Key influences of unethical conducts during business plan reviews; a deeper look at ethics,
sustainability, and social impacts
by
Dr. Paul Akinnola
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CHAPTER ONE
1.0 Introduction
This paper presents an overall picture of a typical workplace problem and carried out literature
study including interviewing a number of participants to formulate arguments for the study. It
challenges the discourse around what constitutes ethical or unethical conduct and discussed the
approach I have adopted in the course of carrying out the research. It also presented the challenges
and opportunities that I came across over the course of the research. The paper also detailed the
methodology I have used and the proposed plans of actions for addressing some of the challenges
of the study.
1.1 Background into the Research Problem
The business plan development process of an organization is the engine compartment of the
organization and helps us to formulate the processes used to execute projects. It presents an
opportunity for stakeholders to see how they are invested in their capital and expense funds in the
year and it helps to shape future investments in other key areas. Over the course of this study, the
ability to consider all stakeholders views was a challenge. Some internal stakeholders often have
considered their own interest over that of a corporate interest and this posed some challenges and
crisis during review phase.
It is cogent to implement robust ethical practices and build framework that can strengthen
alignments of an organizational business process if they must meet their strategic goals
(Donaldson, 1989). One of the primary reasons why I felt the need to work on this research
problem was to address areas of misalignments in firms, especially in areas where the gaps in the
development of business practices is weakening the confidence levels of primary stakeholders and
to bring back those values back in leaders in the discharge of their duties i.e., integrity, honesty,
and good faith to the company. Developing a carefully mapped out road map to address this
problem is therefore critical for this research study.
2.0 Critical Literature Reviews
As I research into the critical literature study, I took learnings from multiple research articles and
journals and used that to frame the problematizing phase of the research study. One of them was
managers do not necessarily have to recognize their role within their own organization and should
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not be obliged to uphold the highest ethical values and expectations (Pearson, 1998). This assertion
was a total objection for me as a manager and scholar practitioner. Managers who meet to
deliberate on business plans, have a responsibility to uphold their positions of authority and defend
corporate values ethically and with integrity. Managers are expected to ensure that those who do
not follow these norms are promptly reported and questioned by senior management level.
Another the key discourse in the research processes was also that managers of same cultures are
in most situations weigh their personal interest above collaborative interest and by so doing cause
uproar when there is no one to challenge especially when acting unethically or making unfair
considerations during decision selections. Brockner and James (2008) argued that leaders are the
first to go persons when it comes to taking actions to uphold positive changes. If these principles
are being followed, one can argue that leaders can maintain the highest caliber of ethical practice
and formulate effective business plan processes. Continued business results, accountability, and
corporate social responsibility (CSR) can only be functional when processes that obscure them are
addressed.
One of the arguments put forward by Pearson (1998) was that managers must see every challenge
situation as a call to do something to address the threats it brings. There must always be a driving
force that propel leaders to do something, one of which is being ethical and accountable to the
people they lead or serve (Svensson et al., 2008).
Weick (1998) arguments was also in the same light. When business plans processes are weak, then
there is a higher degree that the variations would be larger than expected. i.e., selected projects
would have weak forecast, weak accruals and actuals will differ by large margins during closeout
reviews. This large variation threatens sustainability and weakens the ability to yield expected
financial results. The degree of variations is what Flyvberg (2002) had called a failure of the
performance indices for mega projects. In other words, organizational performance can only be
largely influenced by the amounts of actions that the leaders take to uphold ethical and moral
behaviours. Cennamo et al. (2009) offered the need for organizations to develop strategies that
also helps them prioritize external stakeholders’ interest. Freeman (1984) also argued that while
stakeholders’ interest is highly critical, it is important that when business plans and strategies are
put in place, they systematically consider all key interest and select those that will help the
organization do well vis-à-vis reflect the triple bottom line objectives (economic, social and
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environmental). This is an area that many organizations have not been able to do well at, but have
the capacity to be better.
Development of a robust business plan processes is vital for any organization, is a demonstration
of the ability of the organization to maintain its economic abilities and remain sustainable. They
are essential key visions that must be harnessed if an organization must establish a positive image
(Driscoll and Crombie, 2001). In the same vein, when they are weak, either due to lack of a process
or a process not led by leaderful leaders but by those whose personal interest overshadow the
corporate goals, then, the organization performances will dwindle and will eventually weaken its
stakeholders’ confidence. One way to deal with this is to understand the ethical behaviours that
shape leaders and managers’ interests and pushes them not to stand up for what is ethical. Some
insightful questions to consider are; do they understand the level of trust placed on them, are they
under intense pressure to act unethical by a few others, or has the organization failed in its approach
by setting them up for failures, by assigning them roles that really should not be their responsibility
(Thornton, 2009). These and many more insightful questions are what reflexive practitioners must
do to establish confidence in stakeholders.
The same arguments were put forward by Korthals (2008) that managers must be put through a
verification and validation process, similar to what one can call a QA/QC process. This identifies
what the issues are, when and how to catch them and how promptly they can be prevented from
reoccurring. Business process must be robust enough and should entails vetting the projects that
absorbs large amounts of mark-ups and threatens the need to do the right things when it comes to
selection phase.
The argument here is that when organizations want to achieve greater accountability, there is an
onus on them to implement effective business plans process, that not only sets the conducts that is
expected of leaders, but presents an effective way through a thought-provoking action process
(Dutton and Jackson, 1987). As Freeman (1984) has argued, it is a call for actions, but more beyond
that, is the ability to bring out the behaviours that can influence those performances corporations
want from their leaders.
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2.1 Integrative Learnings for use in Professional Practice
In a bid to establish the rights and wrongs, we often fail to recognize what makes absolute sense
during implementations of project plans and strategies. When we look at a 5–10-year plan for
many organizational businesses plans process, one of the main struggles is they have not found a
structure that can help them identify those projects that will yield better outcomes and lead them
out of their own wicked dilemmas.
The learnings from this study have helped me to identify how workplace problems can be dealt
with and what structure can be adopted within an organization to get them to where we want to be.
Managers who make business decisions that governs the financial well-being of a company must
reflect constantly what their actions are, and how they can affect the society (Cunliffe, 2004).
Macdonald (2010) called it a sense of ethical relativism in which every individual though possesses
set of personal differences, are still motivated by a need to embrace others diversity of thoughts to
meet the expected objective.
Some of the basis of these arguments is a need to allow everyone who participates in the decisionmaking process, to reflect and conceptualize a plan that they can use to support their business plan
process (Macdonald, 2010). In essence, if a firm were to adopt a robust integrative plan, it would
entail formulating a process that works not only for the present, but for the future challenges. The
entire process will require critical thinking, proactive approach, and self-reflections on leaders.
3.0 Organizational Challenges and Steps to Address Research Problem
One of the key challenges during the course of this research study estimation during project and
business planning phase, the use of decision analysis to detect projects that should carry higher
contingencies and are of immediate need, over a range of time will help improve our business
performance.
Integrating business analysis and reporting groups into decision evaluations is vital. Many are
often not present in several of these meetings or are considered less important in the decisionmaking phases. It is important to add value to the information and data that is available to
stakeholders during assessment reviews and to bridge that gap, a business analyst will provide the
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solution. This will also build the confidence of external stakeholders who are involved with the
projects. The organization business leaders need gain full understanding of the scope of the
projects under review and implement a process that address how execution strategies would be
shaped, into the larger overall plan.
The need to establish strong alignments during reviews was a challenge and it was considered
paramount to reduce personal biases in the decision-making process. Effective stakeholder
management of business plan process requires a through strategy implementation which requires
a complete and total alignment, Allio (2011):
Critical Highlights of participant responses to the study were:
•
Business plan problems is largely a failure on the part of the mid-level managers or a
complacency on their parts. Immediate interventions are needed by senior level
management to reshape things.
•
Personal interest and biases are factors that we want to avoid. Leaders must act as true
company leaders and true economic agents far above personal interests.
•
The level of gaps seen in the development of business plan processes has become
increasingly problematic over the years for those tasked with developing and executing the
projects that follow. Immediate actions call for collaborative efforts on those who can help
address the problem.
3.1 Path forward regarding the Research Problem
The focus here is to understand how learning through the lenses of ethical obligations,
sustainability and social impact can help improve the bottom-line goal of an organization
economic/profitability, social and environmental. With the learnings from this module and the
support and insightful questions I received from participants of the study, I have developed indepth knowledge of the subject on sustainability, ethical conducts, and social impacts as it connects
with the research problem. I took the concept of transparency, dialoguing and building upon
effective stakeholder management to drive out some of the ambiguities I have noticed in business
plan process. They are:
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•
Develop an organizational process that discusses how projects can be selected from early
phases rather than late in the process and have multiple review steps to improve ethics.
•
Evaluate the longer-term strategic aspirations for the organization and relate it to the long
term reposition of the organization. This will enhance sustainability.
•
Evaluate further the process to formulate an effective metrics where all identified
operational work is vetted before they make it down to the annual business plan?
•
Establish those metrics that measure short and long-term successes and use that to leverage
on our weak areas?
•
Continue to refine the rich picture for the organization business plan to establish a
contextual framework for not only current use but future use.
•
Meet and present to management the use of same cultures in business planning selection
meetings that allows diverse cultural backgrounds during business plan process reviews.
•
Discuss decision analysis criteria at the onsets of project starts even before the major
approvals with key stakeholders.
•
Facilitate an environment that will position our business managers and leaders to be held
accountable for their actions through effective corrective and disciplines process.
Conclusions and Recommendations
The reflections I have gathered from this course has improved my thinking and perspectives on
what organizations should do, to ensure that business plan approaches begin to work well for the
organization. Organizations can realize their fullest potentials by eliminating any unethical
behaviour that drives business down, increases downtime hours and weakens sustainability.
Managers and leaders of organizations must fully demonstrate moral virtues of justice, fortitude
and temperance and be fully committed to it. These factors generate long term sustainable benefits
for the organizations, boost productivity, boost their corporate image and generate new work for
the organizations.
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