BloomNation
| Type | Retail |
|---|---|
| Founded | Santa Monica, California (March 22, 2010) |
| Headquarters | Santa Monica, United States |
| Founder(s) | Farbod Shoraka, Gregg Weisstein and David Daneshgar |
| Services | Marketplace for Local Florists |
| Employees | 17 |
| Website | bloomnation |
BloomNation is an American online floral marketplace with about 2,000 florists delivering to nearly 3,000 cities across the country. As an “Etsy-type” site for flowers, customers connect directly with local florists whose flower arrangements are highlighted in the marketplace.[2] The florists upload their own real photos of their floral design as no stock catalog images are allowed.[3] In the marketplace, customers can browse flower arrangements and reviews from participating florists all in one place.[4]
History
BloomNation is headquartered in Los Angeles, California and was founded by David Daneshgar, Farbod Shoraka and Gregg Weisstein in 2011.[5] The original concept of a marketplace for florists was developed by Farbod after hearing the struggles of his aunt, who is a local florist.[6] The business plan was developed at the University of Chicago, Booth School of Business where Daneshgar, Shoraka, and Weisstein won the university’s New Venture Challenge.[7] Initial seed funding was obtained when Daneshgar, a former World Series of Poker champion, won a two-day poker tournament in Los Angeles. This gave the company enough funding to create a beta version of the marketplace and establish proof of concept.[8]
BloomNation was the first national floral website to accept bitcoin.[9] They even offer customers a "BloomSnap", a feature where the florist sends the customer a photo of the completed arrangement before it goes out for delivery.[10]
Funding
BloomNation raised $1.65 million in seed funding. The round was led by Chris Dixon at Andreessen Horowitz and included participation from Spark Capital, Chicago Ventures and CrunchFund.[11]
In October 2014, BloomNation raised an additional $5.55 million series A round from Ronny Conway, Andreessen Horowitz, Spark Capital, Chicago Ventures and Crunchfund.[12] The additional resources will help the company expand its curated network of florists, introduce a wedding/event service and launch a mobile app.[13]
References
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