The text covers both the core principles and practices for novice journalists and the fundamental issues facing journalists today – convergence, online, growth of magazine formats, challenges presented by technology, new demands in feature writing – from both a conceptual and practical perspective to provide students with a thorough grounding in the key debates and techniques in the discipline. It gives clear, no-nonsense practical advice to help you develop your generic journalism skills and make a success of your studies and career. It also serves as an essential introduction to the key debates on the industry.