On Thursday evening in Bridgehampton, Ralph Lauren presented the Spring/Summer 2025 collections for his Purple Label, Polo Ralph Lauren, and Ralph Lauren Collections lines. Celebrities including Usher, Naomi Watts, Jude Law, Colman Domingo, and Nara Aziza Smith, as well as First Lady Dr. Jill Biden, all mingled on lush lawns against the picturesque backdrop of the 19-acre Khalily Stables horse farm.
The Hamptons—a longtime sanctuary and Lauren’s home for 50 years—is “more than a place,” the designer said. “It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity, and elegance with a quality of light that drew artists decades ago.” His own vintage cars lined the entrance to the show venue, and handsome greeters accompanied guests from space to space. His family was dressed in unison in the front row, and horses nibbled on grass as the first model took to the runway in the dusky evening light. Ever a completist, Lauren even erected a Polo Bar to mimic his brand’s iconic eatery on East 55th Street—down to the picture frames, I was told. It took five weeks to put up and opened seamlessly after the show.
The show and its setting felt like a continuation of what Lauren has done for his entire career: bringing you into his world and making it seem—even just for a few hours—that it could be your world, too. His collection showed that ease and comfort. Shirting came in the form of button-ups, breezily styled open with shorts and high-waisted tailored pants, cut into with leather belts. Coastal blues, warm tan, and crisp white made up the palette of more bohemian offerings of dressy-casual dresses, and even more formal eveningwear suggested simplicity over elaboration. A stunning jewel-fringed gold column skirt felt fresh paired with an everyday white tank. Beachy crochet was used throughout—in hot pants, plunging dresses, and scalloped tops. And two of “the Trinity”—supermodels Naomi Campbell (who hadn’t walked for the brand since 1996, she told Bazaar at dinner) and Christy Turlington, missing only third member Linda Evangelista—rounded out the runway in classic Ralph Lauren regalia.
Elsewhere, the designer’s Polo looks centered the primary colors, bold stripes, and sporty silhouettes the line is known for—though styling made them aspirational and attainable all at once. Models often went down the runway in his-and-her pairs, or with groups of adorable children. Multicultural, multigenerational—everyone made sense. And that’s the Ralph Lauren way.
Lynette Nylander is the Executive Digital Director of Harper’s Bazaar. Originally from London, England, her great loves include reading, singing badly at karaoke, new shoes and Ru Paul’s Drag Race.