Marketing case study

Proceedings of the 8th …, 2010

2012

Proceedings - Academy of Management, 2019

2005

The British car manufacturing industry was one with many international well-known automotive brands. However, its recent development seems to show the once shining star has lost some of its glory. British car manufacturers have experienced dramatic changes in recent years as global competitors have successfully produced superior products with beneficial external factors such as labour and economic conditions. They face severe challenges in all aspects of business operation, such as production, marketing, and management. This paper takes Rover Group, one of the best British car brands, as the main body for research. By studying this remarkable British car manufacturer, we can have a better understanding of its local and foreign experience. For example, the partnership with local parts suppliers (Mayflower), the strategic alliance (Honda) and take-overs (BMW) with foreign firms are all discussed in the paper in order to find out its survival instinct in the demanding global market.

The demise of 12 American automobile brands over the past century is discussed. Companies can respond to various difficulties by making decisions on their automobile offerings. These decisions are central to relationships between companies and consumers. These decisions included broadening their offerings to address a larger portion of the automobile market, narrowing their offerings to address the company’s financial situation, focusing on current offerings to keep them successful, or switching to other offerings to achieve greater profits. A case-based approach is used to explore the detailed nature of this range of attempts to change. Due to a variety of factors characterized in terms of four levels of explanation, these brands failed. Consequently, these companies’ attempts to transform via offering-related decisions failed. These failures reflect, to a great extent, inabilities to balance the tension between differentiated offerings and economies of scale or market demands.

Best Paper Proceedings Academy of Management Boston, 2019

A succession of technological discontinuities and dominant designs between automakers has historically epitomized the automotive industry. This is a complex and uncertain process of innovation in which the technology variable is intertwined with business decisions. In this regard, innovation scholars have questioned the conditions under which the succession of technological discontinuities and dominant designs can be successfully managed. This article joins the debate through a detailed historical analysis of the strategies pursued by Henry Ford from 1896 to 1914. The case study suggests that Ford dynamically managed this succession by pursuing five strategies: 1) experimentation with product architecture; 2) short-term partnerships for knowledge exchange; 3) the democratization of product architecture; 4) a transition from rational to emotional advertising; and 5) the vertical integration of an integrated moving assembly line. Drawing on these insights, we provide theoretical contributions and an original historical comparison of Ford Motor Company with Tesla, Inc.

2011

The Journal of Law and Economics, 1991

Journal of Cleaner Production, 2007

Management and Production Engineering Review, 2021

Received:25 March 2020 Acepted: 30 December 2020 Abstract The industrial revolution taking place since the 18th century has brought the global economies to the stage of mass production, mass industrialization and spreading ideas connected with its efficiency. The most famous of its kind is Fordism and its modern variations called PostFordism or Neo-Fordism. We can still see traditional way of producing things in some parts of the world, and the leading economies are using Ford’s ideas or the modifications of the Ford’s concepts. But there is a question about the place of these models in the modern economy, especially because mass-production causes mass-waste and modern societies has woken up to the reality of the global pollution, climate change or just the simple fact that the amount of the raw materials is limited. The social mood is slowly changing so there should be a change to the way we produce and consume things as well. There is a question: can we proceed within existing mod...