RMIT
DESIGN
ARCHIVES
JOURNAL
VOL 11 Nº 2 | 2021
ARCHIVES
VOL 11 Nº 2
2021
ARCHIVES
Journal
Editors
Harriet Edquist
Sarah Teasley
Design
letterbox.net.au
Assistant Editor
Ann Carew
CONTENTS
Editorial Board
Suzie Attiwill
Michael Bogle
Mauro Baracco
Nanette Carter
Liam Fennessy
Christine Garnaut
Philip Goad
Brad Haylock
Robyn Healy
Andrew Leach
Catherine Moriarty
Michael Spooner
Laurene Vaughan
rmit University
Sydney, nsw
Baracco + Wright Architects
Swinburne University
rmit University
University of South Australia
University of Melbourne
rmit University
rmit University
University of Sydney
Brighton, uk
rmit University
rmit University
Contact
rmitdesignarchives@rmit.edu.au
www.rmit.edu.au/designarchives
We acknowledge the people of
the eastern Kulin Nations on
whose unceded lands we conduct
our business and we respectfully
acknowledge their Ancestors and
Elders, past and present.
issn 1838-7314 | Published by rmit
Design Archives, rmit University.
Text © rmit Design Archives, rmit
University and individual authors.
This Journal is copyright. Apart
from fair dealing for the purposes
of research, criticism or review as
permitted under the Copyright Act
1968, no part may be reproduced,
stored in a retrieval system or
transmitted by any means without
the prior permission of the publisher.
Cover
The Catacombs
of Solaris, 2016,
Ian MacLarty,
Linux/Windows/Mac
Previous Pages
Page artwork for
The Kevin Pappas
Tear-Out Postcard
Book, 1977, designer,
Mimmo Cozzolino,
photographer, Bob
Bourne, rmit Design
Archives.
04
08
20
34
44
56
Editorial
‘Deep Encounters’ with the
Archives: Reflections of a Design
Historian in Brazil (in two acts)
Creating an Archive of
Contemporary Melbourne
Gamemaking
Assessing Significance:
The rmit Design
Archives Collection
Design in Quarantine
Creating a Digital Archive of
Design Responses to covid-19
Using the Archive to
Provoke the Future
Livia Lazzaro Rezende
Helen Stuckey
Melinda Mockridge
Anna Kallen Talley
and Fleur Elkerton
Harriet Edquist
Sarah Teasley
Rory Hyde
Below
Tiger Stripe textile design,
c. 1937–47, designer,
Frances Burke,
rmit Design Archives,
©rmit University
EDITORIAL
ARCHIVES
In 2020, rmit Design Archives commissioned
a Significance Assessment of the collection,
supported by the National Library of Australia
(nla) through the Community Heritage
Grants Program funded by the Australian
Government. The assessment, conducted
by heritage consultant Melinda Mockridge,
concludes that the rmit Design Archives is
“of significance at a national level for its
holdings of exemplary Australian design.”
This issue of the rdaj explores the significance of design
archives – and the process of design archiving – in general,
and of the rmit Design Archives more specifically. There
are multiple ways to describe an archive, its significance,
and to whom and why it is significant and each of the
articles reflects on these complexities in different ways.
The contributors to this issue showcase the value of
design – social, cultural, emotional, environmental – as
artefact from the past and as a future-facing practice. To
different degrees and in different registers, each article also
articulates the value of design history as a lens with which
to view the world, and the value of design archives as a
resource with which to intervene in the world.
As community cultural heritage collections, design archives
can be understood as significant within a wider, established
archival and museum framework. The Significance
Assessment focusses on specific criteria as articulated in
Significance 2.0 – a guide to assessing the significance of
collection (2009): the degree to which a cultural or heritage
collection has historic, artistic or aesthetic, scientific or
research potential, and social or spiritual significance.
Excerpts from the Assessment, presented at the centre of
this issue, detail some of the ways in which the rda meets
these criteria. Not least, the Assessment notes the rda’s
historical significance at a national level in documenting
the directions of design and architectural practice,
particularly from the 1950s onwards, in relation to the
specific social, economic, industrial and aesthetic histories
of post-war Australia. Its historical significance makes the
archive significant for research, particularly, and provides
opportunities for greater social and educational engagement
at rmit, in Melbourne and much more widely.
The other articles in this issue articulate the significance
of design archives, as resources that can be activated to
support people in questioning and engaging with existing
conditions and decisions around how to change them,
whether for societal, economic or environmental good.
They layer perspectives and practices across history, social
engagement, curating, design and architecture to activate
design archives in powerful, future-facing ways.
Opposite
Drawing of Kempthorne
Well Glass Wall Bracket
Lamp, c. 1950s, designers
Joyce Coffey and Selwyn
Coffey, illustrator, Joyce
Coffey, rmit Design
Archives.
In their articles, Helen Stuckey and Anna Talley and Fleur
Elkerton present design archives in the process of creation,
using the iterative development integral to design practice
to prototype not only an archive but this process. They
demonstrate how the formation of a design archive can
itself be a critical creative act with research, educational
and public benefits. Talley and Elkerton present Design in
Quarantine, their award-winning project to create a realtime digital archive of designers’ responses to the covid-19
crisis. Working in the context of the creative community
actions to support each other that typified the early months
of the pandemic in the uk as elsewhere, Elkerton and Talley
propose a way for design historians and archivists to engage
actively through material and visual culture, even when
isolated and online.
Design archives and collections are integral to exhibitionmaking, but to have an exhibition of design, someone
needs to have collected the material. Stuckey looks to the
relationship of cultural memory. technological change and
proprietary interests involved in archiving born-digital
design, asking: How do you devise a process for archiving
game design, in which the stages of the process themselves
are meaningful, for generating, archiving, communicating
and preserving knowledge? As she explains, working with
emergent games designers to create an archive of the
Melbourne games design community enables students to
understand the specific social, cultural and economic nature
of the local industry.
5
rmit design
archives journal
Vol 11 Nº 2 (2021)
EDITORIAL
Opposite
Materials from the
Fashion Design Council
archive, rmit Design
Archives, photographer
Tobias Titz.
ARCHIVES
Design archives embody the power structures and values
that create local, industrial and national communities,
both as repositories of material and visual culture created
in these milieus and as designed artefacts, themselves,
whose collection and preservation policies, categories and
resourcing reflect past and present priorities. In Brazil as
in Australia, flipping the lens towards the archive itself
can make visible those workings of power, and has been
a powerful mode for historians to problematise colonial
histories and their legacies of inequality. In her article,
Livia Rezende grapples with the layers of Brazil’s colonial
histories through the lens of design history, with its focus on
artefacts as evidence. Her generous, reflexive article on her
experiences working with and in several design archives in
Rio de Janeiro presents and engages with uncomfortable
truths around power and memory, demonstrating how
design archives can serve this greater civic function.
Activating the archives can contribute to critical, thoughtful,
hopefully ethical engagement with fundamental societal
challenges. In his article on an exhibition of social housing
in the uk drawn from the riba Archive, Rory Hyde
asks how archives might prompt architects, planners,
city council members and others involved in the design,
procurement and delivery of public design today to reflect
on and recognise the necessary aspects of design that is
effective for its users, not least residents in social housing.
Without an archive, we lose an important element of our
capacity to reflect on successful models, and indeed to know
them at all. Design archives can provide prototypes and, if
well-collected and preserved, illuminate their performance
and users’ experiences of them over time. Hyde uses his
experience of working with the riba Archive to draw a
contrast with Australia, where the important contributions
architecture made to social housing in Melbourne in the
1980s and 1990s have not been assembled in an accessible
public repository and therefore cannot provide models for
present practice where they would be most valuable.
6
rmit design
archives journal
11 Nº
Vol 10
Nº22(2021)
(2020)
Archives like the rmit Design Archives – indeed,
partnerships between archives and design schools more
widely – enable researchers and teachers in live design
environments to involve students in archiving and think
through these problems as part of their professional and
academic training, towards participation as thoughtful
contributors to Melbourne’s design ecosystem. Design
archiving as a practice embeds into those who undertake it
an understanding of and investment in the ecosystem and
the value of design. Design archive practice, as the articles
in this issue of the rdaj demonstrate, is revelatory and
generative, in that it accepts the propositional nature of past
design, continually reimagined in the present.
Archives such as the rmit Design Archives are a public
resource and contribute to the public good in their capacity
to act as agents for enquiry into the nature of our cultural
heritage as it has been shaped by design in all its aspects.
One of the findings of Mockridge’s Significance Assessment
has to do with the physical arrangement of the collections.
As she notes: “Through their co-location, many archives
held tell a vivid story of the interrelationships of people
and practice, émigré connections and spheres of influence
and support in the Melbourne design community postwar”. What Mockridge alludes to here is the way the rda
replicates the infrastructure of a design ecosystem, one that
relies on networks, collaboration, and knowledge sharing.
An image, in fact, of design practice today.
Harriet Edquist and Sarah Teasley
Editors
7
rmit design
archives journal
Vol 11 Nº 2 (2021)
8
rmit design
archives journal
Vol 11 Nº 1 (2021)
9
rmit design
archives journal
Vol
Vol10
11Nº
Nº22(2020)
(2021)
‘Deep Encounters’ with the Archives:
Reflections of a Design Historian in Brazil (in two acts)
peer
reviewed
essay
Livia Lazzaro Rezende
Our capacity to make systematic forays beyond our current knowledge horizons will be severely hampered if we rely
exclusively on those aspects of the Western archive that disregard other epistemic traditions. — achille mbembe 1
abstract
Twenty years apart yet methodologically close, the two
instances of archival research I explore in this article frame
design archives as powerful tools for the study and undoing
of settler-colonialist and imperialist epistemologies.
In the first instance, I offer a historical narrative and
critical analysis of my first encounter with an archive, an
incidental design collection resulting from legal practices
implemented in nineteenth-century imperial Brazil. In
the second instance—a recent return to the Brazilian
archives—I foreground positionality and the impact of
act one
Imperial and archival formations
In 1875 a new legal practice began in the Empire of
Brazil: whoever wished to turn a commercial mark into
an exclusive property distinct from market competitors
could register it at the nearest Imperial Commercial
Board (Junta Comercial do Império). The procedure was
simple: a manufacturer, trader or their attorney presented
two physical copies of the trademark design to the Board
registrar who—after some bureaucratic measures—returned
to the applicant one of the physical copies with a stamp that
proved registration of ownership. The second copy was kept
by the Board as legal evidence of private property pasted
on a register book. The physical copies of trademarks were
presented in a variety of ways: from quick freehand sketches
on simple paper to elaborately designed labels printed via
lithographic, typographic, or engraving means. After being
deposited with the Board, the trademark was published in
the Brazilian Official Gazette (Diário Official), or another
high-circulation newspaper, accompanied by a descriptive
text, registration date and time and the trademark owner’s
name. Next, the newspaper clipping was attached to the
Board’s register book completing the registration process.
Trademark design, thus, became a public cultural form
while at the same time a private property exclusive to the
depositary and, as with any private property in capitalism,
protected by law.2
This legal practice, although timely if compared to
international trademark legislation, was short-lived. 3 In
1889, a military and republican coup ousted the Brazilian
Emperor and installed the Provisional Republican
Government who suspended the Board’s responsibility for
trademark registration in 1890. A few decades later, the
Brazilian National Archives acquired the Board’s collection,
which remained unprocessed until the register books
were re-discovered and studied by me in the early 2000s.
These books contain more than a thousand trademarks
and a slightly smaller number of printed labels, mostly of
consumable goods.4 The labels—bearing their founders’
trade and product names, business addresses, places of
archival research on the researcher. I recount my search
for documentary evidence that turned, unexpectedly, into
a layered unpacking of the archive site itself as material
evidence of past and present structural violence. In this
article, I approach archival work as ‘deep encounters’, as
does Saidiya Hartman when acknowledging the agency of
instinct, intuition, emotions, and chance in history writing
as means to work with the omissions, debris and erasures of
colonial histories and histories of coloniality.
origin, awards granted, letterings and imagery—encapsulate
vast historical evidence of how nineteenth-century
lawmakers, manufacturers, traders, designers, printers, and
consumers viewed and negotiated their worlds through
designed artifacts. What started as a legal requirement for
ruling commercial transactions in an expanding capitalist
society became—unintendedly—one of the most rich and
rare collections of graphic design from the Empire of
Brazil.5 But before I discuss further why this collection
remained dormant for so long and how the study of this
archival source helped transform me from a designer into a
design historian, let’s turn our attention to the participation
of these labels in forming their historical imperial context.
1808 marked the beginning of a momentous and conflicting
period in Brazilian colonial and imperial histories. The
Portuguese Crown and Court, fleeing the Napoleonic Wars
in Europe, established themselves in Rio de Janeiro. This
unprecedented political event elevated Brazil from a former
colony to the seat of the Portuguese Empire in 1808 and to
the Kingdom of Brazil in 1815, when the king returned to
Portugal. With the king Dom João VI, the Royal Library and
Brazil’s first official printing press also arrived. In May 1808,
the Royal Press (Impressão Régia) was established, ending
the ban on printing presses imposed by Portugal with the
aim of controlling life and the spread of ideas in its far away
colony. 6
In 1822, Dom Pedro I, the prince regent, proclaimed Brazil’s
independence from Portugal and established the Empire
of Brazil’s First Reign (1822–1840). Brazil’s independence,
having been proclaimed by a prince regent still linked to
European nobility, meant continuity with the former order
rather than revolutionary change. Notably, the abduction
of African peoples and their enslavement to work on
stolen Indigenous land allocated to a few and powerful
local landowners—a key and brutal trait of the colonial
structures in Brazil—persisted until abolition in 1888. Postindependence, those in positions of power were challenged
to keep the country’s territory of continental proportions
unified, to maintain social cohesion among a culturally
and linguistically diverse population, and and to bring
competing political and economic interests together.
Opposite
One of the register books
deposited at the Imperial
Commercial Board (1887),
designer unknown,
photographer Livia L
Rezende, BR RJANRIO 9X
National Archives, Rio de
Janeiro, Brazil
Previous Pages
‘Take-over of the
Copacabana fort,
Rio de Janeiro that iniated
thr military coup in Brazil,
April 1, 1964, published
April 2, 1964’, photographer
Evandro Teixeira, Evandro
Teixeira/Instituto Moreira
Salles Collection
11
rmit design
archives journal
Vol 11 Nº 2 (2021)
‘deep encounters’
with the archives:
reflections of a
design historian
in brazil
(in two acts)
Continued
Right
The ‘RIO’ trademark
published in the
Official Gazette of the
Empire of Brazil (1887),
photographer Livia L
Rezende, BR RJANRIO
9X National Archives, Rio
de Janeiro, Brazil
Second Reign is imprinted on the trademark labels
deposited at the Imperial Commercial Board between 1875
and 1889. The labels’ social and cultural role, however, go
beyond that of reflecting the society who created them.
As designed artefacts that circulated widely, the labels
actively participated in the making of the Empire of Brazil,
as argued below.
Top Left
Textile(?) label, ‘Agora
Sim!’, designer unknown,
BR RJANRIO 9X National
Archives, Rio de Janeiro,
Brazil
The argument for their active participation in national
and imperial formation is threefold. Firstly, most of the
marks registered related to the processing of raw materials
and the manufacturing of tobacco, liquors, or foodstuff,
demonstrating a consolidated nexus between economic
development, commercial exchange, and their dependence
on visual communication to thrive. Secondly, the period
between 1850 and 1890 comprises a distinctive historical
moment for the study of image creation and circulation in
print. Then, the mechanical printing of complex designs—
including elaborate juxtapositions of text and image—
became possible due to technical improvements in lithoand chromolithography. Most of those images belonging to
the drawing traditions of engraving or lithography became
cheaply reproduceable and consumable at a large scale.
A writing on the lower left corner of the Fabrica Progresso
Cigarros Exposição label reads ‘lith. a vapor’, or steam
lithography—this signals a new chapter in Brazilian graphic
design history when the adoption of large-scale printing
technologies matched the expansion of manufactures in
the country. Finally, it is significant to note the extent and
speed with which the labels circulated among all social
strata. At the end of the nineteenth century, the literacy
rate in Brazil was approximately 16% only. 7 In this context,
high-circulation labels that employed visual communication
became powerful means for the promotion of complex ideas
as images had greater penetration and impact on largely
illiterate consumers than the written word.
Top Centre
Chocolate label for the
Imperial Fabrica de
Chocolate a Vapor A. J. de
Brito, designer unknown,
BR RJANRIO 9X National
Archives, Rio de Janeiro,
Brazil
Top Right
Cigarette label for
Cigarros Exposição
by Fabrica Progresso,
designer unknown, BR
RJANRIO 9X National
Archives, Rio de Janeiro,
Brazil
12
rmit design
archives journal
Vol 11 Nº 2 (2021)
Brazil’s Second Reign (1840–1889) was a period of relatively
more political stability with the constitutional monarchy of
Dom Pedro II, the full participation of the nation’s economy
in the expansion of global capitalism, and the sociocultural
formation of an intended ‘national identity.’ Political
independence, as said, did not rupture with coloniality:
Portuguese remained the only official language of Brazil
and elite children were educated abroad, for example.
Brazil’s model of economic development and capital
investment remained reminiscent of its colonial period:
an incipient industry manufactured domestic consumable
goods while large extractivist enterprises exported mining,
raw materials and agricultural goods for international
consumption.
Then, the grounds for a Brazilian ‘civilization’—from the
establishment of cultural institutions to the making of
literature, history painting or everyday artefacts—were laid
both in alignment and in contrast with cultural forms and
values of the European colonisers. Yet, in the making of an
official Brazilian civilization the participation of indigenous
people, Africans in diaspora and Afro-Brazilians (enslaved
or freed) was always denied. This larger context of Brazil’s
The label Agora Sim!—that is, Now Yes! is centred on a
banner that bears the date and number of the decree that
abolished slavery in 1888. It promotes the idea, evidenced by
the men’s enthusiastic handshake that abolition had finally
arrived and with it a symmetrical and friendly exchange
between white and black people. A historical reading aided
by a critical analysis reveals cracks in this visual proposition:
the black man, depicted barefoot in the aftermath of his
release from enslavement, would remain destitute for the
1888 decree was not followed by socially transformative
measures to lift former slaves from their miserable
conditions.
Due to its legal nature, the collection of labels amassed by
the Imperial Commercial Board and held at the National
Archives of Brazil does not present a specific visual theme.
However, currently historians can identify some recurrence
of ideas perpetrated and circulated by the labels and can
cluster them. One of these recurrent themes, which has
become the focus of my research as discussed below, was
clearly designed onto several labels. It promoted and
propagated the settler-colonialist myth of the ‘noble savage’,
that is, the myth that local natives were lifted from barbarity
by their white civilising colonisers with whom redeemed
savages would live in reconciliation and harmony.
The Xarope d’Abacachi liquor label exemplifies how
mundane printed artifacts actively and effectively
participated in the construction of these myths and
therefore in the Brazilian imperial formation. A woman
is depicted incongruously, implausible as an indigenous
person from Brazil: her headgear, bow and arrow, dress,
body adornments, nudity and sculptural posture are
designed in Classical Greek revivalist style. This image
belongs to a romantic image-making tradition also seen
in the history painting and indigenist literature of the
last quarter of the nineteenth century. On this label, as
with several others in the same collection, the placid
countenance and noble stature of the indigenous woman
suggest a heroic role for (rather than the actual genocide
of ) indigenous peoples in Brazilian history. Her headgear—
designed ambiguously to resemble an imperial crown—
promoted the myth of indigenous people who would
have been naturally succeeded by imperial colonisers and
civilisers, here symbolised by the Imperial coat of arms
on her shield. This liquor, a most common consumable
good, travelled—in Brazil and overseas. With it travelled
the myth of the Brazilian ‘noble savage’.
interlude
A designer in the archives
This section—an interlude between acts—bridges the two
instances of research I have selected to discuss design
archives as powerful tools for the study and undoing of
settler-colonialist and imperialist epistemologies. Here,
I move from contextualising archival and imperial
formations through reading the labels towards interrogating
why that collection remained dormant for several decades
in the vaults of the National Archives. This move marks
a passage—and the gain of critical consciousness that
comes it—from the studying of an archived artifact to
the questioning of archival processes themselves. And in
making this passage, I reveal how my deep encounters
with the archives have transformed me from a practicing
designer into a design historian.8
Between 2001 and 2003, I researched and historicized
the register books and their labels as part of my graduate
training as a design historian. A few years after concluding
my bachelor’s degree in graphic design and practicing it
professionally, I found myself in a large public building,
the National Archives, looking for a past that I hoped had
been kept. Although not included in my undergraduate
design curriculum and never studied during my bachelor’s
degree, I knew that printed evidence from the Brazilian
past existed. A considerable production of ephemera and
communication design had taken place in the country at
least since 1808, when the Portuguese lifted the printing
press ban in Brazil. Why, then, none of this evidence of past
visual and material culture were part of the history of my
profession and activity during my design training?
My encounter with that label collection was instigated by
my then supervisor, Dr Rafael Cardoso, who in turn had
been shown the collection by archivists. What started as
serendipity unfolded into the adoption of a historical period
and a framework of research that would remain central
to my scholarship for nearly two decades thereafter. 9 To
appease my impostor syndrome—what was a designer
doing in the archives?—Cardoso wisely called my graphic
13
rmit design
archives journal
Vol11
9N
Vol
Nºº 2 (2019)
(2021)
‘design before the design’.12 The second part of this title—
the design—refers to design activity as sanctioned by the
modernists who established the ‘first’ (another marker of
beginnings and display of power) modern design school in
Brazil in 1963 as detailed below.13
‘deep encounters’
with the archives:
reflections of a
design historian
in brazil
(in two acts)
Continued
For most of the twentieth century, modernism was adopted,
adapted, and practiced in Brazilian design and architecture
for its promise of modernization, rationalisation, and
internationalisation. Modernism, however, can be
treacherous. As Walter Mignolo proposes, the adoption of
an idea that has international validation and currency—
like modernism—will inevitably incur in the adoption of
epistemological structures that, intendedly or not, obscure
or annihilate local practices, histories, and knowledges.14
This conundrum has been guiding my scholarship since
those first encounters in the archives.
My research into the label collection contributed to this
shift in the design historiography and design discourse.
Not only was I a designer who dared to step into an archive,
I also framed as ‘designed’ labels that had not been created
by designers but by lithographers, draughtsmen, engravers,
or illustrators, among other professionals who designed in
the nineteenth century. The richness of the labels as visual
records of design history contrasted with their absence
from my training as a designer. Some questions have
remained as frameworks for research: why have modern
design schools in Brazil privileged in their curriculum
colonialist modernist and industrialist epistemologies that
distanced the design they produced from their cultural
and social contexts? Why for decades during the twentieth
century, design training in Brazil, design history and other
dominant design discourses were shrouded in coloniality
practices and thinking? 15 In the second act, we will move
to a historical period—twentieth-first century Brazil—
when formal colonial-imperial political frameworks no
longer operate. However, this line of questioning into the
colonisation of knowledge and epistemicides in design
remains.
Right
Liquor label for H
Rouquayrol chemist and
distiller (in Portuguese
and French, printed
in France), designer
unknown, BR RJANRIO
9X National Archives, Rio
de Janeiro, Brazil
14
rmit design
archives journal
Vol 11 Nº 2 (2021)
design knowledge and skills into action, encouraging
me to ‘read’ the labels as visual and historical evidence
and to ask questions that a designer would ask when
encountering and analysing any artefact: how were these
labels made; why were these particular symbols, imagery
and lettering selected, what is being communicated? From
there on, I understood that my trajectory into becoming a
design historian would be because of my design training
not despite of it. Curiosity went centre stage. A curiosity,
coupled with uneasy feelings that today I associate
with the violence caused by coloniality, that led me to
interrogate why indigenous peoples were being depicted
on consumable good labels while being decimated in the
forests. Designers are good at asking questions, another
essential trait of a design historian.
Other questions I kept asking while encountering the labels
for the first time: why this collection remained dormant
for several decades in the vaults of the National Archives?
Why was this visual record of the Brazilian past absent from
my training? One immediate response—the collection’s
late historicization—can be further explained by another
historical event, the establishment of modern design in
Brazil in the 1960s.
This collection remained overlooked as evidence of past
visual and material culture production mostly because
design history and discourse in the region were subject,
until the early 2000s, to the persistent modernist—and
colonialist—premise that design activity is exclusive to
professionally trained designers. In other words, these
labels had been invalidated as part of Brazilian design
history because they were not produced by trained
designers in the nineteenth century as ‘design schools’
did not exist then. The question of when design as an
activity and design training ‘began’ in Brazil is contentious;
diverging opinions are predicated on how design as an
activity is conceptualised.10 For nearly twenty years now,
a burgeoning body of literature has been contributing to
the broadening of the conceptualisation of design.11 Some
authors accept the use of terms like ‘commercial art’, which
were more likely used for the labels, as indicative of a
graphic design activity and history. Cardoso contentiously
framed this issue of ‘beginnings’ in his edited volume titled
Below, I will narrate the search for documental records
that turned, unexpectedly, into a layered unpacking of the
archive. Continually acknowledging the impact of archival
research on the researcher, I will consider archives as
evidence of coloniality in themselves, as evidence of past
and present structural violence, and as participants in the
making of colonialist and imperialist epistemologies. When
describing her methods for imagining historical possibilities
and impossibilities, Saidiya Hartman proposes that
historians strain “against the limits of the archive.” 16
Her deep encounters’ with archival materials consist of
working with “scraps of the archive” […], “with unknown
persons, nameless figures, ensembles, collectives,
multitudes, the chorus.” 17 Similarly, the quotidian,
the invisible, the innocent, the presumed—things and
dimensions that are central to design knowledge and
practice—are considered below as prime sites from where
to unpick the machinations of coloniality and from where
to develop decolonial practices in design.
I will recount my experience through a different genre, one
that emerged from journaling during archival research,
a reflexive and poetic account that helped me (there and
then) to record and make sense of the entanglements of
place making, design education and political imagination,
and on the archival silences and incompleteness that I
encountered.18 Through this genre of thinking with the
reader, I propose new methods for (re)writing decolonial
design histories that go beyond the solutionist ethos of case
studies common in our field.
act two
Unlearning
It is what it is. Archives are the way they are for a reason.
At esdi’s archives I feel cautious, respectful even, of moving
and removing things from where they are. They
are there for a reason. Not for a purpose but for a reason.
Can I give these things purpose? Can I find their purpose?
It is August 2019 and the archive of the Superior School
of Industrial Design (or Escola Superior de Desenho
Industrial, also known as esdi) is closed, in part because
of the ongoing financial and political crisis in the Rio de
Janeiro state and the dismantling of public education and
cultural institutions in Brazil. 19 After a few messages and
phone calls I am granted a back-door access to it. I did
my bachelor’s in design at esdi in the 1990s; twenty years
later I worked there as a research fellow. Asking to see the
archives is akin to asking to come home.
I enter the archives guided by a photograph from 1968
that I found in a book.20 1968 was a momentous year
in Brazilian history when the military junta that had
overthrown democracy in 1964 effected the closure of the
National Congress and the State Legislative Assemblies.
In 1968, the militaries institutionalized torture, censorship,
and cia-backed state terror campaign against dissidents,
mostly students.21 The balance of twenty years of violent
dictatorship and democratic repression in Brazil hasn’t
been paid yet. Hundreds were exiled; thousands of people
tortured and killed, mostly unnamed. A recent enquiry—the
only of its kind—recognised the death of a few more than
400 people by the brutal hands of the state.22 Unlike other
Latin American countries, Brazil did not trial its torturers,
generals, and captains—one of them has become Brazil’s
president in 2019.23
At esdi’s archives, I don’t feel anger or frustration. I am
eager to see beyond what is not right, correct, or normative
where others would see only mess. Objects, like the old
floor polisher, here seem at home. Shouldn’t a design
history archive be inhabited by objects? I am grateful for
not spotting cockroaches. I find lots or termites and their
debris but no cockroach. I can work here.24
As I enter the archive, I am looking for clues on that
photograph found in a book. It is an image of an exhibit
from the first International Design Biennial held in 1968
at the prestigious and modernist Museum of Modern Art
in Rio.25 I decide to name the exhibit ‘vacuum-broom’.
I sometimes call it a chimera. Its top half was an industrially
manufactured, electrically powered plastic device designed
for sucking dirt by vacuum. Its bottom half was a humanpowered technology made of bristles and wood designed for
sweeping. I know little about the ‘vacuum-broom’ beyond
that it was a student protest staged unexpectedly at the
Biennial.26 In 1968 Brazil these two technologies would have
been worlds apart. The broom would have been ubiquitous,
cheap, generations-old, intuitive to use. The vacuum cleaner
would have been an expensive and exclusive consumer
goods more at home in Hollywood flicks featuring
American Dream housewives than in Brazilian households.
This exhibit thus displayed a class divide. It posed a
provocation to its contemporaries that resound today:
what design are we doing in Brazil, and for whom?
The ‘vacuum-broom’ laughed at the otherwise serious
intention of the Biennial, that of inserting Brazil in the
global circuit of exhibitions, an effort, as put by Gardner and
Green, “very much in the Cold War shadow of the United
States’ interventions in South America and its conflicted
15
rmit design
archives journal
Vol 11 Nº 2 (2021)
‘those in the know’—rejoiced in the simple complexity of
the form/inform posters. Another vision: the bottom half
of the vacuum-broom. Design includes the vernacular,
imagination and local customs.34 It is understood as
‘making’, anywhere and everywhere, everyone designs
and use design, not only those with formal training.35 Here,
popular culture and the Brazilian ‘reality’ (I quote the
term notwithstanding the difficulties I have with it) are
not excluded from designing processes. But rather than
a game of two halves, the chimera must be considered as
a synthesis, as the co-existence of antithetical visions for
design.
‘deep encounters’
with the archives:
reflections of a
design historian
in brazil
(in two acts)
Continued
In her beautiful prose, Saidiya Hartman suggests that
historians should work with “scraps of the archive […],36
with unknown persons, nameless figures, ensembles,
collectives, multitudes, the chorus”.37 As I leave the archive
to return to Australia to historicise these design biennials,
the design student protests, their fight against imperialism
and pro-reality, I leave the archive, but the archive does
not leave me. Like Hartman, I recognise that historical
epistemic violence against indigenous and enslaved African
peoples, “resides precisely in all the stories that we cannot
know and that will never be recovered”, because they
simply do not feature in these archives.38 As I return to
Australia, I leave the archive but the archive does not leave
me. I now carry those unknown persons, nameless figures,
ensembles, collectives, multitudes, I carry those silences
and those silenced as a ‘constitutive impossibility’ that
needs to be re-written into our histories unless we become
complicit with that historical violence.39 How to gaze into
the abyss and not be afraid of it gazing back at you? How to
fight monsters and not become one in the process? 40 In my
own fabrication, I see bell hooks winking to Nietzsche, her
oppositional gaze joyfully saying that it is now time that we
engage with our colonial monsters.41
coda
Other epistemic traditions
Top
View from the Brazilian
section of the 1st Biennial
of Industrial Design at
Rio’s Museum of Modern
Art (MAM), photographer
not identified, MAM-Rio
Collection
Inset
The ‘vacuum-broom’,
a conceptual exhibit
created by ESDI students
at the 1st International
Industrial Design
Biennial in Rio, Brazil
(1968), photographer not
identified, published in
‘Karl Heinz Bergmiller:
um designer brasileiro’,
Pedro Luiz Pereira de
Souza (São Paulo: Blucher,
2019), authorized reprint
16
rmit design
archives journal
Vol 11 Nº 2 (2021)
sponsorship of brutal, authoritarian, military regimes”.27
I could not, however, find any further clues about the
vacuum-broom. Rather, one of my first serendipitous finds
is a series of posters advertising the design school itself.
forma / informa. Form / Informs. A play on words. It’s
enigmatic, hermetic, it does not inform. It is evidence of
what I call ‘design for those in the know’, for those who
rejoice in modernist minimalist forms and mantras.
On my second day at esdi’s archive a woman, one of the
school cleaners, is lying on a cardboard on the floor. As
with several thousand Brazilian workers, she probably
leaves home before dawn and endures a dilapidated public
transport network to get to work. Archive, or deposit, or
quiet room. This is a multipurpose site. I try not to disturb
her, switch off the lights and proceed to the cubicle in the
far corner, where the filing cabinets and hundreds of toilet
paper rolls reside.
Here is another term I made to name and know this
archive: ‘acquisition process aesthetics’. The hundreds
of toilet paper rolls, fluorescent bulbs and sodium
hypochlorite bottles which will be my companions this
week result from government acquisition processes, from
bulk buying and stock piling in times of crisis. “Sodium
hypochlorite (NaOCl) is a chlorine compound often used
as a disinfectant”. It is bleach. The smell of bleach is strong
today, maybe because it is a warmer day. I hope I don’t need
to return—I will try and finish photographing all documents
today. It is a very unpleasant smell; it gives me a headache
and makes me dizzy. Yet, no insects or rodents.28
The bleach stinks as the epistemicides committed then and
now. Ann Stoler’s words resonate loud. Like her, I see this
archive as ‘condensed sites of epistemological and political
anxiety rather than as skewed and biased sources.30
One of the few scholarly works on this historical period
hints to me that Maria Valderez—an esdi student
representative who was brutally arrested by the Brazilian
state during a student conference in 1968—may have been
one of the Biennial protesters.28 Hers are the words that
have been guiding this research:
The dismantling of these structures—public education,
cultural institutions, archives—results from the fear that
Federal and State governments (then and now) feel of their
most dangerous opponents, students like Maria Valderez.31
Like Stoler, I want to interrogate structures to understand
structural and systemic discrimination, racism, suppression
and oppression. Like Stoler, I see this archive and its
destitution as an ‘intricate technology of rule” in itself.32
Everything in this archive is evidence, is pulsing.
The esdi pavilion discussed what was design, what was
design in Brazil and for Brazil. We wanted, among other
things, that the school turned itself to the Brazilian reality.29
I find ‘reality’ a shocking word. Maria Valderez was a
student at esdi in the 1960s, as I was in the 1990s. Maria
Valderez couldn’t reconcile the two worlds the chimera
attempted at joining disjointedly, and I cannot reconcile
them either as a design historian in 2021. Why one of the
first and main design schools established in Brazil embraced
design and the epistemology of industrial development to
the detriment of other forms of making and being that were
more akin to its cultural and social realities? My working
hypothesis sketches a dim picture of a design education
synced with neo-imperialist endeavours in the region.
I sense reverberations of my chimeric conundrum in the
histories I am writing, in the decolonial design history
I have been cultivating. As I prepare a manuscript on
the history of the Brazilian International Biennials, I
see chimeras in the visions for design proposed in 1968.
One vision: the top half of the vacuum-broom. Design is
proposed as a modern and modernist planning activity, as
order and ordering.33 It is institutionalised by the Brazilian
state in schools, professional bodies, and biennials. It is
promoted through national programs for infrastructure
building, industrial growth and economic sovereignty
predicated on consumption. Here, the educated elite—
When Mbembe extols our capacity to make systematic
forays beyond our current knowledge horizons he also
underscores our capacity to engage with other epistemic
traditions.42
In this piece, I have reflected on the unwritten and the
unknown in design history. My first foray into the archives
in the early 2000s was marked by findings of nineteenthcentury visual records forgotten—or silenced—by a
modernist epistemology that disregarded them. Another
silencing: that of the lives of indigenous populations in the
forests, while their distorted images became fashionable
on consumable goods labels. My most recent archival
research in 2019 was marked by silences, as records of the
socially, culturally and racially diverse Brazilian makeup were not kept in the modern design school archive,
despite them being everywhere outside of it. In that
recent encounter I was cautious at interpreting the found
institutional disarray as a temporary mess, as a problem in
need of fixing. As I journaled at the archives to face those
confronting challenges as they unfolded, I realised that the
dismantling of public education institutions is part of a plan
that is firmly in place, a colonialist plan to annihilate other
epistemic traditions and those emerging. Yet, our systematic
forays will persist.
17
rmit design
archives journal
Vol 11 Nº 2 (2021)
Endnotes
1
2
rmit design
archives journal
Vol 11 Nº 2 (2021)
9
See Livia Lazzaro Rezende, “A Circulação de Imagens no Brasil
Oitocentista: uma História com Marca Registrada,” O Design
Brasileiro Antes do Design: Aspectos da História Gráfica 1870-1960,
ed. Rafael Cardoso (São Paulo: Cosac Naify, 2005), 20-57. Carma
Gorman did similar research into the intersections between
trademarks as cultural forms and the legal frameworks that
produced them in the US context. See Carma Gorman, “The Role
of Trademark Law in the History of US Visual Identity Design,
c.1860–1960,” Journal of Design History 30, no. 4 (November 2017):
371–388, https://doi.org/10.1093/jdh/epx024.
3
Gorman, “The Role of Trademark Law”, 376–77.
4
Register books IC314, IC312, IC346, IC313, IC372 and IC310 contain
approximately one thousand copies of consumable goods’ labels
deposited for trademarking purposes. This collection is kept by
the National Archives, Rio de Janeiro, Brazil, under BR RJANRIO
9X. Further information on specific labels as well as public domain
digitised copies of them can be found in ‘FUNDO: Série Indústria e
Comércio - Comércio - Junta e Tribunal etc. (IC3) – BR RJANRIO
9X’ via the website ttps://sian.an.gov.br
5
18
Achille Mbembe, “Decolonizing Knowledge and the Question of the
Archive” (2015), https://wiser.wits.ac.za/system/files/Achille%20
Mbembe%20-%20Decolonizing%20Knowledge%20and%20
the%20Question%20of%20the%20Archive.pdf
Other collections of graphic design and print culture from the
Imperial period onwards can be found at The National Library
of Brazil in Rio de Janeiro. These include newspapers, illustrated
magazines and books, typeface catalogues and typography
manuals, maps, commercial prints and posters, landscape albums,
among others. However, while the National Library collections
are numerous and diverse, they have been assembled through
compulsory legal deposit procedures and collection development
policies. The National Archive collection of register books and
printed labels, on the other hand, has preserved those graphic
design artefacts in their contextual legal framework, a rare
occurrence. Design historian Letícia Pedruzzi Fonseca analyzed
in-depth the illustrated magazines published during the first
years of the Brazilian Republic: Letícia Pedruzzi Fonseca, Uma
revolução gráfica: Julião Machado e as revistas ilustradas no Brasil,
1895–1898. (São Paulo: Blucher, 2016), available open access here:
https://openaccess.blucher.com.br/article-list/uma-revolucaografica-juliao-machado-e-as-revistas-ilustradas-no-brasil-312/
list#undefined. Rafael Cardoso and team have published extensive
research into the National Library collections of graphic design
and print culture, see: Rafael Cardoso (org). Impresso no Brasil,
1808–1930: destaques da história gráfica no acervo da Biblioteca
Nacional (Rio de Janeiro: Verso Brasil, 2009). For further work
into the National Archive collection of labels, see Rafael Cardoso,
Claudia Beatriz Heynemann and Maria do Carmo Teixeira Rainho,
Marcas do progresso: consumo e design no Brasil do século XIX (Rio
de Janeiro: Mauad, 2009).
6
For further information see Laurence Hallewell, Books in Brazil: a
history of the publishing trade (Metuchen, N.J.: Scarecrow Press, 1982)
7
Renato Ortiz, A moderna tradição brasileira (São Paulo: Editora
Brasiliense, 1991): 24, 28.
8
My ‘transformation’ is certainly not only creditable to the empirical,
sensorial, and critical dimensions or scholarship elicited during
archival research. For their contribution to my training as a design
historian, I am profoundly indebted to supervisors, mentors and
colleagues with whom I have worked in the last 21 years, including
Dr Rafael Cardoso (Master’s supervisor at PUC-Rio, Brazil),
Professors David Crowley and Christine Guth (PhD supervisors
at the V&A/RCA History of Design programme, UK), colleagues
from ESDI’s Postgraduate Programme Laboratory of History of
Design where I worked between 2012 and 2013; from the V&A/RCA
History of Design programme, where I worked between 2013 and
2019, and from the UNSW Art & Design, where I have been working
since 2019. Finally, my gratitude for being able to develop a truly
collaborative ethos and decolonial praxis with the OPEN collective.
See: Sarah Cheang, Katherine Irani, Livia Rezende & Shehnaz
Suterwalla, “Emotional Practices” online exhibition at https://
emotional-practices.webflow.io
10
See Livia Rezende, “The Future of the Past: the Representation of
the Brazilian First Republic in the World’s Columbian Exposition
in Chicago, 1893”, Iberoamericana 21, no. 77 (2021):71–95,
available open access at: https://journals.iai.spk-berlin.de/
index.php/iberoamericana/article/view/2896/2319; Livia
Rezende, “Manufacturing the Raw in Design Pageantries: the
Commodification and Gendering of Brazilian Tropical Nature
at the 1867 Exposition Universelle”, Journal of Design History,
30, no.2 (2017):122-138, http://dx.doi.org/10.1093/jdh/epx007;
Livia Rezende, “Of Coffee, Nature and Exclusion: Designing
Brazilian National Identity at International Exhibitions, 1867 &
1904”, Designing Worlds: National Design Histories in an Age of
Globalization, eds. Grace Lees-Maffei G & Kjetil Fallan (Oxford:
Berghahn Books, 2016), 259–273; Livia Rezende, “The Artifice of
Nature and the Naturalisation of the State at the 1922 Rio de Janeiro
International Exhibition”, Cultures of International Exhibitions,
1840–1940: Great Exhibitions in the Margins, ed. Marta Filipova
(London: Ashgate, 2015),163 – 182; and Livia Rezende, ‘Designing
the state at Brazil’s Independence Centennial International
Exhibition’, Design Frontiers: Territories, Concepts, Technologies,
ed. Marcos da Costa Braga, Priscila Farias et al. (Mexico City:
Editorial Designio, 2014), 79–89.
For an orthodox narrative of the establishment of modern design
in Latin America that traces an unproblematised lineage between
local culture and the adoption of modernist Eurocentric paradigms,
see: Silvia Fernández, “The Origins of Design Education in Latin
America: From the Hfg in Ulm to Globalization,” Design Issues
22, no. 1 (2006): 3–19, doi:10.1162/074793606775247790. A direct
counterpoint to Fernandéz’s arguments can be found in the work
of Cuban design historian Lucila Fernández Uriarte, “Modernity
and Postmodernity from Cuba”, Journal of Design History 18, no.3
(2005): 245–255..
11
Besides the works by Fonseca, Uma revolução gráfica, 2016, Cardoso
et al. Marcas do progresso, 2009 and Cardoso, O Design Brasileiro,
2005, see also: Patricia Lara-Betancourt and Livia Rezende,
“Locating Design Exchanges in Latin America and the Caribbean,”
Journal of Design History 32, no. 1 (2019):1–16, doi.org/10.1093/jdh/
epy048; Priscila Lima Farias, “On the Current State of Brazilian
Graphic Design Historiography,” Journal of Design History, 28,
no.4 (2015):434–439, https://doi.org/10.1093/jdh/epv040, and
Edna Cunha Lima, “Estudando Efêmeros: Rótulos de Cigarros
Pernambucanos do Século XIX”, Pesquisa Visual 1, no. 1 (2006):
41–9.
12
Cardoso, O Design Brasileiro Antes do Design.
13
A more extensive and detailed discussion ois Rezende, “Of Coffee,
Nature and Exclusion”, Designing Worlds, especially pages 259–261..
14
Walter Mignolo, The Darker Side of Western Modernity: Global
Futures, Decolonial Options.; (Durham: Duke University Press, 2011).
15
For further discussion see: Livia Rezende & Clara Meliande,
“Design at a crossroads: ESDI’s ‘imperialist’ design curriculum
as contested at the First International Design Biennial in Brazil
(1968)”, De(s)colonizando o design: resumos expandidos, ed. Camila
Bezerra Furtado Barros, Claudia Teixeira Marinho & Bruno
Ribeiro do Nascimento (Fortaleza: Ed. natifúndio, 2021), 639–647.
Available open access from: https://design.ufc.br/wp-content/
uploads/2021/07/iicpd.pdf; Livia Rezende & Tatiana Pinto, “Shared
and not contested: modern erasures in design and architecture
history, practice and education in Brazil’, Building-Object: Shared
and Contested Territories of Design and Architecture, ed. Mark
Crinson & Charlotte Ashby (London: Bloomsbury, 2022); Sarah
Cheang, Katherine Irani, Livia Rezende & Shehnaz Suterwalla,
“In Between Breaths: Memories, Stories and Otherwise Design
Histories”, Journal of Design History (2022).
16
Saidiya Hartman, “Venus in Two Acts,” Small Axe 26 (2008): 11.
17
Saidiya Hartman, “On working with archives,” Interview by
Thora Siemsen, The Creative Independent (2018), https://
thecreativeindependent.com/people/saidiya-hartman-on-workingwith-archives
18
19
I am the recipient of the Design History Society’s Design Writing
Prize in 2020 for a visual essay that documents this archival
encounter and experiments with the juxtaposition of visual and
writing narratives. Part of Act II of the article is featured in that
essay. For further reflection on journaling in the archives as research
and thinking methods, see: Livia Rezende & Megha Rajguru, “In
conversation: the 2020 Design Writing Prize Winner” [podcast]
(London: Design History Society, 2021). Available here: https://
www.designhistorysociety.org/news/view/megha-rajguru-inconversation-with-livia-lazzaro-rezende-the-2020-design-writingprize-winner.
The movement “ESDI Aberta” (2016–2017), in which ESDI’s
students, alumni, professors, and employees have ‘invested
in alternative ways to live in difference, in response to the
administrative and financial crisis’ is thoroughly documented in
Zoy Anastassakis, Marcos Martins, Lucas Nonno, Juliana Paolucci
and Jilly Traganou, “Temporarily Open: A Brazilian Design School’s
Experimental Approaches Against the Dismantling of Public
Education,” Design and Culture 11, no. 2 (2019): 157–72, doi:10.1080/1
7547075.2019.1616917
36
Hartman, “Venus”, 11.
37
Hartman and Siemsen, “On working with archive”
38
Hartman, “Venus”, 12.
39
Hartman, “Venus”, 12. My work on these unknown persons,
nameless figures, ensembles, collectives and multitudes is
forthcoming, see note 14.
40 Friedrich Wilhelm Nietzsche, Beyond good and evil
(Chicago: Henry Regnery, 1955).
41
bell hooks. Black looks: race and representation (New York:
Routledge, 2015). Originally published in 1992, in this volume’s
essays, hooks proposed the concept—and action—of the
‘oppositional gaze’ as a form of resistance and reaction to whiteness
that has historically repressed ‘a black person’s right to look’, and
to look back. Basing her analysis on how black people have been
represented in film, television and other media, and on how black
people have experienced this representation, hooks challenges
received, preconceived and racist assumptions on blackness.
42 Mbembe, “Decolonizing Knowledge”.
20 Pedro Luis Pereira de Souza, ESDI: biografia de uma idéia
(Rio de Janeiro: Editora UERJ 1997), 185.
21
Zuenir Ventura, 1968: O Ano que não terminou (Rio de Janeiro:
Nova Fronteira, 1988).
22
Brasil, Comissão Nacional da Verdade, Relatório, Volume III:
Mortos e desaparecidos politicos (Brasília: CNV, 2014), cnv.
memoriasreveladas.gov.br/images/pdf/relatorio/volume_3_digital.
pdf
23
Rosana Pinheiro-Machado and Lucia Mury Scalco, “The Bolsonaro
Effect,” Jacobin, April 2018, https://jacobinmag.com/2018/10/
brazil-election-bolsonaro-corruption-security-pt
24 The reference to termites is not without an ongoing significance and
history. Former ESDI’s director, Zoy Anastassakis writes about the
entanglements between termite infestation (or ‘occupation’), ‘the
administrative and financial crisis that affected…all institutions of
public education in Brazil’, and resistance from ‘ESDI’s students,
alumni, professors, and employees’. See: Zoy Anastassakis,
“Remaking everything: the clash between Bigfoot, the termites
and other strange miasmic emanations in an old industrial design
school,” Vibrant: Virtual Brazilian Anthropology, 16 (2019), http://
dx.doi.org/10.1590/1809-434 12019v16a203
25
Souza, ESDI, 185.
26 Souza, ESDI, 186.
27
Anthony Gardner and Charles Green, Biennials, triennials, and
Documenta: the exhibitions that created contemporary art (Chichester,
West Sussex, Malden, MA: John Wiley & Sons, 2016), 64.
28 As the writing of this article was ending, I received promising
information from the current ESDI Director. The school archives
have been removed to a different, safer site, where archivists are
reviewing the materials, with the intention of creating a Reference
Centre at ESDI.
29 Nobre, Carmen Portinho, 130.
30 Ann Laura Stoler, Along the archival grain: epistemic anxieties and
colonial common sense (Princeton: Princeton University Press,
2010), 20.
31
Anastassakis, Martins, Nonno, Paolucci, and Traganou,
“Temporarily Open”.
32
Stoler, Along the archival grain, 20.
33
Fernández, “The Origins of Design Education”; Souza, ESDI.
34 Lina Bo Bardi, Stones Against Diamonds. Translated by Anthony
Doyle and Pamela Johnston (London: Architectural Association,
2013).
35
Ezio Manzini, Design when everybody designs: an introduction to
design for social innovation (Cambridge, MA: The MIT Press, 2015);
Lina Bo Bardi, “Planejamento ambiental: o ‘desenho’ no impasse,”
Malasartes 2, Rio de Janeiro, 1976; Lina Bo Bardi, “Exposição
didática da Escola de Teatro,” Diário de Notícias, September 21, 1958.
19
rmit design
archives journal
Vol 11 Nº 2 (2021)
20
rmit design
archives journal
Vol 11 Nº 2 (2021)
21
rmit design
archives journal
Vol
Vol10
11Nº
Nº22(2020)
(2021)
Creating an Archive of Contemporary
Melbourne Gamemaking
peer
reviewed
essay
Helen Stuckey
abstract
This paper explores the challenges facing the collection
and preservation of contemporary Melbourne videogame
design. It reflects on the need to develop new methods
for developing design archives that address the demands
of the born-digital and the impact of the cultural shift to
privately owned digital platforms in the distribution and
consumption of born-digital design objects.
It argues that if we wish to have records of the design
cultures of contemporary Melbourne gamemakers that the
process of collecting and archiving needs to happen when
these works are most relevant. That the traditional methods
for the creation of design archives may not be effective for a
new generation of born-digital artefacts and contemporary
design cultures.
In 2018, opening Mathew Hall’s game Doodle Find on my ios phone
I was greeted with the message “This game no longer exists on
the App Store”. The Apple Store had retired it, ending my access
to play a game I had purchased and still enjoyed. I had worked on
a project Play It Again: Creating a Playable History of Australasian
Digital Games, for Industry, Community and Research Purposes
with the Australian Centre for the Moving Image (acmi) to collect
Australian videogames of the 1980s and was commencing Play
it Again II: Preserving Australian Videogame history of the 1990s
on collecting games of the 1990s. Both projects collected original
retail copies of the games on cassettes, cartridges and disk.1 These
material carriers were not only the source of the game software
for preservation but, importantly, their material presence in an
archive activates the legal option for the software preservation to
occur. The loss of Doodle Find raised many questions about how we
may need to rethink the collecting and archiving of contemporary
videogames and underlined the urgency of the challenge.
There are specific pressures in born-digital preservation
that make the traditional approach to archiving
contemporary design artefacts and design records
problematic. The digital distribution of videogames means
that there is rarely a material object in the mix. There is no
videogame disk in a box but rather an app on your phone
or a game that you downloaded over the internet to your
Steam2 account on your personal computer. This means that
there will be no material carrier (no object) to be donated
to an archive in the future. The player, when ‘purchasing’ a
game, is often actually only leasing it for the duration
of its availability from the network-based provider.
Critically, it is not just the design object that will leave
no material trace. The documentation of its means
of production will exist predominantly as digital files
vulnerable to the vagaries of storage media, the prohibitions
of software versions and licensing, and the unthinking
negligence of a volatile industry to the maintenance of its
records. Rapid changes of software and hardware ensure
that access to these files may require considerable effort in
the future. Future access will be dependent on recreating
the complexity and independencies of period computing
environments requiring specific versions of hardware and
software.
The activities of the contemporary design culture that
fostered the game’s design and the record of its reception
will also have played out online within the proprietary
platforms of various social media and commercial sites.
Where historically traces of Melbourne design subcultures
may have survived as ephemera including invitations to
events, posters, catalogues, photographs, reviews in the
street and small press, all these now circulate almost purely
in the digital realm. In a 2013 statement, the Library of
Congress explained, “As society turns to social media as a
Preceding Pages
Paperbark, 2018,
Paperhouse, IOS
Above
Doodle Find, 2010,
KlickTock, IOS
Opposite
Dissembler, 2018,
Ian MacLarty, IOS
23
rmit design
archives journal
Vol 11 Nº 2 (2021)
creating an
archive of
contemporary
melbourne
gamemaking
Continued
Right
The Catacombs of Solaris
2016, Ian MacLarty,
Linux/Windows/Mac
primary method of communication and creative expression,
social media is supplementing and, in some cases,
supplanting letters, journals, serial publications and other
sources routinely collected by research libraries”. 3
There is recognition that even magazines and journals,
a mainstay of design research, may not survive. The
majority of magazines today exist only online as web sites.
Historically, smaller, locally focused, or alternative press
with isbns frequently made their way into collections
under local publishing laws, but now, as web sites, can
easily be missed by memory organisations struggling with a
tsunami of digital data. Even libraries subscribing to digital
periodicals no longer receive and locally store copies but
are licenced to access the material online, relying on the
provider to maintain their archive. This is a potentially
expensive and fraught proposition for some of the less
august publications. In the past, researchers could rely, to
some extent, on the serendipitous discovery of records that,
although thought insignificant in their day were, none the
less, lodged in physical archives (often personal) where
they remained available for re-discovery and revaluation.
This era is over. It is apparent that in the new digital reality
if we wish to have records of the contemporary Melbourne
videogame design scene, we need a more active approach to
the archive.
This paper discusses one such experiment to address
these challenges, a project to collect a record of the local
contemporary Melbourne gamemaking scene.4 The
intent of the project is to develop a small collection of
videogames and related documentation of the local cultures
of production and consumption that surround them. The
study looks at four Melbourne gamemakers, creating a
temporal study of their games’ design and development
and their changing practice over four years. The software
preservation of the selected videogames is in collaboration
with the Australian Centre for the Moving Image (acmi).
The associated documentation of the local culture of
production and consumption was created through the
novel approach of embedding it in coursework within the
Bachelor of Design (Games) rmit University.
The discussion identifies two major challenges to
established practices for the collection of videogames
and the archival resources for games history. Firstly, that
digital distribution disrupts existing practices to software
preservation of historical videogames reliant on the
collection of game files on a material carrier. Secondly
that we do not have adequate systems to collect traces
of the cultural activity that is now occurring on social
media platforms. In addressing these issues, the paper
first introduces the concept of platformisation and the
ubiquity of commercially owned digital platforms such as
Facebook, Youtube, Twitter, TikTok and Steam as sites for
cultural engagement and exchange. It recognises that this
project is a minnow in the global digital heritage challenge
but respectfully suggests that there will increasingly be
a role for the timely curation of local material to support
design historians of the future. The discussion that follows
addresses the collection of videogame code at the time
when its creators are still actively engaging with it, allowing
for the most valuable software record of a videogame to
be acquired and the collecting organisation to effectively
assemble the hardware and software environment required
for the software’s ongoing access. It then examines the kinds
of records that can be assembled that will provide insights
into the social and economic conditions of production of
the Melbourne gamemakers and capture a sense of the
reception of the videogames with contemporary audiences.
24
rmit design
archives journal
Vol 11 Nº 2 (2021)
Platformisation
Platformisation is impacting on how we produce, consume
and share culture. It is also challenging how we can collect
and archive it. In a 2021 article looking back on a panel
discussing Building the Future of Indie Games at the Games
Developer Conference in 2007, Simon Carless, then panel
chair and now author of GameDiscover.co reflects on how
in 2007 there was no understanding of how these new
platforms would totally transform the industry. The concept
of not needing a publisher and working directly with digital
platforms was brand new. No one foresaw how critical
YouTube, Twitch and TikTok would be for marketing a
game as then marketing success was still aligned with
review on the big game websites.5
Poell et al have defined ‘Platformisation’ as
the penetration of infrastructures, economic processes
and governmental frameworks of digital platforms in
different economic sectors and spheres of life, as well as
the reorganisation of cultural practices and imaginations
around these platforms.6
It is a definition that highlights that, as a process,
platformisation encompasses evolving technical
infrastructures, the political economy of these platforms
and the governance of them by a corporation, but it also
recognises the user activities and cultural practices of
work, consumption, community, and creativity hosted
within them.7 Critically, platforms such as Facebook and
Steam support producers and consumers with a suite of
value-creating interactions online and harvest, in return,
the plethora of data created by these interactions. This
discussion focuses on how exchanges occurring in these
platforms might leave no material traces like those that
traditionally formed part of archives and collections
(letters, photos, posters, reviews etc). It does not discuss
the politics of these systems but reflects on what kind of
content concerning the local Melbourne gaming scene is
located within these corporate infrastructures and how
might it be collected to remain accessible in future.
The shift to digital culture is a global challenge
Memory institutions are focused on developing practices
that address the shift to digital culture. Since the 1990s
there have been global efforts to document culturally
relevant public facing web sites such as the Australian
Web Archive8 and the Herculean efforts of the Internet
Archive’s Wayback Machine. The preservation of web pages
is, however, uneven in its data capture. The web-crawlers
utilised have limitations and struggle with various kinds of
content including databases, content management systems
and proprietary formats such as JavaScript and the now
defunct Flash. Smaller, more manually curated projects can
ensure better quality capture but even then rarely offer a
complete record due to the hypertextual nature of the web.9
The archival sector is not resourced to keep pace and webcrawler technology lags behind evolving web technologies
The importance of documenting the significant activity on
new social media platforms is recognised. Unlike the more
open systems of the World Wide Web, working with these
corporations is a far more transactional process. Famously,
in 2010 The Library of Congress entered a partnership
with Twitter to collect all of Twitter’s public tweets. The
complexity of the collection for existing infrastructure
ended the project in 2017 and now only selected accounts
are collected.10 The Library of Congress Twitter project
is unique for its scale and ambition. It also remains, at this
point, inaccessible to researchers – embargoed until “access
issues can be resolved in a cost effective and sustainable
manner” as currently a single search can take 24 hours to
execute.11
Data from Twitter and Facebook is currently available
to researchers using apis12 (for a cost), but the question
remains whether this option will be there for future
researchers of historic material. Data access itself is
controlled by the platforms. Social media researcher
Axel Bruns has reported that platforms such as Twitter
and Facebook are increasingly restricting the data
access available to researchers in part in response to the
publication of critical studies relating to the platforms’
practices.13
Whilst Australian memory organizations are working to
create records, they are working with limited resources.
The Australian libraries and archives are collecting data
from social media, their curatorial agenda is focused on
political figures, economic data and major events.14 The
Australian Twittersphere collection, managed by qut’s
Digital Observatory is an ongoing collection of public
tweets from approximately 838,000 Australian public
twitter accounts. It was created to support ongoing access
to the data in a variety of formats from raw data to analysed
overviews for researchers.15
These projects exemplify a new frontier where archivists are
battling with issues both technical and operational including
scale, legal frameworks, capture and storage.16 Furthermore,
there are deep conceptual challenges in embracing digital
data as heritage. unesco Persist state in their charter on
digital heritage that: “The really valuable parts of the web are
not the bits which contain the ‘content’ (text, pictures, film.)
but the bits that capture our on-line behaviour.”17 In her
analysis of the impending replacement of traditional forms
of heritage with digital formats, Fiona Cameron argues that
we need to acknowledge that there will be “a shift in heritage
as human-centred productions to new type of humanism
that acknowledges our profound entanglement with data”.18
The question posed by this paper, framed in relation to these
global challenges, asks how can we curate material now so
that records of the contemporary Melbourne game scene of
this era may exist into the future. At the core of the project
is a conventional oral history framework with interviews
conducted with the local Melbourne gamemakers. The
research was designed as a class option in a third year subject
dedicated to students completing an independent research
project. The final year Game Program students are a group
of critically engaged users and makers with specialised
skills and knowledge ideally equipped for the task of
identifying representative activity. Selected gamemakers are
25
rmit design
archives journal
Vol 9 Nº 2 (2019)
creating an
archive of
contemporary
melbourne
gamemaking
Continued
Top
Wayward Strand,
unreleased,
Ghost Pattern
26
rmit design
archives journal
Vol 11 Nº 2 (2021)
interviewed annually by the class about their design practice,
their games, the business of making games and the local
Melbourne game scene. Over the last four years local game
makers participating include Ian MacLarty, PaperHouse,
Ghost Pattern and Worm Club. The preservation outcomes
of the project are twofold. Firstly, in partnership with
acmi, we are collecting the source code and git of selected
games by these gamemakers. This is with the intent of not
merely capturing these games so that they can be accessed
in the future as playable games, but also to document their
design process. Secondly, to research the cultures of local
gamemaking and reflect on how records may be created to
document these cultures of production and reception.
Collecting the software
The videogames identified by this project are all digitally
distributed. Ian MacLarty’s more commercial puzzle
games Dissembler (2018), Jumpgrid (2019) TileSnap (2019)
are sold through the Apple Store and the Steam Platform.
In contrast, Maclarty’s art games such as The Catacombs
of Solaris (2016), The Road may lead Nowhere (2017),
Red Desert Render (2019) and If We were Allowed to Visit
(2020) can be downloaded through the self-publishing
site Itch.io. PaperHouse’s Paperbark (2018) was designed
for release on the sixth generation iPad, its gorgeous
graphics showcasing the processing capabilities of this new
generation of hardware.19 Ghost Patterns game Wayward
Strand, currently in development, is featured on Steam.
Not yet released, a number of player demo versions have
been briefly available when the game was showing at
festivals and conventions.20 Worm Club’s original Frog
Detective (2018) was first available on itch.io as a student
game before winning numerous international awards and
becoming available on Steam. The Frog Detective games
remain slightly less expensive on itch.io which does not
have Steam’s commercial commission payments for hosting
games. Steam, however, is the platform that supports a
videogame to be findable by the largest global audience of
gamers. In 2019 Steam had 95 million monthly active users.21
Worm Club’s loyalty to Itch.io, home to more experimental
and personal videogames, indicates the developer’s alliance
with a global community of indie creatives. Itch.io also
allows users to download videogames as the designers
uploaded them, potentially free of any Digital Right
Management (drm) that will prevent them being saved and
stored – a practice that is becoming increasingly rare within
digital distribution.
Games purchased on Steam and App Store are tethered to
the platforms through their drm. They will operate offline
but this is in an offline mode. If Steam is uninstalled, it will
uninstall all purchased games. If Steam goes out of business,
purchased games are all lost. It is a different model of
‘ownership’. Hollywood actor Bruce Willis famously made
headlines in 2012 when he challenged Apple. He wished
to bequeath his children his iTunes music archive that had
he had passionately curated for years and identified with
as a significant personal collection. It was not however a
collection he ‘owned’, according to the lawyers, and he had
the right to listen to his collection but no rights to sign it
over to another.22
To provide context to this discussion on digital distribution
and the ‘leasing’ rather than acquisition of game artefacts,
the current standard institutional model of videogame
preservation is built on the presumption that a material
object will be collected containing an executable game file.
This is conventionally a retail copy of the videogame. The
existence of this object in the collection provides the legal
precedence for its preservation. This file will be imaged and
made accessible as a playable videogame using emulation.
There are many challenges to this process. The material
carriers of game software, e.g tapes, cartridges and disks,
all degrade over time. The nfsa has declared Deadline 2025
on magnetic tape23, a consensus in global archives that, after
that date, data stored on tape will likely be unrecoverable.
Optical media such as cd and dvd discs are just as
vulnerable and more prone to catastrophic failure from
damage and diskrot.
Emulation is also no simple task. Emulation is the creation
of a virtual machine that simulates the systems of the
original hardware and can be supported on contemporary
hardware and software. Thanks to the efforts of videogames
fan communities, such as the Software Preservation Society
and World of Spectrum, there has been lots of work done
in emulating early microcomputers and game consoles.24
These emulators, however, all require ongoing maintenance
27
rmit design
archives journal
Vol 11 Nº 2 (2021)
creating an
archive of
contemporary
melbourne
gamemaking
diversity of the Game students’ chosen fields of enquiry
created a useful device for investigation, offering a scope
not defined by conventions of existing archival practice
but coming from the community of practice under
investigation. Their selected topics of inquiry ranged across
the local production of games, the local games scene and the
reception of the games. It included research into funding
models that local indie developers were using to support
their gamemaking, how they crunch, risk management
practices, marketing practices and, due to the timing,
included investigations into the impact of covid-19 and the
Melbourne lockdowns on indie gamemakers. It also looked
at community activity such as the role of the venue BarSk
and the Freeplay Parallels event at Melbourne International
Games Week.
Continued
The Records
The records created by the class are designed to be easily
accessible, saved into file formats that have the least demands
for ongoing access. Records of the local Melbourne Game
Scene created included documentation of Bar SK, through
an oral history project. Opening in 2016 Bar SK was a pivotal
place for local gamemakers, showing experimental games,
and hosting talks and performances including those of a
group of experimental New York gamemakers curated under
the umbrella of the satellite program for National Gallery
of Victoria’s New York MoMA exhibition, and regular
exhibitions of local gamemakers’ work-in-progress. This
research was timely as Bar SK closed in 2020, a casualty of
covid-19’s devastation of Melbourne hospitality industry and
artist-run spaces. Another community-focussed investigation
was of Ian MacLarty’s exhibition of work at various venues
including the major industry convention pax Australia and
at Bar SK. Featured in this research was documentation of a
live gameplay event for Catacombs of Solaris (2016) at BarSk.
The documentation comprised tweets and video from the
live event in addition to reviews from online journals and a
poem written by Gemma Mahadeo inspired by the game and
published in The Victorian Writer. The research effectively
mapped the curious ecosystem surrounding this event.
to remain compatible with new operating systems and
browsers – something fan communities are less reliable
at. Increasingly, professional software preservationists are
working on developing more manageable and sustainable
emulation systems.25 Not addressed in this discussion
are legal issues that may affect emulation and other
preservation practices.
Above
Frog Detective:
The Haunted Island.
Worm Club, 2018
Windows/Mac
28
rmit design
archives journal
Vol 11 Nº 2 (2021)
Essential criteria in selecting the Melbourne game designers
to participate in this study was that they were independent
and maintained full rights to their work. This enabled the
project to ask designers for the videogames’ source code
and git so it could be collected by acmi. Source code
is the form of code that is written to be understood by a
human being. What are made available to the public as
playable videogames are executable files that are the source
code files converted to machine code that then run on the
designated computing platform. git is the most commonly
used version control system. git documents the changes
made to source code files, when, and by whom they were
made. It is the software that provides the version control
system that documents all the designers’ changes to the
source code. Source code is the most valuable artefact to
collect as it will allow future researchers to understand
the design decisions and analyse the detailed logic of the
software. Len Shustek, board director of the Computer
History Museum explains “Source code provides a view
into the mind of the designer.” 26 Coupled with the git, the
source code is both design artefact and a comprehensive
design record.
Videogame source code is also the base from which the
videogame can be migrated to various platforms. Because
of this fact and its transparency, it is rarely made available
to collections even when security is assured. Videogame
source code remains valuable commercial property to
companies such as Sony and Nintendo. Securely stored
by acmi, the collection of this material ensures there is an
enduring record of the design and supports the potential for
the work to be compiled and exhibited as playable at a later
date within new computing environments. Executable files
will also be collected that are playable within the current
hardware and software environments.
For acmi, the collecting of the software is a process that
also requires an immediate engagement with archiving and
preservation. Software is understood as inherently unstable
and its collection demands collating also an assembly of
softwares and hardwares that allow for ongoing access to
avert its technical extinction.27
Collecting the social and cultural conditions
of videogames design and consumption
The source code and git can provide a narrative of the
design decisions, but they tell us little about the cultural and
economic conditions in which the game was designed or
how it was played.
The second part of this research explores what kind of
records might be created to reflect the cultures of the
production and consumption that surround the games
entering the acmi collection. This research also responds
to the impacts of digital platforms to access. This research
is informed by the understanding that the collection of a
record of the culture of the contemporary Melbourne game
scene requires a timely intervention in those places where
these activities occur. New media scholar Abigail de Kosnik
has stated
information science understands a lot about preserving
cultural objects that are old, that have taken on great
significance in the time since their release, but preserving
digital culture means archiving texts, images, video, and
motion graphics as they are circulating, when they’re the
most relevant, not when they are already relegated to ‘the
past.28
The students were asked to generate documentation of
material valuable to future researchers. They were also
asked to prepare questions so the topics identified could be
covered in the in-class interviews with the gamemakers.
These oral histories are intended to play a central role
in situating the archival materials being generated. The
A third investigation specifically embraced the
documentation of the liveness of an online event through
an examination of the Freeplay Zone for Parallels. Parallels
is a live event that annually highlights some of the unique,
experimental and personal independent games being made
in Australia and its near neighbours in the Asia Pacific. It
is part of the offering curated each year by the Freeplay
Independent Games Festival and is a fixture of the larger
industry event, Melbourne International Games Week.
The Zone is a virtual online place, an 8bit version of rmit’s
Capitol Theatre. The Zone was created by Cecile Richards
and Jae Stuart 29 to host the 2020 Freeplay Parallels event as
covid-19 prevented it from happening live in The Capitol.
It was designed as a place to attend Parallels virtually, to
offer a sense of liveness by being present in an audience
who could chat and cheer and jump about together.
Concerned that just a record of the Zone was insufficient to
capture audience’s engagement, the student researcher also
recorded Twitter feeds from communities in attendance,
capturing both the more reflective and nuanced responses
of the audience to the designers’ heartfelt talks in
juxtaposition with the cartoon-like dynamism of the Zone.
Additional information was sought from the gamemakers
on production practices regarding production documents
and marketing materials. Records gathered include
recordings of Twitch feeds of gamemakers playing their
games (with public comments), and pdfs of data relating
to financials and sales generated from Apple Store and
Steam developer accounts. Shared also were other relevant
29
rmit design
archives journal
Vol 11 Nº 2 (2021)
creating an
archive of
contemporary
melbourne
gamemaking
Continued
Many identify the need to address the impact of social
media. For example, New Zealand’s Alexander Library
Facebook Archives is one such project. Going live in 2019
the library asked people to donate their Facebook archives
pertinent to life in Aoteroa New Zealand as social history
(including design) to the New Zealand National Library.37
This project acknowledges the importance of the records
held in social media and that the archival process needs to
happen whilst they are live and active.
practices regarding developer’s engagement with Steam
such as the significance of ‘Wishlists’ to the findability and
economic forecasting of pre-release games on Steam,30 and
the impact of Steam’s refund policy for short play games
from the perspective of the gamemakers’ experience.
In the collation of materials to archive, questions of context
were interrogated. For example, the importance of the social
media platforms TikTok for understanding Worm Club’s
Grace Bruxner’s videos promoting the Frog Detective games.
Whilst the video files themselves can be requested directly
from Bruxner for archiving. without the comments of the
TikTok audience they are less coherent. Bruxner’s videos
are funny and knowing in their parody of the popular tropes
and conceits of TikTok content. The comments on TikTok
demonstrate that her audience acknowledge and enjoy this
fact. But how will historians interpret this content separated
from the contemporary experience of TikTok and the
comments on the videos’ reception? In the context of the
collection, they will be dependent on the student’s report to
provide these insights.
Right
Screenshot of live
streaming of Parallels
Freeplay game talks for
Melbourne International
Games Week inside the
Freeplay Zone a multiuser
8Bit virtual Capitol
Theatre. 2020
Capturing gameplay
Recorded gameplay of all the games on original hardware
was created. Videogames historian and curator James
Newman has argued for the importance of preserving
records of videogames as played. He argues that, due to the
inherent instability of videogames, preservation of longterm playability of games may be an unachievable goal and
perhaps therefore should not be the major preoccupation of
museums and that records of games as played and played
with would be a better focus for the preservation project of
videogames.31 Whilst this project hopes to preserve software
(albeit with the intent that this is both a design text for
the literate and the source material for the actualisation
of a playable game) it fully recognises the importance of
collecting records of videogames as played.
An example of how Newman’s notion of the importance
of understanding games as played and played with is
represented in an examination of players voice acting Frog
Detective in Lets Plays. These player-made videos, shared
on social media sites such as YouTube and the streaming
service Twitch, show players of the Frog Detective games
delighting in recording their own voice acting for the game’s
characters (whose speech is only text driven in-game). This
feature was not originally conceived as part of the game’s
appeal by the designers. Worm Club’s Grace Bruxner has
explained in interview that, once they recognised that
voicing the characters was a popular feature for players,
they worked to support it in the sequels, emphasising
character traits and writing vocabulary that supported
novelty voice acting.
Gameplay videos shared online are a valuable resource but
not an unproblematic one. Whilst game companies have
learnt to be comfortable with the ubiquity of sharing of
gameplay online,32 the downloading of a YouTube recording
is illegal without the permission of its creator. There are,
however, tools for archiving online videos and the Wayback
Machine will save the urls for YouTube videos.33 Materials
such as these, however, can remain vulnerable for any longterm access unless permission is sought to download and
collect them now.
Thinking locally about digital heritage
As part of this research, sites have been identified and added
manually to Internet Archive’s Wayback Machine, creating
a little cluster of records of contemporary Melbourne
gamemaking. Many relevant sites were already represented,
and it must be acknowledged that the online communities
who care for videogames history have been one of the more
30
rmit design
archives journal
Vol 11 Nº 2 (2021)
Future work
This discussion, whilst offering a considered strategy for
ensuring that design records of this era of Melbourne
gamemaking will survive as a resource for future historians,
has not contemplated the burgeoning questions of how
historical scholarship may change when the evidentiary
basis shifts toward the digital. It could be said that what
is discussed here is a conservative approach looking to
reconstruct the micro-narrative of local experience as
previously captured by curating fragments of old-style
cultural records, albeit it in its contemporary forms of
tweets and tiktoks, etc, rather than embrace the full
potential of digital data.
It is a collection that aligns with the traditional image of
the archive as a site which arrests time, which stops all
motion. Left unexplored is what happens to the collection
if we embrace the inherent mutability of the digital object
rather than affixing it in time.38 Scholars such as de Kosnik,
Cameron, and Wolfgang Enrst, meanwhile, are asking
provocative questions regarding how the cultural shift to
born-digital data will transform the archives themselves
and thus how they could transform how history is written.39
attentive groups in populating the Wayback Machine and
the Internet Archive with computing history in all forms.
Other cultural interests are only now realising the important
role that it can play. Whilst this discussion is, in part, asking
what digital material needs to be collected to provide
useful records, other areas of cultural practice are only now
recognising that the records they have relied on for centuries
are at risk.
One interesting example, in that it addresses the threat
to historically recognised resources, is the New York Art
Resources Consortium (nyarc) project Making the Black
Hole Grey. nyarc is a consortium of museums archives and
libraries in New York City including The Brooklyn Museum,
The Frick Collection, and the Museum of Modern Art who
formed in 2006. They had become aware that the digital turn
had moved most auction records and commercial exhibition
records online. The shift of galleries to making these records
available online with cost and access benefits means that
there were no longer print equivalents finding their way to
archives and memory institutions. Such documents have
been a seminal resource for art history and the establishment
of artwork provenance for centuries. The nyarc pilot
project Making the Black Hole Grey uses the Internet
Archive’s it service to crawl sites that they have identified
as significant. These are born-digital catalogues raisonnés,34
auction house websites, contemporary artists’ websites, the
nyarc institutional websites, and born-digital art resources
falling under the categories of restitution of lost and looted
art and New York City galleries or dealers.35 The project
is ensuring that copies of these sites (whilst sometimes
incomplete due to the limitations of webcrawlers) remain
extant and searchable on the Internet Archive’s Wayback
Machine and also findable through the nyarc webpage.
The nyarc project recognises that, as de Kosnik has
observed, archiving increasingly needs to occur when digital
information is most relevant as it is often transient and instable.
Conclusion
This paper discusses a novel approach to building an
archive through working with rmit Game Design students
to develop records of local games culture. Working in
collaboration with Melbourne gamemakers over a four-year
period to generate a temporal study, it has been able to follow
some videogames through production to release.
The records collected from the gamemakers and the
associated documentation are all saved in the currently most
stable preservation formats of pdf, mov, jpeg and wav.
These ideally will remain accessible to future researchers
allowing them to listen to oral histories, view interviews
and game capture, and review relevant articles, event
details, Twitter commentaries and other elusive media.
There is a rich assortment of material collated from within
the community, albeit by emerging practitioners. The
documentation is contextualised by the student reports
and visualised as an archive of assorted documentation and
narrative moments. As a collection, these fragments remain
associated and findable.36
In addressing the demands of software preservation, the
research has treated software as both design object and
design record, seeking software artefacts for the acmi
collection that speaks to the design process as well as
providing the best prospect for ongoing access. The research
has addressed the implications of platformisation in terms
of the impediment they offer to the collation and survival
of the traditional resources used by design historians. What
has been created is a small but representative archival
record that is stable and can continue to be accessed. Ideally,
it would be supported in the future by ongoing archival
activities that strategically capture the Melbourne game
scene over further eras of transformation.
The project is an example of the growing recognition that
collections need to be more proactive in working with
community to create archives of local contemporary culture.
I argued at the beginning of the article for game
preservation by collecting source code when digital
distribution in the era of digital distribution under
platformisation leaves the player without ongoing access
to a copy of playable game software. The solution offered,
whilst best practice, is not going to be a valid solution in
most cases as source code is the most legally complex
software to access. Few game developers would ever be in
the position to share it with cultural memory organisations.
If we wish to continue to collect and preserve Australian
games, we will need to consider broader options. Perhaps
in the future we will see more collective approaches like
the nyarc collective to work on solutions as a community
to preserve our local design history. Possibilities include
working directly with the Australian games development
industry to invite their members to lodge a copy of
executable game software of their releases with a local
memory institution.
Furthermore, in discussing the source code, I have also only
spoken of it in preservation terms relative to maintaining
access to the game experience as per the original hardware
(and as a design document in in its own right), but there is
the potential for software to iterate and evolve. That with
source code (and permissions), notions of preservation
do not have to be of stasis but open to new conceptual
possibilities, offering the chance to evolve. Videogames
preservation and scholarship, by necessity, is at the leading
edge of understanding and responding to the crisis in
collecting due to the increasing prevalence of born-digital
cultural artifacts. This discussion forms part of much larger
one addressing the changing nature of design archives and
the need for the sector to quickly evolve nimble and scalable
solutions to save the present for the future.
31
rmit design
archives journal
Vol 11 Nº 2 (2021)
Endnotes
1.
2.
3.
4.
5
These are the two Australian Research Council funded projects led
by Professor Melanie Swalwell. “Play It Again: Creating a Playable
History of Australasian Digital Games, for Industry, Community
and Research Purposes” (2012–14) and “Play it Again II: Preserving
Australian Videogame history of the 1990s”
Steam is a digital distribution service for videogames owned by
games development and publishing company Valve. A digital
storefront Steam offers, sales, digital rights managements (DRM),
DLC, Server hosting, streaming and social networking services to its
users.
Library of Congress (LOC).2013. “Update on the Twitter Archive
at the Library of Congress”. Washington, DC: Library of Congress.
January 2013, https://www.loc.gov/static/ managed-content/
uploads/sites/6/2017/02/twitter_ report_2013jan.pdf
The world was fully alerted to the fact that there was a unique
design culture for independent videogames happening in
Melbourne in 2019 with the global success of Untitled Goose Game
created by the four-person indie studio House House. Untitled
Goose Game won numerous international awards including three
of the most prestigious D.I.C.E 2020 Game of the Year, Game
Developers Choice 2020 Game of the Year and the BAFTA for Best
Family Game (2020). It was nominated for numerous others.
In 2007 even the impact of the Unity engine to transform access
and quality of indie gamemaking was yet to be realised. Carless,
Simon. 2021. “15 Years Later, Did Indie Game Discovery Happen
like We Thought? What’s Changed in Game Distribution, Tools
and Platforms Since?” GameDiscover.Co. 2021. https://newsletter.
gamediscover.co/p/15-years-later-did-indie-game-discovery.
6.
Thoas Poell, David Nieborg, and José van Dijck. 2019.
“Platformisation.” Internet Policy Review 8, no. 4 (2019): 1–13.
7.
Aleena Chia, Brendan Keogh, Dale Leorke, and Benjamin Nicoll.
2020. “Platformisation in Game Development.” Internet Policy
Review 9, no. 4, (2020): 1–28.
8.
Led by the National Library of Australia (NLA) the Australian
Web Archive is collection of ‘snapshots” of Australian websites
identified as “relevant to the cultural, social, political, research
and commercial life and activities of Australia and Australians”.
It accessed through Trove and contains the Pandora web project
launched by NLA in 1996.
9.
Joanne Hocking, “Search and Rescue: Saving the South Australian
Web,” (Paper, Moving Image for the Born Digital Cultural Heritage
Conference, ACMI, Melbourne, 2014). Audio recording, http://
www.ourdigitalheritage.org/archive/playitagain/conferencereport/.
10. Twitters doubling of character from 140 to 280 and the increased
ability to attached image and videos further exacerbate the
challenges to collection management. See Elisabeth Fondren and
Meghan Menard McCune. “Archiving and Preserving Social Media
at the Library of Congress: Institutional and Cultural Challenges
to Build a Twitter Archive,” Preservation, Digital Technology and
Culture 47, no 2, (2018): 33–44.
11.
Library of Congress. 2017. “Update on the Twitter Archive” quoted
in Fondren, McCune “Archiving and Preserving Social Media”, 39.
12. An API is an Applications Programming Interface which simply
allows two applications to talk to each other. Search is one of
the possible functions of an API. Axel Bruns, 2019. “After the
‘APIcalypse’: Social Media Platforms and Their Fight against
Critical Scholarly Research.” Information Communication and
Society 22, No. 11, (2019).
13. Bruns, “After the ‘APIcalypse.’”
14. NLA collects the public twitter websites as part of their web
initiates for Australian politicians and other significant figures and
groups. This is a record of the “tweets” rather than capturing all the
associated data that can be accessed thorough using API’s.
15. Tracking Infrastructure for Social Media Analysis (TRISMA),
https://trisma.org/.
32
rmit design
archives journal
Vol 11 Nº 2 (2021)
Gameography
16. For a literature review and discussion of the current states of web
and social media archiving see: Eveline Vlassenroo, Sally Chambers,
Sven Lieber, Alejandra Michel, Friedel Geeraert, Jessica Pranger,
Julie Birkholz, and Peter Mechant, “Web-Archiving and Social
Media: An Exploratory Analysis,” International Journal of Digital
Humanities, (2021).
17.
UNESCO also identifies business capacity to sift the digital mass for
useful information. (Report from the PERSIST session at WLIC,
Lyon, August 2014). Quoted in Fiona Cameron, The Future of Digital
Data, Heritage and Curation in a More-than-Human World, (New
York: Routledge 2021), 86, 359.
18. Cameron, The Future of Digital Data, 20, 359.
19. A PC version was later made available on Steam but lacked the
magic of the touchscreen experience of IOS.
20. Demo versions of Wayward Strand were made available on Steam
for Melbourne International Games Week 2021, LudoNarraCon
Festival 2021, and Steam Game Festival 2020.
21. “Steam (Service),” Wikipedia, accessed October 18, 2021, https://
en.wikipedia.org/wiki/Steam_(service).
22. Phillipa Ryan, “The End of Ownership in Digital Economies?” in
Trust and Distrust in Digital Economies, (Routledge, 2019, Rights
Taylor & Frances 2019), 224–28.
23. Claire Derricks, ed., “Deadline 2025: Collections at Risk,” in
Collections at Risk New Challenges in a New Environment,
(Lockwood Press, 2017), https://doi.org/10.2307/j.ctvvncq1.8.
24. Helen Stuckey and Melanie Swalwell, “Retro-Computing
Community Sites and the Museum,” in The Handbook of Digital
Games, ed. Mario C. Angelides and Harry Agius, (Hoboken, NJ:
USA: IEEE/Wiley, 2014), 523–47.
31. James Newman, Best Before: Videogames, Supersession and
Obsolescence, (London and New York: Routledge, 2012), 123.
Dissembler
(Ian Maclarty, 2018) IOS/Android/ Linux/Windows/Mac
32. So central are gameplay video to the consumption of videogames
that some AAA videogames even come with a streaming setting that
turns off any copyrighted music that may be used within the game.
Doodle Find
(KlickTok, 2010) IOS
33. The Internet Archive works with an exclusion policy where video
material will be removed upon request.
34. Catalogues Raisonnés are the definitive scholarly catalogues
listing the known works of an artist used for authentication and
attribution.
35. Sumitra Duncan, Sumitra, “Preserving Born-Digital Catalogues
Raisonnés: Web Archiving at the New York Art Resources
Consortium (NYARC).,” Art Libraries Journal 40, no. 2 (2015):
50–55.
36. The research project was commenced in 2018 in association with
the RMIT Design Archives.
37. Gillian Lee, Valerie Love, and Jessica Moran, “Archiving Social
Media at the Alexander Turnbull Library, Te Puna MÄ Tauranga o
Aotearoa National Library of New Zealand.,” Preservation, Digital
Technology and Culture 48, no 3–4 (2019): 129–34.
38. Geert Lovink, “Archive Rumblings: Interview with German Media
Archaeologist Wolfgang Ernst,” Networking cultures.org, accessed
November 2021, https://networkcultures.org/geertlovink-archive/
interviews/interview-with-wolfgang-ernst/.
39. Cameron, The Future of Digital Data; Kosnik, “Why Study
Fan Archives”; Geert Lovink, “Archive Rumblings.”
Forests are for Trees
(Ian MacLarty, 2018) Linux/Windows/Mac
Frog Detective: The Haunted Island
(Worm Club, 2018) Windows/Mac
Frog Detective: The Case of the Invisible Wizard
(Worm Club, 2019) Windows/Mac
If we were allowed to visit
(Ian MacLarty and Gemma Mahaedo, 2020) Windows/Mac
Jumpgrid
(Ian MacLarty, 2019) IOS/Android/Windows/Mac
Paperbark
(PaperHouse, 2018) IOS/ Windows/Mac
Red Desert Render
(Ian MacLarty, 2019) Linux/Window/Mac
Tile Snap
(Ian MacLarty, 2019) IOS
The Catacombs of Solaris
(Ian MacLarty, 2016) Linux/Windows/Mac
The Road may Lead Nowhere
(Ian MacLarty, 2017) Linux/Windows/Mac
Wayward Strand
(Ghost Pattern, unreleased) Windows
25. Part of the challenges faced in Play it Again II is that, after the
stability of the 1980s microcomputers’ fixed hardware and operating
systems, the emulation of computer games from the mid 1990s
onward is considerably more complex. There are many factors that
need to be considered with games for home computers of the 1990s
including differing operating systems, graphics cards and drivers,
and other unique software and hardware interdependencies making
emulation of individual games a tricky affair. The added challenges
of the emulation of network gameplay and massive multiplayer
online worlds are far too vast to address here.
26. Leonard J. Shustek. “What should we collect to preserve the history
of software?” IEEE Annals of the History of Computing, 28 no. 4
(2006):110–112.
27. Most games in discussion are designed in versions of Unity Engine
but some of Ian MacLarty’s games are created in his bespoke engine
Amulet which is also being collected. Amulet is a LuA-based
toolkit Maclarty has made accessible on GIT Hub under MIT’s
OpenSource Initiative.
28. “Why Study Fan Archives: An Interview with Abigail De Kosnik.”
Henry Jenkins, ed. Confessions of an ACA-Fan, 2016, accessed
November 2021, http://henryjenkins.org/blog/2016/10/why-studyfan-archives-an-interview-with-abigail-de-kosnik-part-one.html.
29. Inspire by and based on the online galleries and spaces of American
game artists LikeLike.
30. What is significant data is constantly shifting. In 2021 it is apparent
that Steam “wishlists” are valued as key performance indicators
for the success of a games upon release. A Wishlist indicates
the number of Steam users who have expressed an interest in
purchasing the game upon release. Wishlist numbers are cultivated
through showing builds of the game at conventions online and in
real life and attention on social media gained through podcasts,
TikToks, LetsPlays, Twitch and interviews. Whilst it simple for a
developer to extract Wishlist information from Steam when a game
is live and for them to anecdotally correlate it with events such as
appearing at PAX East or a playthrough featuring on the streamer
Scottish comedian Limmy’s Twitch feed (June 17, 2021 Frog
Detective) this is an example of the kind of information that must be
collected as it happens.
33
rmit design
archives journal
Vol 11 Nº 2 (2021)
34
rmit design
archives journal
Vol 11 Nº 1 (2021)
35
rmit design
archives journal
Vol
Vol10
11Nº
Nº22(2020)
(2021)
Assessing Significance:
The RMIT Design Archives Collection
Melinda Mockridge
Significance assessment recognises the importance of people, places and context in understanding collections. It is a process that
investigates and analyses the meanings and values of items and collections, facilitating the sharing of ideas and information
(Russell and Winkworth, Significance 2.0, 2009)
In 2020 rmit Design Archives (rda) received funding from the
National Library of Australia (nla) to undertake a Significance
Assessment of its collection, provided through the Community
Heritage Grants Program funded by the Australian Government.
Established in 1994, this program supports the identification,
preservation and interpretation of community owned materials
which are of potential cultural heritage significance to the nation.
The accepted guide for how to undertake this process is
Significance 2.0 – a guide to assessing the significance of collections
by Roslyn Russell and Kylie Winkworth.1 This guide outlines
what significance is and the defined process for identifying it.
The primary criteria used are historic, artistic, or aesthetic,
scientific or research potential, and social or spiritual. The
degree of significance is determined by assessment against the
comparative criteria: provenance, rarity or representativeness,
condition or completeness, and interpretative capacity.
It is acknowledged in the Preface to Significance 2.0 that in
assessing the significance of archival collections it is often
appropriate to focus on a study of context and provenance,
rather than individual records. “This contextual study may
identify functions, activities, individuals, events, relationships
and organisational units or entities … that are potentially of
significance”.2 The Design Archives collection however is
both archival and to an extent object-based, rich with material
reflecting practice as well as records of the design disciplines.
The assessment found that the rmit Design Archives collection
is of significance at a national level for its holdings of exemplary
Australian design. This is an excerpt from the report – the
collection-wide Statement of significance.
Previous Pages
Proposed new Club Rooms
for Lyceum Club, Ridgeway
Place, Melbourne, 1959,
architect, Edythe Ellison
Harvie, Stephenson and
Turner, rmit Design
Archives.
Opposite
Poster titled,
‘The Greenhouse Project:
Planning for climate
change’ c. 1991,
designer, Alex Stitt.
© Paddy Stitt; CSIRO;
Commission for the Future.
37
rmit design
archives journal
Vol 11 Nº 2 (2021)
assessing
significance:
the rmit design
archives
collection
Continued
38
rmit design
archives journal
Vol 11 Nº 2 (2021)
Statement of significance
– collection-wide
The rmit Design Archives collection is a unique holding
of design-related material which is of historic, aesthetic
and research significance at a state and national level.
Certain individual archival collections are of international
significance. It is of national significance as a repository of
documents and exemplary design material across design
disciplines unlike any other in Australia. No other collection
holdings of design are of such depth and breadth for the
post-war period and record in such detail the genesis and
development of design items which are familiar throughout
Australia. The Design Archives, as the holding institution,
is of social significance at a national level for the Australian
design community. As well, it holds the design-related
collections of an internationally recognised Melbourne
institution, rmit University, which has had a profound and
lasting impact on the design profession and, through rmit
trained designers, on manufacturing in Australia post-war.
Historic significance
The Design Archives collection has strong national historic
significance. Through the collection the history of the
development of design as a practice and a profession
in Australia can be traced. Archives of important early
Australian designers such as Frederick Ward, Frances Burke
and Ron Rosenfeldt document the establishment of the
design profession and the contribution of design to industry
in the post-war period. This is the case also with the small
but significant automotive design collection, in particular
the archive of automotive designer Phillip Zmood, whose
work helped shape both Australian automotive design and
contributed to the success of the industry in the 1960s and
1970s. The relationship between design and changes in
Australian society during this period is also reflected in a
number of archives, particularly those of Alex Stitt, David
Lancashire and Mimmo Cozzolino. The archive of fashion
designer Prue Acton documents her business and her
design practice and its links with important social changes
for women in the 1970s. The records of rmit’s Centre for
Design document internationally recognised developments
in sustainable design in Australia in recent decades.
Unique records of the practice of nationally significant
architects such as Ernest Fooks, Robin Boyd and Frederick
Romberg give insight into their careers and contribution
to architecture, while the extensive archives of the firm of
Edmond and Corrigan also hold unique documentation of
important buildings like rmit Building 8, as well as Peter
Corrigan’s contribution to architectural education and
debate within the profession.
The Design Archives collection holds archives which are
of state historical significance. A number of the collections
are inter-related and together tell a story of the design
community in Melbourne at particular periods. The
story of the influence of émigré architects, designers and
artists is an important theme in the collection. Through
their co-location, many archives held tell a vivid story
of the interrelationships of people and practice, émigré
connections and spheres of influence and support in the
Melbourne design community post-war and the European
design legacy of interdisciplinarity evident in the collection.
This is the case with the community of modernist designers
active in Melbourne the 1930s and 1940s which included
Marion Fletcher, Michael O’Connell, Frances Burke and
Fred Ward and the confluence of creativity in Melbourne
fashion, art and design in the 1980s as seen in the archive
of the Fashion Design Council. This archive reflects not
only the creative links in the alternative fashion scene in
Melbourne in the 80s but its wider impact nationally. The
archive of graphic and interior designer George Kral holds
material which is of both state and national significance
for its documentation of aspects of Australian aviation
history in the interior designs for Melbourne Airport,
the first purpose-built jetport in Australia, and records of
influential design studio, Gallery A, in Melbourne. The
archives which hold records of teaching, curricula, student
work and research activities at rmit University, from its
early years as Melbourne Technical College onwards, are
of state significance as they document the activities and
development of an important educational institution and its
contribution to design education in this State.
Aesthetic significance
There is aesthetic significance at the highest level in the
archives of nationally and internationally recognised
designers who are considered exemplars in their fields.
Much of the material is of importance for its quality,
originality and design thinking and its ability to demonstrate
the highest standards of design practice. As well, some
archives give insight into design processes through such
items as sketches, preparatory and presentation drawings,
models, prototypes, photographs, samples and toiles and
other material often considered ephemeral and rarely
collected.
The archives reflect the introduction of modernism to
Australia through the records of émigré architects and
designers, and the adaptation of modernist principles to
an Australian context over time, through the archives of
Australian architects, furniture designers and graphic
designers in the post war period. They are of state and
national significance for this. The rmit Design Archives
collection is unique for its holding of material related
to the documentation of post-modernist architectural
practice. As well, some archives hold photographic material
by eminent photographers such as Wolfgang Sievers,
Mark Strizic, Athol Shmith, Helmut Newton and Henry
Talbot. There are fine sketches and drawings by industrial
designers Joyce and Selwyn Coffey for popular products
such as the Kempthorne lighting range and detailed hand
painted presentation drawings by industrial designer Ron
Rosenfeldt for Blackwell and Vulcan manufacturers. The
automotive sketches and designs of Phillip Zmood vividly
illustrate this eminent designer’s artistic and design skills.
In addition, some archives of individual designers, such
as those of David Lancashire and Prue Acton reflect the
designer’s own art practice, or in the case of Robert Pearce,
the blurring of boundaries between art and design.
Left
The Gromboyd Letters
1953–1971, compiled by
Frederick Romberg 1987,
donated through the
Australian Government’s
Cultural Gift Program
in memory of Frederick
Romberg and Robin
Boyd, 2008. rmit Design
Archives.
Middle
Diazotype of ‘Swanston
Street Elevation, rmit
University Building 8
Extension’, 1991,
architects, Edmond &
Corrigan in partnership
with Demaine Partnership
Pty. Ltd., rmit Design
Archives. © Matthew
Corrigan, Maggie Edmond.
Right
‘Expositie Illegale Foto’
[Illegal Photo Exhibition]
1945–1950, designer Pieter
Huveneers. rmit Design
Archives. © Tanis Wilson.
39
rmit design
archives journal
Vol 9 Nº 2 (2019)
assessing
significance:
the rmit design
archives
collection
Continued
Research significance
Social or spiritual significance
Rarity
Interpretative capacity
The collection as a whole is of research significance.
It is used regularly by independent researchers, curators,
academics, designers and students. The material in the
archive that relates to the significant contribution made
by émigré architects, designers, and photographers to
the development of the design professions and the public
acceptance of modernism in this country in the post-war
period, has been the focus of much research activity in
recent years. As a collection of post-war design, there
is significance and research potential in its holdings of
‘mid-century modern’ archival material for those involved
in the preservation and interpretation of the architecture
and material culture of this era. There is also research
potential in the extensive archives of Edmond and Corrigan
for researchers of post-modernism in architecture, and
in the archives of Pieter Huveneers for those researching
corporate graphic design. The collection has inspired new
research and the setting up of associations for scholarly
activities around discipline areas such as automotive
design. The rmit Design Archives also publishes the
peer-reviewed RMIT Design Archives Journal, considered a
landmark contribution to the understanding of design in
the Australian context,3 and supports design-related post
graduate research. The conferences, symposia, talks, books,
journal articles and exhibitions related to the rmit Design
Archives collection since its founding reflect its ongoing
research value.
There is social significance at a national level in the rmit
Design Archives collection for the Australian design
community. This is demonstrated in the active participation
of eminent members of this community on the rmit
Design Archives Advisory Panel and the Design Archives
Journal Editorial Board. It is also reflected in the ongoing
relationship between the Design Institute of Australia and
the rmit Design Archives. As well, and importantly, it is
reflected in the continuing donation of archival material by
individual designers and design historians and the regular
use of the archive by design researchers and educators,
reflective of the collection’s value for the design community.
The archives hold important histories and stories of the
design community and of professional associations in
Melbourne, and Australia wide. These archives are, in effect,
Australian design heritage and of particular significance
for this community as a demonstration of past practice and
achievements for current and future designers.
The collection holds rare material not often collected by
public institutions in Australia, and the archives of designers
not held elsewhere. Much material held in the rmit Design
Archives is rare, by virtue of its nature as original design
material, and in a number of cases, is unique. This includes
archival material from eminent designers which reflects
design process such as hand drawn sketches, preparatory
and presentation drawings not held elsewhere. Early design
drawings such as the Blueprint series by furniture designer
Fred Ward are rare, and the Unit furniture design drawings
by industrial designer Ron Rosenfeldt, are unique. There are
design prototypes for design items and architectural models
not held elsewhere. As well, rare personal items are held in
many archives such as the personal papers and photographs
in the Frances Burke archive. The Gromboyd Letters
compilation of architect Frederick Romberg is unique.
The interpretative capacity of the archive is demonstrated
through the numerous publications, exhibitions, seminars
and archive-related talks given since its establishment.
A number of the archival sub-collections are of huge public
interest. The holdings of automotive designs and ‘midcentury modern’ design across the fields of architecture,
furniture and interior design, in particular, are of increasing
public interest as indicated by the resurgence in interest
in the preservation of houses from this period, and in
modernist buildings across Australia – the heritage of
modernist design. Themes such as the influence of émigrés
and European modernisms on Australian art and design,
home-grown mid-century design across disciplines,
teaching design, professionalizing design, alternative design
practices, designers and Indigenous communities, design
for health and environmental campaigns, sustainable design
and women and design are just some of the thematic entry
points potentially available into the collection.
Left
Futura Furniture
Company, 36 St Kilda
Road, St. Kilda, 1956,
architect, Ernest Fooks,
rmit Design Archives.
Middle
Blue prints for The
Australian Home Beautiful,
1950–51, designer Fred
Ward. rmit Design
Archives. © Martin Ward.
Right
Louis Kahan,
Fashion illustration on
newsprint, 1958, artist,
rmit Design Archives.
© Lily Kahan.
40
rmit design
archives journal
Vol 11 Nº 2 (2021)
41
rmit design
archives journal
Vol 11 Nº 2 (2021)
assessing
significance:
the rmit design
archives
collection
Continued
Provenance
Condition/completeness
Endnotes
In general, the documentation of the provenance of archival
material is good. Much of the collection is made up of
donations by individual designers, or their families, and thus
is of excellent provenance having been in their possession
since creation. Other collection material has been donated
by associates of designers, their students or design and
manufacturing businesses associated with designers
or products. There is also material donated through
Commonwealth grants as well as from teachers or former
students of rmit University.
The archival collections are housed in well-designed,
purpose-built facilities, although large donations in recent
years have reduced storage space. In general, and based
on the information available for the assessor to review, the
condition of the collection is good and, in the case of certain
archives, excellent. Some individual archives contain items
which are in need of conservation, particularly material
such as audio and videotapes, cassettes and fragile negatives
and photographs.
1. Collections Council of Australia Ltd., 2009. The first edition,
Significance, was published in 2001.
2. Rosyln Russell and Kylie Winkworth, Significance 2.0 – a guide to assessing the significance of collections (Adelaide: Collections Council of
Australia Ltd, 2009), Preface, vi.
Right
Styling exercises for
Holden HQ Monaro
Coupe window concepts,
c. 1971, designer Phillip
Zmood, rmit Design
Archives © Phillip
Zmood.
42
rmit design
archives journal
Vol 11 Nº 2 (2021)
43
rmit design
archives journal
Vol 11 Nº 2 (2021)
44
rmit design
archives journal
Vol 11 Nº 1 (2021)
45
rmit design
archives journal
Vol
Vol10
11Nº
Nº22(2020)
(2021)
Design in Quarantine
Creating a Digital Archive of Design Responses to covid-19
peer
reviewed
essay
Anna Kallen Talley (main text) and Fleur Elkerton (preface)
abstract
Design in Quarantine was founded in April 2020 in order
to document, preserve and provide a research resource,
in real time, for design responses to the Coronavirus
pandemic. This paper charts the creation, dissemination
and future of Design in Quarantine. It begins with writing
on archiving that has inspired the project’s theoretical
foundation. It then goes on to describe the aims and
objectives of Design in Quarantine and the practicalities of
constructing an online archive in a socially distant, digital
working environment. We then discuss our collecting
practices and methods and how we used untraditional
mediums to disseminate the archive’s content and connect
with designers and researchers. Finally, the essay discusses
the digital preservation of the archive and its benefit for
interdisciplinary research.
preface
Design in Quarantine was produced rapidly. It was a response by
two design historians, using our practice to make sense at a time
of crisis. Now, eighteen months on from April 2020, the archive
stands as a resource for both the present and future. It allows
practitioners and historians to draw their own questions, answers
and conclusions about pandemic design by engaging with the
digital collection.
We, as co-founders, acknowledge the issues concerning
digital enfranchisement and democratising access to the
internet around the world. Although reaching non-digital
audiences, and providing them with digital resources,
has been accelerated by the pandemic, the solution to
scarce digital access is not the project of online cultural
and heritage initiatives. Yet in the uk, digital cultural
and heritage resource creation incentivised audiences to
digitise, or the UK government to provide tools to access
digital resources, in order to enable participation in remote
learning and experiences. It is in this context that Design in
Quarantine has flourished.
We have now begun to reflect on both the digital legacy
and the future of the archive. Recently we have been asking
ourselves questions such as: how do you end a digital
collection, is there a finite point where rapid response
collecting ceases to be needed whilst preserving a crisis, and
when does the project end and the legacy start? Hopefully,
searching for the answers to these questions will allow us
to develop the collection, whilst sharing our practice with
others through social media, digital workshops and lectures.
Therefore, as this paper will detail, as Design in Quarantine
had evolved, so has its aims. The collection establishes
how an archive can represent the development of
covid-19 through design responses. We now also strive
to demonstrate how ‘history’ can occur in the present, not
just the past, whilst providing a platform for exchange and
interaction with pandemic related design.
Preceding Pages
Post pandemic inflatable
mask for socialising, May
2020, designed by Alessio
Casciano Design, from an
idea of MARGstudio, and
art direction by Angeletti
Ruzza, rendered by Alessio
Casciano Design.
Opposite
Knitted Face Mask,
April 2020, designer Ýr
Jóhannsdóttir/Ýrúrarí
introduction
Design in Quarantine was founded in April 2020 in order
to document, preserve and provide a research resource,
in real time, for design responses to the Coronavirus
pandemic. We felt that it was urgent for design historians to
respond as swiftly to the coronavirus pandemic as designers
were themselves, and we wanted to use our skills to
participate in the flurry of creative and practical initiatives
that occurred in the wake of the outbreak. The sudden
closure of museums, libraries and archives, our traditional
environments for conducting and disseminating research,
forced a shift in design research. Inspired by the technique
of rapid-response curation, our fully digital collection
sourced through open calls, social media and online
research provides an example of flexible design research
methods in light of a global crisis. In the future, we hope
that this archive will be used by historians as a starting point
for research into how designers in communities across the
world responded to the covid-19 pandemic, as well as a
starting point for practicing designers to research global
design responses to changes in everyday life.
This paper charts the creation, dissemination and future of
Design in Quarantine, beginning with writing on archiving
that has inspired the project’s foundation. It then goes on
to describe the aims and objectives of Design in Quarantine
and the practicalities of constructing an online archive in
a socially distant, digital working environment. We then
discuss our collecting practices and methods, as well as
how we have used untraditional mediums to disseminate
the archive’s content and connect with designers and
researchers. Finally, the essay discusses the digital
preservation of the archive and its benefit for research
both now and in the future.
47
rmit design
archives journal
Vol 11 Nº 2 (2021)
design in
quarantine
creating a digital
archive of design
responses to
covid-19
Continued
The Practice of Archiving and Defining the Archive
We determined that archiving was the most proactive
way we could participate as design historians in a period
of significant historical importance or change, such as the
Coronavirus pandemic. Elizabeth Yale’s essay ‘The History
of Archives: The State of the Discipline’, was influential
to us insofar as it details the way Western archives can
be used to wield power but also serve as forums for civic
discourse.1 Although Yale refers to archives constructed
by state institutions and used (or abused) by governmental
bodies, her essay nonetheless allowed us to prod at some
of the issues concerning archives, such as public access
and the role of the archivist, as we were creating our own
collection. We do not see Design in Quarantine, in its digital
form, as fundamentally different from what we would
typically consider as the ‘traditional’ archive in terms of
its purpose. Like any archive, digital or physical, Design in
Quarantine is a system that catalogues cultural activity and
records human experience.
Digital Platforms and Management
Design in Quarantine is served by the on the US-based web
hosting platform Cargo Collective. We chose this platform
for two reasons: the first being financial and the second,
methodological. Our first year on the platform was free, as
Cargo Collective offered a complementary year of hosting
for digital projects related to the pandemic. Such an offer
allowed social and cultural projects like ours to launch
quickly as the pandemic took hold, revealing the impact
temporary fee waivers can have in supporting the creation
of non-profit projects by removing financial barriers.
Methodologically, hosting our site on Cargo Collective
further integrates us with the same communities we
represent in the archive, as it is a platform that is often used
by designers themselves. This integration with the design
community has been a core aim of the project and is further
demonstrated by the project’s presence on social media
platforms and our interdisciplinary workshop.
In addition to Cargo Collective, we also created accounts
on Later, a social media managing platform, and Typeform,
a digital survey tool, to schedule regular posts to our social
media platforms and assist with the collection of project
submissions. All these digital tools have been integral to the
function, growth and promotion of the archive. Neither of
us had previous experience with these platforms and have
used the project to expand our digital skill sets– skills we
believe will be key to research practice in the future.
Creating an Online Archive
Top
Screenshot of Design
in Quarantine, October
2021, Fleur Elkerton
& Anna Talley, Courtesy
of Design in Quarantine.
Bottom
An example of an
early entry without
a descriptive label.
083 Sculptural Social
Distancing Mask, April
2020, by Twyla Exner,
Courtesy of Twyla Exner.
Aims and objectives
In order to determine the structure of that system, we used
the technique of what historian Kirsten Weld (2014) calls
‘thinking archivally’.2 We approached Design in Quarantine
critically through the questions: what is an archive, how is
it created, what power structures are embedded, and whose
stories does it tell? These questions allowed us to recognise
our own bias, as well as gaps in collecting projects more
generally. Further, considering these different aspects of
archiving allowed us to hone our aims for the archive into
questions more closely related to our project:
>
How do historians respond to contemporary
crises in real-time?
>
What does a digital archive look like and how
can it be structured?
>
How can we make living history as accessible
as possible using digital methods?
Initially, we paid out-of-pocket for Later and Typeform,
and would also need to renew the site in a year’s time when
Cargo’s covid-19 promotion expired. In mid-2020, we
were successful in receiving a grant, the Virtual Design
History Student Award, from the Design History Society
(dhs), to help maintain the site and its outreach through
2021 as the pandemic and its aftermath continues to
elicit responses from designers. This was the first year
the dhs has offered the Virtual Design History Student
Award, demonstrating how stalwart academic societies are
recognising the importance of innovative research in the
digital realm, which we hope will continue to be funded in
the future as digital methods shape the field.
> How can we document different kinds of design
responses to the pandemic, across disciplines,
both successful and unsuccessful?
Structuring the Archive & Entries
Although built on a web design platform that is typically
used for bespoke portfolio sites, we used the flexible
framework that Cargo provided to create a basic collections
management system for our project. The website is
composed of four contextual pages, which include ‘Info’,
‘Submit’, ’News’, and ‘Press’. Each design work is catalogued
on its own page on the site, which is organised on the back
end as an index of all entries in chronological order.
> How can we provide a platform for designers,
both now and in the future, to educate themselves
on the ways in which design can respond to a public
health crisis?
These questions shaped the archive’s rationale and
outcomes, which we stated in an internal planning
document:
We hope that this living archive will serve as an
inspiration to designers looking to change the course
of the pandemic through design-based initiatives. It
will also serve as a record of how the field of design
responded, simultaneously highlighting a shift in
design-historical practice and creating a resource for
future generations.3
This rationale also shaped the initial collections manifesto,
which stated:
48
rmit design
archives journal
Vol 11 Nº 2 (2021)
We seek to collect works which are integral to
representing the evolution of design responses to the
coronavirus pandemic. Our aim is to represent the range
of responses across design disciplines including but not
limited to graphics, architectural concepts, product and
furniture design, and bespoke craft. Works collected
are not only exceptional pieces in themselves, but also
relate to broader issues concerning the pandemic such
as mental and physical health, evolving technologies,
and societal change.4
Working within a mutable environment, it was crucial to
establish both the theoretical foundations for the archive
and create the platform for its digital manifestation as
quickly as possible. We began talking about the project just
after London went into lockdown in March 2020, believing
it was urgent for design researchers and historians to
respond as swiftly to the coronavirus pandemic as designers
were themselves, as evidenced by the onslaught of work
being covered in the press and what we saw in our own
social media feeds.
period and the designs it generated would be of interest to
future researchers, hence the idea of constructing a simple,
digital archive that could serve as a resource. Within two
weeks of having talked over our initial ideas, we decided
on a name for the project and secured the web domain,
worked out a design for the website and launched the site
in mid-April. All work was done remotely using Zoom and
WhatsApp as communication platforms and Google Drive
to store, share and edit all documents related to planning
the archive.
We wanted to have the archive live to begin collecting and
preserving design projects, thus simultaneously working
with and against the twenty-four-hour news cycle and the
ephemerality of social media. We knew that the pandemic
These initial documents included meeting agendas, name
brainstorms, design inspiration and style guides, and the
aforementioned rationale and outcomes document and
collections manifesto.
When designing the navigation of the site, we deliberately
wanted to avoid creating exclusionary taxonomies in an
attempt to combat implicit biases and consciously reject
hierarchies. We designed the website to randomise the
entries displayed on the home page each time an individual
visits and restricted sorting the entries into six broad
categories: architecture, graphics, objects, projects, space,
and wearables, thereby providing only a base level of
organisation. This randomisation and looseness in our site
works to subvert traditional methods of archiving.
Early entries did not include descriptive labels, and only
the title, date, designer and credit were listed, as we
believed to be truly empirical, the archive should include
observation and documentation in real-time without
qualitative comment. However, as the archive grew, it
became necessary to add labels to increase entries’ search
engine optimisation (seo) for those conducting research
through an external search engine, as the website platform
49
rmit design
archives journal
Vol
Vol11
9N
Nºº 2 (2019)
(2021)
When inviting the public to submit, it was also necessary to
be precise with the scope and aims of our project. Although
the term ‘design response’ is quite broad, we received
several submissions that we believed fell more into the
domain of fine art, and so decided not to include them in the
archive. Another challenge with rapid-response collecting
is that we were choosing objects ‘before their time’, before
understanding their true impact and historical relevance.
For instance, one of the earlier works (#40) collected was
a ventilator designed by Dyson in early 2020. Although the
company is well-known for its high-end vacuum cleaners
and fan technologies, the Dyson ventilator was never put
into production as they were ‘not required’ in the uk by May
2020.8 Even though Dyson is one of the most prominent
industrial design companies operating today, their ventilator
will not be remembered as making a significant impact in
saving lives during the pandemic, despite the press fanfare
when the design was originally released.9 In contrast,
we saved designs related to the changing landscape of
cities during the pandemic: from temporary bike lanes in
Germany (#18) which we saw replicated in cities across
Europe, to New York City’s Open Restaurants initiative
(#405). Many argue that these alterations make cities more
pedestrian and eco-friendly, and debates have continued
even after pandemic restrictions have been eased.10
design in
quarantine
creating a digital
archive of design
responses to
covid-19
Continued
Right
An example of a
later entry including
descriptive text. 448
Kinetic touchless, 2020,
designed by STUCK Labs
© 2020 STUCK Labs.
did not allow for a built-in search function. Many designers
submitting work also included descriptions with their
projects, so we decided that short labels providing context
to works’ production, materials, use and context would
be ultimately valuable to future researchers. In writing
labels, we have still attempted to avoid criticism and seek to
provide objective descriptions, taking our model from the
Victoria and Albert Museum’s guidance on writing in-situ
museum labels.5
Collecting and Dissemination
Digital Collecting Practices
Design in Quarantine is made up of ‘digitized’ records,
images that are surrogates for physical objects. The
difference between ‘digitised’ material and ‘born digital’
material can be defined as such:
A digitized object exists to record and present
characteristics of some physical object. In contrast, born
digital objects began their existence as digital. In the case of
digitized materials, we care about the fidelity of a digitized
copy to an original. In contrast, born digital materials do not
serve as surrogates for physical objects, these born digital
objects are originals.6
Though Design in Quarantine consists of digitised records,
this does not mean the physical and intellectual labour
that went into each upload is any less than if the object
was physical. Our collecting criteria were extremely broad:
anything that constituted a ‘design response’.
50
rmit design
archives journal
Vol 11 Nº 2 (2021)
The method we employed to collect work was adapted from
the v&a’s rapid response collecting practice, employed
by the Design, Architecture and Digital department. This
type of collecting was introduced in 2014 to allow for
acquisitions that are ‘in response to major moments in
recent history’.7 For example, in 2021 the v&a acquired
a series of posters by Amanda Phingbodhipakkiya titled
‘I Still Believe in Our City.’ These posters celebrate New
York City’s Asian immigrant community in the wake of
xenophobic attacks carried out against Asian Americans
in the United States following the covid-19 outbreak. In
the way the v&a collects recent design work that responds
to contemporary concerns, our speed of digital collecting
mimicked the speed at which designers were creating
works in response to the covid-19 crisis, allowing us
to respond to the coronavirus as historians as quickly as
designers were themselves.
Of course, there are challenges with rapid response
collecting. Particularly in the months immediately following
March 2020, the volume of potential material suitable for
the site was extremely large based on what we observed
on numerous design websites, online newspapers and
social media feeds while searching for works. With only
two people actively managing the archive, we know that
we were unable to capture every project. Our biggest
limitation was our own time and capacity to find projects,
download and re-upload images, link to the sources, and
write labels. In deciding what to upload to the site, we
made authorial decisions about what to include, which was
largely determined by how much time we had to do the
work of collecting and uploading. Like every archive, ours
has gaps in the collection. Questions of selection, access
and inclusion still stand in a digital archive, despite the fact
that digital projects tend to have the aura of being more
accessible or inclusive, just by virtue of being digital.
Believing that it was important to collect these digital
projects rapidly in real-time, we did not reach out to each
entrant we included in the archive, thereby saving time
and allowing us to increase the number of works we were
able to collect. Now, over a year on, we recognise the
issues of consent and resource monopolisation that rapid
response collecting can produce and acknowledge the
decisions we have implemented to create the archive might
not be approved of or agreed with by future researchers.
Nonetheless, we ensure that each creator is properly
credited on the entry’s page and make it clear in the Info
page of the site that Design in Quarantine does not claim
to have created or own the copyright to any of the works
we have collected. All copyright remains with the original,
credited creator of the work, and we offer that if a creator
and would like to contest or correct an attribution, or have
their work removed from the archive, they are free to email
us and we will accommodate their requests. If a designer
submits an entry through our online form, they are asked
to check a box granting a cc by-nc 4.0 Creative Commons
License, meaning they retain full rights to the image but
allow us to post it on our site.
Since April 2020, we collected nearly five hundred works
that represent the evolution and variety of design responses
to the coronavirus pandemic. We aimed to collect a range
of responses across design disciplines including but not
limited to graphics, architectural concepts, product and
furniture design and bespoke craft. As mentioned, the site
is also open for submissions, and we have received several
designs from individuals and studios all over the world.
These include a touch-tool called A Mano submitted by
Leandro Ricci, an Argentinian designer (#235); a concept
for indoor dining domes by Bangkok-based studio thinkk
(#276); the ‘anything’ face shield by mmm design studio
based in South Korea (#259); and a series of bold, geometric
illustrations depicting lockdown life by Brasilian designer
Leonardo Santana (#342).
With the inclusion of commercial projects in the archive,
we also had to make clear that Design in Quarantine does
not make any claims to promote or endorse entries of such
products. We do not profit from the inclusion of projects,
nor should we be considered a consumer platform. Further,
many projects included in the archive are concepts and
have not been actualised. We have done our best to indicate
which projects are conceptual, and if a visitor recognises
that this has not been made clear in a particular instance,
they are encouraged to email us with a link to the project.
Representing different narratives within pandemic-design
discourses, such as the marketing of conceptual products
and Kate Wagner’s (2020) critique of design media’s
promotion of such projects has enriched the story of
covid-19 design by complicating progressive narratives.11
This complication is essential to fully portray the role of
design during the covid-19 crisis.
Moving beyond only design media outlets like Dezeen
or Designboom, we began to look at a variety of sources,
such as international newspapers like The Hindustani
Times and The Moscow Times to find examples of design
responses that we could include in the archive. This helped
to diversify the content beyond what would typically be
featured in design media. We made a conscious effort to
include projects from countries outside the Euro-American
sphere, and the archive contains works by African, South
American and South and East Asian designers. For example,
we received a submission of posters displayed in Bangalore
51
rmit design
archives journal
Vol 11 Nº 2 (2021)
design in
quarantine
creating a digital
archive of design
responses to
covid-19
Social Media for Collecting and Sharing
We became further engaged with our audience after
beginning to actively reach out for submissions on social
media, which led us to think more proactively about our
collection process. To find new projects, particularly those
not necessarily featured in popular design media, we began
searching hashtags like #coviddesign and #pandemicdesign
on Instagram. We would comment or message creators
when we came across a project we wanted to add to the
archive, which led to the inclusion of many projects by
emerging designers and makers.
Continued
Our frequent presence on social media also illustrates how
we encourage wider exposure for the projects we collect,
seeking feedback and suggestions from the communities
that are on these platforms. We cooperated in running
our social media accounts on Twitter (@Design_inQ) and
Instagram (@design_in_quarantine), and at the height of
the pandemic, posted one project from the archive daily on
each platform. This ensured that audiences who might not
visit the site still had a way to view and access the archive’s
content. We also started an online newsletter in January
2021 to continue public outreach by providing updates
about the archive and covid-19-related design more
broadly. The newsletter also served as a way to reflect on
our work through short essays and provided an opportunity
for guest writers to share their thoughts on the material in
the archive. Our use of these platforms also underscores
the importance we give to only using free resources for
the public and/or research community to interact with the
material.
We began receiving press interest fairly soon after the
launch of the website and are very pleased to have been
featured in the New York Times, icon, Disegno, the
Financial Times and others. Interest in the archive by
these more general and practice-based media outlets
demonstrates the achievement of one of our aims, which
was to reach beyond the design history community and
bring the archive and work within to a broader public.
The Future of an Online Archive
Digital Preservation
The digital afterlives of collections in our now very virtual
world was something which concerned us as we were
planning the project, as many websites seem so ephemeral.
We ensured our site was saved on Way Back Machine and
applied for it to be archived by uk Web Archive. We were
successfully chosen, and archived copies of Design in
Quarantine are available on-site in the Bodleian, Cambridge
University Libraries, Trinity College Dublin, National
Libraries of Scotland and the British Library. We hope that
storage on the Web Archive’s servers will preserve the
data of our site indefinitely and give future researchers the
capability to access the archive.
that detail the dangers of covid-19 in both English and
Kannada, underscored by stock images showing figures
social distancing or in hospital beds (#180). The archive
also includes Rwanda’s first covid-19 ventilator, designed
by biomedical engineers from the Integrated Polytechnic
Regional College Kigali (#323) and hand-crafted objects,
such as silk masks by the Afghan designer Rika Sadat
52
rmit design
archives journal
Vol 11 Nº 2 (2021)
(#102). There are limitations to our research capabilities,
particularly in terms of language barriers, the filtering of
projects through international media outlets, and our own
identities and backgrounds. We acknowledge that the
archive will always reflect this, despite our efforts to subvert
our own bias and expand our sources beyond Western
outlets.
Thanks to the hard work of a colleague at King’s College,
London, we also have obtained an .xlsx file of all of the
objects on our site as of July 2021, which has been uploaded
to github for anyone to download and use for their own
research. Though collected, conceptualised and living in the
now, the digital archive will continue to function beyond the
end of the pandemic when used as a research resource in
the future.
Engagement
Seeking ways to collaborate, we were interested in working
with practitioners to foster research around archiving to
create outcomes that are both theory and practice based.
In February 2021 we convened a three-day workshop at
the Royal College of Art, ‘The alt/archive: Alternative
Archiving Workshop’, which we ran with students in
both practice and theory-based programmes as part of
Acrossrca 2021. The workshop aimed to break away from
traditional modes and concepts of archiving, exposing
students to new ideas about collecting and preserving
the material and the immaterial. We wanted to produce a
workshop based on the methodologies we were employing
in the archive and also to unpick and respond to archiving
as a practice. The aim wasn’t for us to put our project
centre stage, but to collaboratively discuss and observe how
participants responded to different methods of archiving,
different prompts and different opinions. In recent months,
we have also presented at a number of conferences,
including the ‘Clothing the Pandemic’ icom workshop,
the Coalition of Masters Scholars for Material Culture
conference ‘Material Culture in an Increasingly Digital
World’, and the 2021 dhs annual conference. We hope
that sharing our process and outcomes in these academic
environments might inspire scholars to explore digital
methods in their own research.
Opposite
A poster calling out for
submissions that was
distributed across Design
in Quarantine’s social
media platforms and via
email campaigns, 2020,
designed by Denise Lai,
Courtesy of Denise Lai.
Conclusion
Inspired by critic Tomas Tanselle’s comment that textual
sources should be read ‘not in isolation from, the physical
evidence present in the object transmitting the words’, we
consider each entry in the archive as a primary source with
text (the label) but also a physical equivalent that ‘speaks’.12
We believe our public archive holds examples of designs
that serve to answer many of the most pressing questions in
the realms of health, the environment, work and society that
have been raised by the pandemic. The glass vial (#424)
may be the most obvious object referencing the worldwide
public health campaign for covid-19-vaccination, but the
homemade visiting pod at the Vicaridge Court care home
in West Yorkshire reminds us that it is just as important for
our mental health to be able to safely see vulnerable loved
ones (#397). Although the website contains many mask
designs, there is only one that addresses the issue of waste
deriving from single-use masks. The glad mask steriliser,
by stuck Design, is a hacked plastic food storage container
that can sanitise paper masks using uv light, allowing for
multiple wears (#240). The work-from-home mandate
also sparked a number of innovative designs, one being the
concept Nōmada desk by Enrique Tovar, which is made
from lightweight materials and can be assembled almost
anywhere thanks to its releasable joints (#351).
Recognising that not all design solutions work for everyone,
Ashley Lawrence, a college student in Kentucky, usa,
created a reusable face mask for the deaf and hard of
hearing that features a clear panel in the front to assist
with lip-reading (#60). Similarly addressing inclusion,
New Zealand’s Unite Against covid-19 campaign featured
posters in both English and Māori, ensuring the island’s
Indigenous population was considered in public notices
about the pandemic (#318). Each of these examples,
created by both professional practitioners and engaged
citizens, demonstrates the range of designs addressing
various environmental and societal concerns that were
foregrounded by the pandemic.
A database for the present and an archive for the future,
Design in Quarantine engages socially, culturally and
intellectually with relevant research questions for both
practitioners and historians in the design community. We
aim to show that ‘history’ is not always in the past, it is
happening now, and that archived material can be part of
the evolving story of covid-19 now and in years to come
through its use by designers and researchers.
53
rmit design
archives journal
Vol 11 Nº 2 (2021)
Endnotes
1.
Elizabeth Yale, “The History of Archives: The State of the
Discipline,” in Book History, vol. 18 (2015): 332–359.
2.
Kirsten Weld, Paper Cadavers: The Archives of Dictatorship in
Guatemala, (North Carolina, United States: Duke University Press,
2014).
3.
Authors, “Rational and Outcomes,” DiQ Personal Records, April
2020.
4.
Authors, “Collections Manifesto.” DiQ Personal Records, April 2020.
The term ‘exceptional’ was used here to indicate the exceptional
circumstances under which the pieces of design were created, not
as an evaluation on the formal or utilitarian qualities of individual
works.
5.
Dawn Hoskin, “Writing Labels & Gallery Text,” V&A Blog, last
modified October 31, 2013. https://www.vam.ac.uk/blog/creatingnew-europe-1600-1800-galleries/labels-gallery-text.
6.
Trevor Owens, “All Digital Objects are Born Digital Objects,”
The Signal, Library of Congress (blog), last modified May 15, 2012,
https://blogs.loc.gov/thesignal/2012/05/all-digital-objects-areborn-digital-objects/.
7.
“Rapid Response Collecting,” V&A, retrieved October 1,
2021, https://www.vam.ac.uk/collections/rapid-responsecollecting#intro.
8.
James Dyson, “Ventilator Update,” Dyson (website), retrieved
October 19, 2021, https://www.dyson.co.uk/newsroom/overview/
update/ventilator-update.
9.
For example, see: Nada Bashir, “James Dyson designed a new
ventilator in 10 days. He's making 15,000 for the pandemic fight”,
CNN, March 26, 2020, https://edition.cnn.com/2020/03/26/tech/
dyson-ventilators-coronavirus/index.html; Mark Wilson “Dyson
plans to build 15,000 ventilators to fight COVID-19”, Fast Company,
March 25, 2020, https://www.fastcompany.com/90481936/dysonis-building-15000-ventilators-to-fight-covid-19; and “Dyson design
ventilator in 10 days to supply to NHS”, March 26, 2020, https://
www.dezeen.com/2020/03/26/ventilators-dyson-coronaviruscovid-17-news/.
Opposite
Screenshot of Design
in Quarantine website,
October 2021, Fleur Elkertson
& Anna Talley, courtesy
of Design in Quarantine,
www.designinquarantine.com
10. For example, see: Veronica Penney, “If You Build It, They Will Bike:
Pop-Up Lanes Increased Cycling During”, New York Times, April
1, 2021, https://www.nytimes.com/2021/04/01/climate/bikesclimate-change.html and “New York Loves Outdoor Dining. Here’s
How to Keep the Romance Alive.”, New York Times, July 2, 2021
https://www.nytimes.com/2021/06/29/dining/outdoor-dining-nyc.
html.
11.
Kate Wagner, “Coronagrifting: A Design Phenomenon,” McMansion
Hell, last modified May 28, 2020, https://mcmansionhell.com/
post/618938984050147328/coronagrifting-a-design-phenomenon.
12. Tomas Tanselle, “The World as Archive,” Common Knowledge 8, vol.
2, (Spring 2002): 402– 06.
54
rmit design
archives journal
Vol 11 Nº 2 (2021)
55
rmit design
archives journal
Vol 11 Nº 2 (2021)
56
rmit design
archives journal
Vol 11 Nº 2 (2021)
57
rmit design
archives journal
Vol
Vol10
11Nº
Nº22(2020)
(2021)
Using the Archive to Provoke the Future
Rory Hyde
abstract
What role can an archive play in shifting design practice?
The exhibition A Home for All: Six Experiments in Social
Housing, was staged at the V&A in 2018 against the
backdrop of a renewed boom in the construction of social
housing in London. Curated in partnership between
the V&A and the Royal Institute of British Architects,
the exhibition sought to remind design practitioners –
architects, planners, local councils – of the radical history
of social housing design throughout the twentieth century.
peer
reviewed
essay
In particular, it foregrounded successive experiments in
spatial quality, access to light, social connection, community
engagement, and collaborative design, and thereby
highlighted the relative lack of ambition in social housing
design today. As Melbourne similarly embarks on its biggest
investment in social housing for decades, this paper also
looks back to the local high point of social housing design
under the Ministry of Housing in the 1980s, asking
“What lessons could we learn? And, critically for this issue:
Where is the archive?”
The exhibition A Home for All: Six Experiments in Social Housing,
staged at the v&a in 2018, sought to draw upon the archive
to provoke a discussion around the design of social housing.
As Melbourne embarks on its biggest investment in social housing
in decades, what lessons can we take from London?
The archive is a place of memory, where evidence from
the past is recorded and kept safe. It is protected from the
passage of time by a stable temperature, low humidity,
white gloves, polypropylene sleeves, plan chests, keys,
and biometric fingerprint sensors. Its contents were once
present, once urgent, but now pile up as sedimentary layers,
their stories preserved, but their agency dulled. And yet,
these stories still hold the power to provoke. They lie in
wait, to be revived and activated in the present. This is the
radical potential of the archive, to be lifted from drawers at
the right time in an attempt to change the future.
And yet arguably architects today are out of touch and out
of practice. Not since the late 1970s, has social housing been
built at any meaningful scale in the uk. The 1980 Housing
Act closed local authority architects’ departments, once
an employer of nearly 50% of architects in the uk, and the
government turned to the private sector as the primary
provider of new homes.6 There are very few architects still
practising who participated in the so-called ‘golden age’ of
social house-building in the 1960s and ’70s. And as many of
the buildings from this era are sold off or demolished, the
lessons they offer us today can be harder to see.7
This was the aim of the exhibition A Home for All: Six
Experiments in Social Housing, curated in partnership
between the Victoria and Albert Museum (v&a) and the
Royal Institute of British Architects (riba), and staged
at the v&a in London in 2018.1 As curators, we sought to
activate the archive to remind those engaged in building
social housing – planners, architects, councillors, engineers
and communities – of the ambitious and experimental
legacy of social housing in the uk (United Kingdom), in
the hope that they might aspire for more.
Forty years of working for the market had left the design of
housing in an emaciated state, as mere assets, not places for
community or public life. Our exhibition sought to provide
a reminder of what was once possible.
The exhibition was staged against the backdrop of a boom
in social housing.2 In an urgent effort to address the crisis
in housing availability and affordability, local governments
across London were undertaking a revolution in social
house-building. The think tank Centre for London
estimated that 23,000 new social homes were in the
pipeline,3 and the Mayor of London, Sadiq Kahn, announced
the greatest number of new council home starts since
1983.4 This boom was further accelerated by new central
government policy introduced in 2018 that lifted the cap on
local councils’ ability to borrow to build new homes.5 After
decades of underinvestment, social housing had suddenly
become a major project.
As the subtitle states, our exhibition focused on six
pioneering uk social housing projects, foregrounding
their contribution to social housing design, from a tower
block that up-ended the terraced street, to a diy kit that
encouraged residents to design their own homes. All of
these projects were commissioned by local authorities,
showing the crucial role of the state in providing housing,
an obligation we sought to capture in the title: A Home
for All. The exhibition comprised original architectural
drawings, photographs, site plans, building models and
material samples. It also featured archival and contemporary
posters and protest material, illustrating the political and
social backdrop to these projects.
Preceding Pages
Installation view of
‘A Home for All’ exhibition,
v&a, 2018, Photographer
Peter Kelleher.
Opposite
Detail of cutaway
perspective showing
residents on the 12th and
13th floor shared platform
areas of Keeling House,
1958, architects, Lindsey
Drake and Denys Lasdun
of Fry, Drew, Drake and
Lasdun, riba Collections,
Lasdun Archive.
The material was drawn largely from the exceptional
collections of the riba. Created in 1834, with the founding
of the Institute, the riba collection sought to be an
“an educational tool for students training to be architects;
a source of inspiration for architects already in the
profession; [and] a record of British architectural practice”.
59
rmit design
archives journal
Vol 11 Nº 2 (2021)
using the archive
to provoke the
future
Continued
Above
View of the rooftop
wind canopy of Wells
or Tunbridge House,
1949, architect, Berthold
Lubetkin, photographer,
Herbert Lionel
Wainwright.
riba Collections.
Opposite
Cutaway perspective
showing residents on
the 12th and 13th floor
shared platform areas
of Keeling House, 1958,
architects, Lindsey Drake
and Denys Lasdun of Fry,
Drew, Drake and Lasdun,
riba Collections, Lasdun
Archive.
60
rmit design
archives journal
Vol 11 Nº 2 (2021)
Today the collection comprises more than four million
items, including more than one million architectural
drawings, 1.6 million photographs, 150,000 books, 400
architectural models, and 1.5 million manuscripts and
archive documents.8 It is managed by a team of seven
curators, actively acquiring new material through purchase
and acquisition, curating exhibitions, publishing research,
and caring for and maintaining for the historic collections.
The collection is kept across three sites, at the v&a, riba
headquarters in Portland Place, and a storage centre in
Chelsea. Amongst these vast holdings are significant
examples of social housing design.
and accelerating the wind for drying clothes. The black and
white photograph by Herbert Lionel Wainwright captures
the building in the early evening, with long shadows
stretching across the tiled roof deck, emphasising the
streamlined design. This roof feature is a curious collision
of the high and low, a heroic gesture of aircraft-inspired
functionalism, serving a prosaic domestic function. This
one element captures Lubetkin’s socialist ideals. He would
declare, “nothing is too good for the workers,” 11 a statement
which speaks to the wider progressive values of the time,
expressed most powerfully in the foundation of the National
Health Service in 1948.
In selecting the material for the exhibition, we looked for
examples of design ideas which have been overlooked,
asking the question, What has been forgotten? We decided
on six projects, from Berthold Lubetkin’s Spa Green,
designed in 1938, to psshak, designed in 1971.
Spa Green is now a mixture of council flats and private
owners, and remains desirable. And yet it would be near
impossible to build today, when thin plans are deemed
inefficient, with the vast majority of apartment towers built
around a central elevator core. Not to mention how much
of the site is given over to gardens. It demonstrates how
living densely need not lack access to sun and air, a lesson
seemingly forgotten today.
This article will now turn to each of these projects, focusing
on a single work of different media – photo, drawing, model,
chart, handbook – which illustrates the key idea of each
project.
Health and Modernity – Spa Green
The exhibition begins with the Spa Green Estate, designed
by Tecton, the practice led by Russian émigré architect
Berthold Lubetkin, in 1938, and completed after the war
in 1946.9 Lubetkin was an avowed modernist, and sought
to bring to housing design a connection to light, space,
air and nature, an approach in stark contrast with the
closely-packed slums that his building replaced. Located in
Finsbury, central London, the scheme comprises 126 flats
in three thin slab blocks, set back from the street amongst
a green landscape. The thin profile allows each apartment
to have a dual aspect, with sunlight, air, and views from
every room. Commissioned by the Metropolitan Borough of
Finsbury, a local council, it formed part of a larger ensemble
of public works, including the Finsbury Health Centre,
described as “the realisation of a radical humanitarian brief
for a deprived community.” 10
This image, from the riba collection of photographs, shows
the concrete aerofoil-like roof on top of the two larger
buildings, providing shelter to the shared laundry spaces,
Highrise Community – Keeling House
Keeling House, designed by Denys Lasdun in 1955 and
completed in 1959, sought to recreate the social encounters
of the terraced street in the form of a tower. Lasdun, best
known as the designer of the brutalist megastructure that is
London’s South Bank Arts Centre, believed in a robust and
muscular architecture as a backdrop to public life. While
designing Keeling House, he spoke extensively with future
residents, meeting them for lunch “to try and understand
a bit more about what mattered to them.” 12 Out of these
conversations came the importance of community and
street life, leading Lasdun to create various spaces for casual
encounters, fostering social cohesion, and asserting the
importance of human scale in mass housing design. Lasdun
described the building as “a protest against treating the
human being as a statistical pawn.” 13 A position at odds with
the anonymising and cold Modernism of other tower block
housing estates of the time, which simply stacked up units
like lines in a spreadsheet.
The building was conceived as a ‘cluster block,’ comprising
four 16-storey blocks clustered around a central services
tower. Privacy was achieved with short access balconies that
serve only two flats and face each other at oblique angles.
While shared central platforms, envisioned as “hanging
gardens,” provide a vertical alternative to the traditional
backyard – a space to meet and chat over laundry lines.
This cutaway perspective drawing conveys the social
ambition of the project. It depicts various vignettes of daily
life taking place on the shared landings – a woman pushing
a buggy, men chatting in the lifts, children playing, hanging
the laundry – while also framing a view of the dome of St
Paul’s Cathedral between the gap in the clustered towers.
Here the building is presented operating at multiple scales,
as stage for the social encounter, and as confident object on
the metropolitan horizon. The unusual perspective enables
these two scales to be illustrated simultaneously, at once
domestic and civic, representing the complex experience of
urban life.
Although the drawing is credited to Lasdun and his
partner Lindsey Drake in the riba collection record, this
attribution likely applies to the design of the building only.
The drawing is possibly by the hand of T. Gordon Cullen,
who also provided the illustrations for the influential Homes
for Today & Tomorrow report, published by the Ministry of
Housing and Local Government in 1961, better known as the
Parker Morris Report.14 We can see similarities in the use
of solid black hatching, and the distinctive profiles of the
figures.
Keeling House stands as a monument to a period of social
housing design that was self-confident and high quality,
becoming the first tower block to be heritage listed in the
uk. And yet, it’s impossible to imagine anything like it being
built today. In our era of “value engineering” (cost cutting),
who could justify building five separate towers joined
together? It remains a reminder of what an unashamedly
progressive public architecture could look like.
The Social Street - Alexandra Road Estate
The Alexandra Road Estate, designed by Neave Brown
in 1972 and completed in 1978, is a pioneering example
of high-density, low-rise housing. Brown was part of the
progressive architects’ department led by Sydney Cook in
the London Borough of Camden, which created “some of
the best and most exciting council housing ever built.” 15
Alexandra Road foremost among them.
Brown’s design was a reaction against the modernist tower
blocks of the 1960s, which he saw as poor urbanistically,
standing as objects in space, “withdrawn from the
perimeter of the site and at some distance from each
other.” Instead, he conceived of Alexandra Road as having
“a closer conformity to the continuity of the existing city,”
referencing the older patterns of terrace housing.16 If this
sounds polite and contextual, the result is anything but.
Alexandra Road could be better described as a brutalist
megastructure, a continuous concrete ziggurat, hugging
low to the ground, and stretching 300 metres long. The
61
rmit design
archives journal
Vol 11 Nº 2 (2021)
using the archive
to provoke the
future
Continued
Left
Alexandra Road
presentation model, 1970s,
architect, Neave Brown
of the Camden Council
Architects’ Department,
riba Collections,
presented by the architect,
2017.
Opposite
The Architects and Other
Agencies Involvement
in Community Affairs,
Ralph Erskine,
Byker Estate, 1974,
riba Collections.
520 dwellings are arranged into two terraced arcs, seven
storeys and four storeys, facing each other onto a red brick
pedestrian ‘street’, a social condenser for the maximising of
casual encounters.
At the time of our exhibition the riba was in the process
of cataloguing a major acquisition of Brown’s work,
initiated after he was awarded the riba Gold Medal in
2018, shortly before his death.17 Among original sketches,
plans, photographs, and notebooks, was a large balsa wood
model of Alexandra Road, in near-perfect condition. The
model shows the clarity and confidence of the planning of
the estate, bold arcs stretching the length of the site, the
northern building appearing to defy gravity as it cantilevers
out over the railway line. It also shows the various
other programmes which formed part of the project: a
landscaped park designed by Janet Jack, shops, a school for
intellectually disabled children, a community centre, and a
youth club.
Today it would be almost unthinkable for a single architect
to be given sole authorship over a precinct of such
scope, especially at only forty years old, as Brown was.
Commissioners have come to fear the overbearing hand
of the architect, that it leads to monotony and soullessness,
instead preferring to carve up projects into small chunks.
In many instances this fear is justified, but it also can mean
that clarity of purpose is lost. Alexandra Road demonstrates
the power of architecture to set in concrete spatial and
social relationships which can shape people’s lives for many
62
rmit design
archives journal
Vol 11 Nº 2 (2021)
years to come. The Alexandra Road Estate continues to
serve its residents well, standing as a living monument to
civic generosity.
Architect-led participation - Byker Estate
The Byker Estate in Newcastle, designed by Ralph Erskine
in 1968 and completed in 1982, is arguably the most
ambitious example of participatory social architecture
in the uk. Erskine was born and studied architecture in
London but emigrated to Sweden in 1945, drawn to Swedish
modernism and the opportunity to build for the welfare
state. He intended Byker to be “a complete and integrated
environment for living in the widest possible sense,”
comprising 1,800 homes, with schools, shops, churches, and
community facilities.18
Erskine set up his design office on site, where future
residents could drop in to examine the plans, discuss the
project and inform the design. The long schedule of 14 years
from commencement to completion was due to the staging
of the project, which meant that residents only had to move
once – from their old home, to their new home, rather than
into temporary accommodation – allowing neighbours and
families to be re-housed together, maintaining their social
and economic ties.
Byker was described by the architecture critic Reyner
Banham as “a tidal wave of sheddery and pergolation,” 19
reflecting the eclectic and seemingly improvised appearance
of the estate and its unusual use of materials such as timber,
plastic, and polychrome brick – materials more commonly
used to build a garden shed or pergola. Byker was a clear
break from the anonymous concrete modernism that had
come to define post-war social housing, and remains a
striking example of an estate embodying the complexity of
a community.
The riba holds the complete archive from Erskine’s office
of the Byker project, stretching over shelves and shelves
in the Chelsea Collections Centre, comprising countless
letters between residents and the office, questionnaires,
specifications, bills of quantities and file notes.20
In our preparation for the exhibition we were only able
to undertake a cursory glimpse into the depth of material
available, skimming across the surface to select eight objects
in total.
Among them was this diagram titled The Architects and
Other Agencies Involvement in Community Affairs, dated
January 1974. It is a list of the various committees, groups,
and associations in the conception of the new estate.
Some sound prosaic: ‘Luncheon Club,’ ‘Public Meetings,’
‘Reference Groups,’ ‘Housing Advice Service.’ And some
sound way out there, including ‘Toddlers Experimental
Play Areas’ and ‘Subsidies for Corner Shops’ – only possible
in the 1970s, before health and safety and the decline of the
welfare state.
The diagram also indicates who is to be present at each of
these meetings. The solid black dot denoting Ralph Erskine
– presumably, the office, rather than the individual – is to
attend practically all of them. The diagram describes what
is unique about this project in a way that no conventional
architectural plan could. It shows the depth of engagement
of the architects in the strategic, social, educational,
commercial, and organisational aspects of the project
too often dismissed as ‘not architecture.’ When too often
architecture is equated simplistically with form, and when
community consultation has become a mere box-ticking
exercise, Erskine’s approach to the design of Byker stands as
an example of what truly meaningful participation looks like.
DIY Collaborative Design - PSSHAK
This final example came as a surprise to us as curators,
encountered in the riba archive after a lucky keyword
search. The Primary Support Structure and Housing
Assembly Kit, or psshak for short, was conceived by
Nabeel Hamdi and Nicholas Wilkinson in 1971 when they
were students at the Architectural Association. It is a
flexible design system that allows future residents to play
an active part in designing their own homes. Using an
instruction manual, residents could place furniture, fittings,
and even walls, which were then drawn up and built to their
specifications.
The concept was inspired by the work of Dutch architect
John Habraken, who proposed the separation of building
components into support and infill, allowing greater
flexibility.21 Hamdi and Wilkinson proposed a system
whereby the floors, ceilings and external walls would
be fixed, but the internal walls, services (kitchen and
bathrooms), fittings and furniture would be determined
63
rmit design
archives journal
Vol 11 Nº 2 (2021)
using the archive
to provoke the
future
Continued
by the resident. “As architects, we are not occupied with
designing dwellings,” they wrote, “but with designing the
possibilities for dwellings to be made.” 22
The point of the system is to allow greater flexibility and
adaptability of the home. In an interview in 1972, Hamdi
explains, “Present housing offers absolutely no choice, no
adaptability as families change. We can provide for family
needs with psshak in terms of actual increase or decrease
in the size of the family, change in the actual structure of the
family, change in their life style.” 23 They give an example
of a family where two daughters no longer want to share a
room, the father wants a darkroom, and the kitchen needs
expanding to suit the new dishwasher. The system, with its
flexible plan and moveable walls, promised to accommodate
these changes.
Hamdi and Wilkinson put psshak into practice while
working in the Greater London Council Architects’
Department in 1971. A small pilot scheme in Hackney was
followed by a larger development of eight three-storey
blocks on Adelaide Road in Camden. Each block was a shell
that could be sub-divided to contain different combinations
of individual dwellings.
Top Left
Plan it Yourself: Adelaide
Road, Camden, Tenants’
Manual, London Borough
of Camden, 1976: 1,
riba Collections.
Top Right
Plan it Yourself: Adelaide
Road, Camden, Tenants’
Manual, London Borough
of Camden, 1976: 14,
riba Collections.
To determine the needs of each family, and their desired
layout, residents were issued a tenants’ manual titled Plan
It Yourself. 24 Playfully illustrated with cartoon people, it
guides residents in the process of designing their own home
through a series of checklists, diagrams, and instructions.
“There are hints on how to divide each area to give more
room, how to enlarge rooms, to add storage, to adjust
position of doors for suitable furniture arrangements, etc.”
Information sheets provide scale drawings of furniture and
standard rooms, which can be cut out and arranged on a
sample plan. Example drawings give suggestions of what
works and what does not.
Having completed their handbook, residents then met the
architects in an interview, where they could discuss and
refine their ideas. Photos in the archive show this process of
collaborative design, with Hamdi and Wilkinson reaching
across large building models, moving walls, as prospective
residents look on eagerly.
64
rmit design
archives journal
Vol 11 Nº 2 (2021)
The handbook conveys a friendly optimism that’s
uncommon in the history of public housing. What is
ostensibly a functionalist building system is softened by the
cartoon drawings, showing a boat in the bathtub, a couple
snoring in the double bed, coffee on the kitchen table,
food in the cupboards. psshak promised to respect social
housing residents, to understand and listen to their needs,
rather than to simply treat them as a number to be housed,
or a problem to be solved. Like Byker, psshak represents
a truly participatory process of design, of the kind of
specificity only afforded to those at the highest tier of the
private sector. psshak acknowledges that everyone – even
those on the bottom of the housing ladder – has their own
specific needs.
Although the system wasn’t used on any subsequent
projects, it established the potential for a participatory
form of social housing exemplified today in projects such as
Berlin’s Baugruppen co-housing schemes, where citizens
work directly with architects to determine specific designs,
cutting out the developer.
Learning from Melbourne
Melbourne in 2021 stands in a similar position to London
a decade ago. The crisis of housing affordability and more
than 48,000 people on the social housing waiting list has led
to bold political commitments to address it. In November
2020, the Victorian State Government announced the Big
Build, a $5.3 billion programme to build 12,000 homes
within four years, described as “the biggest single spend on
social housing in the state’s history.” 25
And yet, just as in London, our architects are out of touch
and out of practice. While architects in Melbourne are
accomplished in the individual house as an experimental
proposition, mass housing design has become dominated
by private developer-led speculative towers, designed
primarily to exploit a rising market, rather than as
sustainable and supportive places to live. There is a danger
now that the housing built as part of this major investment
will be of the same cynical design, just owned by the state
instead of owned by investors.
The examples from the uk listed above offer some clues
to this unrealised potential, but what is suitable in London
may not be suitable in Melbourne. We have our own climate,
our own urban form, our own cultural mix, our own ways of
living. While there are important examples of social housing
in this country, the image is dominated by the anonymous
prefabricated towers built by the Housing Commission in
the 1960s and 1970s. There are few lessons to be recovered
from this era.
There was, however, a brief period of radical public housing
design in Melbourne in the 1980s, offering an alternative
history from which architects today could learn from.
Under the leadership of architect John Devenish as Group
Manager, Rehabilitation and Redevelopment, the newly
named and branded Ministry of Housing (removing the
tainted word ‘commission’ from its title) would recast itself
as an agency driven by design and research, and which
stressed the importance of the community as active agents
in housing. As Karen Burns and Paul Walker write, “The
renewal of the agency extended in every direction: from its
policy agenda, to the redesign of its administration system,
to its new recruitment criteria for regional managers and its
relationships to external bodies.” 26
Devenish commissioned a slew of adventurous young
architects including Sue Dance, Edmond and Corrigan,
Cocks and Carmichael, Daryl Jackson, Norman Day, Peter
Elliot, and Greg Burgess to design low-rise urban infill
housing, in a sharp move away from the high-rises that had
come before. This work is exuberantly postmodern
– a term adopted by the Ministry itself 27 – characterised by
playful form-making, bright pastel colours, checkerboard
tiles, patterned brickwork, and a “surreal suburban
idiom”28 compellingly captured by John Gollings’ iconic
photographs.29
As Burns and Walker argue, these buildings were part
of a broader use of media and branding intended to
shift perceptions of the public housing authority, from
that of grey concrete to something more friendly and
approachable.30 Part of this drive even included an
exhibition for secondary school students titled That’s Our
House. A book of the same name published in conjunction
with the exhibition shows a group of smiling kids on
bmx bikes in front of Edmond and Corrigan’s Kay Street
Housing.31 The message of housing for people and for
communities is clear. “The policy was to invest social
housing with the same dignity enjoyed by owner-occupiers,”
wrote Devenish, “No more high-rise towers, and no more
concentration of social housing.” 32
This work offers a thrilling precedent for designers of social
housing today. While much of it still stands in the ‘museum
without walls’ of the street, to return to the focus of this
journal, we ought to ask: where is the archive? Victoria,
or Australia for that matter, does not have a coordinated
repository for its history of housing. There are holdings
with various public museums, libraries, and universities, but
what exists is piecemeal and haphazard, with no dedicated
curators or acquisition plan in any institution. If you wanted
to do an exhibition on public architecture in Melbourne,
you couldn’t without great difficulty. The material is out
there. Many of the practices engaged by Devenish continue
today, such as Daryl Jackson and Peter Elliot, and maintain
their own practice archives. Norman Day has a private
archive. rmit Design Archives holds the collection of
Edmond and Corrigan, including their work on Kay Street.
The University of Melbourne has recently acquired a
selection of Greg Burgess’ work, the great majority remains
in a temporary private archive. The National Gallery of
Victoria, Melbourne Museum and State Library of Victoria
each have marginal holdings from this period.33
While this is not nothing, it is far from optimal. Compare
this to the uk, where by my provisional count there are
at least 20 full-time curators of architecture managing
collections, in the v&a and rima alone. Without this
archival memory, we can’t learn from our history, and
we can’t take the confident steps required to shape our
future. What is needed is a concerted effort to preserve
the evidence of these projects, and to present it in a public
forum such as an exhibition.
Overleaf
Installation view of
A Home for All
exhibition, v&a, 2018,
Photographer Rory Hyde.
These projects together speak of a time when those with
the least were looked after by society, and demonstrate
values of social cohesion and support for the disadvantaged
that we urgently need to recapture today.
acknowledgements
Grateful thanks to co-curators of the A Home for All
exhibition: Shumi Bose, Ella Kilgallon, and Justine
Sambrook.
65
rmit design
archives journal
Vol 11 Nº 2 (2021)
Endnotes
1.
A Home for All: Six Experiments in Social Housing, Victoria and
Albert Museum, London, November 24, 2018 – June 30, 2019.
Presented by the V&A + RIBA Partnership, curated by Shumi Bose,
Rory Hyde, Ella Kilgallon, and Justine Sambrook.
2.
Rowan Moore, “The quiet revolution in British housing”,
The Observer, August 16, 2015, https://www.theguardian.com/
artanddesign/2015/aug/16/quiet-revolution-in-british-housingarchitecture.
3.
Victoria Pinoncely and Mario Washington-Ihieme,
Borough Builders: Delivering More Housing Across London
(London: Centre for London 2018), 5.
4.
Mayor of London, “What is the Mayor doing to increase council
housing for Londoners?” 2018, accessed September 2021, https://
www.london.gov.uk/what-we-do/housing-and-land/council-andsocial-housing/what-mayor-doing-increase-council-housinglondoners.
5.
Henry Mance and Judith Evans “Theresa May lifts council
borrowing cap to boost housebuilding”, Financial Times, October
3, 2018, https://www.ft.com/content/246d425e-c703-11e8-ba8fee390057b8c9.
6.
John Boughton, Municipal Dreams: The Rise and Fall of Council
Housing, (London: Verso, 2018), 170.
7.
Renier de Graaf, “Bloody Fools! The Story of Pimlico School,
1970–2010”. In Four Walls and a Roof: The Complex Nature of a
Simple Profession. (Cambridge MA: Harvard University Press, 2017),
21.
8.
Royal Institute of British Architects (RIBA), “The RIBA Collections:
Free and open to everyone”. https://www.architecture.com/-/
media/files/RIBA-Library/RIBA-Collections-2019-guide.pdf.
9.
John Allan, J Berthold Lubetkin: Architecture and the Tradition of
Progress. (London: Black Dog Publishing 2013).
25. Jewell Topsfield, and Royce Millar, 2020. “This will change lives:
$5.3 billion social-housing construction blitz”, The Age, November,
5, 2020, https://www.theage.com.au/national/victoria/thiswill-change-lives-5-3-billion-social-housing-construction-blitz20201114-p56em5.html.
26. Karen Burns and Paul Walker, “Publicly Postmodern: Media, Image
and the New Social Housing Institution in 1980s Melbourne,” in
Architecture, Institutions and Change: the proceedings of the Society
of Architectural Historians, Australia and New Zealand, 32 (2015):
74.
27. Burns and Walker, “Publicity Postmodern”: 69.
28. Karen Burns “A Welfare State: Tendeza in 1980s Melbourne,” in Italy
/ Australia: Postmodern Architecture in Translation, edited by Silvia
Micheli and John Macarthur, (Uro Publications: Melbourne, 2018),
70.
29. Simone Sellars and John Gollings, “Recalibrating new suburbia”, in
Architecture Australia, July / August 2021: 60–65.
30. Burns and Walker, “Publicity Postmodern,” 69.
31. Nicholas Hudson and Peter McEwan, That’s our house: a history of
housing in Victoria, (Ministry of Housing, Melbourne, 1986).
32. John Devenish, “Victorian Ministry of Housing John Devenish:
Style Replaces Stigma,” UIA International Architect, 4, (1984): 20–27.
33. Thank you to Harriet Edquist for help with this list.
10. John Allan, “1938: Finsbury Health Centre, London,” 20th Century
Society, accessed August, 16, 2021, https://c20society.org.uk/100buildings/1938-finsbury-health-centre-london.
11.
Boughton, Municipal Dreams, 81.
12. Boughton, Municipal Dreams, 122.
13. David Kynaston, Modernity Britain: Opening the Box, 1957–1959,
Book 1, (London: Bloomsbury, 2013), 131.
14. Parker Morris “Homes for Today and Tomorrow”, (UK: Ministry of
Housing and Local Government, 1961).
15. Boughton, Municipal Dreams, 158.
16. Neave Brown, “The Form of Housing,” Architectural Design, vol. 37
no. 9 (1967): 432-3. Also available at: https://www.readingdesign.
org/form-of-housing.
17.
RIBA, “Royal Gold Medal 2018 recipient: Neave Brown,” https://
www.architecture.com/awards-and-competitions-landing-page/
awards/royal-gold-medal/royal-gold-medal-2018.
18. Peter Malpass, “The Other Side of the Wall”, Architects’ Journal,
May 9, 1979.
19. Reyner Banham, “The Great Wall of Tyne,” New Society, no. 644,
(1975): 330.
20. Heidi Svenningsen Kajita, and Katie Lloyd Thomas, “Extra
Work: Tracing Communicative Processes in the Byker Archive,”
(Paper, Society of Architectural Historians of Great Britain
symposium, London, July 17, 2020). https://www.youtube.com/
watch?v=ftucXiDa0Ec&t=5392s
21. John Habraken, Supports: An Alternative to Mass Housing
(London: Architectural Press 1972). First published in Dutch in 1961.
22. Nabeel Hamdi and Nicholas Wilkinson, “Designing a building
system for user participation,” RIBA Journal, July, 1976.
23. Bel Mooney, “This is the House that PSSHAK Built,”
Daily Telegraph Magazine, February 11, 1972.
24. London Borough of Camden, Plan it Yourself: Adelaide Road,
Camden, Tenants’ Manual, 1976, printed booklet, RIBA Collections.
66
rmit design
archives journal
Vol 11 Nº 2 (2021)
67
rmit design
archives journal
Vol 11 Nº 2 (2021)
CONTACT US
Email
rmitdesignarchives@rmit.edu.au
www
rmit.edu.au/designarchives
Tel
+61 03 9925 9946
Post
RMIT Design Archives, RMIT University
GPO Box 2476 Melbourne Vic 3001
@rmitdesignarchives
RESEARCH REQUESTS
Researchers are able to access rmit Design Archives by prior
appointment. For instructions and information see Collection
Access at www.rmit.edu.au/designarchives
JOIN OUR MAILING LIST
Email rmitdesignarchives@rmit.edu.au or submit
an online request at www.rmit.edu.au/designarchives
DONOR ENQUIRIES
For information about donations to the rmit Design Archives
email rmitdesignarchives@rmit.edu.au
DISCLAIMER
The rmit Design Archives has endeavoured to contact the
copyright holder of this material. In the event you are the
copyright holder of material contained within this edition,
RMIT is seeking to hear from you in the use of this work.
Please contact rmit immediately to discuss permission
release and consent. Contact: copyright@rmit.edu.au
This Page
T2 Creative Team Visit to the
RMIT Design Archives, 2019,
showing Rickie-Lee Robbie
with T2 members. Photographer,
Matthew Mutimer.
68
rmit design
archives journal
Vol 11 Nº 2 (2021)
Contributors
Harriet Edquist is a curator and design historian
and professor emerita in the School of Architecture
and Urban Design, rmit.
Fleur Elkerton is a digital heritage professional,
working at the David Parr House in Cambridge.
Rory Hyde is Associate Professor in Architecture
(Curatorial Design and Practice) at the University
of Melbourne, and Design Advocate for the Mayor
of London. From 2013 to 2020 he was the Curator
of Contemporary Architecture and Urbanism at the
Victoria and Albert Museum.
Melinda Mockridge is a cultural heritage consultant,
historian, curator, and curatorial and research associate
at Duldig Studio museum + sculpture garden.
Helen Stuckey is a Senior Lecturer in the Bachelor
of Design (Games) rmit University, Melbourne.
Her research addresses videogame history and the
curation and collection of videogames.
Livia Lazzaro Rezende is a design historian, lecturer,
supervisor and Postgraduate Coordinator in the School
of Art & Design, unsw Art, Design and Architecture
Faculty.
Anna Talley is a doctoral researcher in design at the
University of Edinburgh.
Sarah Teasley is Professor of Design at rmit University.