Instant breakfast
Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a beverage.[1][2] Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers that tend to be busy, such as students and working adults.[2]
Contents
Etymology
Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[2] such as bacon and eggs,[1][2] oatmeal and pancakes.
Brands
Carnation-brand Instant Breakfast was introduced in 1964.[3] It is a powdered instant beverage that is manufactured with protein, vitamins and minerals and sugar.[2] It's typically prepared with milk,[2] and is available in different flavors, such as chocolate.[4] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.
Frozen instant breakfasts
Another type of instant breakfasts are frozen ready-made meals that are heated in a microwave oven or standard oven.
See also
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References
- ↑ 1.0 1.1 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.
- ↑ The 1960s - Edward J. Rielly. p. 98.
- ↑ Breakfast: A History - Heather Arndt Anderson. p. 23.
Further reading
- Sheth, Jagdish (2011). Models of Buyer Behavior. Marketing Classics Press. Chapter 13. p. 255. ISBN 1613110561
- Lutz, Carroll; Przytulsk, Karen (2010). Nutrition and Diet Therapy. p. 257. ISBN 0803625235
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External links
- Ward, Elizabeth (2012). "Instant Breakfast". Men's Health magazine.
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