Home Original Chicken

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Home Original Chicken Co. Ltd (simplified Chinese: 老乡鸡集团; traditional Chinese: 老鄉雞集團; pinyin: Lǎoxiāng jī jítuán "Hometown Chicken") is a Chinese fast food chain headquartered in Hefei, Anhui.[1]

Shu Congxuan (Chinese: 束从轩) founded the company and, as of 2013, is its director. As of that year it was the largest fast food company in Anhui Province.[2] As of 2015 the company has over 240 restaurants in Anhui.[3]

History

Shu Congxuan, a chicken breeder, decided to start a fast food chain after attending a three day course in 1999.[2] the company was established in 2003.[4] The chain was originally called FEIXI The Old Hens [sic] (肥西老母鸡; Féixī lǎo mǔjī "Feixi Old Hens"), after an Anhui dish.[2] The full corporate name in Chinese was 安徽肥西老母鸡集团, and the company previously had its headquarters in the New Cityscape Plaza (新都会购物广场; Xīndūhuì Gòuwùguǎngchǎng) shopping mall in Hefei.[5][6] By 2011 the Anhui-area authorities designated the restaurant chain as a "Prestigious Chinese Brand".[4] It later moved its headquarters to another place in Hefei.[7]

In 2011 a consulting firm suggested that the restaurant chain change its name. It suggested using a three character name since a five character name would be lengthy.[4] The change was also made because Chinese from other provinces were unfamiliar with the old name. The chain received its current name in March 2012.[2] There was initial outcry when the names of the locations were changed, but the company continued its success after the name change.[4]

References

  1. ↑ "联系我们." Home Original Chicken. Retrieved on February 12, 2015. "地址：安徽省合肥市高新区天智路5号“同创科技园”1号楼15层"
  2. ↑ 2.0 2.1 2.2 2.3 "Home Original Chicken's Shu Cong Xuan: 'Getting Focused Is Key for a Lasting Business'" (Archive). Wharton School of the University of Pennsylvania. May 22, 2013. Retrieved on February 12, 2015.
  3. ↑ "Company Overview of Home Original Chicken." Bloomberg Business. Retrieved on 12 February 2015.
  4. ↑ 4.0 4.1 4.2 4.3 Staff Reporter. "A chicken by any other name still tastes good in Anhui" (Archive). Want China Times. March 25, 2013. Retrieved on February 12, 2015.
  5. ↑ Home page (Archive). FEIXI The Old Hens. February 8, 2008. Retrieved on February 12, 2015. "地址：安徽省合肥市马鞍山南路100号新都会环球购物广场"
  6. ↑ "About." New Cityscape Plaza. Retrieved on February 12, 2015.
  7. ↑ "联系我们" (Archive). Home Original Chicken. March 30, 2010. Retrieved on February 12, 2015. "地址：安徽省合肥市长江西路与科学大道交叉口昌河大厦5楼"

External links

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