Recognition Destination Identity: A Case of Chang Island

The aim of this study is to gain insight into the real-life perception of Chang Island’s destination identity by its sender side stakeholders. This will help the researcher identify key issues that allow for the development of a suitable guideline for review and possible revision of the island’s destination identity. A qualitative analysis of data collected in this study provides a grounded theory, to support the perception of the sender side of Chang Island’s stakeholders. Because so many do recognize the value of travel and actually go on holidays, the global tourist industry has grown and developed to the point where it has become a significant business sector that has the potential to produce revenue in virtually every country on the planet. Because of the benefits tourism brings in terms of direct revenue and increased jobs, people within the industry, as well as government entities, focus resources on the issues surrounding tourism development; which is why the concept and per...