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TL;DR
For a truly luxurious wash, we love our overall winner, the Pureology Hydrate Shampoo, a lavender-scented formula that creates a velvety lather and is super hydrating on dry strands. We also recommend our pick for damaged hair, the Olaplex No. 4 Bond Maintenance Shampoo. It’s a Byrdie editor favorite that strengthens and repairs hair, leaving it soft, smooth, and healthy feeling.
Forget extensive styling protocols consisting of multiple products or techy hot tools: Great hair starts in the shower. Choosing the right shampoo can help you address your specific hair woes (like boosting growth or combating a dry scalp), extend your style, and preserve any coloring or treatments you’ve had.
There are plenty of shampoos to choose from. To find the best formulas for a wide range of hair pain points, we asked dozens of testers with varying hair types to try a selection of top shampoos at home. After using the products for a few weeks, our testers evaluated each one on ingredients, lather, cleansing abilities, and finish. Armed with their insights, we landed on this list of shampoos guaranteed to give you good hair days galore.
Our Top Picks
Best Overall
Pureology Hydrate Shampoo
Lathers beautifully
Deeply cleansing but still hydrating
Strengthens brittle strands
Luxe lavender scent
Can weigh fine hair down
Hair Type: Thick, dry, color-treated | Scent: Lavender | Size: 1.7, 9, 33.8 oz | Cruelty-Free: Yes
Using Pureology’s Hydrate Shampoo is a luxe experience from start to finish. Firstly, the velvety richness of the lather is unparalleled, yet it rinses out with no residue left behind. The formula is packed with nourishing ingredients, including jojoba oil, green tea, and sage, to revive parched strands, and it leaves colored hair vibrant and shiny. Our tester adored the lavender scent, which provides a spa-like aromatherapy moment in the shower. Just remember that a little shampoo goes a long way—apply too much and this ultra-hydrating formula might weigh down fine hair.
PHOTO: Byrdie / Kayla Friedman PHOTO: Byrdie / Kayla Friedman
Kayla, tester with medium-thick hair: “I enjoyed the luxe lavender fragrance and the velvety lather this shampoo offers.”
Best Budget
Kristin Ess Clarifying Shampoo
Affordable and found at most drugstores
Lightweight and doesn’t strip hair of natural oils
Effectively removes buildup
Helps strengthen strands
May be hard to lather or spread on thick, curly hair
Hair Type: All | Size: 10, 33.8 oz | Scent: Pink pepper, apple, blonde tobacco, gardenia, white cedar wood, palo santo | Cruelty-Free: Yes
Our top choice for the budget-conscious is this Deep Clean Clarifying shampoo from Kristin Ess. Made with a proprietary strengthening complex, the formula helps seal split ends as it cleanses the hair and scalp, removing excess oil and product buildup. Our tester loved how lightweight it made her hair and scalp feel—she clearly noticed any dirt and buildup had been removed. These results were most noticeable after the third wash, and she enjoyed the extended day she got between washes after using it. Its light, floral fragrance is also a nice touch.

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Sheila, tester with hair type 1B: “I feel like it cleaned my scalp and hair without over-stripping.”
Best for Damaged Hair
Olaplex No. 4 Bond Maintenance Shampoo
Repairs broken bonds
Softens and smooths
Removes product buildup
Not the most hydrating formula
Hair Type: All | Size: 3.3, 8.5, 17.75 oz | Scent: Fresh | Cruelty-Free: Yes
The Olaplex No.4 Bond Maintenance Shampoo is a staple within the Byrdie beauty team thanks to its deeply reparative prowess. Like its in-salon treatment counterpart, it contains ingredients that work to repair broken protein bonds in your hair. Translation? Hair becomes softer, smoother, and generally looks and feels better. The formula is sulfate-free, so it shouldn't strip much-needed moisture—yet it still lathers well. It left our tester’s hair feeling thoroughly cleansed without that squeaky feeling that some shampoos leave behind or any lingering spots of oiliness. It does need to be followed by a good conditioner, though, or it might feel a little drying.

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Elena, tester with type 1 hair and type 2 bonded hair extensions (not shown): “As far as cleaning my scalp and hair, it did a perfect job. It really helped clean up all the build-up my dry shampoo leaves behind.”
Best for Sensitive Skin
SEEN Skin-Caring Fragrance-Free Shampoo
Fragrance-free and safe for sensitive skin
Soothes the scalp
Leaves hair hydrated and shiny
Doesn’t completely clear dandruff
Hair Type: All | Size: 8.6 oz | Scent: None | Cruelty-Free: Yes
The wrong shampoo can cause all kinds of skin issues, from breakouts to weird rashes—that’s why this pick is so excellent. The dermatologist-designed shampoo is noncomedogenic (so it shouldn't clog pores) and is formulated without a long list of possible skin irritants, including fragrance. But don’t worry, it still does a superb job as a shampoo. Our tester appreciated how gentle the formula was—it didn’t cause any irritation and never left her hair feeling dry or stripped. It lathered beautifully and did a great job removing product buildup, allowing her to stretch the time between washes by a day or two. The shampoo was also hydrating, leaving our tester’s hair shiny and noticeably less staticky. One downside is that it didn’t entirely clear flakes from her scalp.

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Allison, tester with hair type 1B: “It felt like I had a professional salon wash. The shampoo was very gentle and there was no irritation. I didn't feel like my hair was left overly dry or stripped.”
Best for Hard Water
Ouai Detox Shampoo
Removes mineral buildup from hard water
Cleanses scalp, removing oil and product residue
Hair feels lightweight after use
Should only be used once per week
Hair Type: All | Size: 3, 10 oz | Scent: Rose, bergamot, lychee, white musk, champagne | Cruelty-Free: Yes
Ever noticed how your hair feels softer or more coarse depending on where you wash it? That’s all down to how hard the water is in your location (hard water contains more minerals and tends to make hair dull and dry). This light shampoo contains clarifying apple cider vinegar and chelating agents to remove hard water deposits, plus added keratin to strengthen the hair strands. Our tester loved how soft and healthy it left her hair feeling. It also effectively reduced oil and frizz, so she could extend the time between washes. Using this formula daily might make your hair feel stripped, so apply it once a week as a complement to another shampoo.

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Sophia, tester with hair type 1B: “I do workout every day and sweat builds up on top of dry shampoo, so I think this was great at helping to detox my hair.”
Best for Oily Hair
Nécessaire Shampoo
Removes oil without stripping the hair
Fragrance-free
Reduces irritation and an itchy scalp
The bottle can be hard to dispense in the shower
Hair Type: Suitable for all hair types/textures | Size: 3.3, 8.4 oz | Scent: Unscented | Sulfate-Free: Yes | Cruelty-Free: Yes
When our tester tried out this fragrance-free shampoo from Nécessaire, she gave it high marks for its gel-like consistency, great lather, and ability to reduce scalp irritation. It’s packed with great ingredients, including moisturizing hyaluronic acid, niacinamide, and ApiScalp to remove product buildup and reduce thinning (ideal for postpartum moms). After using it, our tester noticed improved softness and silkiness—plus, she felt it enhanced her tone, too. Truly a win, win, win scenario.
PHOTO: Byrdie PHOTO: Byrdie
Donna, tester with thick hair: "After using this for the testing period, I have noticed that my hair has more body—it curls more than it did before, which is nice. It feels so much softer, almost like a child's hair."
Best Clarifying
Bumble and bumble Sunday Shampoo
Removes buildup and excess oil
Results are noticeable after first wash
Fresh, clean smell
Increases shine
Can leave hair a little dry and tangled
Hair Type: All | Size: 2, 8.5, 33.8 oz | Scent: Sparkling cassis, watery cyclamen, and mint leaf | Cruelty-Free: Yes
We marked this shampoo highly as our tester said her hair felt like it had been given a total detox after just one use. If you live in a city or have just been on holiday and your hair feels loaded with product, sunscreen, and dry shampoo, try this formula. It provides the hair and scalp with a deep clean thanks to its key ingredient, sodium laureth sulfate, which creates a rich lather. Our tester loved its mint and cassis fragrance, which gave her a wide-awake feeling first thing in the morning. Just be sure to follow up with a good conditioner, as it can leave hair more prone to tangles.

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Chrissy, a tester with hair type 1B: “The shampoo was gentle on my scalp, no irritation or itchiness. It didn’t leave my hair feeling greasy or weighed down.”
Best With ACV
AG Care Apple Cider Vinegar Shampoo
Apple cider vinegar controls oil production
Causes no irritation
Lathers well
Citrus smell may not be for everyone
Hair Type: All textures and hair types | Size: 12 oz | Scent: Apple | Sulfate-Free: Yes | Cruelty-Free: Yes
If you suffer from oily roots and feel like you need to wash your hair every day, this sulfate-free apple cider vinegar shampoo can help. It scored highly in our test as it noticeably reduced oil in our hair and left the scalp feeling super clean. We particularly loved the way it lathered and reduced oily roots while adding both volume and shine with 98% plant-based ingredients, including argan oil, nourishing superfoods, and apple cider vinegar. It’s available to buy as a 12-ounce bottle or a larger liter size for refills. Yes, it’s on the more expensive side, but the results make it worth it.
PHOTO: Byrdie PHOTO: Byrdie
Christine, tester with fine, wavy hair: "It cleansed both my hair and scalp really well. It feels very clean and clean for longer. It's also given my hair a nice shine that is unusual for me this time of year."
Best for Dry Scalp
Bumble and bumble Seaweed Shampoo
Soothes dry scalps and reduces irritation
Hydrates and softens hair
Increases shine
Might be too heavy for fine hair
Hair Type: All | Size: 8.5, 33.3 oz | Scent: crisp apple, leafy green, mint leaf, pineapple, and white woods blend | Cruelty-Free: Yes
A dry scalp can feel itchy and look flakey, and it’s not always easy to treat. Help is at hand with this shampoo from Bumble and bumble, which achieves the difficult feat of clarifying the scalp and hair without drying them out. Quite the opposite; our tester loved how healthy and balanced her scalp felt after using this formula. One wash was all it took for an immediate reduction in flakes and irritation—plus, her hair was hydrated, shiny, and less frizzy, too.

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Lisa, a tester with hair type 2B: “Not only does it effectively cleanse the scalp and hair, but it also provides hydration, nourishment, and repair, leaving hair looking and feeling its absolute best.”
Best Shampoo Bar
J.R. Liggett's All-Natural Shampoo Bar
Not as much packaging, making it less wasteful
Rinses out easily with no residue left behind
Lathers well
Cleanses without stripping hair
Not the most hydrating formula
Hair Type: Curly, color-treated | Size: 3.5 oz | Scent: Natural | Cruelty-Free: Yes
Shampoo bars have recently gained traction in the beauty world thanks to their combination of convenience and eco-friendliness (having no plastic packaging to dispose of is always a plus). The benefits don’t stop there. This shampoo bar, which is said to be based on a handwritten formula by J.R. Liggett, is made with olive oil, castor oil, and coconut oil to condition as it cleanses. Our tester found there was a slight learning curve with the bar (the key is to move it around, applying the bar directly to your scalp and strands), but once her hair was saturated it lathered well and a little went a long way. Rinsing the shampoo out was easy, and her hair felt squeaky clean afterward. Despite the nourishing oils, our tester did note that it wasn’t moisturizing enough for her curly, textured hair.

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Keyaira, tester with hair type 3C/4A: “It really helped to lift any product in my hair. There was no trace of anything after I washed my hair with it. That felt great.”
Best Purple Shampoo
Nexxus Blonde Assure Shampoo
Refreshes and brightens blonde tones
Nourishes and fortifies hair
Lightweight formula
Not the most hydrating formula
Hair Type: Bleached, highlighted | Size: 8.5 oz | Scent: Light fruity | Cruelty-Free: Yes
Anyone with highlighted or bleached hair knows the struggle of keeping brassiness at bay. One easy way to maintain your cool blonde tones is by using a purple-tinted shampoo like this one from Nexxus. It’s even enriched with keratin to fortify and strengthen dye-frazzled strands. Our tester used this shampoo three to four times per week, leaving it to sit on her hair for up to four minutes as per the instructions. The lightweight formula cleaned her fine strands without weighing them down, and her hair felt more nourished after each use. Best of all, her highlights were refreshed, instantly cooler and brighter.
PHOTO: Byrdie / Ciara Mccune PHOTO: Byrdie / Ciara McCune
Ciara, a tester with hair type 1C: “The shampoo definitely helped to counteract the brassy and yellow tones of my hair. I am due for a highlight refresh, and this shampoo made me feel more confident and lighter in the last couple of weeks before my hair appointment.”
Best for Color-Treated Hair
K18 Peptide Prep pH Maintenance Shampoo
Color-safe formula
Helps strengthen and nourish hair
Removes dirt and product buildup
May irritate sensitive scalps
Hair Type: All | Size: 8.5 oz | Scent: Light fruity | Cruelty-Free: Yes
If you’ve just dropped hard-earned money on a fresh dye at the salon, the last thing you want is premature fading. A color-safe shampoo like this one from K18 is essential. Its pH-optimized formula contains a proprietary peptide blend designed to protect against protein loss, leaving hair strong and silky. Our tester said it lathered nicely, gently cleansing her scalp and strands and leaving them soft and clean. Between washes, she noticed her hair remained strong and healthy-feeling.

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Megan, tester with hair type 1B: “My hair felt strong and healthy after using it. It didn't dry my hair out at all and really nourished my already-dry hair.”
Best for Curly Hair
Ouidad Climate Control Defrizzing Shampoo
Nourishing, curl-friendly formula
Can help reduce static
Lightweight and doesn’t weigh down curls
Doesn’t create a rich lather
Hair Type: Curly, wavy, coily | Size: 8.5 oz | Scent: Floral | Cruelty-Free: Yes
Curly hair can require a bit more TLC than straighter hair. The ringlet shape of the strands makes it harder for natural oils to travel down the hair shaft and provide natural moisture, leaving curly hair more prone to dryness and frizz. Ouidad’s Climate Control Defrizzing Shampoo offers a curl-friendly wash that’s sulfate-free (sulfates are known to cause dryness) and enhanced with hydrating ceramides. Our tester appreciated how the lightweight formula didn’t weigh down her fine curls. It was also super gentle and didn't cause any irritation. However, it wasn’t the easiest to lather and spread (the downside of a sulfate-free formula), and you may find you need to double shampoo to get that deep, clean feeling.

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Emma, a tester with hair type 3A: “It didn't weigh down my curls and felt very light on my hair, which made it easy to wash out.”
What to Look for in a Shampoo
- Hair Type-Specific Tormulas: Choose a shampoo that targets your specific hair type and concerns. There are formulas for all sorts of issues, whether you need volume, moisture, curl enhancement, oil, or frizz control. Some shampoos offer strengthening with special botanicals or proteins like keratin. Other brands offer great combinations of shampoos and conditioners for dry hair to provide a complete hair cleansing system.
- Scalp-Friendly Ingredients: If you have a scalp condition like psoriasis or dandruff, choose a shampoo with active ingredients that help treat and prevent it, such as salicylic acid for the former and zinc pyrithione for the latter.
- Color- and Treatment-Safe: If you color or treat your hair, look for a shampoo that won't counteract your results. Some shampoos will fade color-treated hair, and others are too harsh to use with treatments like keratin or relaxing. Avoid sulfates, sarcodines (an amino acid) like sodium lauroyl sarcosinate, and sulfosuccinates in particular.
How We Tested Shampoos

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To create this list of products, we started by asking Byrdie editors and professional stylists for their most beloved shampoos. Then, we asked dozens of testers with varying hair types to try the selection at home for a few weeks, evaluating each formula on ingredients, lather, cleansing abilities, and finish—including the look and feel of their hair. Armed with these testing insights, we landed on this list of best shampoos for a wide range of hair pain points and scenarios.
Why Trust Byrdie
Esme Benjamin is a beauty and wellness writer based in Brooklyn, New York. She’s a three-times-a-week shampooer and opts for gentle formulas that won’t strip her curly, fine hair of natural oils.
Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. She will try pretty much any shampoo she can get her hands on, which means that there are at least five or six different options in her shower at all times, including many of the ones featured on this list.
According to our Diversity Pledge, 15% of products in our newly published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough shampoos from a Black-owned and/or Black-founded business to meet this percentage. If you know of one we should consider, please email us at contact@byrdie.com, and we will evaluate the product ASAP.