Upamanyu Chatterjee

“Art needs three things to sell, it is Entertainment, Entertainment and Entertainment” Dialogue from the movie, 'The Dirty Picture' (2009). Exactly the current trend of Indian writing in English is apt for the quote. Recently even the standard and literary authors have also been influenced by the commercialisation culture of literature. In other ways they were forced by the publishers to spice it up their works by adding some erotic elements or characters. It is a kind of joy that the reader gains from that part, which is very well understood and used for marketing gimmicks. Upamanyu Chatterjee, Chetan Bhagat & Novoneel Chakraborty etc has started using this strategy of making erotic elements as a stage that helps for the „take off‟ of their works. This transition is happening because of us, yes the readers. We are responsible for this kind of so-called transition towards eroticism. This paper takes into account and makes a study of novels written by Upamanyu Chatterjee which are recently published and categorised as
"Contemporary Indian writing in English‟ and could be placed under this phase of transition. Why this eroticise culture is trending in the recent days? The Study tries to get a reasonable answer.

Till the first half of twentieth century, the main thrust of gerontology was premised in the field of medicine. Even the scholars from social sciences relied on the principles and beliefs framed by medicine to begin working on old age. In the last quarter of twentieth century, scholars working on old age began to feel that something was missing in a purely scientific and quantitative gerontology: a fundamental question about old age-what does it mean to grow old?-was yet to be addressed (Cole and Ray 1). The cultural turn in the second half of the century gave birth to the trends of looking at old age culturally and thus led to the emergence of cultural gerontology. Cultural gerontology paved the way for an area of research focusing on different meanings of aging-humanistic gerontology. The cultural turn was basically the outcome of interactions between post-structuralism and newly emergent theoretical strands-feminism, postmodernism, postcolonialism, body studies and queer studies (Twigg and Martin 353). Humanistic gerontology covers interventions of humanities such as history, literature, philosophy, ethics and arts in studies on old age.