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Esquire’s 9 Most Popular Gifts of 2024—Our Reader-, Editor-, and Internet-Favorite Gifts
Don’t think too hard. Buy one of these and keep moving.
Hey, you should live a little. Read our guides on the best gifts for husbands, wives, brothers, sisters, boyfriends, girlfriends, or whomever. Then personalize them to your own loved one’s taste. That’s the secret here. There is no plug-and-play when it comes to gifting. Even with White Elephant or the weird coworker you drew for Secret Santa, you should put some thought into it. Every person in your life is worth time and attention. That’s my kumbaya spiel.
But maybe you’re done with it all. You just need to get a gift to check someone off your list and make sure they love you for another 365 days. I can help with that, too.
Big Tech has given me the keys to Esquire’s shopping stats. When you buy something off this website, I know about it. I’ve got data on all of you, so I can say with 100 percent accuracy what the most in-demand products on the website are. But I’ve also got better taste than most of you, sorry to say. And in the Esquire office, I’m around people with better taste than mine. So with all this data in my hands, I thought I’d give you the official “I Just Want to Buy the Right Thing” gift guide. These are the most popular gifts from Esquire’s website, Esquire’s office, the Internet, and beyond. Buy now or stay tuned for our updates throughout the holiday season.
Ray-Ban Wayfarer Reverse
A classic style with a modern adjustment. The new lenses on the Wayfarer Reverse have a slight concave curve instead of convex. The result: sunglasses that look a little freaky but don’t require you to push the style boat out too far.
We endorsed these back in July, and they’ve been a reader-favorite recommendation ever since.
After we endorsed this one in late August, the navy option sold out within a few weeks, and the blue and khaki went low stock. Huckberry is the first real U.S. retailer to keep inventory of the jacket, but those old-school French workshops can only work so fast.
Luckily, retailers like best-sellers, so expect Huckberry to remain your go-to U.S. for this piece. But if your giftee is more of an earth-tones type, the forest green (above) as well as the tan option look just as great as the classic blue.
Listen, we’re not saying every guy needs to go back to skinny jeans and white sneakers. But the obsession with having the craziest outfits possible has gone a bit too far.
This year, we’re rocking a simple white sneaker. Of all the options in the story, this one from Koio is what resonated most with our readers—most likely because it looks the best but still comes in at under $300.
Brady Langmann, Esquire’s entertainment editor and “casual marathon runner,” stands behind these Hoka Clifton 9’s. They’re the perfect entry point into the Hoka brand—not too performance but not too casual. They’re also our favorite Hokas for walking, and they’re easily the most popular shoe the brand makes.
This is a tough one for me. I would say buy the man in your life a luxury wallet, something beautiful he wouldn’t get for himself. But this Ridge Wallet? Our readers love it. Every story it’s featured in, it’s product number one.
Even more surprising, both my dad and my brother—who have been gifted better-looking wallets within the past five years—bought Ridge Wallets for themselves. They’re indestructible and super functional. If you’ve got a guy in your life who would like that, buy him one today.
Another one that sold out courtesy of Esquire dot com. I called this thing Gift of the Year last December, and it went out of stock that week. Now people on TikTok love it. The Strategist loves it, and the writer was gifted it after her boyfriend read my original story. (Good work, king.)
This year...I think it’s still Gift of the Year, certainly one of them. Get one for your girlfriend, boyfriend, wife, husband, mom, dad, whomever. Anyone—especially men, don’t be scared—can benefit from a little bit of light therapy.
I’ve got a lot of personal qualms with tech-enabled cooking. Takes the fun out of everything, but I understand the appeal. I tried a recteq pellet grill in my quest for the best smoker out there, and mastering an overnight smoke has never been easier.
If you want to give that level of meat-cooking precision to someone without buying a $1,000 grill, the Meater 2 Plus is a phenomenal little gadget. It gives suggested temps and live temperature reads, and it will even send a notification to their phone when it’s time to pull whatever they’re cooking.
You don’t know what to get them, but you know that they’re going to take a plane back home. Enter: Twelve South’s AirFly Pro. It turns any 3.5mm input—like an airplane entertainment screen—into a Bluetooth device.
It’s perfect for someone with nice travel headphones who might want to watch esteemed titles such as Rush Hour, Rush Hour 2, and Rush Hour 3. Kidding aside, we sell a lot of these Bluetooth adapters in our travel stories, so they’re a safe bet.
Anything from the Esquire Grooming Awards makes a good gift for a man. If he’s a skincare freak, we’ve done our homework and will impress him. If he’s not a skincare freak, well, he should be, so any progress is worthwhile.
If I had to pick one item, though, it would be this Aesop toner. It’s tough to find a perfect toner, especially factoring in the worldwide variety of skin types, but this one is about as good as it gets.
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