2002;
346 (23):1800 – 6.
● Thompson RS, Rivara FP, Thompson DC. A case–
control study of the effectiveness of bicycle safety
helmets. N Engl J Med 1989; 320 (21): 1361–7.
● critically appraise strengths and weakness of different
study designs,
Objectives: At the end of the case, the student will be
able to:
● define cost-effectiveness and how it is measured,
● review cost-effectiveness analysis examples from the
medical literature,
● interpret trends from data from a State Health
Department,
From SUNY–Upstate Medical University, Syracuse, New York
Address correspondence and reprint requests to: Lloyd F. Novick,
MD, MPH, Preventive Medicine Program, Department of Medicine,
SUNY–Upstate Medical University, 714 Irving Avenue, Syracuse NY
13210. E-mail: PMP@upstate.edu.
● calculate and apply cost-effectiveness principles, and
● Apply economic evaluation concepts.
Case Note: Due to the complexities of some of the sections in
this case, it is helpful, although not necessary, to teach this case
with someone who has training in cost-effectiveness analysis.
The preceptors’ guide contains comprehensive answers if a
co-facilitator is not available.
Section A
Cost-Effectiveness
Teaching Note: Students should complete Section A prior to
class.
Cost-effectiveness plays a critical role in determining
the best course of action for the management of health
problems both in clinical and in population medicine.
Refer to the first two recommended readings when
addressing these questions.
Question 1. Define cost-effectiveness.
Question 2. How is cost-effectiveness calculated and
what outcome measures are commonly used?
Am J Prev Med 2003;24(4S)
© 2003 American Journal of Preventive Medicine • Published by Elsevier Inc.
0749-3797/03/$–see front matter
doi:10.1016/S0749-3797(03)00042-4
143
Table 1. Deaths due to bicycle injuries by age and gender
Age
(years)
Males:
Frequency
(rate)*
1996
Population
Females:
Frequency
(rate)*
1996
Population
Total:
(rate)*
1996
Population
0–4
5–9
10–14
15–19
20–24
25–44
45–64
⬎65
Total
0 (0)
4 (0.58)
4 (0.63)
6 (1.01)
4 (0.65)
17 (0.57)
9 (0.49)
2 (0.21)
46 (0.51)
671,564
686,178
630,136
596,126
611,686
2,973,953
1,823,532
943,640
8,936,815
0 (0)
0 (0)
0 (0)
1 (0.18)
0 (0)
2 (0.07)
0 (0)
1 (0.07)
4 (0.04)
643,473
652,821
600,153
570,697
602,435
3,009,727
2,022,921
1,467,358
9,569,585
0 (0)
4 (0.30)
4 (0.33)
7 (0.60)
4 (0.33)
19 (0.32)
9 (0.23)
3 (0.12)
50 (0.27)
1,315,037
1,338,999
1,230,289
1,166,823
1,214,121
5,983,680
3,846,453
2,410,998
18,506,998
*Rate: Frequency/ 1996 Estimated Population ⫻ 100,000.
Source: New York State Department of Health, Bureau of Injury Prevention and Biometrics.
Section B
Analysis of Available Data: Effectiveness of
Bicycle Helmets in Preventing Morbidity and
Mortality
As a consultant to the local legislature, you are asked to
determine the best means of reducing morbidity and
mortality associated with bicycle riding in your county.
To provide advice regarding this issue, you need to be
able to interpret the available data. Local data on
morbidity is not available because of the lack of uniform reporting of such injuries. In regard to mortality
data, the number of fatalities associated with bicycle use
in a community of this size is too small to be useful for
analysis. Fortunately, the New York State Department of
Health (NYSDOH) is able to provide you with the
following information. (Refer to Table 1).
Question 1. Comment on the differences in bicycle
injury mortality by age and gender as well as on the
interaction between age and gender.
Question 2. What are possible explanations for these
differences?
Question 3. How would this information help you
formulate prevention strategies for your community?
The NYSDOH is also able to provide you with the
following graphs on overall bicycle-related morbidity
and mortality rates, as well as information specific to
traumatic brain injury or death due to bicycle use for
the period 1991–1996. (Refer to Figures 1– 4).
Question 4. What are your hypotheses with respect to
the trends in rates for death, hospitalization, and
traumatic brain injuries associated with bicycle use
during these years?
Figure 1. Deaths due to bicycle-related injuries. Rate per 100,000 by age group. New York state residents, 1991–1996. The rate
of deaths due to bicycle-related injuries in children aged 0 –13 years has been declining sharply since 1991, with a mortality rate
in 1996 that is almost one third the mortality rate in 1991.
Data source: NYSDOH. Prepared by the OCHD, Bureau of Surveillance and Statistics.
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Figure 2. Hospitalizations due to bicycle-related injuries. Rate per 100,000 by age group. New York state residents, 1991–1996.
Deaths due to bicycle-related traumatic brain injuries have been declining for persons of all ages since 1991.
Data source: NYSDOH. Prepared by the OCHD, Bureau of Surveillance and Statistics.
Question 5. What are some of the limitations of the
data that have been presented?
Thompson RS, et al. A Case–Control Study of the
Effectiveness of Bicycle Safety Helmets; NEJM May
1989.
Section C
Effectiveness of Bicycle Helmet Use: An
Appraisal of Scientific Evidence
Question 1. Why did the author choose to do a case–
control study to determine cost-effectiveness of helmet
use? Could he have done a randomized control study?
A prospective cohort study? What are the major limitations of these study designs in this situation?
In addition to demographic information provided, you
need more knowledge about the effectiveness of bicycle
helmets before you present your official recommendations to the local health advisory board. You review
Question 2. Identify biases associated with case– control
studies, including selection of cases and controls.
Figure 3. Deaths due to bicycle-related traumatic brain injuries. Rate per 100,000 by age group. New York state residents,
1991–1996. *While the rate of hospitalizations due to bicycle-related injuries in children aged 0 –13 has been declining since
1990, the rate of deaths due to bicycle-related injuries in persons aged 14 and over has remained relatively stable.
Data source: NYSDOH. Prepared by the OCHD, Bureau of Surveillance and Statistics.
Am J Prev Med 2003;24(4S)
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Figure 4. Hospitalizations due to bicycle-related traumatic brain injuries. Rate per 100,000 by age group. New York state
residents, 1991–1996. *While the rate of hospitalizations due to bicycle-related injuries in children aged 0 –13 has been declining
since 1990, the rate of deaths due to bicycle-related injuries in persons aged 14 and over has remained relatively stable.
Data source: NYSDOH. Prepared by the OCHD, Bureau of Surveillance and Statistics.
Question 3. Comment on the comparability between
“cases” and “controls.”
Question 4. What information provided by this study
regarding effectiveness of bicycle helmets is generalizable?
Question 5. Discuss how you would develop and implement a study to determine use of bicycle helmets by
age, gender, and location in your county. Discuss
sampling and measurement issues.
Question 6. What are some of the factors that would
influence the effectiveness of bicycle helmets in preventing injuries and death at a population level?
— Limited public education (publicity/media) to
increase awareness of helmet law;
— Enforcement of law
● Provision of helmets: No helmets are provided
under this option. Target population is expected to
purchase helmets.
Community option: The local health department is
responsible for a comprehensive program to educate
the entire community about the risks of bicycle injuries
and the benefits of helmet use. The health department
will also provide helmets at cost to indigent children.
Section D
Development of Preventive Programs Utilizing a
Cost-Effectiveness Approach
● Target population (all county residents): 450,000
● Program costs to be considered:
— Health education (publicity/media) of bicycle
injuries and helmet use
— Distribution of helmets at cost to all indigent
children
You now have demographic information about bicyclerelated injuries and deaths as well as scientific evidence
to support the effectiveness of bicycle helmets in reducing bicycle-related morbidity and mortality. You determine that three feasible options for preventive programs are aimed to increase helmet use in your county.
The options are:
Legislative option: This option involves efforts to
educate the public about the passage of a new law that
requires helmet use for all individuals 18 years old or
younger. It also requires enforcement of this new law.
● Provision of helmets: County provides helmets at cost
for indigent children. Based on the most recent
census data, the number of indigent children is 20%
of all children less than 18 years old (125,000 ⫻
20%⫽ 25,000).
— The health department will buy helmets for
25,000 children at $10 per helmet
— The health department will sell helmets to parents/guardians of 20,000 children at $10 per
helmet (assuming that not all helmets will be
sold)
● Target population (all residents aged ⱕ18 years):
125,000
● Program costs to be considered:
School option: The school board and the health
department are responsible for educating school-aged
children about the risks of bicycle injuries and the
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benefits of helmet use. The health department will also
provide helmets at cost to indigent children.
● Target population (all school-aged children): 84,000
● Program costs to be considered:
— Classroom education of helmet use aimed at
school-aged children. Educational efforts will also
be made to parents of the target population.
— Distribution of helmets at cost to all indigent
children.
● Provision of helmets: County provides helmets for
indigent children at cost. Based on the most recent
census data, the number of indigent children is 20%
of all school-aged children less than 18 years old
(84,000 ⫻ 20% ⫽ 16,800).
— The health department will buy helmets for
16,800 children at $10 per helmet
— The health department will sell helmets to the
parents/guardians of 13,500 children at $10 per
helmet
Calculating Cost-Effectiveness:
Teaching Note: This section is taught with students divided
into at least three groups, one for each option. The groups are
given 15 minutes to construct their budget and to calculate the
number of head injuries averted. They must budget sufficient
resources to realistically accomplish the goals set out by their
option but they cannot bankrupt the county, the health
department or the school district. Each option entails different
budget costs associated with it.
You are asked to determine which option is the most
cost effective. For each of the options, you need to use
the following formula:
Cost of Option
Cost-Effectiveness ⫽
Number of Head Injuries Averted
Both the numerator and the denominator need to be
calculated. To determine the total cost of each option,
you will need to use your judgment to determine how
much will be spent on personnel costs and how much
will be used on the education campaign. For personnel
costs, depending on the option, the cost of health
educators, of the staff responsible for organizing and
distributing helmets, and of officers for enforcement of
the law will need to be considered. Guidelines for the
estimated costs are provided in Table 2.
Question 1: What is the total cost of your option?
The following formula can be used to determine the
number of head injuries averted:
Number of head injuries averted
⫽ (Change in helmet use)
⫻ (Number of bicyclists in the target population)
⫻ (National bicycle-related head injury rate)
⫻ (Efficacy rate of helmet use)
Table 2. Cost estimates for budget calculation
Program component:
Cost:
Helmets
Health education staff
Helmet program staff
Public Information Campaign
Develop one television spot
Pay for one television spot
Public service television spot
Develop and pay for one
radio spot
Brochures
Enforcement
$10 cost; $25 retail
$40,000/employee/year
$30,000/employee/year
$10,000
$2000
Free- $250
$350
$2,500 for 10,000 brochures
$50,000 per year
To simplify calculations, certain assumptions about
helmet use must be made. Some of these assumptions
may be optimistic. For this exercise, it is assumed that
all people in the target population are potential bicyclists. Data from the health department indicate that
baseline helmet use is approximately 20%. It is assumed
that helmet use will increase to approximately 50%
after each of the interventions. The National Injury
Rate for bicycle use is 50/100,000. Finally, the efficacy
rate of helmet use, based on current literature, is
assumed to be 85%. Taking these assumptions into
account, the following formula should be applied:
Number of head injuries averted
⫽ .30 ⫻ target population ⫻ 50/100,000 ⫻ 0.85
Teaching Note: Depending on the background experience of
the preceptor and the amount of time available, the preceptor
may choose to present the answers to Questions 2 and 3 to the
students. As an example, these answers are shown in Table 3.
This table is for preceptor purposes.
Question 2: Using the information provided, how many
head injuries were averted with your option?
Question 3: What is the cost per head injury averted?
Teaching Note: After each group has completed the work, the
whole class reconvenes. Each group presents the answers for
their option. The class then addresses the following questions.
Question 4: Which is the most cost-effective option?
Question 5: Do you have any significant concerns about
presenting this option as the “best” option when you
provide your recommendation to the Health Advisory
Board? Consider the perspective of each option when
answering this question. Does a health department
have a different point of view about the costs they must
invest in an intervention than do legislature or society
as a whole?
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American Journal of Preventive Medicine, Volume 24, Number 4S
Table 3. Bicycle helmet cost-effectiveness exercise sample answer sheet*
Target Population
Change in number of helmet users
Program cost
Legislative option
Community option
School option
125,000
37,500
Publicity $50,000
Enforcement $10,000
450,000
135,000
Media $100,000
Health Education
(FTE—$40,000)
Distribution
(FTE—$30,000)
⫽ $170,000
At cost ($10) for indigent children and
adolescents
Assumption:
BUY ($10 ⫻ 25,000)
SELL ($10 ⫻ 20,000)
—Program ($170,000) ⫹
—Helmets purchased by agency but not sold
($10 ⫻ 5,000)
⫽ $220,000
—Program ($170,000) ⫹
—Helmets purchased by agency but not sold
($10 ⫻ 5,000) ⫹
—Helmets purchased by parents ($25 ⫻
110,000)
⫽ $3,170,000
57
$220,000/57 ⫽ $3,860
$3,170,000/57 ⫽ $55,614
84,000
25,200
Publicity $25,000
Distribution
(0.5 FTE—$15,000)
⫽ $60,000
Provide helmets
None
Total cost (narrow perspective)
Program only ⫽ $60,000
Total cost (societal perspective)
—Program ($60,000) ⫹
—Helmets purchased by parents
($25 ⫻ 37,500)
Head injuries averted
Cost/head injury averted (narrow)
Cost/head injury averted (societal)
⫽ $997,500
16
$60,000/16 ⫽ $3,750
$997,500/16 ⫽ $62,344
⫽ $40,000
At cost ($10) for indigent school children
Assumption:
BUY ($10 ⫻ 16,800)
SELL ($10 ⫻ 13,500)
—Program ($40,000) ⫹
—Helmet purchased by agency but not sold
($10 ⫻ 3,300)
⫽ $73,000
—Program ($40,000) ⫹
—Helmets purchased by agency but not sold
($10 ⫻ 3,300) ⫹
—Helmets purchased by parents ($25 ⫻
8,400)
⫽ $418,000
11
$73,000/11 ⫽ $6,636
$418,000/11 ⫽ $38,000
*This sample answer sheet is provided for preceptor purposes. A complete preceptor version is available from the Preventive Medicine Program, SUNY–Upstate Medical University, Syracuse, New
York.
Section E
Economic Evaluation
B. What are the strengths and weaknesses of each
analysis?
When the cost-effectiveness of a program is interpreted,
the perspective from which the analysis was performed
must be taken into account. In other words, was the
analysis done from a broad perspective where all costs
and benefits to the population are considered or was it
done from a narrow perspective where only costs or
benefits to a certain subgroup were addressed? In
general, a societal perspective is the broadest perspective. In contrast, an analysis done from the point of view
of a hospital or an insurance company provides a much
more narrow perspective.
C. What questions are best answered by each method?
Question 1: From what perspective did you conduct
your analysis in Section D? Consider the perspective of
each option when answering this question. (For example, does a health department have a different point of
view than does the legislature or society as a whole?)
How would your results change if you were to conduct
your analysis from a societal perspective?
Thus far in the case, cost-effectiveness has been used
to determine the cost per head injury averted. There
are different techniques available to conduct an economic analysis, one of which is cost-benefit analysis.
Refer to the recommended reading to address the
following questions.
Question 2:
A. What is the difference between cost-effectiveness
analysis (CEA) and cost– benefit analysis (CBA)?
Finally, because an economic analysis is based on
certain sets of assumptions about variables, it should
include a sensitivity analysis in which the assumptions
are challenged to see how much they affect the outcome of the analysis. Examples of variables for which
sensitivity analysis is helpful include success rate of the
intervention, valuation of costs of the intervention, or
valuation of the benefits. An example of sensitivity
analysis is available in the recommended reading by
Gaspoz.
Question 3:
A. In your analysis of the cost-effectiveness of bicycle
helmets, what were the most important variables?
B. How would changes in these variables affect the
outcome of the analysis?
Question 4. Taking perspective, type of economic analysis, and sensitivity analysis into account, which preventive approach do you now think is the most cost
effective means to decrease death and injury due to
bicycle-related accidents in your county?
The Case-Based Series in Population-Oriented Prevention
(C-POP) is funded by grants from the Josiah Macy, Jr.
Foundation and the Health Resources and Services Administration, U.S. Department of Health and Human Services.
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