Advertising News and Know-How
For advertising to impact buying decisions, people need to feel confident about spending money. Given the price of goods and the daily chaos emanating from The White House today, confident is not how people are feeling at this moment in time. Consumer sentiment plunged 11% this month to a preliminary reading of 50.8, the second-lowest reading on record going back to 1952. April’s reading was lower than anything …
Continue Reading about Surprise Surprise, Consumer Sentiment Is In the Dumpster →
Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. https://youtu.be/CMmFG-GXNZ0?si=ks4GyLDwdcer91hr According to Marketing …
Continue Reading about Starbucks and Anomaly Combine To Brew Something Good →
In order to impress the new administration in Washington, soldiers from the Culture War have entered the sliding glass doors of America's most prominent retailers—a fact that increasingly threatens their ability to make their own business decisions and operate stores profitably. Three days into his job, Florida's new Attorney General James Uthmeier announced a class-action lawsuit that alleges Target Corp. did not …
Continue Reading about Make America the Land of White Male Conformity Again →
Associated Press reporters have been barred from the White House and Air Force One because the venerable media business refuses to change the Gulf of Mexico to the Gulf of America. On the other side of the Constitutional issue is The Washington Post, which is doing whatever it can to please the nation's Supreme Ruler. (Are you surprised? The newspaper is owned by billionaire tech bro, Jeff Bezos. And if we've …
Continue Reading about Democracy Did Not Die In Darkness, But A Formerly Important Newspaper Did →
Google, Apple, Microsoft, et al, would rather kiss the Supreme Ruler's ring than provide accurate information to its customers. According to The Guardian, Google’s online and mobile calendars no longer include references to Black History Month, Women’s History Month and LGBTQ+ holidays, among other events. Google is also rolling back its previous commitment to diversity, equity and inclusion initiatives in its …
Continue Reading about America’s Top Technology Firms No Longer A Reliable Source of Truth →
Last week, the Texas Senate announced its budget includes $498 million to revamp the Texas Film Incentive. The state wants to encourage film and TV production in the state, and to encourage the state's lawmakers, a group of famous actors with ties to Texas have made a video pitch. Matthew McConaughey and Woody Harrelson reunite in a “True Detective” moment in this new ad directed by series creator Nic Pizzolato. …
Continue Reading about McConaughey, Harrelson, and Friends Are “True to Texas” →
Please buy Adpulp a coffee. Dear reader, you have your own reasons for supporting this website and its creators. And I honor your reasons! My reason for asking today is not because we are presently short on coffee. I'm a fiend for the brew. In fact, just this morning my local purveyor poured me a delicious Horchata cold brew. The cold brew was dispensed from a nitro tap. It cost five dollars. I'm asking …
Mergers and acquisitions—it's one way to grow a company beholden to its shareholders. Ad industry holding companies know all about it, given that they regularly acquire and then "hold" what were once independent and innovate agencies. Earlier this month in what could become the merger of all mergers, Omnicom announced its intentions to acquire Interpublic Group in a deal worth $31 billion. In their official press …
Continue Reading about Holding Companies Seek Even Greater Profits In New M&A Deal →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
