The Best Drugstore Beauty Buys of 2024

This lightweight formula packs a punch, using hyaluronic acid and caffeine to deliver the brightening results of an eye cream with the coverage of a world-class concealer. Plus, we love the tapered applicator that makes it easy to spot-conceal and blend.

Hair feeling dry? Switch your shower routine to this ultra-hydrating shampoo and conditioner. It plumps, adds shine, detangles, and boosts hydration with hyaluronic acid.

"I am a sucker for a great-smelling shampoo, but this one from Bale Brown, Blake Lively's hair brand, goes so much further. It lathers like a dream, which helps remove product buildup in the hair, and the warm vanilla scent lingers for hours after you shower. It's a must-have for any gourmand scent fans." -Jenna Rosenstein, beauty director

The little chili pepper on the tube means something: This plumping lips gloss is spicy, but it works. It leaves the prettiest sheen and plums lips in just a few minutes.

If you’ve ditched heavy foundation in 2024 but still want some coverage, try this genius skin tint. It’s so lightweight and delivers the perfect sheer wash of coverage. Plus, it’s infused with vitamin C to help brighten skin and boost your SPF protection.

"This is my go-to base product on the weekends. The shade match is nearly perfect and I love how it's so lightweight while still delivering enough coverage." —JR

This flexible brow gel allows you to brush and shape each hair without it looking too crunchy or spiky.

One of our favorite serum launches of the last year, this do-it-all serum from Olay replaces a few bottles in a typical routine. The blend of niacinamide, AHAs, peptides, and vitamins C and E smooth, plump, brighten, and hydrate skin.

"I went through a bottle of Olay's Super Serum so quickly because it delivers everything a busy mom needs in just one product. It's the ultimate time-saver." —JR

This hairspray will make you fall in love with hairspray again, thanks to the flexible, lightweight hold and delightful new floral scent.

This leave-in bond treatment, part of a whole cleanse-and-condition system, helps reverse serious hair damage thanks to a blend of five amino acids and keratin protein. The result is smoother, shinier, healthier hair—in just three minutes.

"I use this a few times a week when I get out of the shower to help keep my hair healthy and soft, especially before heat-styling." —JR

If your hair needs a little help in the shine department, this mix-in from Pantene can help in a big way. It’s designed to be mixed with your favorite conditioner to help instantly boost your hair’s vibrancy and shine.

If you’re dealing with constant flyaways when you try to wear a Sofia Richie–style bun, you need to carry one of these nifty tubes on you at all times. The mascara wand for your hairline is loaded with Garnier’s signature Fructis smoothing blend to tame errant hairs in a single swipe.

Lips oils are having a major moment, but this new one from e.l.f proves you don’t need to spend more than $8 to get that moisturizing, glossy finish.

"E.l.f.'s lip oil delivers intense shine and silky moisture with a formula that clings to lips but isn't sticky. It's in my bag right now!" —JR

The perfect day cream, this new moisturizer from RoC features a truly sheer SPF 30, prebiotics, and ceramides to support a healthy skin barrier, with healing results seen in just two weeks.

This ultra-lightweight gel moisturizer is ideal for oily and acne-prone skin or for those who hate the feeling of thick creams on their faces.

If you have sensitive skin or even just sensitive eyes, this refreshing eye gel with peptides should be on your shopping list. It helps plump, soften, and reduce fine lines without any irritating side effects.

Neutrogena’s Hydro Boost franchise is a drugstore staple, and the latest launch just makes perfect sense. The brand took its Hydro Boost hyaluronic acid formula to a micellar water, which makes it easy to remove makeup and grime from the day.

A few swipes of Nyx Cosmetics’ Fat Oil Slick Click lip balm locks in hydration for up to 12 hours. Plus, the hint of color it leaves behind expertly pairs with your go-to liner shade.

What’s even easier to apply than a standard roll-on? This fresh, lavender-scented deodorant spray from Secret, which nicely guards against sweat and odor for up to 48 hours.

Dove makes some of the best aluminum-free deodorants out there, and this new one is no exception. Infused with vitamin B₃ and a lovely raspberry rose scent, this fresh new formula helps keep odor and moisture away while also leaving your pits soft and even.

Body washes for acne-prone skin can be harsh, which is why we’re picking up this new one from Dove instead ahead of spring and summer. The 1 percent salicylic acid helps clear and prevent breakouts, but the wash still keeps skin feeling supple and moisturized.