Daily active users

Daily active users (DAU) is one of the ways used for measuring success of an internet product, e.g., online social games. DAU measures the "stickiness" of an online product by answering the question, "How many unique users visit the site daily?" Usually the only requirement for a user to be considered "active" is that they somehow view or engage with the product. Examples of this type of usage would range from visiting the splash page of a game or commenting on a post by the game's Facebook page, to actually playing the game itself. The monthly aggregate of active users is monthly active users (MAU).

See also

• Customer engagement
• Web analytics