ABS-CBNmobile

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ABS-CBNmobile
Mobile virtual network operator
Industry Cellular network
Founded November 16, 2013
Headquarters ABS-CBN Broadcasting Center, Diliman, Quezon City, Philippines
Key people
 Fernando Villar (Head)
Products i Want TV and other exclusive apps and call, text, chat, and surf promos
Services prepaid/postpaid SMS, voice, data, wireless landline connection, video on demand, video streaming
Owner ABS-CBN Corporation
Parent ABS-CBN Convergence
Slogan Anong kwento ng mobile mo? (What's your mobile stories?)
Happy Lang, Walang Ending (Just happy, no ending)
Website www.abs-cbnmobile.com

ABS-CBNmobile (stylized as ABS-CBNmobile) is a mobile virtual network operator in the Philippines owned and operated by ABS-CBN Convergence, Inc., a subsidiary of Filipino entertainment and media conglomerate ABS-CBN Corporation. ABS-CBNmobile uses the network infrastructures of Globe Telecom under a network-sharing agreement which allows ABS-CBN and Globe to share frequencies, switches, servers, and transmitters. ABS-CBNmobile offers prepaid and postpaid SMS, voice, data, wireless landline connection (postpaid only), and access to premium and exclusive contents of the i Want TV app.

History

On May 28, 2013, entertainment and media conglomerate ABS-CBN Corporation and wireless telecommunications giant Globe Telecom signed a historic network-sharing agreement which allows the two companies to share assets such as frequencies, switches, servers, and transmitters and allows ABS-CBN to offer its own prepaid and postpaid SMS, voice, and data services to its own targeted market. ABS-CBN will then pay Globe based on the amount of bandwidth used and for other technical and support expenses. Also part of the deal was the sale of Lopez Holding's Bayan Telecommunications (BayanTel) to Globe through a debt purchase agreement. The National Telecommunications Commission approved the deal on June 8, 2013.[1] ABS-CBN Corporation on the other hand has announced that it would invest 2 to 3 billion pesos in the next two years to the said service.[2][3][4][5][6]

The mobile network service is supposed to be launched on early September but it was postponed due to operational issues.[7][8] On November 16, 2013 during the "Tulong Na, Tabang Na, Tayo Na" benefit concert of ABS-CBN for the Typhoon Haiyan victims at the Smart Araneta Coliseum, the service was officially launched to the public. Actor Piolo Pascual stated that the first 100 thousand sim cards were sent to the survivors of the said typhoon in the Visayas region for free to help restore communications among the members of the family. On November 18, 2013, a television advertisement featuring Kim Chiu, Piolo Pascual, Enrique Gil and John Lloyd Cruz was officially previewed.[9]

On December 11, 2013, the first ABS-CBNmobile store and service center opened at the ground floor level of ELJ Communications Center. ABS-CBN Corporation chairman Eugenio Lopez III and its president and CEO Charo Santos-Concio was present during the opening along with celebrity endorsers Julia Montes and Erich Gonzales.

ABS-CBNmobile has partnered with smartphone brands CloudFone, Huawei, and 0+ USA for smartphone packages with pre-installed ABS-CBNmobile sim card, mobile apps (such as i Want TV), and a limited trial period of the ABS-CBNmobile services. ABS-CBNmobile also partnered with KakaoTalk for free online messaging as well as to Viber, Line, WeChat, and WhatsApp for paid online messaging. ABS-CBNmobile also partnered with SM Supermalls, Walter Mart Philippines, 7-Eleven Philippines, Mini Stop Philippines, Vmobile, Telepreneur, Corp., ULoad, and Load Central for the expansion of ABS-CBNmobile sim cards, prepaid load cards, and postpaid payment centers. As of January 2015, ABS-CBNmobile has over 1.7 million subscribers.[10]

References

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External links

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