BKV

BKV Inc. (Bennett Kuhn Varner)

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Type	Private
Industry	Advertising, Marketing
Founded	1981
Headquarters	3390 Peachtree Road 10th Floor, Atlanta,Georgia 30326, U.S.
Area served	World Wide
Key people	Brent Kuhn (Vice Chairman) Maribett Varner (President) Virginia Doty (EVP, Director of Marketing) Jana Ferguson (EVP, Director of Client Services)
Services	Marketing
Number of employees	100+
Website	www.bkv.com

For the Hungarian transport operator, see BKV Zrt.

For the virus, see BK virus.

BKV Inc. is an independent marketing agency located in Atlanta, Georgia. The agency specializes in direct response marketing. Services include creative, traditional media and digital media placement. Clients include local, national and global brands, including for-profit businesses and nonprofit organizations.

History

BKV was founded in 1981 with Six Flags Theme Parks as one of the first clients.

In 1996, BKV created and produced a two-minute DRTV commercial for Dirt Devil to introduce the Broom Vac three months before a retail launch. This direct response television campaign sold a total of 100,000 units during the period. The ad was launched after the Christmas season and helped lead into the Mother's Day gift-buying season.

In 2001, BKV deployed Marin Software to streamline clients’ online advertising programs for on-boarding, reporting, and optimization.

Early and mid-March 2001, BKV launched a series of direct response television commercials for Marietta's Matria Healthcare Inc. for their diabetes self-care division. The DRTV commercials target audience was seniors age 65 and over. They were to call a toll-free number to order diabetes-care supplies through the mail instead of through pharmacies.

June 2001, Direct Results Network was created as a sister company of BKV. In 2002, the name was changed to Response Mine Interactive (RMI). RMI is an interactive advertising agency specializing in search engine marketing, online retailing and consumer lead generation.

In 2002, Ad Age named BKV one of the top agencies by U.S. direct marketing revenue at #49.

Hurricane Katrina donation drive

On Sept 2, 2005, BKV employees collected money on the streets of Buckhead for victims of Hurricane Katrina. Agency owners Brent Kuhn and Maribett Varner matched the donation raised and BKV sent $3,218 to the American Red Cross.

In 2006, BKV began using marketing techniques to better reach clients and consumers by using video and audio Podcasts and mobile platforms.

In 2007, Equifax chose BKV to handle its $11 million account for direct response, search engine optimization and marketing services. To expand communication programs beyond the internet, Equifax chose to utilize print, direct mail and direct response television.

BKV merged with Weyforth-Haas Marketing of Overland Park, Kansas in 2007. The joined company took on the name BKV Inc. in 2008.

BKV and sister company RMI moved to 8th, 9th and 10th floors of Lenox Towers at 3390 Peachtree Road, Atlanta, Georgia, 30326 in June 2009 with the help of CresaPartners. BKV was previously located at 2964 Peachtree Road for ten years.

During the 2012 holiday season, BKV helped create "Share the Hope" video for Children's Healthcare of Atlanta (CHOA). The video and digital sharing campaign were created to encourage people to send supportive messages and donations to patients who must spend their holidays in the hospital.

In 2013, Dave Mundo, Analytics Director at BKV, spoke at Digital Summit Atlanta on media and marketing content alongside entrepreneurs and digital strategists.

On December 30, 2013, Decluttr launched its advertising campaign on TBS, MTV, Comedy Central, Spike and SyFy with BKV. Decluttr is an online service that buys used DVDs, CDs and video games from consumers.

In 2014, Jana Ferguson, EVP and Director of Client Services, spoke at Digital Summit Atlanta about the importance of being results driven and analytical within paid search marketing, display advertising, email acquisition and web development.

Greg Lee, Director of SEO at BKV, spoke at SES Atlanta in 2015 on brand visibility and search engine optimization. SES Atlanta is a conference that focuses on various types of search marketing from paid search to organic search.

In 2015, Todd Chambers, Group Creative Director VP at BKV, discussed the strategies and trends of web design and user experience at SEMPO Google+ Hangout. Expert guest speakers discussed these topics in an open question and answer format.

In October 2015, BKV provided nonprofit marketing services to support 48in48 as both a sponsor and source of volunteers including web designers, developers and copywriters. This event, which took place at General Assembly in Ponce City Market, provided 48 custom WordPress websites for 48 Atlanta-based nonprofits in no more than 48 hours.

Services

BKV’s services include digital advertising, search engine marketing, advanced data and analytics, direct mail, customer relationship management, email marketing, broadcast creative and media services, search engine optimization, social media marketing and digital PR. The company also provides web and mobile development services, such as design, static site generation, API integration, and database administration.

Awards

Award	Project	Giver of Award	Year Won
Platinum Hermes Creative Award	Decluttr - Profiles in Cluttr Campaign (Integrated Marketing Campaign)	Hermes Creative Award	2015
Platinum Hermes Creative Award	Dell SecureWorks and Commotion Engine - Cyber Security Incident Response (Video for the Web)	Hermes Creative Award	2015
Platinum Hermes Creative Award	Aflac - Rocket Duck (Direct Mail Piece)	Hermes Creative Award	2015
Platinum Hermes Creative Award	Aflac - Critical Care Series (Advertising Campaign)	Hermes Creative Award	2015
Gold Hermes Creative Award	Kimpton Hotels & Restaurants - Cue the “Oohs and Ahhs (E-Newsletter)	Hermes Creative Award	2015
Gold Hermes Creative Award	Decluttr - Profiles in Cluttr Campaign	Hermes Creative Award	2015
Gold Hermes Creative Award	Kimpton Hotels & Restaurants - What’s your Winter Style? (E-Newsletter)	Hermes Creative Award	2015
Gold Hermes Creative Award	Aflac- Exploding Direct Mail (Direct Mail Piece)	Hermes Creative Award	2015
Gold Hermes Creative Award	Dell SecureWorks and Commotion Engine - Cyber Security:CTU Threat Intelligence Service (Video for the Web)	Hermes Creative Award	2015
Gold Hermes Creative Award	Kimpton Hotels & Restaurants - Good to Go (E-Mail Communication)	Hermes Creative Award	2015
Honorable Mention	Aflac - This Duck Wears Pink (Direct Mail)	Hermes Creative Award	2015
Honorable Mention	Dell SecureWorks and Commotion Engine - Advanced Endpoint Threat Detection (Video for the Web)	Hermes Creative Award	2015
Honorable Mention	Kimpton Hotels and Restaurants - Perfect Your Pool Game (Email Communication)	Hermes Creative Award	2015
Honorable Mention	Kimpton Hotels and Restaurants - Get Here Fast to Take It Slow (Email Communication)	Hermes Creative Award	2015
Honorable Mention	March of Dimes - March for Babies Video Lander (Landing Page)	Hermes Creative Award	2015
AMY Award	Aflac - The Duck Wears Pink (Direct Mail Marketing)	AMY Awards	2015
Internet Advertising Competition Award	Kimpton Hotels & Restaurants - Right at Home (Best Hotel And Lodging Email Message Campaign)	Web Marketing Association	2015
Internet Advertising Competition Award	March for Babies - Walk the Walk (Outstanding Integrated Ad Campaign)	Web Marketing Association	2015
Platinum Hermes Creative Award	Aflac - Multi-Policy Pull Away (Direct Mail Piece)	Hermes Creative Award	2014
Platinum Hermes Creative Award	Kimpton Hotels & Restaurants - Head Chef + Master Bartender = ♥ (E-Mail Communication)	Hermes Creative Award	2014
Gold Hermes Creative Award	Aflac - Why Aflac Spinner (Direct Mail Piece)	Hermes Creative Award	2014
Gold Hermes Creative Award	Kimpton Hotels & Restaurants - Pick Your Playground (E-Mail Communication)	Hermes Creative Award	2014
Bronze Echo Award	World Relief (3-D Mailer)	Direct Marketing Association	2003

Clients

Client	Year Started	Year Ended
AFLAC	2013	Current
Alternative Apparel	2012	2014
American Red Cross	2002	Current
American Society of Clinical Oncology	2014	Current
AT&T Wireless	2001	Current
Black & Decker	2001	2008
Briggs & Stratton	2009	Current
Caesars Entertainment	2001	2008
Cervilenz	2010	Current
Children International	2012	Current
Children's Healthcare of Atlanta	2011	2013
Crohn's and Colitis Foundation of America	2011	2013
deCluttr	2013	Current
Dell SecureWorks	2010	Current
Delta Community Credit Union	2013	Current
Delta TechOps	2009	Current
Direct General Auto Insurance	2009	2012
DS Waters	2011	Current
Equifax	2007	2012
Experian	2012	Current
FEIN Power Tools	2009	2012
Fleetcor	2009	2010
Fresh N Fit	2012	Current
Genworth Mortgage	2013	Current
GMAC Auto Insurance	2008	2011
Greenpeace	2015	Current
Hershend Entertainment	2014	Current
Hubzu	2012	Current
ING Foundation	2007	2013
Invisible Fence	2015	Current
Kimpton Hotels	2013	Current
Kool Smiles	2010	2013
March of Dimes	2008	Current
Medjet Assist	2012	2013
Navy Federal Credit Union	2009	2013
Perrywinkles	2013	2013
PHE	2015	Current
PixelOptics	2012	2013
Primedia/ApartmentGuide.com	2006	Current
Prison Fellowship	2007	Current
Promethean	2013	Current
Realtree	2011	2012
Reuben H. Fleet Science Center	2003	2012
Royal Appliances/Dirt Devil	1996	2006
Royall and Company	2011	2012
Six Flags Theme Parks	1981	Current
Southern Company	2012	Current
Spanx	2009	Current
Sweet Feeney	2011	Current
The Direct Marketing Assoc.	2001	Current
The Home Depot	2006	2012
Tractor Supply Company	2013	Current
ValPak	2011	2014
Wounded Warrior Project	2015	Current
Young Harris University	2013	Current

External links

• Official website