Knowledge
Solutions
Workplace dynamics
make a signiicant
difference to people
and the organizations
they sustain.
High-performance
organizations earn,
develop, and retain
trust for superior
results.
August 2009 | 57
Building Trust in the
Workplace
by Olivier Serrat
Introduction
Dictionary.com’s irst deinition of trust is “reliance on the
integrity, strength, ability, surety, etc., of a person or thing;
conidence.” The website prompts also that it is “the obligation or responsibility imposed on a person in whom conidence or authority is placed: a position of trust.” Both deinitions imply that trust is a relationship of reliance:1 indeed, a
relationship without trust is no relationship at all.
Trust is therefore both an emotional2 and a rational3 (cognitive, calculative, and rational) act. The emotions associated
with it include affection, gratitude, security, conidence, acceptance, interest, admiration, respect, liking, appreciation, contentment, and satisfaction,
all of them necessary ingredients of psychological health. The logic of it is grounded in
assessments of a party’s dependability, which play a signiicant role in decisions to trust.
As expected, there are different intensities to trust, depending on why one grants trust and
why it is accepted:4 knowing the different types of trust informs decision making at each
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To be exact, trust is a prediction of reliance, derived from what a party knows about another.
The act of trusting exposes one’s vulnerabilities to others in the belief that they will not take advantage of
these.
The act of trusting involves assessing probabilities of profit and loss, calculating expected utility based
on (past, current, and expected) performance, and concluding that the party in question will behave in a
predictable manner.
Roderick Kramer has identified six kinds of trust. Dispositional trust refers to an individual’s predisposition
to trust; it is based on experiences with relationships and the outlook on human nature that then guides
decisions. History-based trust relies on the build up of interactions over time; expectations that are met
increase trust while those that are unmet decrease it. Third-party dependent trust is a secondhand trust
determinant; a large component of it is gossip, which means that trust is bolstered for some people and
degraded for others depending on the subjective view of the gossiper. Category-based trust is anchored in
membership of a group or organization; problems arise from blindly trusting members that one does not
really know and excluding outsiders whom it may be more beneficial to trust. Role-based trust is founded on
knowing that the person assigned to a job can fulfill its requirements; it owes more to reliance on the business
processes that underpin the job than to trust in the person who performs it. Rule-based trust establishes a
sense of normalcy in organization and elicits trust-binding force; it persuades us to take for granted that
people will follow directives and behave in consistent, procedural ways. Other typologies of trust categorize
deterrence-, calculus-, knowledge-, and identification-based trust.
Knowledge
Solutions
level.5
Strangely, however, despite instinctive recognition of the importance of trust in human affairs, its conceptualization in the workplace remains limited in literature—but grew in the 1990s, while actions to foster
it in that environment are still not readily discernible in practice.
Beneits
In organizations, business processes6—be they management, operational, or supporting processes—are
conducted via relationships. Since trust among interacting parties is the foundation of effective relationships, it stands to reason that organizations can reap beneits from strengthening it. As a matter of fact,
high-trust environments correlate positively with high degrees of personnel
involvement, commitment, and organizational success. Decided advantages include increased value; accelerated growth; market and societal trust;
reputation and recognizable brands; effortless communication; enhanced
innovation; positive, transparent relationships with personnel and other
stakeholders; improved collaboration and partnering; fully aligned systems
and structures; heightened loyalty; powerful contributions of discretionary
energy; strong innovation, engagement, conidence, and loyalty; better execution; increased adaptability; and robust retention and replenishment of
knowledge workers. Nothing is as relevant as the ubiquitous impact of high trust.7
Trust as a Key Leadership Competency
In organizations, managers are initiators of trust and The leaders who work most effectively, it seems
must play a central role in determining both its over- to me, never say “I.” And that’s not because they
all level and speciic expectations within individual have trained themselves not to say “I.” They
work units.8 Their ability to establish, grow, extend, don’t think “I.” They think “we”; they think
and restore trust is a key managerial competency. “team.” They understand their job to be to make
Some say that extending trust is the irst job of any the team function. They accept responsibility and
manager, to be conducted in ways that release the don’t sidestep it, but “we” gets the credit. This
talent, creativity, capacity, and contribution of indi- is what creates trust, what enables you to get the
viduals and teams and enable them to give their best task done.
in synergy with others. The responsibilities of man—Peter Drucker
agers, in support of which they must harness vivid
and compelling communications, cover at least ive
areas:
Set your expectations high; ind men and
• Vision. An organization’s vision (and associated miswomen whose integrity and values you
sion and strategic direction) is a statement of ambitious
respect; get their agreement on a course of
and compelling strategic intent that provides the emoaction; and give them your ultimate trust.
tional and rational energy for an organization’s journey.
If staff are to trust the organization, the vision must be
— John Akers
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Future research might investigate the ways in which types of trust—including their emotional and rational elements—combine
and evolve. There is fertile ground too in examining the impact of cultural contexts on trust. From there, one might conceive of
trust as a single (but nevertheless still complex) function, with the amount of trust given or received varying as the result of a
combination of (i) characteristic similarity, (ii) experiences of reciprocity, and (iii) embedded predisposition to trust (generated by
broad societal norms and expectations).
A business process is a collection of related, structured activities or tasks that produce a specific service or product for a particular
client.
Conversely, the costs of mistrust include toxic cultures (office politics); dysfunctional working environments; redundant hierarchies
(excessive layers of management, overlapping structures); punishing systems (complex and cumbersome policies, rules,
regulations, procedures, and processes); poor company loyalty; decreased commitment; disengagement; low productivity; intense
micromanagement; militant stakeholders; high employee turnover; and fraud.
Depending on the nature of their role relative to trust, they do so through the organizational form employed, vertical exchanges,
the design and application of reward and control systems, and the flow of information, among others.
Building Trust in the Workplace
clear and represent an attainable stretch that emphasizes the importance of contributions in achieving it.
It cannot be a statement that is devoid of action. The role of managers is to help individuals and teams
translate the organization’s vision into their own personal vision.
• Values. Values are beliefs or convictions that guide behavior to achieve the organization’s vision.9 They
help deine or describe the desired culture. They also convey what is important to the organization as well
as what key practices and behaviors will be recognized and rewarded (or sanctioned). Trust pervades
when—and only when—managers follow and support the organization’s
I’m not upset that you lied to
values; by publicizing and modeling these, they provide a benchmark for
me, I’m upset that from now
all staff.
on I can’t believe you.
• Work Environment. The environment in which individuals and teams
work contributes signiicantly to their perceptions of management and
—Friedrich Nietzsche
the extent they believe it cares about their welfare. Conditions that betray
a lack of interest will create feelings of distrust. More important than
physical amenities, however, is the atmosphere that exists in an organization: a negative atmosphere
sows discontent throughout—personnel should be able to trust that management works to create an enabling environment.
• Personnel. Some of the more dificult decisions that managers make relate to hiring, iring, appraising,
promoting, and transferring staff. If an organization is to build trust, such decisions must be based on
factual, objective data. Personnel will scrutinize promotion decisions to determine whether management
cares about performance and values. Poor decisions erode trust in management and leads staff to question why they work so hard to meet performance expectations if— it appears—performance does not
really matter.
• Compensation. Few issues create as much argument and suspicion as compensation (and other beneits). For an organization’s compensation system to be perceived as fair rather than
manipulative, managers need to follow a consistent and honest
approach by sharing salary ranges; reaching merit pay decisions
based on actual performance; quantifying bonus, severance, and
related systems transparently; conducting internal equity comparisons for same or similar jobs; and carrying out external market equity comparisons for critical jobs.
Enhancing Personal Credibility
Notwithstanding the responsibilities of management, earning, developing, and retaining trust in the workplace is an obligation for each member of the organization. The key principle undergirding ability to set and
accomplish objectives, keep commitments, and “walk the talk” is credibility, which intimates to others that
one is trustworthy. Credibility is made of four attributes of character and competence:10
There are seven social sins: politics
• Integrity. According to Dictionary.com, integrity is “adherence
without principles; wealth without
to moral and ethical principles; soundness of moral character;
work; pleasure without conscience;
honesty.” Men and women who are imbued with integrity stand
knowledge without character;
for something, make and keep commitments to themselves, and
commerce without morality;
remain open. Time and again, this may require courage.
science without humanity; worship
• Intent. Intent refers to motives, agendas, and resulting behavwithout sacriice.
iors. Trust grows when all three are candid and based on mutual
interest.
—Mohandas K. Gandhi
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Typical corporate values emphasize innovation, excellence, service, integrity, respect, bias for action, or teamwork, often in the
form of small statements.
Because credibility is the sum of integrity, intent, capabilities, and results, it is possible to score high in some of these foundational
elements but low in others.
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Knowledge
Solutions
•
•
Capabilities. Capabilities are the talents, attitudes, skills, knowledge, and styles we leverage to deliver
results. Capable people know where they are going, run with their strengths (and compensate for
weaknesses), and keep themselves relevant.
Results. Results crown credibility to offer visible, tangible, and measurable contributions that can be
evaluated by others. Results are delivered by performers who expect to win, take responsibility for results, and inish strong.
Table: Committing to Build Organizational Trust
B o t h
C o m p e t e n c e
C h a r a c t e r
Behavior
Current Performance
Opposite/Counterfeit
Talk Straight
|_____|_____|_____|_____|
Lie, spin, tell half-truths, double-talk, latter.
Demonstrate Respect
|_____|_____|_____|_____|
Don’t care or don’t show you care; show disrespect or show respect only to those who can do
something for you.
Create Transparency
|_____|_____|_____|_____|
Withhold information; keep secrets; create illusions; pretend.
Right Wrongs
|_____|_____|_____|_____|
Don’t admit or repair mistakes; cover up mistakes.
Show Loyalty
|_____|_____|_____|_____|
Sell others out; take the credit yourself; sweettalk people to their faces and bad-mouth them
behind their backs.
Deliver Results
|_____|_____|_____|_____|
Fail to deliver; deliver on activities, not results.
Get Better
|_____|_____|_____|_____|
Deteriorate; don’t invest in improvement; force
every problem into your one solution.
Confront Reality
|_____|_____|_____|_____|
Bury your head in the sand; focus on busywork
while skirting the real issues.
Clarify Expectations
|_____|_____|_____|_____|
Assume expectations or don’t disclose them;
create vague and shifting expectations.
Practice Accountability
|_____|_____|_____|_____|
Don’t take responsibility: “It’s not my fault!”;
don’t hold others accountable.
Listen First
|_____|_____|_____|_____|
Don’t listen; speak irst, listen last; pretend to
listen; listen without understanding.
Keep Commitments
|_____|_____|_____|_____|
Break commitments; violate promises; make
vague and elusive commitments or don’t make
any commitments.
Extend Trust
|_____|_____|_____|_____|
Withhold trust; fake trust and then snoopervise; give responsibility without authority.
Source: Stephen Covey. 2006. The Speed of Trust: The One Thing that Changes Everything. Free Press.
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Building Trust in the Workplace
Further Reading
ADB. 2009a. Working in Teams. Manila.
Available: www.adb.org/documents/information/knowledge-solutions/working-in-teams.pdf
______ . 2009b. Managing by Walking Around. Manila.
Available: www.adb.org/documents/information/knowledge-solutions/managing-by-walking-around.pdf
______ . 2009c. Understanding and Developing Emotional Intelligence. Manila.
Available: www.adb.org/documents/information/knowledge-solutions/understanding-developingemotional-intelligence.pdf
______ . 2009d. Managing Virtual Teams. Manila.
Available: www.adb.org/documents/information/knowledge-solutions/managing-virtual-teams.pdf
Stephen Covey. 2006. The Speed of Trust: The One Thing that Changes Everything. Free Press.
Roderick Kramer. 1999. Trust and Distrust in Organizations: Emerging Perspectives, Enduring Questions.
Annual Review of Psychology. Vol. 50, pp. 569–598.
For further information
Contact Olivier Serrat, Head of the Knowledge Management Center, Regional and Sustainable Development Department,
Asian Development Bank (oserrat@adb.org).
Asian Development Bank
ADB’s vision is an Asia and Pacific region free of poverty. Its mission is to
help its developing member countries substantially reduce poverty and
improve the quality of life of their people. Despite the region’s many
successes, it remains home to two thirds of the world’s poor: 1.8 billion
people who live on less than $2 a day, with 903 million struggling on
less than $1.25 a day. ADB is committed to reducing poverty through
inclusive economic growth, environmentally sustainable growth, and
regional integration.
Based in Manila, ADB is owned by 67 members, including 48 from the
region. Its main instruments for helping its developing member countries
are policy dialogue, loans, equity investments, guarantees, grants, and
technical assistance.
Knowledge Solutions are handy, quick reference guides to tools,
methods, and approaches that propel development forward and enhance
its effects. They are offered as resources to ADB staff. They may also
appeal to the development community and people having interest in
knowledge and learning.
The views expressed in this publication are those of the author(s) and do
not necessarily reflect the views and policies of the Asian Development
Bank (ADB) or its Board of Governors or the governments they represent.
ADB encourages printing or copying information exclusively for personal
and noncommercial use with proper acknowledgment of ADB. Users are
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commercial purposes without the express, written consent of ADB.
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1550 Metro Manila, Philippines
Tel +63 2 632 4444
Fax +63 2 636 2444
knowledge@adb.org
www.adb.org/knowledgesolutions
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