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Enterprise

Run campaigns at scale with enterprise-level support.

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Pro

Recommended

Unlock full cross-channel marketing.

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Plus

Go further with automation and powerful customer insights.

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Starter

Get started with personalized marketing campaigns.

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Compare & find the right plan for you

Key features

Email sends
15x contact limit 12x contact limit 10x contact limit 10x contact limit
Users
5 3 1 1
Multi-step marketing automation
Automation triggers & actions
Unlimited actions Unlimited actions Unlimited actions 5 actions per automation
Email campaigns & newsletters
Web forms
Standard & inline only
Landing pages
Email & landing page templates
Email only
A/B testing
Emails & automations Emails & automations Emails only Emails only
Generative AI
Conditional content
Predictive sending
Segmentation
Premium Advanced Standard Limited
Custom objects
AI-powered automation builder
900+ automation recipes
Marketing CRM
Premium CRM integrations

Salesforce, Microsoft Dynamics, & more

900+ integrations
Standard ecommerce integrations

Shopify, Square, & WooCommerce

Prospecting & retargeting ads

Google, Facebook, & LinkedIn

Reporting & analytics
Premium Advanced Standard Limited
Site tracking
Attribution & conversion tracking
Revenue reporting
Single Sign-On (SSO)
Dedicated account team

Add-Ons

SMS Add-on

Extend your campaigns with SMS marketing automation

Available add-on Available add-on Available add-on
Pipelines enhanced CRM Add-on

Enhanced pipeline management and sales automation:

Pipeline management
Included in add-on Included in add-on Included in add-on
Deal records
Included in add-on Included in add-on Included in add-on
Account records
Included in add-on Included in add-on Included in add-on
Lead scoring
Included in add-on Included in add-on Included in add-on
Sales engagement enhanced CRM Add-on

Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities

Automated 1:1 email
Included in add-on Included in add-on Included in add-on
Win probability
Included in add-on Included in add-on Included in add-on

Top features

Multi-step marketing automation
Cross-channel marketing
Email sends
15x contact limit 12x contact limit 10x contact limit 10x contact limit
Users
5 3 1 1
Segmentation
Premium Advanced Standard Limited
Conditional content
Predictive sending
Generative AI
Advanced contact management
Single sign-on (SSO)
Enhanced CRM Add-on

Boost our CRM with two add-ons: Pipelines and sales engagement

Available add-on Available add-on Available add-on

AI

AI-powered automation builder
AI content generation
AI image generation
Predictive content
Predictive sending
AI brand kit
5 brand kits 5 brand kits 5 brand kits 1 brand kit
AI campaign calendar
Account & industry-based send times Account & industry-based send times Account & industry-based send times
AI campaign builder
AI campaign follow-up
Spam check
Site tracking
Link tracking
BotSense
AI-suggested segments
Suggested actions
Lead scoring
Included in Pipelines add-on Included in Pipelines add-on Included in Pipelines add-on
Win probability
Included in Sales Engagement add-on Included in Sales Engagement add-on Included in Sales Engagement add-on
AI Activities Add-on

Supercharge your workflows with AI-driven automation and intelligence.

Available add-on Available add-on Available add-on Available add-on

Automation

Multi-step marketing automation
Automation actions
Unlimited actions Unlimited actions Unlimited actions 5 actions per automation
AI-powered automation builder
Multiple triggers
Cross-channel marketing
Email only
Email automation
Sales automation
Ecommerce automation
A/B testing
Email & automation Email & automation Email only Email only
Automations map
Activity feed
900+ automation recipes
SMS Add-on

Extend your campaigns with SMS marketing automation

Available add-on Available add-on Available add-on

Campaigns

Email sends
15x contact limit 12x contact limit 10x contact limit 10x contact limit
Email campaigns & newsletters
Scheduled, RSS-triggered, & date-based campaigns
Drag & drop email designer
Plain text & HTML editors
250+ pre-built templates
A/B testing
Content manager
Dynamic content
AI content generation
AI image generation
Conditional content
Predictive content
Predictive sending
AI brand kit
5 brand kits 5 brand kits 5 brand kits 1 brand kit
AI campaigns calendar
Account & industry-based send times Account & industry-based send times Account & industry-based send times
AI campaign builder
AI campaign follow-up
Spam check
Inbox preview & testing
Unlimited 5 per month 5 per month
Gmail & Outlook integrations
Autoresponder & reply templates

CRM

Contact profiles
Custom fields
Lists
Up to 5
Tags
Segmentation
Advanced Advanced Advanced Standard
Premium CRM integrations

Salesforce, Microsoft Dynamics, & more

Pipelines enhanced CRM Add-on

Enhanced pipeline management and sales automation:

Pipeline management
Included in add-on Included in add-on Included in add-on
Deal records
Included in add-on Included in add-on Included in add-on
Account records
Included in add-on Included in add-on Included in add-on
Lead scoring
Included in add-on Included in add-on Included in add-on
Sales engagement enhanced CRM Add-on

Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:

Automated 1:1 email
Included in add-on Included in add-on Included in add-on
Win probability
Included in add-on Included in add-on Included in add-on

Analytics & reporting

Site tracking
Link tracking
Attribution tracking
Conversion tracking
Custom event tracking
Goals
Automation reporting
Contact & subscriber reporting
Campaign reporting
Sales reporting
Revenue reporting
Ecommerce reporting
BotSense
Custom reporting Add-on

Get valuable insights into your customers to help you make better business decisions.

Included Available add-on Available add-on

Channels

Email
Forms
Standard & inline only
Landing pages
Site messages
Websites

WordPress, Squarespace, Wix & more

Push notification

Via integration

WhatsApp

Via integration

Prospecting & retargeting ads

Google, Facebook, & LinkedIn

SMS Add-on

Extend your campaigns with SMS marketing automation

Available add-on Available add-on Available add-on
Transactional email Add-on

Reliably send password reset emails, notifications, confirmations, and more

Available add-on Available add-on Available add-on Available add-on

Segmentation & personalization

Segmentation
Premium Advanced Standard Limited
Saved segments
AI-suggested segments
Custom fields
Custom objects
Personalization fields
Dynamic content
Conditional content
Suggested actions

Ecommerce

Standard ecommerce integrations

Shopify, Square, & WooCommerce

Premium ecommerce integrations

BigCommerce, Magento, & Shopify Plus

Abandoned cart
Product catalog & blocks
Coupons
Recurring payments

Integrations

900+ integrations
Gmail & Outlook
Zapier
Google, Facebook, & LinkedIn ads
Calendly & Eventbrite
PayPal & Stripe
Slack
Docusign
Standard ecommerce integrations

Shopify, WooCommerce, Square

Premium ecommerce integrations

BigCommerce, Magento, & Shopify Plus

Standard CRM integrations

Freshsales, Pipedrive, Zoho, & more

Premium CRM integrations

Salesforce, Microsoft Dynamics, & more

Zendesk
API & webhooks

Platform

Users
5 3 1 1
Custom user permissions
Unlimited inactive contacts
Custom mailserver domain
Custom account domain
Custom branded forms
Custom branded landing pages
Label management page
Database sync
Single sign-on (SSO)
HIPAA support
ActiveCampaign mobile app

Service & support

Guides & tutorials
Community access
Email & chat support
Priority Priority Basic Basic
Onboarding & migration support
Priority Priority Basic Basic
Dedicated account team
Uptime SLA

Add-ons

Enhanced CRM Add-on

Boost our CRM with two add-ons: Pipelines and sales engagement

Included in add-on Included in add-on Included in add-on
Pipelines enhanced CRM Add-on

Enhanced pipeline management and sales automation:

Pipeline management
Included in add-on Included in add-on Included in add-on
Deal records
Included in add-on Included in add-on Included in add-on
Account records
Included in add-on Included in add-on Included in add-on
Lead scoring
Included in add-on Included in add-on Included in add-on
Sales engagement enhanced CRM Add-on

Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:

1:1 email
Included in add-on Included in add-on Included in add-on
Win probability
Included in add-on Included in add-on Included in add-on
SMS Add-on

Extend your campaigns with SMS marketing automation

Available add-on Available add-on Available add-on
Transactional email Add-on

Reliably send password reset emails, notifications, confirmations, and more

Available add-on Available add-on Available add-on Available add-on
Custom reporting Add-on

Get valuable insights into your customers to help you make better business decisions.

Available add-on Available add-on Available add-on
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Can’t find the answer you’re looking for?

Our Sales team is standing by to help. Get in touch and we’ll be happy to assist you.

Free services to help every growing business

No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business.

  • ActiveTraining
  • Video tutorials
  • Contact migration
  • Chat and ticket support
  • Customer enablement workshops
  • Knowledge base & help guides

12,500+ positive customer reviews and counting

We’re the most positively-reviewed marketing automation platform in the world.

4.5 rating out of 5 stars
13,500+ reviews

Enhanced CRM

Take our built-in CRM to the next level with two powerful add-ons: pipelines and sales engagement.

Pipelines adds advanced pipeline management, deal records, and lead scoring to help you track, manage, and build customer relationships.

Sales engagement gives you everything you need to convert with 1:1 email capabilities, alongside powerful AI analysis and win probability tools to put your sales team one step ahead.

Frequently asked questions

Discover answers to some of the most-asked questions about our platform.

  • What is a contact?

    A contact is a person or company saved in your account with an email address, phone number, or other identifying information.

    When we calculate your contact limit, we only count active contacts—those subscribed to at least one list. Each active contact is counted once, no matter how many lists they’re on.

    Unconfirmed and bounced contacts do not count toward your limit and cannot receive campaign emails. Unsubscribed contacts only count if they remain subscribed to at least one list.

  • Do you restrict features with a free trial?

    While trials are more limited than paid accounts, you will be able to try most of our features.

  • Do you have a setup cost?

    Absolutely not. You can take on a monthly plan with no contracts, no setup fees, and no hidden gimmicks. Cancel anytime on our month-to-month plans.

  • Anything special for non-profits?

    Yes! We offer a 20% discount for non-profits. Simply contact us with proof of non-profit status.

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Free 14-day trial with email sign-up
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