Cossette, Inc.
Lua error in package.lua at line 80: module 'strict' not found. Cossette is a Canadian marketing communications company that provides integrated communications services. Headquartered in Quebec City, the company has offices across Canada in Halifax, Quebec City, Montreal, Toronto, Winnipeg, Edmonton and Vancouver and a full-time staff of approximately 650 people.
History
Cossette was launched as a graphic design firm by Claude Cossette in June 1964 and relaunched in May 1972 by Claude Lessard along with five partners (including Claude Cossette himself) under the name Cossette Communication-Marketing in Quebec City.[1] The company expanded to Montreal in 1974, opened in Toronto in 1981, and by 1985 added its fourth Canadian office in Vancouver.[2]
Clients
Throughout these years Cossette’s reputation grew in Canada along with a client list made up of many leading brand names, including such companies as McDonald’s,[3] General Motors,[4] General Mills,[5] Bank of Montreal,[6] Procter & Gamble[7] and Nike, Inc.[8]
Acquisitions
Cossette went public in 1999, with shares trading on the Montreal and Toronto stock exchanges.[9]
Three years later Cossette established a foothold in Europe with the acquisition of London-based Identica, a world leader in design and brand management. Within the same year, Cossette added public relations to its European portfolio with the acquisition of the Band and Brown Communications, also a London-based company that services clients across Europe.[10]
In 2005 Cossette purchased a 51% stake in London ad agency Miles Calcraft Briginshaw Duffy (MCBD) and its subsidiary Elvis Communications.[11]
Cossette continued its expansion in the U.K., two years later with the acquisition of Dare Digital, a leading digital agency based in London as well as RocketXL, a social marketing agency based in Los Angeles.[12]
In 2009 Cossette returned to private ownership when Connecticut-based private equity firm Mill Road Capital purchased all outstanding shares of Cossette. Cossette is majority-owned by Mill Road Capital, with management also owning a significant share.[13]
In 2010 the original Cossette organization was reorganized under a holding company structure. The new holding company, Vision7 International, has three operating companies: Cossette, the Canadian integrated marketing communications company; Vision7 Media, a media planning and buying company; and EdC, a group of discipline-specific agencies operating in Canada, the U.K. and U.S.[14]
Industry Rankings
Cossette was named “Agency of the Year” in 1998 and 1991, and Newsmaker of the Year in 1986 by Canadian advertising and marketing trade publication Marketing (magazine).[15]
External links
References
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