Cogobuy

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Cogobuy Group
Public
Traded as SEHK: 400
Industry Consumer Electronics
Founded December 10, 2010 (2010-12-10) in Shenzhen, China
Founder Jeffrey (Jingwei) Kang
Headquarters Shenzhen, China
Number of locations
 6
Area served
 Worldwide
Key people
 Jeffrey (Jingwei) Kang (Chairman and CEO)
Revenue Increase RMB$6.8 billion (2014)
Profit Increase RMB$194 million (2014)
Total assets Increase RMB$3.4 billion (2014)
Total equity Increase RMB$3.7 billion (2013)
Number of employees
 750
Subsidiaries IngDan Ltd
Website Cogobuy.com

Cogobuy Group PLC is a publicly listed company on the Hong Kong Stock Exchange as SEHK: 400.[1] The company primarily deals with computer and telecommunication hardware. It provides an e-commerce platform for electronic goods in China, although the company and its subsidiaries distribute their products globally. It operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by GMV in 2013, (Analysys International & CSCI Investment Bank).[2]

History

Cogobuy was incorporated as an exempted company with limited liability in the Cayman Islands on February 1, 2012.[3] The founder, Jingwei Kang, had considerable experience in the electronic components industry in China.[4] Its core business, the trading of IC and other electronic components, was originally carried out by several predecessor entities, previously owned by Viewtran,[5] and listed on the NASDAQ stock market as 'VIEW' since 2004.[6] Cogobuy's Controlling Shareholder Jeffrey Kang was a 38.7% shareholder of Viewtran until Cogobuy acquired the predecessor entities on November 15, 2012.[7]

On the 18th of July 2014 Cogobuy floated their stock on the Hong Kong Stock Exchange as SEHK: 400[8] with UBS underwriting Cogobuy's Initial Public Offering (IPO)[9] of HK$1.37bn (US$177m) and a share price HK$4.00.[10] In the first year its stock had a 107.75% Year Over Year (YOY) return.[11]

E-Commerce Platform

Cogobuy's e-commerce platform includes a direct sales platform, an online marketplace and a team of technical consultants and sales representatives.[12] In 2013, the firm fulfilled orders with a GMV of approximately RMB3.9 billion. It serves electronics manufacturers including small and medium-sized enterprises.[13][14]

The user interface consists of a direct sales platform, on which the firm offer Integrated circuits and other electronic components to customers directly[15] and a marketplace platform launched in 2013, on which third-party merchants sell their products to customers and pay Cogobuy commissions.[16]

In 2015 the direct sales platform accounted for 76.1% of the purchases on the website, with outside marketplace sellers accounting for 16.3% of there total revenue, the balance came from there supply chain financing business.[17] The firm's online sales increased 18-fold to RMB3.9 billion (US$630.30 million) in 2013 from RMB217 million (US$35.07 million) in 2012, garnering about a 50% share of the Chinese online electronics parts market.[18]

References

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External links

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