Development Support Communication

Degree: BS Media & Communication Studies Semester: 8 Instructor: Sir Junaid Ghauri Development:  The term Development is heavily loaded with different conceptions and a richness of uses and functions shaped by their various theoretical foundations.

Newspapers and Magazines has been dominating the agricultural
Information exchange until television was invented. Now with the
advent of internet it has found a new dimension with Social Media. A
tool used to connect millions of people worldwide such as Social
Networking sites have provided a voice to the voiceless.
Handheld devices further revolutionised the concept bringing in
more opportunities. Social Media is now a mainstream form of
communication around the world and continues t grow in popularity.
Whilst coming with its own set of challenges such as educational and
technological limitations in rural India the opportunities are
abundant.
This paper follows qualitative content analysis and in depth
interview method, as well as statistical data analysed to understand
the perspectives of effective usage of social media platform for
agricultural development. This paper aims to highlight the merits as
well as demerits of virtual community in the effectiveness of
communication strategy. Also tries to assess the value social media
could provide towards the agricultural industry in India.