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The 13 Best Shampoos for All Hair Types—Shiny, Luscious Hair Awaits

Lather, rinse, and repeat.

A tester after using a shampoo next to a hand dispensing Nécessaire The Shampoo

Byrdie

TL;DR

For a truly luxurious wash, we love our overall winner, the Pureology Hydrate Shampoo, a lavender-scented formula that creates a velvety lather and is super hydrating on dry strands. We also recommend our pick for damaged hair, the Olaplex No. 4 Bond Maintenance Shampoo. It’s a Byrdie editor favorite that strengthens and repairs hair, leaving it soft, smooth, and healthy feeling.

Forget extensive styling protocols consisting of multiple products or techy hot tools: Great hair starts in the shower. Choosing the right shampoo can help you address your specific hair woes (like boosting growth or combating a dry scalp), extend your style, and preserve any coloring or treatments you’ve had. 

There are plenty of shampoos to choose from. To find the best formulas for a wide range of hair pain points, we asked dozens of testers with varying hair types to try a selection of top shampoos at home. After using the products for a few weeks, our testers evaluated each one on ingredients, lather, cleansing abilities, and finish. Armed with their insights, we landed on this list of shampoos guaranteed to give you good hair days galore.

What We Like
  • Lathers beautifully

  • Deeply cleansing but still hydrating

  • Strengthens brittle strands

  • Luxe lavender scent

What to Consider
  • Can weigh fine hair down

Hair Type: Thick, dry, color-treated | Scent: Lavender | Size: 1.7, 9, 33.8 oz | Cruelty-Free: Yes

Using Pureology’s Hydrate Shampoo is a luxe experience from start to finish. Firstly, the velvety richness of the lather is unparalleled, yet it rinses out with no residue left behind. The formula is packed with nourishing ingredients, including jojoba oil, green tea, and sage, to revive parched strands, and it leaves colored hair vibrant and shiny. Our tester adored the lavender scent, which provides a spa-like aromatherapy moment in the shower. Just remember that a little shampoo goes a long way—apply too much and this ultra-hydrating formula might weigh down fine hair.

Kayla, tester with medium-thick hair: “I enjoyed the luxe lavender fragrance and the velvety lather this shampoo offers.”

What We Like
  • Affordable and found at most drugstores

  • Lightweight and doesn’t strip hair of natural oils

  • Effectively removes buildup

  • Helps strengthen strands

What to Consider
  • May be hard to lather or spread on thick, curly hair

Hair Type: All | Size: 10, 33.8 oz | Scent: Pink pepper, apple, blonde tobacco, gardenia, white cedar wood, palo santo | Cruelty-Free: Yes

Our top choice for the budget-conscious is this Deep Clean Clarifying shampoo from Kristin Ess. Made with a proprietary strengthening complex, the formula helps seal split ends as it cleanses the hair and scalp, removing excess oil and product buildup. Our tester loved how lightweight it made her hair and scalp feel—she clearly noticed any dirt and buildup had been removed. These results were most noticeable after the third wash, and she enjoyed the extended day she got between washes after using it. Its light, floral fragrance is also a nice touch.

A before and after photo showing the effects of using Kristin Ess Deep Clean Clarifying Shampoo

Byrdie

Sheila, tester with hair type 1B: “I feel like it cleaned my scalp and hair without over-stripping.”

What We Like
  • Repairs broken bonds

  • Softens and smooths

  • Removes product buildup

What to Consider
  • Not the most hydrating formula

Hair Type: All | Size: 3.3, 8.5, 17.75 oz | Scent: Fresh | Cruelty-Free: Yes

The Olaplex No.4 Bond Maintenance Shampoo is a staple within the Byrdie beauty team thanks to its deeply reparative prowess. Like its in-salon treatment counterpart, it contains ingredients that work to repair broken protein bonds in your hair. Translation? Hair becomes softer, smoother, and generally looks and feels better. The formula is sulfate-free, so it shouldn't strip much-needed moisture—yet it still lathers well. It left our tester’s hair feeling thoroughly cleansed without that squeaky feeling that some shampoos leave behind or any lingering spots of oiliness. It does need to be followed by a good conditioner, though, or it might feel a little drying.

Olaplex No. 4 Bond Maintenance Shampoo Before And After

Byrdie

Elena, tester with type 1 hair and type 2 bonded hair extensions (not shown): “As far as cleaning my scalp and hair, it did a perfect job. It really helped clean up all the build-up my dry shampoo leaves behind.”

What We Like
  • Fragrance-free and safe for sensitive skin

  • Soothes the scalp

  • Leaves hair hydrated and shiny

What to Consider
  • Doesn’t completely clear dandruff

Hair Type: All | Size: 8.6 oz | Scent: None | Cruelty-Free: Yes

The wrong shampoo can cause all kinds of skin issues, from breakouts to weird rashes—that’s why this pick is so excellent. The dermatologist-designed shampoo is noncomedogenic (so it shouldn't clog pores) and is formulated without a long list of possible skin irritants, including fragrance. But don’t worry, it still does a superb job as a shampoo. Our tester appreciated how gentle the formula was—it didn’t cause any irritation and never left her hair feeling dry or stripped. It lathered beautifully and did a great job removing product buildup, allowing her to stretch the time between washes by a day or two. The shampoo was also hydrating, leaving our tester’s hair shiny and noticeably less staticky. One downside is that it didn’t entirely clear flakes from her scalp.

Before and after photos of person who tested SEEN Skin-Caring Fragrance-Free Shampoo

Byrdie

Allison, tester with hair type 1B: “It felt like I had a professional salon wash. The shampoo was very gentle and there was no irritation. I didn't feel like my hair was left overly dry or stripped.”

What We Like
  • Removes mineral buildup from hard water

  • Cleanses scalp, removing oil and product residue

  • Hair feels lightweight after use

What to Consider
  • Should only be used once per week

Hair Type: All | Size: 3, 10 oz | Scent: Rose, bergamot, lychee, white musk, champagne | Cruelty-Free: Yes

Ever noticed how your hair feels softer or more coarse depending on where you wash it? That’s all down to how hard the water is in your location (hard water contains more minerals and tends to make hair dull and dry). This light shampoo contains clarifying apple cider vinegar and chelating agents to remove hard water deposits, plus added keratin to strengthen the hair strands. Our tester loved how soft and healthy it left her hair feeling. It also effectively reduced oil and frizz, so she could extend the time between washes. Using this formula daily might make your hair feel stripped, so apply it once a week as a complement to another shampoo.

A before and after photo of the effects of using Ouai Detox Shampoo

Byrdie

Sophia, tester with hair type 1B: “I do workout every day and sweat builds up on top of dry shampoo, so I think this was great at helping to detox my hair.”

What We Like
  • Removes oil without stripping the hair

  • Fragrance-free

  • Reduces irritation and an itchy scalp

What to Consider
  • The bottle can be hard to dispense in the shower

Hair Type: Suitable for all hair types/textures | Size: 3.3, 8.4 oz | Scent: Unscented | Sulfate-Free: Yes | Cruelty-Free: Yes

When our tester tried out this fragrance-free shampoo from Nécessaire, she gave it high marks for its gel-like consistency, great lather, and ability to reduce scalp irritation. It’s packed with great ingredients, including moisturizing hyaluronic acid, niacinamide, and ApiScalp to remove product buildup and reduce thinning (ideal for postpartum moms). After using it, our tester noticed improved softness and silkiness—plus, she felt it enhanced her tone, too. Truly a win, win, win scenario.

Donna, tester with thick hair: "After using this for the testing period, I have noticed that my hair has more body—it curls more than it did before, which is nice. It feels so much softer, almost like a child's hair."

What We Like
  • Removes buildup and excess oil

  • Results are noticeable after first wash

  • Fresh, clean smell

  • Increases shine

What to Consider
  • Can leave hair a little dry and tangled

Hair Type: All | Size: 2, 8.5, 33.8 oz | Scent: Sparkling cassis, watery cyclamen, and mint leaf | Cruelty-Free: Yes

We marked this shampoo highly as our tester said her hair felt like it had been given a total detox after just one use. If you live in a city or have just been on holiday and your hair feels loaded with product, sunscreen, and dry shampoo, try this formula. It provides the hair and scalp with a deep clean thanks to its key ingredient, sodium laureth sulfate, which creates a rich lather. Our tester loved its mint and cassis fragrance, which gave her a wide-awake feeling first thing in the morning. Just be sure to follow up with a good conditioner, as it can leave hair more prone to tangles.

Bottle of the Bumble and Bumble Sunday Clarifying Shampoo displayed on a shelf in the shower

Byrdie

Chrissy, a tester with hair type 1B: “The shampoo was gentle on my scalp, no irritation or itchiness. It didn’t leave my hair feeling greasy or weighed down.”

What We Like
  • Apple cider vinegar controls oil production

  • Causes no irritation

  • Lathers well

What to Consider
  • Citrus smell may not be for everyone

Hair Type: All textures and hair types | Size: 12 oz | Scent: Apple | Sulfate-Free: Yes Cruelty-Free: Yes

If you suffer from oily roots and feel like you need to wash your hair every day, this sulfate-free apple cider vinegar shampoo can help. It scored highly in our test as it noticeably reduced oil in our hair and left the scalp feeling super clean. We particularly loved the way it lathered and reduced oily roots while adding both volume and shine with 98% plant-based ingredients, including argan oil, nourishing superfoods, and apple cider vinegar. It’s available to buy as a 12-ounce bottle or a larger liter size for refills. Yes, it’s on the more expensive side, but the results make it worth it.

Christine, tester with fine, wavy hair: "It cleansed both my hair and scalp really well. It feels very clean and clean for longer. It's also given my hair a nice shine that is unusual for me this time of year."

What We Like
  • Soothes dry scalps and reduces irritation

  • Hydrates and softens hair

  • Increases shine

What to Consider
  • Might be too heavy for fine hair

Hair Type: All | Size: 8.5, 33.3 oz | Scent: crisp apple, leafy green, mint leaf, pineapple, and white woods blend | Cruelty-Free: Yes

A dry scalp can feel itchy and look flakey, and it’s not always easy to treat. Help is at hand with this shampoo from Bumble and bumble, which achieves the difficult feat of clarifying the scalp and hair without drying them out. Quite the opposite; our tester loved how healthy and balanced her scalp felt after using this formula. One wash was all it took for an immediate reduction in flakes and irritation—plus, her hair was hydrated, shiny, and less frizzy, too. 

Before and after photos of a person who tested Bumble and bumble seaweed shampoo

Byrdie

Lisa, a tester with hair type 2B: “Not only does it effectively cleanse the scalp and hair, but it also provides hydration, nourishment, and repair, leaving hair looking and feeling its absolute best.”

What We Like
  • Not as much packaging, making it less wasteful

  • Rinses out easily with no residue left behind

  • Lathers well

  • Cleanses without stripping hair

What to Consider
  • Not the most hydrating formula

Hair Type: Curly, color-treated | Size: 3.5 oz | Scent: Natural | Cruelty-Free: Yes

Shampoo bars have recently gained traction in the beauty world thanks to their combination of convenience and eco-friendliness (having no plastic packaging to dispose of is always a plus). The benefits don’t stop there. This shampoo bar, which is said to be based on a handwritten formula by J.R. Liggett, is made with olive oil, castor oil, and coconut oil to condition as it cleanses. Our tester found there was a slight learning curve with the bar (the key is to move it around, applying the bar directly to your scalp and strands), but once her hair was saturated it lathered well and a little went a long way. Rinsing the shampoo out was easy, and her hair felt squeaky clean afterward. Despite the nourishing oils, our tester did note that it wasn’t moisturizing enough for her curly, textured hair.

A person before, during, and after washing with the J.R. LIGGETT'S All-Natural Shampoo Bar

Byrdie

Keyaira, tester with hair type 3C/4A: “It really helped to lift any product in my hair. There was no trace of anything after I washed my hair with it. That felt great.”

What We Like
  • Refreshes and brightens blonde tones

  • Nourishes and fortifies hair

  • Lightweight formula

What to Consider
  • Not the most hydrating formula

Hair Type: Bleached, highlighted | Size: 8.5 oz | Scent: Light fruity | Cruelty-Free: Yes

Anyone with highlighted or bleached hair knows the struggle of keeping brassiness at bay. One easy way to maintain your cool blonde tones is by using a purple-tinted shampoo like this one from Nexxus. It’s even enriched with keratin to fortify and strengthen dye-frazzled strands. Our tester used this shampoo three to four times per week, leaving it to sit on her hair for up to four minutes as per the instructions. The lightweight formula cleaned her fine strands without weighing them down, and her hair felt more nourished after each use. Best of all, her highlights were refreshed, instantly cooler and brighter.

Ciara, a tester with hair type 1C: “The shampoo definitely helped to counteract the brassy and yellow tones of my hair. I am due for a highlight refresh, and this shampoo made me feel more confident and lighter in the last couple of weeks before my hair appointment.”

What We Like
  • Color-safe formula

  • Helps strengthen and nourish hair

  • Removes dirt and product buildup

What to Consider
  • May irritate sensitive scalps

Hair Type: All | Size: 8.5 oz | Scent: Light fruity | Cruelty-Free: Yes

If you’ve just dropped hard-earned money on a fresh dye at the salon, the last thing you want is premature fading. A color-safe shampoo like this one from K18 is essential. Its pH-optimized formula contains a proprietary peptide blend designed to protect against protein loss, leaving hair strong and silky. Our tester said it lathered nicely, gently cleansing her scalp and strands and leaving them soft and clean. Between washes, she noticed her hair remained strong and healthy-feeling.

a photo of a person's hair before and after using K18 hair products

Byrdie

Megan, tester with hair type 1B: “My hair felt strong and healthy after using it. It didn't dry my hair out at all and really nourished my already-dry hair.”

What We Like
  • Nourishing, curl-friendly formula

  • Can help reduce static

  • Lightweight and doesn’t weigh down curls

What to Consider
  • Doesn’t create a rich lather

Hair Type: Curly, wavy, coily | Size: 8.5 oz | Scent: Floral | Cruelty-Free: Yes

Curly hair can require a bit more TLC than straighter hair. The ringlet shape of the strands makes it harder for natural oils to travel down the hair shaft and provide natural moisture, leaving curly hair more prone to dryness and frizz. Ouidad’s Climate Control Defrizzing Shampoo offers a curl-friendly wash that’s sulfate-free (sulfates are known to cause dryness) and enhanced with hydrating ceramides. Our tester appreciated how the lightweight formula didn’t weigh down her fine curls. It was also super gentle and didn't cause any irritation. However, it wasn’t the easiest to lather and spread (the downside of a sulfate-free formula), and you may find you need to double shampoo to get that deep, clean feeling.

before and after photo of a person using the Ouidad Advanced Climate Control Defrizzing Shampoo

Byrdie

Emma, a tester with hair type 3A: “It didn't weigh down my curls and felt very light on my hair, which made it easy to wash out.”

What to Look for in a Shampoo

  • Hair Type-Specific Tormulas: Choose a shampoo that targets your specific hair type and concerns. There are formulas for all sorts of issues, whether you need volume, moisture, curl enhancement, oil, or frizz control. Some shampoos offer strengthening with special botanicals or proteins like keratin. Other brands offer great combinations of shampoos and conditioners for dry hair to provide a complete hair cleansing system.
  • Scalp-Friendly Ingredients: If you have a scalp condition like psoriasis or dandruff, choose a shampoo with active ingredients that help treat and prevent it, such as salicylic acid for the former and zinc pyrithione for the latter.
  • Color- and Treatment-Safe: If you color or treat your hair, look for a shampoo that won't counteract your results. Some shampoos will fade color-treated hair, and others are too harsh to use with treatments like keratin or relaxing. Avoid sulfates, sarcodines (an amino acid) like sodium lauroyl sarcosinate, and sulfosuccinates in particular.

How We Tested Shampoos

Person tests Nécessaire The Shampoo on their hands

Byrdie

To create this list of products, we started by asking Byrdie editors and professional stylists for their most beloved shampoos. Then, we asked dozens of testers with varying hair types to try the selection at home for a few weeks, evaluating each formula on ingredients, lather, cleansing abilities, and finish—including the look and feel of their hair. Armed with these testing insights, we landed on this list of best shampoos for a wide range of hair pain points and scenarios.

FAQ
  • Can I use conditioner without shampoo?

    Some people prefer to use conditioner without shampoo, at least some of the time. This may work for some, especially if shampooing too frequently leaves your hair dry. Some people use an apple cider vinegar or baking soda rinse before conditioning. However, never using shampoo might leave you with too much oil and product buildup in your hair.

  • How often should I shampoo my hair?

    How often you need to shampoo your hair will depend on your hair type and condition. Those with dry, damaged hair should aim to lather up three times a week, while oily hair types should shoot for every day or every other day. Curly hair may benefit from less frequent washing, as the natural oils can help reduce frizz and increase shine. If your hair is fine, washing every other day can help boost volume.

  • What’s the best way to apply shampoo?

    Ignore everything you’ve seen in TV commercials. The best way to wash your hair does not involve piling it up on top of your head and scrubbing it around. Start by applying shampoo to your scalp and gently massaging it (a scalp massager tool can help), then smooth the suds down the hair shaft before rinsing thoroughly. Repeat the process as needed.

Why Trust Byrdie

Esme Benjamin is a beauty and wellness writer based in Brooklyn, New York. She’s a three-times-a-week shampooer and opts for gentle formulas that won’t strip her curly, fine hair of natural oils. 

Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. She will try pretty much any shampoo she can get her hands on, which means that there are at least five or six different options in her shower at all times, including many of the ones featured on this list.

According to our Diversity Pledge, 15% of products in our newly published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough shampoos from a Black-owned and/or Black-founded business to meet this percentage. If you know of one we should consider, please email us at contact@byrdie.com, and we will evaluate the product ASAP.

Article Sources
Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy.
  1. Blakely K, Gooderham M. Management of scalp psoriasis: current perspectivesPsoriasis (Auckl). 2016;6:33-40. doi:10.2147/PTT.S85330

  2. Borda LJ, Wikramanayake TC. Seborrheic dermatitis and dandruff: a comprehensive reviewJ Clin Investig Dermatol. 2015;3(2):10.13188/2373-1044.1000019.

  3. D’Souza P, Rathi SK. Shampoo and conditioners: What a dermatologist should know? Indian Journal of Dermatology. 2015;60(3):248.

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